Art Brains and Business Smarts

Spring 2016
Goals of Class

Instill practices that demonstrate professionalism

Encourage students to equip themselves with the tools they need to move ahead in their
careers
Instructors
Anna Cerniglia
anna.cerniglia@gmail.com
Gabe Galloway
gallowayesq@gmail.com
*** Please use these gmail accounts.

Selected Reading
Various articles given out at the end of class and on our blog:
http://artbrainspring2016.tumblr.com/
Expectations/requirements
1. A working competent web presence + social media
2. Business card
3. Personal statement (about me)
4. Biography
5. Elevator pitch
6. Email Signature, header
7. Resume or CV
8. Business plan
Grading
1. All assignments in on time.
2. There will be two packets due. The first is your artist packet, which is due on March 23,
2016
3. The second packet, your business plan will be due online by April 27, 2016
4. All packets will be returned to you on our last day of class May 11, 2016
5. SAICs absence policy will be enforced!!
6. We presume that how you act in this class represents how you act throughout your career.
We attempt to attract some artists, gallerists, or companies to take on our students as interns
but we can only recommend you if you act professional with us.

Faculty Biographies
ANNA CERNIGLIA (b. 1981) is an Instructor of Arts Administration at the School of the Art
Institute of Chicago, freelance producer, and the Director/Founder of Johalla Projects.
Cerniglia also worked extensively throughout Chicago to convert unconventional spaces into
alternative venues for exhibiting art. South Union Arts was founded in 2005 under her direction,
and in addition, Cerniglia curated and worked alongside multiple organizations such as Grolsch,
and curator Barbara Goebels-Cattaneo and for La Porta Blu Gallery of Rome, Italy.
Cerniglia founded Johalla Projects in 2009, and since then has produced over 200 exhibitions,
some of which have been reviewed by the New York Times, Chicago Tribune, ArtSlant,
Hyperallergic, and Art F City. Through Johalla Projects, she has produced multiple murals and
art installations throughout the Chicagoland area, including three projects for the Chicago
Transit Authority and four large-scale installations for the Pitchfork Music Festival, 35Denton
Festival, and Lollapalooza. Johalla thrives mostly on its partnerships, with highlights including
Lollapalooza and Chicago Athletic Association. Most recently, Cerniglia worked with Soho
House Chicago to produce large-scale installations for all their highlighted parties including for
Satellite Nights, the opening party for Soho House Chicago.
Gabe Galloway is an attorney and photographer working in Chicago. A graduate of The
University of Wisconsin and of the University of Chicago law school, Galloway's law practice is a
full-service firm dedicated to the representation of individuals and small businesses in the
Chicagoland area. As photographer, Galloway favors traditional darkroom practices and
historical processes. His major photographic interest is the standard portrait and the ways that
pictures of people function outside the milieu of the gallery or museum. His photographic work
also raises issues regarding privacy, intimacy, nostalgia, and its effect on moral objections to
photographic images. Galloway is the President of Latitude, Chicagos premier community
digital production lab.
FEBRUARY 3, 2016: Go through syllabus, expectations and student introductions.
Assignment: Biographies and professional personal statements
Internet privacy.
FEBRUARY 10, 2016: Review readings from blog
Workshop personal statements and biographies
Introduction to Resumes or CV
Website terms of use agreements.
FEBRUARY 17, 2016: Review readings.
Introduction to online social networking (instagram/ facebook/twitter) with special guest Robby
Sexton, social media manager for the Art Institute.
Copyright law.
FEBRUARY 24, 2016: Review readings.

Learn about website options, start building a website in class.

Licensing and licensing agreements, license sharing and Creative Commons.
MARCH 2, 2016: Review readings.
Special guest: layout and design. Marina Kozak; Graphic designer for Radio Flyer
Business cards and collateral layout
Objectionable art and censorship.
MARCH 9, 2016: Review readings. CRIT WEEK: TOPICS DISPERSED
Workshop and critique business cards
Email signatures +Document headers
Elevator pitches
Obscenity prosecutions
MARCH 16, 2016: Review readings.
Introduction to Public Relations with Emmy Carragher of Wagstaff Worldwide
o Pr basics
o Artwork with sponsorships
Art and child protection laws.
MARCH 23, 2016: Mid-term due: Website or Press Package
Continuation on press relations and marketing
o Collateral examples
Photographers rights--photographing in public, government restriction of photography.
Model releases.
MARCH 30, 2016: Review readings.
Introduction to business plans.
Business associations.
Finances for Artists with special guest accountant: Kathy Anderson (invoices, write-offs,
expenses and budgeting)
APRIL 6, 2016: Networking, Chicago connection.
FIELD TRIP: apartment gallery to coworking space to commercial gallery.
APRIL 13, 2016:
Independent artist without a gallery.
Dealer / Gallerist + artist
Condition reports, consignment agreements, bill of sales, certificate of authenticity
APRIL 20, 2016:: Review readings.
Business plans: Business Organization And Management.
Workshop business plan in class with assigned allotted time with Anna and Gabe

APRIL 27, 2016:: Business plan due Review of topics by student request
MAY 4, 2016: Topics pending
MAY 11, 2016: last day of class :: Business plans are returned with comments.
Panel of guests available for discussion with students.
Plagiarism policy
The School of the Art Institute of Chicago prohibits "dishonesty such as cheating, plagiarism, or
knowingly furnishing false information to the School" (Students' Rights and Responsibilities,
Student Handbook ). Plagiarism is a form of intellectual theft. One plagiarizes when one
presents another's work as one's own, even if one does not intend to. The penalty for
plagiarizing may also result in some loss of some types of financial aid (for example, a No Credit
in a course can lead to a loss of the Presidential Scholarship), and repeat offenses can lead to
expulsion from the School. To find out more about plagiarism and how to avoid it, you can (1) go
to the Portal, select the "Resources" tab, and click on "Plagiarism" under "Academic Advising
and Student Success"; (2) go to the SAIC website, select "Departments, Degrees, and
Academic Resources," then select "Libraries," then select "Flaxman Library," and then click on
the plagiarism links under the "For Our Faculty" tab; or (3) read about it in the Student
Handbook under the section "Academic Misconduct."
Please follow the procedures for academic misconduct/plagiarism described in the 2011-12
Student Handbook. In summary, if a student is suspected of academic misconduct/plagiarism
the faculty member should:
Review the allegation and discuss it with the student.
Assign a grade for the project/paper/class as appropriate and inform the student of this
in writing.
Refer the student to the Student Handbook for detailed information about their rights and
responsibilities.
Inform the Department Chair and the Assistant Dean of Student Affairs for Academic
Advising.
Accommodations for Students with Disabilities
SAIC is committed to full compliance with all laws regarding equal opportunities for students
with disabilities. Students with known or suspected disabilities, such as a Reading/Writing
Disorder, ADD/ADHD, and/or a mental health or chronic physical condition who think they would
benefit from assistance or accommodations should first contact the Disability and Learning
Resource Center (DLRC) by phone at 312.499.4278 or email at dlrc@saic.edu . DLRC staff will
review your disability documentation and work with you to determine reasonable
accommodations. They will then provide you with a letter outlining the approved
accommodations for you to deliver to all of your instructors. This letter must be presented
before any accommodations will be implemented. You should contact the DLRC as early in the
semester as possible. The DLRC is located on the 13th floor of 116 South Michigan Avenue.