Alpha

Period
Sales
Variable Costs
Depreciation
Selling General & Admin
Other Costs
EBIT
Interest
Taxes
Profit Sharing
Net Profit

2
197751
112321
6867
30315
0
48248
406
16745
62
31035

1
183245
108025
6000
26551
0
45717
495
15828
59
29335

0
154590
92370
6000
22329
0
33891
604
11650
43
21594

Alpha
Period
Cash
Acounts Receivable
Inventory
Total Current Assets
Plant and Equipment
Accumulated Depreciation
Total Fixed Assets
Total Assets
Accounts Payable
Current Debt
Long Term Debt
Total Liability
Common Stock
Retained Earnings
Total Equity
Total Liabilities and Equity

2
252970
16254
20657
289881
103000
-54867
48133
338014
7033
0
4403
11436
32060
294518
326578
338014

1
226006
15061
24123
265190
90000
-48000
42000
307190
6755
0
4892
11647
32060
263483
295543
307190

0
187203
12706
30091
230000
90000
-42000
48000
278000
6356
0
5436
11792
32060
234148
266208
278000

Alpha
Period
Net Income
Depr. And Writeoffs
Change in AP
Change in Inv.
Change in AR
Net Cash from Operations
Net Cash from Investments (Plant)
Div. Paid
Stock Sale
Increase in Long Term Debt
Repaid Long Term Debt
Change in Current Debt
Net Cash from Finance
Starting Cash
Ending Cash
Net Change in Cash Position

2
31035
6867
278
3466
-1193
40453
-13000
0
0
0
-489
0
-489
226006
252970
26964

1
29335
6000
399
5968
-2355
39347
0
0
0
0
-544
0
-544
187203
226006
38803

0
21594
6000
-48
-30091
-2861
-5406
0
0
0
0
-604
0
-604
193213
187203
-6010

ANDY
Period
Sales
Labor Cost
Material Cost
Inventory Carrying Cost
Total Variable Cost
Gross Margin
Depreciation
R&D
Promotions
Sales Force
Service Force
Admin Cost
Total Periodic Cost
Net Margin

2
62040
16716
19170
1193
37079
24961
2600
0
1800
1529
2349
799
9077
15884

1
63463
17080
19810
838
37728
25735
2600
0
1750
3246
2593
738
10927
14808

0
43547
11356
14111
1854
27321
16226
2600
230
1850
2804
2001
551
10036
6190

1
55112
9000
16540
814
26354
28758
1200
0
1500
1321
2252
641
6914
21844

0
59828
10550
20160
873
31583
28245
1200
380
1650
1530
2749
757
8266
19979

APLE
Period
Sales
Labor Cost
Material Cost
Inventory Carrying Cost
Total Variable Cost
Gross Margin
Depreciation
R&D
Promotions
Sales Force
Service Force
Admin Cost
Total Periodic Cost
Net Margin

2
44280
7623
14887
605
23115
21165
1200
404
1700
3293
1677
570
8844
12321

Arka
Period
Sales
Labor Cost
Material Cost
Inventory Carrying Cost
Total Variable Cost
Gross Margin

2
28535
3269
9282
1057
13608
14927

Depreciation
R&D
Promotions
Sales Force
Service Force
Admin Cost
Total Periodic Cost
Net Margin

867
814
1300
3881
1081
368
8311
6616

ASER
Period
Sales
Labor Cost
Material Cost
Inventory Carrying Cost
Total Variable Cost
Gross Margin
Depreciation
R&D
Promotions
Sales Force
Service Force
Admin Cost
Total Periodic Cost
Net Margin

2
62896
14784
22974
761
38519
24377
2200
0
2500
3058
2382
810
10950
13427

1
64670
16122
25474
2347
43943
20727
2200
357
2500
3210
2643
752
11662
9065

0
51215
12254
19193
2019
33466
17749
2200
145
2150
2530
2354
648
10027
7722

Brand Name
Unit Sold
Units in Inventory
Price (Rs.000)
Material Cost
Labor Cost
Contribution Margin
Automation
Capacity
Plant Utilization

