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VARUN.C
1RY12MBA50
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM
EXTERNAL GUIDE
Asst.Professor
Sales Manager,Quikr.com
Department of MBA
Reva Institute of Technology and Management
Rukmini Knowledge Park, Kattigenahalli,
Yelahanka, Bengaluru-560064.
Batch. 2012-2014
July 2014
CERTIFICATE
Dr. H. N. Shivaprasad
Professor & Director
Dept. of MBA
DECLARATION
MEASURING
CUSTOMER
BASED
BRAND
EQUITY
OF
Varun C
1RY12MBA50
ACKNOWLEDGEMENT
I feel its my privilege in writing this acknowledgement to thank all those who gave their views
and suggestions for helping in the completion of my internship in Quikr.com Ltd. from 16-42014 to 30-6-2014.
I would like to take this opportunity to convey my deep sense of gratitude to my internal guide
Prof. Anshu Rani and for providing an opportunity to do this internship.
I sincerely thank Mr.Chowde Gowda A S, Sales Manager ,Quikr.com for having permitted me
to do my internship in Quikr.com Ltd., Shivaji Nagar Branch, Bangalore.
I also thank Mr. Arun Gopal (Dealer) Quikr.com Ltd., Shivaji Nagar branch, Bangalore who
helped me a lot in completing my project.
I also extend my thanks to all staffs of Quik.com Ltd. Shivaji Nagar branch, Bangalore
Finally I would also like to thank Almighty & my parents, friends for giving their due support,
encouragement, assurance in completing this project.
Date:
Place:
Varun.C
USN: 1RY12MBA50
TABLE OF CONTENTS
Sl. No
Topic
Page
No
1 INTRODUCTION
1
1
6
7
2.3 Promotors
2.4 Vision
2.5 Mission
2.6 Objectives
11
11
11
11
19
20
21
23
24
27
28
32
38
38
40
41
43
45
47
48
4.8
50
51
52
53
54
5 FINDING
5.1 Suggestions/ recommendation
56
57
5.2 Conclusion
59
Bibliography
Anexure
60
61
LIST OF FIGURES
Sl. No
1
2
3
4
5
6
7
8
Topic
Chart showing the category that the respondents used
Page
No.
38
40
41
43
45
47
48
50
51
52
53
54
EXECUTIVE SUMMARY
Marketing research is carried out to take some of the strategic decision by the companies to
enhance their credibility and better profit. The modern manager relies on marketing research
while making decision on strategic variables. To avoid unnecessary cost on research and time
constraint consumer products company tend to rely on data collection from customer. Their
opinion place an important role while taking decision.
The topic chosen for the study A STUDY ON MEASURING CUSTOMER BASED BRAND
EQUITY OF QUIKR.com this study is conducted keeping Keller`s model of customer based
brand equity as a basis. From 16-4-2014 to 30-6-2014 I have done project in Quikr.com under
the guidance of Mr. Chowde Gowda(sales manages). The company is about online marketing
industry. Online marketing industry is the marketing of products or services over the internet & it
ties together creative and technical aspects of the internet, including design, development
advertising and sale.
The research methodology adopted in this study, field survey has been conducted and primary
data collected from 65 customers, secondary data for this project was collected from various
sources like employees, website and company articles. Sample unit chosen were all the
customers who have purchased the products by looking at the add posted in QUIKR.com, the
sample size of 65 customers. convenience sampling is done for collecting of data from
customers. In this research the questionnaires have been solved by customer for conducting the
survey. Descriptive research is used where the fact finding investigation is done with a adequate
interpretation. Data is collected by one or more appropriate methods like mail questionnaire
telephonic survey and directly meeting the customer.
The major finding by verifying the solved questionnaires, It was found that most of the customer
(68%) are aware of the Quikr and its different product offerings, It was found that majority
(60%) of the customers perception towards the pricing policy of the company is reasonable.
