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Monopoly
-market dominated by one firm
-natural monopolies- utilities
-high barriers to entry
-pricing strategies to prevent
competition
-abnormal profit in short and long
run
-welfare losses
Oligopoly
-competition amongst the few
-high concentration ratio
-high degree of interdependence
-non-price competition
-homogenous or highly
differentiated goods
-possibility of collusion
-barriers to entry
Business Economics:
Market Structure
Monopolistic or Imperfect
Competition
-large number of firms
-product differentiation
-relative freedom of entry and exit
-imperfect knowledge
-D=downward slope
-long run equilibrium- not technically
efficient
-long run equilibrium- normal profit
-firms have some control over price
Perfect Competition
-large number of firms
-price takers
-homogenous products
-perfect information
-freedom of entry and exit
-no external costs or benefits
-long run- normal profit
-long run- costs minimized
-long run output at maximum
efficiency
3. how competition influences market behavior affects the way the market will
function in the long run.
In long run, if economic profits are earned, firms enter the industry, which increases the
market supply, causing the product price to go down. Until zero economic profits are earned,
then the supply will be steady. If losses are incurred in the short run, firms will leave the
industry which decreases the market supply, causing the product price to rise until losses
disappear. This model is one of zero economic profits in long run. The long run equilibrium is
achieved, the product price will be exactly equal to, and production will occur at, each firms
point of minimum average total cost.
Price exceeds marginal cost in the long run, suggesting that society values additional units
which are not being produced. Average costs may also be higher than under pure
competition, due to advertising cost involved to attract customers from competitors. The
various types, styles, brands, and quality of products offers consumers choices. However,
economic inefficiency is the result. The excess capacity (producing at the quality that a firm
produces is less than the quantity at which ATC is a minimum) exists in this industry.