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Current Scenario of Indian Aviation Industry

India completed 100 years in aviation sector on 18 February, 2011


454 airports and airstrips; 16 designated international airports
In present scenario around 11 domestic airlines operating in India
Aviation Industry in India holds around 69% of the total share of the
airlines traffic in the region of South Asia
The Indian Aviation Industry is one of the fastest growing aviation
industries in the world
Domestic Airlines
MDLR Airlines
Spice Jet Airways
Paramount Airways
Kingfisher Airline
JetLite
Jet Airways
Jagson Airline
Indigo Airlines
Go Air Airlines
Air India

AVIATION
flying or operating a plane, it has to do with aviation. The aviation
industry is the global transportation network that carries goods and
passengers by air.
(If someone tells you that he's in aviationschool, that means he is
learning how to fly a plane.)
Airline Industry is a system of transportation
Part of Aviation industry
Moving people and goods
Utilizing the airways
One of the only true global businesses
The aviation industry is the business sector dedicated to
manufacturing and operating all types of aircraft. - (an aeroplane,
helicopter, or other machine capable of flying.)
Types of Aviation
Civil Aviation
Civil Aircraft is a rather big group of aircraft. It refers to all non-military
flights and activities in aviation.
General Aviation
General aviation refers to all civil flights other than scheduled airline
flights, both private and commercial. general aviation may include
business flights, private aviation, flight training, parachuting

Ballooning
This is a type of civil aviation that uses buoyancy to float in the air. This
buoyancy is generally created by filling a large fabric envelope with hot
air or gases that are lighter than the surrounding atmosphere. The less
dense balloon lifts the basket tied underneath that carries people and
cargo into the air.
Soaring
Soaring is a type of general aviation where the flight of a motorless
aircraft involves using air currents and thermals to fly long distances.
Private Aviation
Private aviation is the part of general aviation that involves flying not for
hire. In a private flight, the pilot is not paid, and the aircraft
owner/operator does not receive money for the flight (other than rent
from the pilot, in some cases).
Scheduled Airline Flight
An airline is a part of civil aviation that provides air transport services
for passengers or freight, generally with a recognized operating
certificate or license. Airlines vary from those with a single airplane
carrying mail or cargo, through full-service international airlines
operating many hundreds of airplanes.
Military Aviation
Military aviation is the use of aircraft and other flying machines for the
purposes of conducting or enabling warfare, including national airlift

(cargo) capacity to provide logistical supply to forces stationed in a


theater or along a front.

OBJECTIVES

To encourage individuals to choose aviation-related careers


To assist students, faculty, and institutions in defining and
achieving their aviation education aspirations
Societal Relevance and a Community Resource
(Increase opportunities for undergraduate and graduate student
academic success and prepare the student for entry into the
aviation )
Porters 5 forces Model
Porters 5 forces framework identifies the strength of all five
market levers (Suppliers, Customers, Competition Rivalry,
Substitutes and New Entrants) of an industry. Understanding each
of these market forces allows businesses to make wise decisions
which can maximize return in any industry.
Threat of New Entrants is low
The airline industry is so saturated that there is hardly space for a
newcomer even to squeeze its way in. The main concern for this is the
cost of entry. The airline industry is one of the most expensive
industries, due to the cost of buying and leasing aircrafts, safety and
security measures, customer service and manpower. Another major
barrier to entry is the brand name of existing airlines and it is really
difficult to lure customers out of their existing brands.

Power of Suppliers is low.


The airline suppliers are mainly aircraft manufacturers, airports, fuel
companies and there isn't a lot of cutthroat competition among suppliers.
Also, the likelihood of a supplier integrating vertically is rare.
Power of Buyers is medium to and increasing
The cost involved with switching airplanes is decreasing as customers
can access internet easily to compare and buy air tickets online
nowadays. With emerge of budget airlines like Jetstar, Spicejet, Indigo
and AirDeccan, more customers including travel agents and individuals
prefer to take the budget airlines rather than full service airlines
Availability of Substitutes is low
For international airlines, the threat is quite low as airline is the only
way for travelling to long destinations. eg- From India to USA. For
national airlines, the threat might be a little higher than international
carriers as passengers can use ground travel like train or bus as
substitute. Time, money, personal preference is also needed to be
considered.
Competitive Rivalry is high
Airline industry is completely saturated. There are more service
providers than needed in both local as well as international markets. The
various airlines are competing for the same customers. The airlines are
continually competing against each other in terms of prices, technology,
in-flight entertainment, customer services etc. Highly competitive
industries generally earn low returns because the cost of competition is
very high.