ANDY
APLE
Arka
1845
630
37
0
38
79
10.39
23.63
9.06
12.1
0.49
0.55
5
3
3000
2000
0.63
0.3

362
115
89
25.64
9.03
0.61
5
1000
0.48

ASER
BERY
BLU
BOCE
BOSH
CANO
1400
702
65
737
500
0
995
685
1
496
51
75
62
44
30
16.41
23.57 27.2
15.25
10.05
10.56
12.64
9.4
11.09
9.4
0.47
0.52 0.41
0.4
0.35
4
3
5
4
5
3000
2000 2200
3000
3000
0.36
0
0.34
0
0.08

CELL
COMP
1100
709
292
651
1296
708
39
53
72
9.79
16.11
21.18
8.96
10.56
12.01
0.52
0.5
0.54
5
4
3
3000
3000
2000
0.12
0.43
0.5

COOL
0
0
85
0
0
0
5
1300
0

DAIL

DEPO
975
525
50
16.38
10.55
0.46
4
3000
0.5

912
88
85
24.08
12.03
0.58
3
2000
0.5

DINK
1259
241
39
10.23
9.06
0.51
5
3000
0.5

DTEC
102
0
75
22.93
9.14
0.57
5
200
0.5

EASY
429
71
81
25.95
9.28
0.57
5
1000
0.5

EBAY
1176
472
48
16.35
10.83
0.43
4
3000
0.53

ELLY
1477
616
34
10.88
9.35
0.4
5
3000
0.33

ENDO
850
667
90
25.41
12.42
0.58
3
2000
0.65

ET
217
283
72
23.86
9.28
0.54
5
600
0.83

Segment Stats
Period
Demand units
Sales Units
Seg % of Total Industry
Expected Growth Rate
Desired Feature
Desired Portability
Desired Age
Desired Style Factor
Desired Price
Importance of Positioning
Importance of Age
Importance of Price
Importance of Style

2
5014
4659
0.3274
-0.037
5.75
5.9
3
53
54
0.21
0.47
0.23
0.09

Top Brands
Brand
Market Share
Potential Market Share
Unit Sold
Desired Feature
Desired Portability
Desired Style Factor
Desired Age
Desired Price
Promotion Budget
Awareness
Sales Budget
Accessibility
Service Budget
Service Quality
Total Market Share

ANDY
0
0
9
3
2.5
40
6.6
38
1800
0.5
1529
0.72
2349
0.56
0.117

1
5075
5653
0.3307
-0.009
5.1
5.125
3
53
55
0.21
0.47
0.23
0.09

APLE

0
5050
5335
0.334
0.004
4.4
4.4
3
53
59
0.21
0.47
0.23
0.09

Arka
0
0
0
8.4
7
80
1
79
1700
0.35
3293
0.69
1677
0.56
0.04

0
0
6
6.1
8
95
0.5
89
1300
0.04
3881
0.46
1081
0.15
0.023

ASER
0.3
0.41
1380
6
5
50
3.05
51
2500
0.8
3058
1
2382
0.56
0.089

BERY

BLU
0
0
1
8.5
8.5
77
0.75
75
950
0.34
2722
0.73
3777
0.56
0.045

BOCE
0
0
11
8.97
6.21
100
0.5
62
950
0.05
0
0
325
0.15
0.004

0.11
0.13
521
5
5
46
3.05
44
1350
0.6
2722
0.82
2317
0.56
0.047

BOSH

CANO
0
0
13
3
2.75
33
3.8
30
1000
0.39
2333
0.83
1069
0.56
0.032

CELL
0
0.14
0
0.11
16
663
2.7
5.23
2.65
5.41
35
48
1.9
1.52
39
53
800
1150
0.35
0.45
1329
1914
0.76
0.79
3945
3467
0.61
0.61
0.07
0.045

COMP

COOL DAIL
DEPO
0
0
0.2
0
0
0.16
0
0
909
8.63
7.96
5.18
5.9
8.01
5.18
60
78
53
0.75
0.5
1.52
72
85
50
700
630
2400
0.31
0.02
0.76
1861 1781
2198
0.49
0.14
0.87
1948
0
1533
0.61
0.2
0.52
0.019
0
0.062