Most of the customers (62%) agree that if they want to save money and time, they will happily
go for Quikr.com. It has been found that the OLX.com and Sulaka.com are biggest competitors
for Quikr.com.(60%) respondents of Quikr.com is most dependable & reliable brand for buying
local products or services than its competitors.
The major suggestions are Quikr.com should spend time and resources to improve its awareness
because still there is a scope for improvement. When people are highly aware of a brand it is
likely to considerate while making the purchase decision. They can concentrate on advertising
and other promotional strategies.The Brand performance can be improve by ensuring good
service level and assisting customer in posting ads for buying and selling. Brand personality is
not yet clear for quikr.com. They can spend resources in developing attitude of sincerity. The
company need to focus on the more to improve the efficiency of marketing team in Quikr.com
CHAPTER-1
INTRODUCTION
Page 1
The study will only analysis the customer based brand equity in view of its
customer.
This study will use Keller's Customer based brand equity Model to generalize the
result in the area of Bangalore only.
Page 2
Research type
Descriptive research is used where the fact finding investigation is done with a adequate
interpretation. Data is collected by one or more appropriate methods like mail
questionnaire, telephonic survey and directly meeting the customer.
Page 3
The Marketing
Science Institute
(Leuthesser 1988)
Aaker (1991)
Swaitet al (1993)
Kamakura &
Russell 1993
with the brand and holds some favorable, strong, and unique brand
(Lassar et al.1995)
Keller 1993
Page 4
Clearly, various researches in brand equity through the years result in all different kinds of
dimension of brand equity that can be linked to a brand. However, the common denominator in
all models is the utilization of one or more dimension of the Aaker model (Keller 1993;
Mutagenic and Shahrokhi 1998; Yoo and Donthu 2001; Bendixen et al. 2003; Kim et al. 2003).
Therefore, the consumer-based brand equity is an asset of four dimensions that are brand
awareness, brand associations, perceived quality and brand loyalty.
Page 5
CHAPTER-2
INDUSTRY AND COMPANY PROFILE
An Indian recognized the strength of emailing internet. Sabeer Bhatia launched hotmail in
1996. It was world`s first free emailed site. It gave every individual in the world a power to mail
with a speed million times faster than ever. Again companies got a way to establish a direct
contact to their customer. In very short periods of time Email marketing become a powerful tool
for their marketing purpose.
Then in 1998 came GOOGLE, a search engine designed to search website on user requests
through certain keywords. It was like an open and free advertising portal throwing out names of
website by millions of results. A worldwide war started among companies to pull them up in the
search list. They named it SEO Search Engine Optimization
Social media shifted the world towards a new era. Since 2004 world`s 600 million population
is sharing, liking and commenting on FACEBOOK. Brands also started creating account so that
users can like them resulting in brand awareness
In an era that now completely depends on internet, learning the way to use it becoming
essential.
Page 6
Online marketing is used by companies selling goods & services directly to consumers as
well as to those who operate on a business to business model
Strategies and techniques applied on the internet to support an organization`s overall online
marketing objectives
Internet service provider, web search portals and data processing services are the backbone of
the internet and provide the infrastructure for it to operate smoothly, by processing and storing
data, and allowing people to access and sort these data, they facilitate the flow of information
that has become vital to the economy.
While ISP`s connect clients to the internet by routing data, the physical connecting that carry
the information to end users are often the wires or cables of telecommunication establishment.
Some web search portals also offer additional services, such as news, e-mail, maps, and local
business directions. The key distinction of web search portals is that the information is gathered
automatically from across the web, rather than manually edited and entered into a predetermined
directory.
Page 7
Pranay Chulet
Anirudha Shanbhag
CTO
Page 8
Sudhir Tiwari
CTO
Aastha Agrawal
Abhishek Patodia
Atul Tewari
COD
Jatin Srivastava
Human Resources
Reva Institute of Technology And Management
Page 9
Offices/Locations (1)
HQ
1 Marol Bhavan
Makwana Road, Marol Andheri East
Mumbai, 400059
INDIA
Quikr India raises 6000000 in venture round
Quikr India raises 8000000 in venture round
Page 10
Page 11
Sl.
no
1.
