The Business Model Canvas

Key Partners
Some key partners in my
business includes;
Relevant Ministries
and Agencies (like
Federal Ministry of
Women Affair a Social
Development, Federal
Ministry of
Environment, Federal
Ministry of Health,
Women Development
Center, etc.
Relevant NGOs like
the Global Alliance for
Clean Cookstoves, the
Nigeria alliance for
clean cookstoves,
Women
Environmental
Programme, First
Ladies' programme,
etc.
Microfinance bank
(like Lapo and Fortis
Microfinance bank)
Commercial Banks
(like FCMB)

Key Activities
Some key activities
required to deliver value
to my customer segments
include the following;
Product design and
development
Setting up of
production facility
Recruiting manpower
Mass production of
stoves
Creating partnerships
Marketing of stoves
Distribution of stoves

Team or Company Name:

Date:

Nenu Engineering Limited

05/02/2015

Value Proposition
My business is offering the
following value
proposition to its first (1)
customer segment;
cheap and sustainable
electricity source to
charge mobile phones
and power LED lamps.
low firewood
consumption during
cooking.
less smoke emission
during cooking
less time required to
cook meals
added luxury to rural
cooking environment.

My business shall also

offer the following Value
Proposition to it second
(2) customer segment;
they (customers) get
projected as green
ambassadors
they get opportunities

Customer Relationships
My business shall
establish relationship
with it first (1) customer
segment through;
Mobile phones
messages, and
Personal contact
through Sales Agents
My business shall also
establish relationship
with it second (2)
customer segment
through;
Mobile phone
messages
Personal contact
through Sales Agents
social media, and
Company's website.

X Primary Canvas
Alternative Canvas

Customer Segments
Our customer segments
includes the following;
(1) Low income
households that rely on
solid fuel for cooking.
(2) Corporate and private
entities (like Government
NGO's, Large companies,
and the elites class)that
deploy clean cookstoves
as a way of discharging
their Corporate Social
Responsibilities.

 Trade unions (like

Nigeria union of
teachers, Market
Women Union, etc.)
Steel Suppliers(like
Nduka and sons
Entreprise.)
Precision Engineering
Construction and
Company West Africa
Limited.

Key Resources
Some key resources
required by my business
includes;
Employees
Production facility/
workspace
Business website
Operating capital
Sale force
Raw materials

to discharge CSR using

products that
Contribute toward the
preservation of the
environment, and also
improve the livelihood
of people in
communities that fall
under their CSR areas.

Cost Structure
The most important cost inherent in my business model include the
following;
Production cost
Marketing cost
Distribution/ transportation cost

Channels
My business shall reach it
customer segments
through the following
channels;
Nenu-Life program(an
AVON styled marketing
program initiated to
increase the marketing
of my product)
sales Agents
The Internet

Revenue Streams
My business shall generate revenue from the sale of its products

Source: www.businessmodelgeneration.com

Note:
1. Blue fonts represent entries for my first customer segment
2. Green fonts represent entries for my second customer segment
3. Black fonts represent entries for both the first and second customer segment