DINK
0
0
0
7.8
8.2
80
0.75
85
1100
0.36
2621
0.64
2446
0.52
0.058

0
0
16
2.59
2.59
40
1.9
39
1700
0.51
1747
0.8
1540
0.52
0.08

DTEC

EASY
0
0
5
8.63
5.9
60
0.5
75
1500
0.05
2198
0.25
242
0.1
0.006

EBAY
ELLY
0
0.23
0
0
0.19
0
4
1069
19
5.98
5.6
3.2
8.86
5.19
3
90
50
40
0.5
1.52
1.9
81
48
34
2400
2900
2900
0.08
0.82
0.52
1872
2734
2229
0.22
0.91
0.89
1429
2318
2056
0.19
0.6
0.6
0.027
0.075
0.094

ENDO

ET
0
0
1
8.8
8.28
90
0.75
90
2275
0.36
3744
0.72
3153
0.6
0.054

0
0
16
9
6
65
0.5
72
2300
0.05
1902
0.2
643
0.19
0.014

Segment Stats
Period
Demand units
Sales Units
Seg % of Total Industry
Expected Growth Rate
Desired Feature
Desired Portability
Desired Age
Desired Style Factor
Desired Price
Importance of Positioning
Importance of Age
Importance of Price
Importance of Style

2
5869
6542
0.3832
-0.03
3.225
3.15
5.75
40
41
0.16
0.24
0.53
0.07

Top Brands
Brand
Market Share
Potential Market Share
Unit Sold
Desired Feature
Desired Portability
Desired Style Factor
Desired Age
Desired Price
Promotion Budget
Awareness
Sales Budget
Accessibility
Service Budget
Service Quality
Total Market Share

ANDY
0.28
0.3
1836
3
2.5
40
6.6
38
1800
0.69
1529
0.8
2349
0.65
0.117

1
5902
6099
0.3846
-0.004
2.75
2.725
6
40
43
0.16
0.24
0.53
0.07

APLE

0
5836
6190
0.386
0.01
2.25
2.25
6
40
46
0.16
0.24
0.53
0.07

Arka
0
0
0
8.4
7
80
1
79
1700
0.35
3293
0.65
1677
0.65
0.04

ASER
0
0
1
6.1
8
95
0.5
89
1300
0.04
3881
0.48
1081
0.18
0.023

0
0.01
20
6
5
50
3.05
51
2500
0.57
3058
1
2382
0.65
0.089

BERY
0
0
0
8.5
8.5
77
0.75
75
950
0.34
2722
0.66
3777
0.65
0.045

BLU

BOCE
BOSH
0
0.03
0
0.05
0
216
8.97
5
6.21
5
100
46
0.5
3.05
62
44
950
1350
0.05
0.45
0
2722
0
0.83
325
2317
0.18
0.65
0.004
0.047

0.07
0.07
487
3
2.75
33
3.8
30
1000
0.51
2333
0.88
1069
0.65
0.032

CANO

CELL
COMP
0.17
0.01
0.16
0
1084
36
2.7
5.23
2.65
5.41
35
48
1.9
1.52
39
53
800
1150
0.44
0.36
1329
1914
0.87
0.83
3945
3467
0.71
0.71
0.07
0.045

COOL DAIL
0
0
0.01
0
0
0.01
0
0
60
8.63 7.96
5.18
5.9 8.01
5.18
60
78
53
0.75
0.5
1.52
72
85
50
700
630
2400
0.31 0.02
0.54
1861 1781
2198
0.39 0.09
0.92
1948
0
1533
0.71 0.24
0.6
0.019
0
0.062

DEPO

DINK DTEC
0
0.19
0
0.19
0 1243
7.8
2.59
8.2
2.59
80
40
0.75
1.9
85
39
1100 1700
0.36
0.7
2621 1747
0.56
0.87
2446 1540
0.6
0.6
0.058
0.08