2.
Product
Images
Electronics &
Technology
Details
Camera Accessories
Cameras - Digicams
Computer Peripherals
Office Supplies
TV - DVD - Multimedia
Everything Else
Mobile Phones
Mobile Accessories
Page 12
Antiques - Handicrafts
Bags - Luggage
Barter - Exchange
Books - Magazines
Clothing - Garments
Coins - Stamps
Collectibles
Fashion Accessories
Gifts - Stationary
Household
Jewellery
Music - Movies
Musical Instruments
Paintings
Toys - Games
Watches Wholesale
- Bulk
4.
Entertainment
Acting Schools
Make Up - Hair
Modeling Agencies
Musicians
Page 13
5.
6.
Jobs
Services
Photographers - Cameraman
Script Writers
Set Designers
Sound Engineers
Other Entertainment
Freelancers
Non-Profit NGOs
Other Jobs
Advertising - Design
Astrology - Numerology
Business Offers
Carpenters - Upholstery
Cooks
Courier Services
Doctors
Drivers
Electronics - Appliances
Repair
Page 14
Health - Fitness
Hotels - Resorts
Investment - Financial
Planning
Lawyers - Advocates
Loans - Insurance
Placement - Recruitment
Agencies
Plumbers - Electricians
Retail
Taxation - Audit
Travel Agents
Vaastu/Vacation - Tour
Packages
Page 15
8.
Real Estate
Pet Adoption
Pet Clinics
Pet Foods
Pets
Flat mates
Service Apartments
Page 16
Bicycles
Cars
Construction Vehicles
Driving Schools
Motorcycles
Scooters
Other Vehicles
Career Counseling
Hobby Classes
Workshops
Page 17
Announcements
Lost - Found
Tender Notices
12. Events
13.
Matrimonial
Festivals
Workshops - Seminars
Brides
Grooms
Wedding Planner
Page 18
Page 19
Direct
Marketing
Infrastructure
Production
Market
Inputs
Information
and
Market
Informatio
Services
support
Infrastructu
online
Marketing
Infrastructure
Functional
Market
Infrastruct
Common
ure
Facilities
INFRASTRUCTURE FACILITIES:Quikr has well equipped office all over the country. Head office for India operation is located
in Mumbai. Every office is well equipped with computer system and good working environment.
Page 20
2. CLICKINDIA.com
Click India is free classified site to post ads to buy sell products and services online. Post free
classified for sale, purchase, rental and services related to jobs, real estates, education,
automotive, pets, travel, matrimonial, electronics, home appliances, health, machines etc. find
local classified advertisement ads for used and new products at best price in India.
Page 21
Page 22
1.Sulaka.com
2 Adoos.in
3 Khojile.in
4 E bayclassifieds.com
5 classifiedsgaints.com
6 Usfreeads.com
7 Backpage.com
8 Gurntree.com
Page 23
Page 24
STRENGHTS
OPPURTUNITY
WEEKNESS
THREATS
Page 25
Weakness of Quikr.com
Weak R&D
Huge advertisements cost
Not appropriates customer services.
Lack in Brand image
Opportunities of Quikr.com
Changing customer attitude for shopping
Entering in international market can become global
start own online store with existing business line
Coinage[innovation] market can be easily expand by increasing their products
categories using better services and products mix
Threats of Quikr.com
Recession decreasing the number of potential customers
International competition & substitute products like OLX , AMAZON & EBAY
Changing in tastes consumers can change their tastes vary quickly
Political and government risks.
