MB13201

Financial Management

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The main objective of this course is to familiarize the students with the concepts and techniques
of financial management. It is also aimed to impart to the students a working knowledge to
enable them to take decisions in finance.
UNIT SL.NO
1.

2.
I
3.
4.

5.

6.

II

7.
8.
9.

TOPICS
Introduction. Nature, scope and
objectives of finance functions.
Organization of finance functions.
Role of finance managers in
general and in India. Agency
conflicts.
Risk and Return Analysis
Risk analysis in Capital Budgeting
Risk adjusted discount rate,
Certainty equivalent co-efficient,
sensitivity analysis, probability
techniques, standard deviation
method, Decision tree analysis.
Take a real time Financial
Statements of a company and
analyse the Financial Perfomance
from all the stakeholders point of
view and submit a report
Short term and long term sources of
financing decisions primary and
secondary market.
Cost of various components of
capital WACC.
Venture capital financing, Angel
investors Private Equity.
Take any 5 infrastructure
companies and culminate the data
on their Investments in the last five
years and submit a report

No of
Hours
2

METHODOLOGY

Lecture

2
4

Lecture/Discussion
Lecture/Discussion/problems

Activity

Discussion

Lecture/Problems

Discussion

Activity

Lecture

10.
11.
12.

III
13.

14.
15.

IV
16.

17.

18.
19.
20.

21.
22.

Case study
Capital structure theories
Leverages concept and Types.
Capital structure Practical
considerations and Indifference
points between debt, equity and
preference. Leverages Financial
and Operating leverages.
Take any 5 Companies (from the
same industry )and study their
Capital Structure Pattern and submit
a report

2
3
5

Dicussion
Lecture/Discussion/
Problems
Lecture/Discussion/Problems

Activity

Case Study
Working capital management Meaning, Types and Factors
determining working capital
Estimation of working capital
requirements
Regulation of Working Capital
Finances-EOQ Cash
Management(Boumals
Model/Receipts and Payments
Model. Receivable management.
Do a real time Working Capital
Analysis of a Mid sized
Manufacturing Companies
considering the last 5 years data and
submit a report on the liquidity
position of the company in the last 5
years and submit a report
Case Study
Dividend Decisions , concept ,
theories , Types.CVP Analysis
Dividend Decision and Bonus
Issues- CVP Analysis using in
business decisions Practical
considrations.(Make or
Buy,Accepting Foreign Orders,
Product Mix and Key Factor
Decisions)
Case study
Total Hours

2
6

Discussion
Lecture/Discussion/Problems

Lecture/Problems

Activity

2
3

Discussion
Lecture /Discussion /
Problems
Lecture / Discussion /
Problems

2
60

Discussion

Reference:
1. I M Pandey Financial Management - Vikas publishing house PVT. Ltd. New Delhi.
2. Rajiv Srivastava & Anil Mishra Financial Management - Oxford University Press,
New Delhi.
3. Prasanna Chandra Financial Management Tata Mc. Graw Hill, New Delhi.
4. M.y.Khan & PK.Jain Financial Management Tata Mc. Graw Hill, New Delhi
5. S.N.Maheswari Financial Management principles and practice Sultan Chand & Sons,
New Delhi.
6. James C Van Horne& mMWachowicz, Jr. Fundamentals of Financial Management
PHI Learning Private Limited New Delhi.
INTERNAL ASSESSMENT:
(i) Cycle test
(ii) Surprise test
(iii)Model exam
(iv) Mini project
(v) Class Participation
TOTAL

10 marks
05 marks
15 marks
15 mark
05marks
50 marks

Problems 60% Theory 40%

T.Velmurugan

Dr.S.Vasumathy

Course Coordinator

Head Finance

Dr Jayshree Suresh
Dean

MB 13202

MANAGEMENT INFORMATION SYSTEMS

Objectives: To understand the basic concepts of Information Systems applicable to Management

To study the design, development and security of Management Information Systems
To learn about the various modules in ethical and social issues in using Information Systems to
Practice Data processing using MS-Excel and MS- Access

