Académique Documents
Professionnel Documents
Culture Documents
Japan
United States
France
10%
10%
10%
China
Brazil
30%
10%
Italy
10%
23+49+2062B
0%
46-55
56-65 65+
18-24
6% 2%
36-45
23%
20%
India
10%
59%
Age
Range
49%
25-35
41%
Used
91% New
Leased
1%
8%
0012664
8%
Average Miles
7%
9%
11%
1%
1%
14%
3%
17%
6%
11%
9+17+1187
23%
26%
49%
9%
17%
11%
7%
8%
Beyond 3 years
Compact Car
24%
18%
Middle/
Intermediate Car
5%
Mini/Small Car
3%
Luxury Car
8%
Large Intermediate/
Upper Class Car
1%
Van
53%
52%
Automotive sites/reading online publications of
car magazines
51%
47%
44%
TV reviews
Offline information
44%
43%
42%
Manufacturers
websites
Manufacturer
advertisements
Motor shows
42%
39%
37%
Salesman/visiting the
dealership in person
Dealer
websites
60%
67%
70%
50%
52%
36%
None of
the above 1%
25%
I visit a dealer,
do additional
manufacturer and
third party web
based research
and then make
my decision
25%
I do my initial research
through social media (peoples
reviews/ comments) then go
to the dealer
4%
17%
66%
28%
20%
19%
8%
6%
4%
6%
6%
4%
0%
10
Extremely satisfied
Extremely dissatisfied
69%
63%
56%
45%
33%
A test drive
tailored to the
car chosen on the
manufacturers
website
Free music/
entertainment
downloads with
car purchase
50% OFF
no annual fee
Access to
manufacturers
partner membership
services without
paying the annual fee
41+43+16
16%
BUY
Evel
is et
porrum
volupta
quasim
veliquia
si comnisqLaborios
ditatem olorat.
Aque pernam, in
41%
43%
Yes definitely
Yes possibly
No
72%
64%
64%
56%
25% OFF
54%
52%
35%
29%
Discounts on fuel
76%
Special maintenance
service offers
New
technology
add-ons
71%
Special
offers from
your current
vehicle
manufacturer
60%
Part exchange
deals
available if
you upgrade
your car
59%
Performance
comparisons
over the
lifetime of
your car
52%
Additional
accessories
purchased
by others
who bought
a similar car
and could
be valuable
to you
44%
Info on
new models
being
developed
for your
current
make of car
42%
Other owners
experiences/
comments on
your make/
model of car
31%
66%
63%
63%
63%
54%
60%
From car buyer to car owner and user, which stage in your
journey provides the weakest digital experience?
21%
Pricing/pricing
of extras/addons available
online
Finance
options
Aftersales
20%
Trade-in
value of
current
vehicle
Pre-sales
advice
from online
salesmen
11%
11%
17%
Modelspecific
details
10%
Pre-sales
online
information
10%
35%
24%
22%
13%
6%
55%
Reviewing the
models in person
44%
Negotiating
with the
salesperson
on price
39%
Understanding
the full
options list
33%
Contact/
Additional
insight from
the dealer
31%
Negotiating with
the sales person
on trade in
50%
The feeling of
excitement in
the showroom
22+78
48+52
NO
22%
NO
SOLD
48%
53%
78%
YES
YES
23+19+
55+22l 33+
53+28l 18+
51+16l 55+27l
43+48l 16+
49+30l 54+30l
9+9+
35+56l 21+
23%
22%
BUY
19%
28%
17%
33%
18%
26%
36
POST
TRADE
MOS.
55%
53%
51%
55%
56%
9%
48%
9%
PAY
35%
Booked a service
for your car
Done
43%
Would consider
30%
21%
Organized financing
for a car
30%
16%
BOOK
49%
54%
27%
17%
8%
8%
5%
3%
3%
1%
10
0%
1
Summary
Natives (10, 9)
55%
Beginners (6, 5, 4)
Advanced (8, 7)
25%
21%
Primitive (3, 2, 1)
4%
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
319,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and
business functions, and extensive
research on the worlds most successful
companies, Accenture collaborates
with clients to help them become
high-performance businesses and
governments. The company generated net
revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page
is www.accenture.com.