Page 26
Page 27
CHAPTER-3
THEORITICAL BACKGROUND OF THE
STUDY
GENERAL INTRODUCTION:
BRAND EQUITY
Brand equity is the financial value of a brand which provides capital/value to products and
services. Developed brand assets in the past, enable the brand to leverage its strength and
delivers future value to the brand. Hence, brand equity plays a bridging role where it connects
the past to the future. The purpose of brand equity is to measure the value of a brand. The brand
encompasses the name, logo, image and perceptions that identify a product, service, provider in
the minds of the customers. It takes shape in advertising, packaging and other marketing
communications, and becomes a focus of the relationship with consumers. When consumers trust
a brand and find it relevant, they may select the offerings associated with that brand over those of
competitors, even at a premium price. When a brands promise extends beyond a particular
product, its owner may leverage it to newer markets. For, all these reasons, a brand can hold
tremendous value, known as brand equity.
Page 28
Brand
Equity
Brand
image/
Association
Brand
Awareness
Brand
Recall
Brand
Recogniti
on
Strength
Favorable
uniqueness
Page 29
Financial sources of brand equity attempt to determine a product's price premium over other
products. For example, a consumer might prefer to purchase a name-brand electronic item. Even
though this item costs more money than an acceptable generic product, brand equity indicates
Reva Institute of Technology And Management
Page 30
Page 31
Page 32
BRAND SALIENCE:
Purchase consideration
Consumption consideration
The brand must not only be top-of-mind and have sufficient mind share, but it must
also do so at the right times and places.
Page 33
BRAND PERFORMANCE
Brand Performance: it is all about how well the product or service meets customer's more
functional need.
Price
BRAND IMAGERY:
User profiles
Actual or inspirational
Group perceptionspopularity
Time (day, week, month, year, etc.), location, and context of usage
Page 34
Nostalgia
Memories
BRAND JUDGMENT:
Brand Judgment are customers personal opinions about and evaluation of the brand, which
consumer form by putting together all the different brand performance and imagery associations
Judgment Dimensions
Brand quality
Value
Satisfaction
Brand credibility
Expertise
Trustworthiness
Likeability
Brand consideration
Relevance
Brand superiority
Differentiation
Page 35
Brand feeling are customers emotional response and reaction to the brand.
Feeling Dimensions:
Warmth
Fun
Excitement
Security
Social Approval
Self-respect
BRAND RESONANCE:
Brand Resonance describes the nature of relationship and the extent to which customer
feel bounded.
Resonance Dimensions
Behavioral loyalty
Attitudinal attachment
Proud of brand
Sense of community
Kinship
Affiliation
Page 36
Active engagement
Seek information
Join club
Page 37
CHAPTER-4
ANALYSIS AND INTERPRETATIONS
mobile phones
services
education & learning
electronic & technology
pets & pet care
community
home & lifestyles
real estates
events
entertainment
cars & bikes
matrimonial
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
5
8
9
14
8
12
15
23
2
3
0
0
2
3
15
23
2
3
1
2
6
9
0
0
Analysis
The above chart shows the category that the respondents have used from Quikr.com 23% have
used real estate, 23% have used electronic & technology, 14% have used services and 12% have
used education & learning.
Page 38
23
8
14
23
12
3
9
2
Interpretation
Most of the respondents used the quikr.com for real estates and electronic and technology
products which is followed by different services, cars and mobile phone.
Page 39
Agree
no. %
Strongly
Agree
no. %
14
22
44
68
14
22
37
57
14
11
18
28
25
38
14
22
Analysis:
The above chart shows that awareness level of Quikr.com is 73%, 22% are neutral about this,
and 6% respondents disagree. Further, 71% told that Quikr.com is there first preference for
posting ads, 22% are neutral and 8% disagree. 60% agrees that they will not consider any brand
in front of Quikr.com, but 28% neutral and 13% are disagreeing.