Units

S.
No

Topics

Information System in the Global Business

Role of Information in the Business Today Perspectives on information systems

Contemporary Approaches to Information

Systems- Business Processes and Information
Systems - Types of Information Systems

Session Pedagogy (Seminar/Case

Reference
(Periods) study/Discussion)

Case Study: Enabling

affordable healthcare
systems in developing
countries

R1:2-29
R2: 4-9

Case Study : Dominos

sizzles with pizza tracker

R1:29-44
45-57

Systems for Collaboration and Team work

IS function in Business

Information Technology Infrastructure

Infrastructure Components Contemporary

Hardware Platform Trends
Contemporary Software Platform Trends

Management Issues Data bases and

Information Management Traditional file
vs. Database approach

II

7
8

Using Database to improve Decision making

Managing Data resources Ensuring Data
Quality
Ethical and Social Issues in Information

Lecture/ Discussion

R1:57-73

Lecture/ Discussion

R1:165180
R2:9-14

Case Study : Is green

computing good for
business

R1:180200

R1:201Case Study : Beyond

227
street smarts: Data-driven
R2:245crime fighting
247

Case Study : Credit bureau R1:228errors- Big people problem 242

Case Study : Too much

R1:123-

Systems - Understanding ethical and social

issues related to systems
9

III

Ethics in an information society

Technology
1

10

Moral Dimensions of Information Systems

11

Securing Information Systems System

Vulnerability and abuse

12

Business value of security & control

13

Establishing a framework for security and

control

14

Technologies and tools for protecting

information resources

IV

15

E-commerce : Digital markets and digital

goods Ecommerce and the internet

16

Ecommerce: Business and Technology

17

Mobile Digital platform and mobile ecommerce

18

Building an e-commerce website

131
R1:152
R1:132134

Discussion

Case Study : The Perils of R1:134Texting

157
Case Study : When
R1:299antivirus software cripples
316
your computers
R1:316Lecture/ Discussion
319
R1:319Case Study : Managing
325
your privacy for their profit
Case Study : How secure is R1:325the cloud
336
R1:381Case Study : Twitter
392
searches for a Business
R2:488model
504
R1:392Lecture/ Discussion
410
R1:410Lecture/ Discussion
412
R1:413[Lab. Practice]
421

LAB Exercises:
Periods

Page No.
(Lab Manual)

Tables and Charts

Break Even Analysis

Functions and formulas- logical test

Creation of Employee Database

16

Creation of Forms

16

Creation of Student Report

16

Preparation of resume using basic HTML tags

23

Creation of Website

23

S.No

Exercise

Creation of E-Commerce Website

23

10

Viva-voce

Reference Books:
1.

Kenneth C. Laudon & Jane P.Laudon Management Information Systems-Managing the

Digital Firm-Twelfth Edition, Pearson 2012.

2. James O Brien, George M Marakas, Ramesh Behl- Management Information System, Tenth
Edition, Tata McGraw Hill Co. Ltd, New Delhi,2012
3. Alexis Leon, Enterprise Resource Planning Tata McGraw Hill Publishing Co. Ltd., New
Delhi 2005
4. Raymond Meleod, JR Information Systems Mac Millan Publishing Co. ltd 4th
Edition,2012
5. Gerald V.Post David L. Anderson, Management Information System-Solving Business
Problems with Information Technology Tata McGraw Hill Publishing Co. ltd, New
Delhi,2012
6. Gordan B.Davis Margrette H.Olsan, Management Information System, Conceptual
Foundations, Structure & Development Second Edition Tata McGraw Hill Co. Ltd, New
Delhi,2012
7. Lab Manual given by the department.

