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Government Moves to
Become Biggest Broker
Farmers
Urban domestic consumers, commercial kitchens and farm produce manufacturers all indicate
that the three principal factors in
making farm produce purchasing
decisions are convenience, quality
and payment terms.
A three month survey conducted
between March and May targeted
234 middle class domestic consumers, 112 commercial kitchens
and 60 manufacturers who use
farmer produce has revealed valuable insight for farmers about how
to approach farm produce marketing.
91% of those surveyed say that if
they can avoid going to public
markets to purchase their farm
produce needs they would do so. A
major complaint is that getting to
and from the markets is inconvenient as the ability to move around
the city is greatly diminished due
to traffic. Manufacturers state that
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Volume 1, Issue 1
When a farmer goes with his produce to the local market and sells
to the gentleman filling his lorry
with produce he knows full well
that he is not selling to the end
consumer.
The reality of the matters is that
Volume 1, Issue 1
Page 3
62% of commercial kitchens indicate that for fresh juices they use
juice bars to avoid shortages.
Farming is an enterprise
just like any other
enterprise and should be
treated as such for farmers
to succeed.
The Farm Produce Marketing Initiative Kenya abbreviates as FPMI-K is the final stage of a six month project
whose writ was to fix the problem of farm produce marketing in Kenya by providing a comprehensive long-term
durable solution that involved the Kenyan farmer in
transforming for the better the farm produce marketing
landscape.
FPMI-K
Groups sectors specific or otherwise have become amazing resource centers for information for
farmers all across the country with
farmers with questions able to
obtain answers to their questions
in real time if the question is
asked in the mid-morning, over
lunch time or in the evening. Questions asked at other times may not
be answered immediately but are
answered within 24 hours.
Pages on the other hand are not
that strong on interaction but on
information transfer. They however remain excellent marketing