Disagree %
Neutral %
Agree %
28.00
08.00 21.00
3.00 22.00
2.1 Awareness about Quikr.com. 2.00
Strongly Agree %
37.00
57.00
68.00
22.00
14.00
5.00
Page 40
Disagree
No.
No.
No.
Neutral
Agree
Strongly
agree
No.
No.
20
31
33
51
22
34
31
48
13
20
35
54
14
21
10
16
25
36
56
16
25
39
60
18
28
37
57
11
19
30
30
47
13
18
Analysis
The above chart explains that 51% of respondents agree that Quikr.com is a dependable brand
for buying local products or services, 31% are neutral, 14% strongly agree and 3% respondents
disagree.48% agreed likelihood that classification on Quikr.com is reliable is very high,7% will
strongly agree, 34% are neutral and 8% disagree.54% agree Quikr.com is consistent in the
quality it offers, 21% will strongly agree ,20% are neutral and 5% respondents disagree. 56%
agree that likelihood that Quikr.com products are durable and perform well is very high, 25% are
Reva Institute of Technology And Management
Page 41
Disagree %
Neutral %
Agree %
55.00 30.00
44.00 28.00
5.00 25.00
2.8 Quikr.com is reasonably priced. 3.00
2.7 likelihood that Quikr products are durable and 10.00
0
25.00
perform well is very high.
00
2.6 Quikr.com is consistent in the quality it offers. 5.00
2.5 likelihood that classification on Quikr.com is
reliable is very high.
38.00
54.00
34.00
Strongly Agree %
40.00
53.00
20
11.00
60
8.00
56.00
9.00
21.00
48.00
51.00
10.00
14.00
Interpretation
The Brand Performance of Quikr.com is quite fine. Most of the Consumers are depending for
buying local brands, the classification in Quikr is reliable, good and consistent quality it offers, it
is durable and preferred, reasonably priced, user- friendly website and searching products is easy
in Quikr.com
Page 42
Disagree
Neutral
Agree
no %
no
no %
no
9 14
22
30
Strongly
agree
%
46
no
15
%
23
18 28
36
55
10
15
11 17
36
55
10
15
12 18
40
62
12
17 26
39
60
Analysis
The above chart shows that Brand Imagery of Quikr.com is shown which indicates 46% of
respondents agree that Quikr.com values its customers privacy, 23% will strongly agree, 22% are
neutral and 9% of respondents disagree. Further, 55% of told that Quikr.com, understands young
customers needs, 15% will strongly agree, 28% are neutral and 2% will disagree. 55% of
customers told that Quikr.com sell second hand products, 18% strongly agree, 17% are neutral
about this and 9% of respondents disagree. 62% of respondents agree that if they want to save
money and time, they will happily go for Quikr.com, 12% will strongly agree, 18% are neutral
and 8% say that they will disagree. 60% of customers agreed that when they this brand, they give
high consideration to its history and heritage, 9% will strongly agree, 26% are neutral and 5% of
respondents will disagree.
Page 43
Disagree %
Neutral %
Agree %
Strongly Agree %
26.00
60
9.00
62.000
12.000
19.00 17.00
0
2.12 Quikr.com understand young customer needs. 2.00
.
28.00
22.00
55.00
55.00
46.00
18.00
15.00
23.00
Interpretation
The brand Imagery looks like fine, most of the customers agree that Quikr.com values its
customer privacy, it understand young customer needs and to save money they will use
Quikr.com. But most of the respondents also says that it sale second hand product which may
give a low standard feeling
Page 44
disagree
neutral
agree
Strongly
agree
no
no
no
no
no
17
26
39
55
11
18
28
31
47
14
10
10
18
28
37
50
12
15
24
35
35
40
33
45
21
34
Analysis
The chart explains that consumers relationship of Quikr.com. Here, 55% customers agree that
they feel Quikr.com is trustworthy, 9% will strongly agree, 26% are neutral and 5% of
respondents disagree. 47% of respondents agree that Quikr.com is a socially responsible brand,
14% will strongly agree, 28% are neutral about this and 11% customers disagree.