Internal marks:
Cycle test: 10 marks
Surprise test: 5 marks
Model Exam: 15 marks
Class participation: 5 marks
Lab: 10 marks
Viva-voce: 5 marks
Mrs.P.Suganthi & Mr.T.Muthupandian
Course Coordinators

Dr.T.Vijayakumar
Head/Systems

Dr.Jayshree Suresh
Dean

MB 13203

MARKETING

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COURSE RATIONALE:
Marketing is the process for creating, communicating, delivering and exchanging offerings that
have value for customers, clients, partners and society at large. Marketing is crucial to
understanding of most businesses and a vital ingredient for business success. This course is
designed to develop vision on concepts and their applications to deliver value with a lot of real
time examples.
COURSE OBJECTIVES:
Understand Market, Marketing and Marketing Management
Develop the selling skills
Know how Marketing strategies drive businesses
Sketch the marketing environment
Draw insights in marketing information through research
Differentiate Markets
Group, divide and focus marketing attention to deliver value to target customers
Differentiate products and services and build brands
Design and develop new products to deliver value
Price, distribute and communicate through offers and build up customer value
Be responsive to customer, government, public and environment.
LESSON PLAN
UNIT SESSION

1-5

6-8

TOPICS

TEXT BOOK
REFERENCE/HOURS
SCHEDULED
Understanding
Marketing
Management
:Marketing- B1-pg23-39(5hrs)
Definition, Scope, Importance and New Marketing realitiesCore marketing concepts-Market orientations.
Developing and implementing marketing strategies and plans B1-pg43-58(3hrs)
that deliver value.

9-10
Case study-1

(2hrs)

11-15
Understanding Markets, Market Demand, and the Marketing B1-pg61-79(5hrs)
Environment.

II

16-20

21-22
23-29

III

Connecting with customers-Creating customer value, B1-pg81-95(5hrs)

satisfaction and Loyalty: Building Customer Value and
Satisfaction-Maximizing
Customer
Lifetime
ValueCultivating Customer Relationships-Customer Database and
Database marketing
(2hrs)
Case study-2
B1-pg99-147(7hrs)
Analyzing Consumer markets, Business Markets-Identifying
Market Segments and Targets.

30-31

Building strong brands: Creating and Building Brand equityMeasuring and managing Brand equity-Brand Strategy and
Customer equity.

32-33

Creating Brand Positioning and dealing with competition- B1-pg169-181(2hrs)

Competitive strategies

B1-pg150-164(2hrs)

34-36

37-38

Shaping the market offerings: Setting product strategy and B1-pg191-209(3hrs)

Marketing through the life cycle
(2hrs)
Case study- 3

39-41

B1-pg213-249(3hrs)
Designing and Managing
strategies and programs.

IV

services-Developing

pricing

42-46

Delivering value: Marketing channels and value networks- B1-pg253-268(5hrs)

Channel design and management decisions-Channel
Integration and Systems- E-Commerce Marketing Practices-

47-48

Case study -4

(2hrs)

Managing Retailing, Wholesaling and Logistics

B1-pg270-285(5hrs).

49-53

54-56

57-60

Integrated Marketing Communication: Communicating value- B1-pg287-301(3hrs)

Role of Marketing communications-Deciding on Marketing
Communications Mix
Managing Mass Communications, Personal communications- B1-pg304-340(4hrs)

61-63

Managing Marketing in the Global economy.

64-65

B1-pg345-358(3hrs)
(2hrs)

Case study-5

Delivery mode: The course is discussed through a combination of Lectures - Case

Studies- Presentations, Industry visits, Field visits- Discussions and Debates - Assignments-Mini
Projects-Experiential Learning through Internships.
TEXT BOOKS:
B1. Philip Kotler, Kevin Lane Keller, 'A framework for marketing management', 4th edition,
Pearson, 2012.
B2.Charles W.Lamb,Joseph F.hair,Sharma,McDaniel,'MKTG South Asian Perspective,
Cengage Learning 2012.
REFERENCES:
1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mitheleswar Jha,'Marketing
Management, 13th Edition, Pearson Publications Limited. 2012.
2. Kenneth E.Clow, Donald Baack, 'Cases in marketing Management 'Sage
Publications,2012.
3. Arun Kumar & Meenakshi, 'Marketing Management', Vikas Publishing House, 2011
4. Ramasamy & Namakumari, 'Marketing Management- Global Perspective- Indian
Context', 4th edition, Macmillan Publishers India Ltd. 2011.
5. Rajan Saxena ,'Marketing Management', 4th Edition, Tata McGraw Hill Publishing Co.
Ltd.2011.
6. Kenneth E Clow & Donald Baack ,'Marketing Management, A customer-oriented
Approach', Sage Publishers, 2010.
7. Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K.Jain,
Marketing Management Cases and concepts' Macmillan Publishers,2009.
8. Paul Baines, Chris Fill, Kelly page, 'Marketing', Oxford University Press, Asian Edition
2013.
9. Rajiv Lal John A.Quelch V.Kasturi Rangan, Marketing Management, Tata Mcgraw Hill
Pvt Ltd,2010
METHOD OF EVALUATION :
Cycle Test