EASY
0
0
1
8.63
5.9
60
0.5
75
1500
0.05
2198
0.22
242
0.13
0.006

0
0
1
5.98
8.86
90
0.5
81
2400
0.08
1872
0.2
1429
0.22
0.027

EBAY
ELLY
ENDO
0.02
0.22
0.01
0.22
97
1458
5.6
3.2
5.19
3
50
40
1.52
1.9
48
34
2900
2900
0.58
0.72
2734
2229
0.97
1
2318
2056
0.7
0.7
0.075
0.094

ET
0
0
0
8.8
8.28
90
0.75
90
2275
0.36
3744
0.66
3153
0.7
0.054

0
0
2
9
6
65
0.5
72
2300
0.05
1902
0.16
643
0.22
0.014

Segment Stats
Period
Demand units
Sales Units
Seg % of Total Industry
Expected Growth Rate
Desired Feature
Desired Portability
Desired Age
Desired Style Factor
Desired Price
Importance of Positioning
Importance of Age
Importance of Price
Importance of Style

2
2013
1916
0.1314
-0.016
8.8
8.975
0
75
88
0.43
0.29
0.09
0.19

Top Brands
Brand
Market Share
Potential Market Share
Unit Sold
Desired Feature
Desired Portability
Desired Style Factor
Desired Age
Desired Price
Promotion Budget
Awareness
Sales Budget
Accessibility
Service Budget
Service Quality
Total Market Share

ANDY
0
0
0
3
2.5
40
6.6
38
1800
0.36
1529
0.58
2349
0.39
0.117

1
1998
1945
0.1302
0.005
7.95
8
0
75
85
0.43
0.29
0.09
0.19

0
1950
1935
0.129
0.021
7.05
7.05
0
75
90
0.43
0.29
0.09
0.19

APLE

Arka
ASER
BERY
BLU
0.13
0.11
0
0
0.12
0.1
0
0
241
216
0
0
8.4
6.1
6
8.5
7
8
5
8.5
80
95
50
77
1
0.5
3.05
0.75
79
89
51
75
1700
1300
2500
950
0.61
0.09
0.44
0.64
3293
3881
3058
2722
0.86
0.52
0.96
0.95
1677
1081
2382
3777
0.39
0.09
0.39
0.39
0.04
0.023
0.089
0.045

BOCE
0
0
0
8.97
6.21
100
0.5
62
950
0.12
0
0
325
0.09
0.004

0
0
0
5
5
46
3.05
44
1350
0.35
2722
0.89
2317
0.39
0.047

BOSH
0
0
0
3
2.75
33
3.8
30
1000
0.32
2333
0.83
1069
0.39
0.032

CANO

CELL
0
0
0
2.7
2.65
35
1.9
39
800
0.31
1329
0.58
3945
0.41
0.07

0
0
0
5.23
5.41
48
1.52
53
1150
0.31
1914
0.78
3467
0.41
0.045

COMP

COOL DAIL
0
0
0
0
0.11
0
0
0
0
8.63 7.96
5.18
5.9 8.01
5.18
60
78
53
0.75
0.5
1.52
72
85
50
700
630
2400
0.49 0.11
0.44
1861 1781
2198
0.72 0.27
0.83
1948
0
1533
0.41 0.12
0.36
0.019
0
0.062

DEPO

DINK
0.31
0.28
597
7.8
8.2
80
0.75
85
1100
0.7
2621
0.85
2446
0.36
0.058

0
0
0
2.59
2.59
40
1.9
39
1700
0.4
1747
0.68
1540
0.36
0.08

DTEC

EASY
0
0
1
8.63
5.9
60
0.5
75
1500
0.12
2198
0.35
242
0.06
0.006

0.09
0.08
168
5.98
8.86
90
0.5
81
2400
0.13
1872
0.26
1429
0.11
0.027

EBAY
0
0
0
5.6
5.19
50
1.52
48
2900
0.43
2734
0.82
2318
0.41
0.075

ELLY
0
0
0
3.2
3
40
1.9
34
2900
0.37
2229
0.7
2056
0.41
0.094

ENDO

ET
0.36
0.31
691
8.8
8.28
90
0.75
90
2275
0.7
3744
0.88
3153
0.41
0.054

0
0
2
9
6
65
0.5
72
2300
0.12
1902
0.28
643
0.11
0.014

Segment Stats
Period
Demand units
Sales Units
Seg % of Total Industry
Expected Growth Rate
Desired Feature
Desired Portability
Desired Age
Desired Style Factor
Desired Price
Importance of Positioning
Importance of Age
Importance of Price
Importance of Style