50% of
customers agree that they feel they have a bond with Quikr.com,2% will strongly agree, 28% are
neutral about this and 10% will disagree, 10% strongly disagree.40% of respondents agree that
Quikr.com is an important part of their life, 3% will strongly agree, 35% are neutral and 15%
customers disagree, 7% strongly disagree.34% of customers feel that they are part of Quikr.com,
4% will strongly agree, 45% are neutral and 9% respondents disagree and 8% strongly disagree.
Page 45
0 Disagree %
0 Neutral %
0 Agree %
8 9.00
45.00
7.00 15.00
35.00
10 10.00
011.00
55.00
34.00
40.00
28.00
28.00
26.00
0 Strongly Agree %
50.00
47.00
55
4.00
3.00
2.00
14.00
9.00
Interpretation
Brand Resonance explains the consumers relationship with the brand Quikr.com. Customers feel
that Quikr.com is trustworthy, it is socially responsible brand, customer have a bond with
quikr.com, Quikr.com is a important part of their life and customer feel that they are part of
Quikr.com.
Page 46
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
clickindia.com
sulaka.com
click.in
Locanto
adoos.in
Indialist.com
khojile.in
Others
46
71
0
0
19
29
0
0
0
0
0
0
0
0
0
0
0
0
Analysis
The above charts explain that the OLX.com and Sulaka.com are biggest competitors for
Quikr.com.
Chart Title
olx.in %
clickindia.com %
sulaka.com %
click.in %
adoos.in %
Indialist.com %
khojile.in %
others %
71
locanto %
101
29
101010101010
Page 47
disagree
neutral
agree
Strongly
agree
no
no
No
no
no
28
43
29
45
18
30
34
51
11
32
49
29
45
23
36
39
60
Analysis
The chart explains that the consumer feeling of Quikr.com against its biggest competitors. 45%
agree that Quikr.com offerings superior than its competitors, 7% strongly agree, 43% are neutral
and 5% of customers disagree. 51% agree that Quikr.com would be their first choice for posting
their ads, 11% strongly agree, 30% are neutral about this and 9% respondents disagree.45% of
customers feel that it would make a good impression on other people, if they post a add on
Quikr.com, 3% strongly agree, 49% are neutral and 3% disagree. 60% respondents of Quikr.com
is most dependable & reliable brand for buying local products or services than its competitors,
3% strongly disagree, 36% are neutral and 2% customers disagree.
Page 48
Disagree %
Neutral %
Agree %
49.00
09.00
36.00
5.00
0
43.00
Strongly Agree %
60
45.00
45.00
45.00
3.00
3.00
10.00
7.00
Interpretation
Customers feel that Quikr.com offers superior than its competitors, it is the first choice for
posting classified better than its competitors, if Quikr,com is not available they will not post ads
and it is most dependable and reliable.
Page 49
Sincere
Daring & up to date
Dependable & reliable
Glamorous & charming
Tough & strong
No.
%
No.
%
No.
%
No.
%
No.
%
12
18
17
26
21
32
13
20
2
4
Analysis
The above diagram explains brand imagery of Quikr.com.32% feel that Quikr.com is dependable
& reliable, 26% feel daring & up to date, 20% feel that glamorous & charming, 18% feel it`s
sincere, and 4% feel it`s tough & strong.
18
26
32
20
Page 50
Age of respondent
19-29
30-39
40-49
50-59
60+
No.
%
No.
%
No.
%
No.
%
No.
%
24
38
24
38
11
15
6
9
0
0
Analysis
The above chart shows that 38% of customers are in the age group between 19-29, 38% are in
age group between 30-39, 15% are in age group of 40-49 and 9% are in age group of
50-59.
Page 51
6 Your age is
30-39 %
40-49 %
38
50-59 %
38
60 %
15
9 0
Interpretation
Most of the respondents are in age group of 19-29 years of age.