-10 Marks

Surprise Test-5 Marks

Class Participation- 5 Marks
Mini Project- 15Marks
Model exam-15 Marks

Ms. M. Chithra
Course Coordinator

Dr.S.Premlatha
Head-Marketing

Dr. Jayshree Suresh

Dean

MB 13204

HUMAN RESOURCE MANAGEMENT

COURSE RATIONALE:
Effective execution of HR, supports any organization to retain itself in the pinnacle.
Human Resource Management gives learners in-depth, hands-on experiential learning
applications to help them develop the skills they will need as human resource professionals to
execute and deal with diverse settings and situations.

COURSE OBJECTIVE:
After studying this course learners will be able to:
Articulate an understanding of execution of HRM in organizations.
Identify the building blocks of HR execution
Comprehend -right people in right place

Sl.No/Unit Duration
Unit I
6 Hrs
1
2

Topic for Discussion

Human Resource Management Introduction,

meaning, scope and importance
Functions of HRM
Case:
HRM Function/Environment: The New Director
of Human Resources Page no 3
Diversity issues
Case:
Managing Diversity : Johnson Chemical
International Page no 27
People process

Page No
Pgno 1 - 79

5
Unit II
6

HR Strategy and Operations

6 Hrs
Human Resource requirements Overview

Job Analysis/Planning/ Outsourcing/ Mergers/

Layoffs
Case: Employee Layoffs at St.Marys Hospital
Page no 83
Recruitment
Selection
Case: The Ethical selection Dilemma at
Integrity motors Pg no 143

8
9

Unit III
10

9 Hours

17
18
Unit V
19

Page no 157 -193

Effectiveness in Human Resources An
Introduction
Case:
Career development at Electronic Applications
Page number 157
Orientation/Training/Career Development
Case : The Orientation problem Page no 172
Coaching
Link between rewards and Performance
Leadership
Operationalising Culture

11
12
13
14
15
Unit IV
16

Pg no 83-151

3 hrs

Page no 197-249
Compensation Management An introduction
Case :Rewarding Volunteers Page no 199-201
Security and other benefits
Implementation of compensation and benefits

6hrs

20
21
22

23

Ms.P.Jotheswari

Page no 257 - 302

Employee Relations
Case : Union organising at SGA Industries Page
no 276
Organizational Discipline
employees motivation
HR in International arena
Case : A clash of cultures in the Workplace
German Managers in South Africa : Page no
297
Term Project

Dr.S.Premlatha

Dr. Jayshree Suresh

Course Coordinator

MB 13205

Head-Marketing

Dean

PRODUCTION AND OPERATIONS

MANAGEMENT

OBJECTIVES
To enable the students to understand nature, scope, importance, principles and
practices and build the confidence to take production and operation based decisions
through proper conceptual application in manufacturing and services based organizations
LESSON PLAN
Reading
Material

No. of
Hours

Production & Operations Management Meaning,

Scope, Functions of POM and production manager, Systems
and sub systems, Relationship between POM and other
functional areas of Management

T1

Classification of Production Systems Intermittent, Job

shop, Batch, Continuous, Flow and Mass Production

R1

Product Design Definition, Need, characteristics, Stages Preliminary Design, Final Design, Modular Design and
Reverse Engineering

R1

Process Planning Definition and Steps

R2

T1

R2

T1

Sl.
No:

6
7

Topics

Make or Buy Decision Factors under which a make or

buy decision is being made
Problems on
Simple cost analysis
Economic analysis
Break even analysis
Productivity Definition, Factors influencing for
d ti it
Plant Location Definition, Need, Factors Influencing
Plant Location, Advantages and Disadvantages of city,
town and rural location, Relocation

Problems on Plant Location:

Return on Investment method
Single Facility Location
Gravity Location
Mini max Location
Transportation model IBFS, VAM and
MODI methods of optimality
A s s i g n me n t p r o b l e ms i l

T1
R3

9
10

Plant Layout Principles, Flow Patterns, Types (Product,

Process, Combined, Cellular and Fixed position Layouts) Concept, Advantages, Disadvantages and Applications
Capacity Planning Definition, Design capacity, System
capacity and capacity planning strategies

T1

Ti

T1

Problems on Capacity Planning:

11

Capacity planning
Investment decisions
o Single payment compound amount
o Single payment present worth method

12

Material Handling Definition, Need, Principles, Various

types of material handling equipments

RI

13

Production Planning & Control Definition, Importance,

Functions of production planning, Functions of production
control - Forecasting, Preplanning, Scheduling, Routing,
Loading, Dispatching and Expediting

R1

T1
R3

15

Inventory Management Meaning, Definition, Functions,

Types of inventory, Inventory models Purchase Model
(EBQ) and Manufacturing Model (EOQ), P & Q Systems,
Inventory management associated definitions

Ti

16

Selective inventory control techniques (ABC, VED, XYZ,

FSN, HML, SDE, SOS, and GOLF) and Material requirement
planning (MRP-I)

Ti
R1

Problems on Production planning and control:

14

Sequencing M Job 2 machines and M Job 3

Machines (Johnson's Algorithm)
Gantt chart
Formulation of LPP and Graphical solution

Problems on Inventory Management:

17

18

Purchase Model (EBQ) With & Without shortage)

Manufacturing Model (EOQ With & Without
shortage)
T1
Quantity discount model
P & Q Systems
MRP-I Lot sizing, EOQ and MCP methods
ABC Analysis

Maintenance Management Definition, Need, Functions,

Types of maintenance management, maintenance cost
balance, failure analysis (Bath-Tub curve)

Ti

19

Problems on Maintenance Management:

Individual replacement problems
Group replacement problems

R3
Ti

20

Work study Definition, steps; Method study

Definition, steps, symbols, diagrams and charts; Time study
Definition, steps, measurement, types of rating, types
of allowances; Work sampling

Ti

21

Problems on Work study Method study

Work sampling

Ti
R1

22

Quality Management - Definition, Need, Importance,

Associated definitions (Quality control, Quality
assurance, Total quality management), Dimensions of
Product and Service quality, Old seven QC tools and
Seven new management tools

R4

23

Operating characteristics (OC) curve (Type I, Type II error,

Producers' risk, Consumers' risk, Lot Tolerance Percent T1
Level (LTPL), Average quality level (AQL)

24

25

Statistical Quality Control Charts - Definition,

Importance, Mean and Range charts, Number of Defect
and Defectives chart (P & C Charts) and Single
sampling plan
Problems on Quality management (Statistical Quality
Control):

Mean and Range charts

Number of Defect chart (P Chart)
Number of Defectives chart (C Charts)
Single sampling plan

T1

T1

26

27

Purchase Management Definition, Need, Steps in purchase

process, Principles of purchasing, Special methods of
purchasing

T1

Stores Management Definition, Functions, Types of stores,

Location of stores, Layout of stores, Documentation, Types Ti
2
of store verification and Stores accounting (FIFO and
LIFO)
Total Hours 60

Note: Ti Text Book 1; R1, R2, R3 & R4 Reference Book 1, 2, 3 & 4 respectively
Theory Problem Ratio for all exams:
Theory
50%
Problem 50%

Question paper Pattern:

Theory
Problem
Part
Questions (Nos) Questions (Nos)
A
8
2
B
3
2
C
0
4

Total
Questions (Nos)
10
5
4

Marks per Total

Questions Marks
2
20
10
50
2* (10+5)
30
Total
100

Internal Valuation Pattern:

Component
Marks
Cycle test

10
Surprise Test
5
Class Participation
5
Model Exam
15
Mini Project and Viva
15
Total
50
Text Books:
1. R. Panneerselvam, Production and Operations Management, Prentice hall India
publications, 3rd Edition, 2012.
Reference Books:
1. K. Aswathappa and K. Sridhara bhat, Production and Operations Management, Himalaya
publishing home, 2nd Edition, 2010.
2. O.P. Khanna, Industrial Engineering and Management, Dhapat rai publications, 2004
3. Operations Research by Sundaresan Ganapathy,

4. Poornima M. Charantimath, Total Quality Management, Pearson publication, Second

edition, 2013
5. J.K.Sharma, Operations Research Theory and Applications, Macmillan publications, 5th
Edition, 2013
6. S.Kalavathy, Operations Research, Vikas publications, 2002
7. Norman Gaither and Greg Frazier, Operations Management, South western cengage
learning India Pvt Ltd, India edition, 9th edition, 2008.
8. Elwood S. Buffa and Rakesh K Sarin, Modern Production / Operations Management,
john wiley and sons Inc, 2005.
9. Joseph G. Monks, Operations Management Theory and Problems, McGraw Hill
International editions, Management series, 3rd edition, 1987.

Mr.R.Arivalagan
Course Coordinator
MB13206

S.No
1
2.

Dr.S.Premlatha

Dr. Jayshree Suresh

Head-Marketing
Legal Aspects Of Business

Unit Topic
I
1. General principles of Law of Contract, Introduction to
Law, Indian Contract Act, 1872
I
Essentials of a valid contract
1) Offer and Acceptance
2) Consideration
3) Capacity
4) Free consent
5) Discharge of contract
6) Remedies of breach of contract
7) Quasi contract and Contingent contract

II

5.

III

Dean
L

Session
1

Reference
R1.1 - 15

2
3
4,5
6
7
8
9,10

R1.26 42
47 55
61 67
73 91
129 - 140
146 152
123-125

Case discussions will be there for all the topics in the

respective hours
Special contracts
1) Indemnity and Guarantee
11,12
2) Bailment and Pledge
13,14
3) Contract of Agency
15,16
4) Sale of Goods
17,18
Industrial Law
1) Factories Act
19,20,21
2) Indian Trade Union Act
22,23,24

R1.158

167
175 186
192 212
220 - 276
R2.Vol 3 (1
42)

(273 284)
6.

III

IV

8.

IV

9.

Case discussions will be there for all the topics in the

respective hours
Company Law
1) Meaning , Definition and Formation of
25,26,27
Company
28,29,30
2) Rights , Duties and Liabilities of Directors
3) Memorandum, Articles and Prospectus of a
31,32,33
Company
4) Winding Up of a Company
34,35
Case discussions will be there for all the topics in the
respective hours
Law Related to General Public
1) The Consumer Protection Act
36
2) The Information Technology Act
37
3) The right to Information Act
38
4) SEBI Act
39

R1.449 - 541

R1.559
577

Printed
Material and
Handouts
will be given
10.

Case discussions will be there for all the topics in the

respective hours

Note: Mock Court will be arranged wherein students will be given relevant cases for which
they have to defend in that court.
Assignments will also be given on the relevant topics
Reference Books:
R1.Legal Aspects of Business Ravinder Kumar Cengage Learning
R2.Elements of Mercantile Law N.D.Kapoor Sulthan Chand & sons
Evaluation Procedure
Cycle Test
Surprise Test
Attendance
Model Exam
Mini Project
Viva
Total

10 Marks
5Marks
5Marks
10 Marks
10 Marks
10 Marks
50 Marks

Ms.Monica Ruby Ebenezer

Course Coordinator

Dr.S.Premlatha
Head-Marketing

Dr. Jayshree Suresh

Dean