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Demand Factor
Supply Factor
Fig 1: Growing Value Proposition in Indian Retail Industry: Source KPMG Indian Retail
Industry
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Conceptualization
- 1990-05
Retailers identify
potential in the
market
Mostly in apparel
Expansion
2005-10
Significant
investment by
large Indian
corporates
Entry in food
segment
Consolidation
2010 onwards
Entry on international players
FDI in single brand retail upto 100%
Manufacturer
outlets
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USP
Deep Discounting
with no frills
facilities
Partnership Model
to enable value
added services at
low costs
Leveraging Supply
Chain Advantages
Exclusive Services
for additional price
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The past five years have seen rising income level across segments, resulting in rise in disposable
incomes which in turn has led to rise to consumer expenditure. Consumer expenditure is
expected to be USD 3.6 million in 2020, compared to USD 1.4 million in USD 2015 at a CAGR of
23.5%. The overall retail market is expected to grow to USD 1.3 trillion in 2020 from USD 600
billion in 2015
20
15
India
10
Indonesia
Russia
5
Brazil
0
5.00
10.00
15.00
20.00
EY estimates peg online retail in India to grow to USD 70 billion from USD 6 billion (almost 10
times current size), expanding from 10% to 15% of the overall retail sector. Online retail is
expected to be at par with the physical stores in the next five years. India is expected to
become the worlds fastest growing e-commerce market, driven by robust investment in the
sector and rapid increase in the number of internet users. Indias e-commerce market is
estimated to expand to over US$ 100 billion by 2020 from US$ 3.5 billion in 2014.
-
Rising number of Tier II and Tier III cities has enhanced supermarket space in the country.
Supermarkets are expected to grow to 8500 in 2016 from 500 in 2006
Key Retail Clusters India
Greater Mumbai
SHOPPERS STOP CAMPUS GURU CHALLENGE
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Delhi NCR
Bengaluru
Hyderabad
Kolkata
Chennai
Ahmedabad
Pune-Pimpri-Chinchwad
Surat
Jaipur
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With an aim to strengthen its advertising segment, Flipkart acquired mobile ad network
AdiQuity, which has a history of mobile innovations and valuable experience in the ad
space
Amazon, the world's largest online retailer, is readying a US$ 5.0 billion war chest to
make India its biggest market outside the US
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MILESTONE
1991
Shoppers Stop began the organised retail revolution in India with the launch of Mens
ready-to-wear at Andheri, Mumbai.
Loyalty Program - First Citizen's Club and the exclusive brand Stop was launched.
Opened the second store in Bangalore.
Shoppers Stop celebrated the 'Festival of Britain' at the stores.
Launched 'Parikrama', a festival to celebrate Indian traditions and culture.
Was awarded the prestigious IGDS membership. Initiated the 'Customer Care Associate'
term for all associates.
Crossword became a part of Shoppers Stop.
First Retailer to adopt Enterprise Resources Planning (ERP) in association with J.D.
Armstrong.
Mr. B.S.Nagesh won the 'CEO of the Year' award and SSL won the Retailer of the Year
award at CMAI Awards.
Lycra Images Fashion awarded SSL as 'The Best Retail Chain of the year'.
Won the 'Most favoured Retail Destination of the Year', award from Images Retail.
Homestop store opens at Bengaluru. SSL IPO oversubscribed by 17.25 times.
Mothercare launched in India by SSL
Created movie merchandise for Om Shanti Om.
SSL repositioned itself as a 'Bridge to Luxury' store with a new logo and tagline 'Start
Something New'.
Was awarded the 'Best Visual Merchandising' by VMRD Retail Design.
Mr. Govind Shrikhande was awarded 'The Most Admired Fashion Retail Professional of the
Year' award.
Received the 'Department Store of the Year Award' at the Star Retail Award.
50th SSL store opened at Gopalan Mall, Bangaluru. The 'I Pledge to Serve' campaign was
initiated.
Chosen as 'India's Most Respected Retail Company', by Business World Magazine.
Awarded the 'Best Employer Brand Award' at the ceremony held in Singapore.
Has 75 operational SSL stores. (till Oct. 15). On 27th October - Foundation Day, SSL fed 1 lac
poor children across the country.
1994
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2015
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Your strategy should be backed up by cost-benefit and profitability analysis and any other
relevant documents.
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