2
1210
1382
0.079
0.001
9.6
6.65
1
60
74
0.43
0.09
0.19
0.29

1
1182
658
0.077
0.018
8.6
5.875
1
60
74
0.43
0.09
0.19
0.29

Top Brands
Brand
Market Share
Potential Market Share
Unit Sold
Desired Feature
Desired Portability
Desired Style Factor
Desired Age
Desired Price
Promotion Budget
Awareness
Sales Budget
Accessibility
Service Budget
Service Quality
Total Market Share

ANDY

APLE
0
0
0
3
2.5
40
6.6
38
1800
0.38
1529
0.64
2349
0.46
0.117

0.2
0.24
280
8.4
7
80
1
79
1700
0.55
3293
0.83
1677
0.46
0.04

0
1134
1150
0.075
0.036
7.5
5.15
1
60
75
0.43
0.09
0.19
0.29

Arka
0
0
1
6.1
8
95
0.5
89
1300
0.1
3881
0.52
1081
0.12
0.023

ASER
0
0
0
6
5
50
3.05
51
2500
0.4
3058
1
2382
0.46
0.089

BERY
0.3
0.31
417
8.5
8.5
77
0.75
75
950
0.4
2722
0.91
3777
0.46
0.045

BLU

BOCE
0.04
0.02
54
8.97
6.21
100
0.5
62
950
0.17
0
0
325
0.12
0.004

0
0
0
5
5
46
3.05
44
1350
0.32
2722
0.9
2317
0.46
0.047

BOSH
0
0
0
3
2.75
33
3.8
30
1000
0.3
2333
0.86
1069
0.46
0.032

CANO

CELL
0
0
0
2.7
2.65
35
1.9
39
800
0.3
1329
0.65
3945
0.5
0.07

COMP
0
0
5
5.23
5.41
48
1.52
53
1150
0.3
1914
0.81
3467
0.5
0.045

COOL
0.21
0.2
292
8.63
5.9
60
0.75
72
700
0.49
1861
0.67
1948
0.5
0.019

0
0.01
0
7.96
8.01
78
0.5
85
630
0.09
1781
0.24
0
0.16
0

DAIL
0
0
3
5.18
5.18
53
1.52
50
2400
0.42
2198
0.87
1533
0.42
0.062

DEPO

DINK
0.03
0.03
37
7.8
8.2
80
0.75
85
1100
0.47
2621
0.81
2446
0.42
0.058

0
0
0
2.59
2.59
40
1.9
39
1700
0.37
1747
0.74
1540
0.42
0.08

DTEC
0.07
0.07
94
8.63
5.9
60
0.5
75
1500
0.2
2198
0.33
242
0.08
0.006

EASY

EBAY
0
0
1
5.98
8.86
90
0.5
81
2400
0.13
1872
0.26
1429
0.15
0.027

0
0
5
5.6
5.19
50
1.52
48
2900
0.41
2734
0.88
2318
0.49
0.075

ELLY
0
0
0
3.2
3
40
1.9
34
2900
0.38
2229
0.78
2056
0.49
0.094

ENDO

ET
0
0
0
8.8
8.28
90
0.75
90
2275
0.43
3744
0.86
3153
0.49
0.054

0.14
0.13
193
9
6
65
0.5
72
2300
0.2
1902
0.27
643
0.15
0.014

Segment Stats
Period
Demand units
Sales Units
Seg % of Total Industry
Expected Growth Rate
Desired Feature
Desired Portability
Desired Age
Desired Style Factor
Desired Price
Importance of Positioning
Importance of Age
Importance of Price
Importance of Style

