Aamir Khan is Titan brand ambassador

October 15, 2004

Titan today announced its Brand Ambassador, Aamir Khan
who will be endorsing the range of Titan watches.

Commenting on Aamir Khan as brand ambassador for

Titan Watches, Mr Bijou Kurien, chief operating officer �
watches, Titan Industries Ltd., expressed, "There is a
perfect fit between Aamir Khan and Titan - their stature,
timelessness, and the love and trust they both share with the
people both nationally and internationally, makes this an
ideal partnership. Moreover, Aamir has a universal appeal
that extends to everyone, across age groups, just as our
watches do. We believe his endorsement of Titan will go a
long way towards reinforcing the fact that a watch is not
just a time keeping device but an accessory that helps in
self-expression.�

�I have always felt that Titan watches are as good if not

better than any in the world. Titan watches have stood the
test of time for their perfection, exclusivity, innovativeness
and quality. It gives me great pleasure to be associated with
an Indian brand that has made a mark and stands among the
best in the world,� expressed the celebrated actor of
international repute, Aamir Khan. �Incidentally, few
people know that the first watch I ever bought with my own
earnings was a Titan. This was way back in 1988.�

�
The association with Aamir Khan was mainly due to the
brand values that both Titan and the actor are associated
with. We are both known for our commitment and
obsession towards perfection, quality, innovativeness,
setting new trends and our market leadership,� added Mr
Bijou Kurien.

With this tie up, Titan has launched a new concept to

promote the latest trends in the industry and will focus on
watches as an important accessory of style and fashion. It is
for the first time in India, that a watch manufacturer is
taking this step towards educating its consumers on the
different aspects, both in terms of look and feel for time
wear. Style today is not restricted only to clothes but has
been redefined in the context of accessories that complete
grooming. A watch is no longer a time teller but a style
statement.

As brand ambassador, the celebrated actor will play a key

role in brand and product communication on television, in
print and outdoor media. The unrivaled leader of the Indian
watch industry, Titan, has sold more than 60 million
watches in the last 17 years and retails out of more than
5,000 multi-brand outlets and 175 exclusive 'World of
Titan' outlets.

About Titan Industries

Titan Industries Limited, a joint venture between the Tata
Group and the Tamil Nadu Industrial Development
Corporation (TIDCO) commenced operations in 1987
under the name Titan Watches Limited. In 1994, Titan
Industries diversified into jewellery. Today Titan is India's
leading producer of watches, and is credited with changing
the face of the Indian watch industry. It has a domestic
market share in excess of 50 per cent, in the organised
watch market. Titan Industries reported a turnover of Rs
958.52 crore for the year ended 2003-04. As a full range
producer-marketer, Titan offers the Indian and International
customer a very large range of products to suit various
tastes and budgets. Its products are recognized for
innovation in design, quality and reliability.

TITAN

THE AAMIR EFFECT

TITAN’S COLLECTIONS

DASH!

STEEL

EDGE

FLIP
SONATA

FASTRACK – FROM COOL TO BOLD

RAGA

EBULA
Watch Specifications:

Movement: Swiss quartz movement

Luminance: 16 Traser tritium vials tubes.
MB Microtec illumination.
Dial: Large bold number 1-12, smaller 13-
23(inner track).
Date: At 3 O'clock
Case: Brushed titanium case
Case Back: Laser engraved black screw
down titanium
Bezel: One direction rotating titanium divers
bezel
Crystal: Sapphire with Anti-reflective
coating
Crown: Screwdown titanium crown.
Dimensions: 43mm diameter, 12mm height
Water Resistant: Water resistant to 200m
Strap:Titanium Strap - 22mm
Warranty: Guaranteed 3 years.

Colors of the tritium light:

- orange, above number 12
- blue, above numbers 1-11
- blue, second / min- / hour – pointer
- green, on the bezel
TITAN

There is no story on watches without Titan.

The market leader in the timewear sector,
Titan offers its products under two major
brands – Titan and Sonata. The Bangalore-
based company accounts for about 22 per
cent share of the total domestic market,
which is more than three times the share of
its nearest competitor and close to a 50 per
cent share among nationally recognised
brands. The company will make and market
over 7 million watches in 2005, making it the
sixth largest global player in the category of
manufacturer brands.