No.
%
No.
%
57
88
8
12
Analysis
The above chart explain the gender, 88% are male and 12% are female respondents.
Page 52
7 Your gender is
Female %
88
1 12
Interpretation
Most of the respondents are male customers.
No.
%
No.
%
No.
%
No.
%
No.
%
0
0
12
18
40
62
13
20
0
0
Analysis
Page 53
high school %
post graduate %
even higher %
0 18
graduate %
62
20
Interpretation
Most of the respondents education level is graduation.
No.
%
No.
%
No.
%
No.
%
No.
%
No.
%
13
20
7
11
8
12
2
3
18
28
17
26
Analysis
Page 54
House Wife %
Service %
Government Employee %
Self-employed %
others %
20
11
12 3
28
26
Interpretation
Occupation of the most of the respondents is self employed and other type occupation.
Page 55
CHAPTER-5
SUMMARY OF FINDINGS,CONCLUSIONS,
AND SUGGESTIONS
Page 56
Page 57
Page 58
Page 59
LIST OF BOOKS:
1. Kothari C.R, Research methodology , New Age International (p) Ltd, 2nd Edition
2. Rajan Saxena, Marketing management, Tata McGraw-hill publishing company Ltd, 3rd
Edition
3. Philip Kotlar and Kevin lane Keller, Marketing Management, prentice Hall of India (P)
Ltd,13th Edition.
4. Brand management Harish V Verma,
WEBSITES:
www.managementparadise.com
www.scribd.com
www.wikipedia.com
www.google.com
www.quikr.com
LIST OF NEWSPAPERS:
Times of India
Economic Times
OTHERS:
Company manual
Customers
Page 60
Annexture-1
A STUDY OF MEASURING OF CUSTOMER BASED BRAND EQUITY OF
QUIKR.COM
Dear Sir/Madam,
I MBA student of Reva Institute of Technology and Management. I appeal to you for
completing this survey in order to conduct my project of MEASURING OF BRAND EQUITY
OF QUIKR.com
The survey is anonymous and your answers will be used for research and analysis purpose only,
to make it as easy as possible. All question in this survey can be answered with the just tick the
relevant answers. I highly appreciate your participation and time.
All answers of yours will be highly confidential and your anonymity is highly respected.
Thank you very much
Varun.C
Yes/ No
1.1 Please specify the category, you have used from Quikr.com.
Mobile Phones
Services
Electronics &
Community
Technology
Real Estate
Events
Entertainment
Matrimonial
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Statement
Strongly
No
2.1
Disagree Neutral
Agree Strongly
Disagree
I am aware of Quikr.com and its different
Agree
2
product offerings.
2.2
2.3
2.4
2.5
The
likelihood
that
classification
on
2.7
2.8
2.9
2.10
2.11
2.12
2.13
2.14
2.15
2.16
2.17
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2.19
2.20
3. According to you, which of these brands are biggest competitors for Quikr.com?
Olx.in
ClickIndia.com
Indialist.com
Click.in
Locanto.In
Adoos.in
sulaka.com
Statement
Strongly
No
Disagree Neutral
Agree Strongly
Disagree
Agree
2
competitors.
4,2 Quikr.com would be my first choice for posting
my classification because it better than its
competitor.
4.3 If I will post a add on Quikr.com, it would
make a good impression on other people.
4.4 Quikr.com is a most dependable & reliable
brand for buying local product or services than
its competitor.
5. If quikr.com would be a person, which of these personality trait can define Quikr.com better.
Please tick on appropriate.
Sincere
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30-39 years
40-49 years
50-59
60+ years
7. Your gender is
Male
Female
High school
Graduate
post graduate
Even Higher
10. Please mention your occupation in the space below.
Student
Housewife
Service
Government employee
Self-employed
others
Name =
Mobile No=
E-mail ID=
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