2
1210
1240
0.079
-0.005
6.3
9.85
1.5
80
81
0.19
0.29
0.09
0.43

Top Brands
Brand
Market Share
Potential Market Share
Unit Sold
Desired Feature
Desired Portability
Desired Style Factor
Desired Age
Desired Price
Promotion Budget
Awareness
Sales Budget
Accessibility
Service Budget
Service Quality
Total Market Share

ANDY
0
0
0
3
2.5
40
6.6
38
1800
0.39
1529
0.64
2349
0.5
0.117

1
1189
1069
0.0775
0.013
5.75
8.6
1.5
80
81
0.19
0.29
0.09
0.43

0
1149
1165
0.076
0.03
5.15
7.5
1.5
80
82
0.19
0.29
0.09
0.43

APLE

Arka
ASER
BERY
BLU
0.09
0.11
0
0.23
0.09
0.1
0
0.21
109
138
0
284
8.4
6.1
6
8.5
7
8
5
8.5
80
95
50
77
1
0.5
3.05
0.75
79
89
51
75
1700
1300
2500
950
0.43
0.16
0.4
0.34
3293
3881
3058
2722
0.77
0.48
0.97
0.83
1677
1081
2382
3777
0.5
0.12
0.5
0.5
0.04
0.023
0.089
0.045

BOCE
0
0
0
8.97
6.21
100
0.5
62
950
0.1
0
0
325
0.12
0.004

0
0
0
5
5
46
3.05
44
1350
0.32
2722
0.84
2317
0.5
0.047

BOSH

CANO
0
0
0
3
2.75
33
3.8
30
1000
0.3
2333
0.81
1069
0.5
0.032

CELL
0
0
0
2.7
2.65
35
1.9
39
800
0.3
1329
0.65
3945
0.54
0.07

0
0
5
5.23
5.41
48
1.52
53
1150
0.3
1914
0.77
3467
0.54
0.045

COMP

COOL
0
0
0
8.63
5.9
60
0.75
72
700
0.42
1861
0.61
1948
0.54
0.019

DAIL
0
0.07
0
7.96
8.01
78
0.5
85
630
0.09
1781
0.2
0
0.16
0

0
0
3
5.18
5.18
53
1.52
50
2400
0.41
2198
0.84
1533
0.46
0.062

DEPO
0.22
0.22
278
7.8
8.2
80
0.75
85
1100
0.45
2621
0.75
2446
0.46
0.058

DINK
0
0
0
2.59
2.59
40
1.9
39
1700
0.38
1747
0.73
1540
0.46
0.08

DTEC

EASY
0
0
1
8.63
5.9
60
0.5
75
1500
0.11
2198
0.3
242
0.08
0.006

EBAY
0.21
0.2
255
5.98
8.86
90
0.5
81
2400
0.21
1872
0.24
1429
0.15
0.027

0
0
5
5.6
5.19
50
1.52
48
2900
0.41
2734
0.85
2318
0.53
0.075

ELLY
0
0
0
3.2
3
40
1.9
34
2900
0.39
2229
0.77
2056
0.53
0.094

ENDO

ET
0.13
0.12
158
8.8
8.28
90
0.75
90
2275
0.39
3744
0.8
3153
0.53
0.054

0
0
4
9
6
65
0.5
72
2300
0.11
1902
0.25
643
0.15
0.014

Alpha
Period
Salary
Sales Force
Turnover Rate
Productivity Index
Recruitment Cost
Separation Cost
Training Cost
Total Cost

2
Alpha

1
Alpha

28
35
0.024
1.118
336
0
105
441

27
24
0.03
1.127
81
0
48
129

0
Alpha
26
22
0.021
1.095
52
0
44
96

Alpha
Period
Salary
Service Force
Turnover Rate
Productivity Index
Recruitment Cost
Separation Cost
Training Cost
Total Cost

2
Alpha

1
Alpha

8
39
0.081
1.105
24
0
78
102

0
Alpha

8
39
0.071
1.069
40
0
78
118

8
37
0.062
1.035
32
0
74
106