INTRODUCTION

INTRODUCTION
MARKET
A market is defined by demand which creates the supply. In fact
consumer demand determines characteristics at supply.
A market is a place where buyer and seller meet together for exchange of
goods and services. A market is a center about whish and area in which the
forces ending to exchange of title to particular product and towards. Which the
actual goods tend to travel.
MARKETING
Marketing is a comprehensive term and includes all resources and a set
of activities necessary to direct and facilitate the flow of goods and service
from producer to consumer in the process of distribution. Business man regards
marketing as a management function to plan, promote and deliver products to
the clients or customer. Human efforts, fianc and management constitute the
primary resource in marketing.
DEFINITION
The American marketing association defines marketing as the process of
planning and executing the conception, pricing, promoting and distribution of
ideas, goods and services to create exchanges that satisfy individual and
organization objectives.

MARKETING RESEARCH
Marketing research as a system of gathering recording and analyzing of
data about the problem relating to marketing of goods and services. It is a
systematic research and information. It involves data collection and
interpretation. An executive not only depends up on the guess work. He is
depends upon the accurate information through search.

PRODUCTS AND SERVICES

The main products of Indian oil are petrol, diesel. LPG, auto LPG,
aviation turbine fuel, lubricants and petrochemicals: naphtha, bitumen,
kerosene etc.
Indian oil operators the largest and the widest network of fuel stations in the
country, numbering about 20,575 (16,350 regular ROs & 4,225 Kisan Seva
Kendra). It has also started Auto LPG Dispensing stations (ALDS). It supplies
indene cooking gas to over 66.8 million households through a network of 5,934
indene distributors.
Brands:

Indene Gas Domestic and Industrial Gas

Auto gas Automotive Natural Gas
Extra Mile Automotive Premium Diesel
Servo Lubricants and Grease
Propel petrochemicals
Indian oil Aviation aviation fuel
LNG at Doorstep LNG by cryogenic transportation

The main services offered by Indian oil are refining, marketing,

pipelines, R&D and Training. Indian oils research and development center
(R&D) at Faridabad supports, develops and provides the necessary technology
solutions to the operating divisions of the corporation and its customers within
the country and abroad.
Loyalty programs
XTRAPOWER fleet card program is aimed at large fleet operators.
Currently it has 1 million customers base. XTRAREWARDS is a recently
launched loyalty program for retail customers where customers can earn reward
points on their purchases.
Operations
Digboi Refinery is Indias oldest refinery and was commissioned in 1901.
Originally a apart of Assam oil company, if became part of Indian oil in 1981.
Its original refining capacity had been 0.5 MMTPA since 1901. Modernization
project of this refinery was completed by 1996 and the refinery now has a
enhanced capacity of 0.65 MMTPA. UOP licensed the technology for the
coking process in this refinery.
Guwahati refinery, the first public sector refinery of the country, was built with
Romanian collaboration and was inaugurated on 1 January 1962. Its capacity
is 1 MMTPA.
Bongagigaon Refinery became the eighth refinery of Indian oil after merger of
Bongaigaon Refinery & Petrochemicals limited W.e.f 25 March 2009. It is
located at Dhaligaon in chirang district of Assam, 200km west of Guwahati.
In Bihar: Barauni Refinery, in Bihar, was built in collaboration with
Russia and Romania. It was commissioned in 1964 with a capacity of 1
MMTPA. Its current capacity is 6 MMTPA.

In Gujarat: Gujarat Refinery, at koyali ((near vadodara) in Gujarat, is

India Oils second largest refinery. The refinery was commissioned in 1965. It
also hoses the first hydro cracking unit of the country. Its present capacity is
13.70 MMTPA.
In West Bengal: Haldia Refinery is the only refinery of the corporation
situated 136 Km downstream of Kolkata in the purba Medinipur (East
Midnapore) district. It was commissioned in 197 with a capacity of 2.5
MMTPA, which has since been increased to 7.5 MMTPA.
In Uttar Pradesh: Mathura Refinery was commissioned in 1982 as the
sixth refinery in the fold of Indian oil and with an original capacity of 6.0
MMTPA. Located strategically between Delhi and Agra, the capacity of
Mathura refinery has been increased to 8.8 MMTPA.
In Haryana: Panipat Refinery is the seventh and largest refinery of Indian
oil. The original refinery with 6 MMTPA capacities was built and
commissioned in 1988. Panipat Refinery has since expanded its refining
capacity to 12 MMTPA.
In odisha (Orissa): Paradip Refinery The commissioning of 15 million
tons per annum refinery in November 2012 has been delayed and is now
expected to be operational only in September 2013. [7]
Group companies and joint ventures
Indian Oil (Mauritius) Ltd.
Lanka IOC PLC Group Company for retail and storage operations in
Sri Lanka. It is listed in the Colombo Stock Exchange. It was locked into

a bitter subsidy payment dispute with Sri Lankas Government which has
since been resolved.
IOC Middle East FZE
Chennai petroleum corporation Limited
Green Gas Ltd. a joint venture with gas Authority of India Ltd. For
city-wide das distribution networks.
Indo cat Pvt. Ltd., with Intercat, USA, for manufacturing 15,000 tons per
annum of FCC (fluidized catalytic cracking) catalysts & additives in
India.
India oil CREDA Biofuels Ltd., joint venture with Chhattisgarh
government for production and marketing of Bio- fuels.
Numerous exploration and production ventures with oil India Ltd., oil
and Natural Gas Corporation.
India synthetic Rubber Ltd A joint venture between IOCL, Taiwan
synthetic Rubber Corporation (Taiwan) and Marubeni (Japan).
PETRONAS (Malaysia) Ltd
International rankings

India oil is the highest ranked Indian company in the fortune Global 500
listing, at the 88th position in 2013. It is also the 8th largest petroleum
company in the world and the No. 1 petroleum trading company among

the national oil companies in the Asia-pacific region.

IOCL was featured on the 2011 Forbes Global 2000 at position 243.
It is the fifth most valued brand in India according to an annual survey
conducted by Brand Finance and The Economic Times in 2010.

Employees
As on 31 March 2013, the company had 34,084 employees, out of which
2643 were women (7.8%). Its workforce includes 14,981 officers. The attrition

rate in IndianOil is around 1.5%. The company incurred INR 78 billion on

employee benefits during the FY 2012-13.
Indian oil industry development brand
India has begum the development of a strategic crude oil reserved sized
at 37.4 million barrels (5,950,000 m3), enough for two weeks of consumption.
Petroleum stocks have been transferred from the Indian oil corporation
(IndianOil) to the Oil Industry Development Board (OIDB). The OIDB then
created the Indian strategic petroleum Reserves Ltd (ISPRL) to serve as the
controlling government agency for the strategic reserve.
Competitors
Indian Oil Corporation has two major domestic competitors, Bharat
petroleum and Hindustan petroleum. Both are state-controlled, like Indian Oil
Corporation. There are two private competitors: Reliance Industries and Essar
Oil.

Listing and share holding

Shareholders (as on 31Dec-2013)

Shareholding[
3]

Promoter Group
(Government of India)

79.92%

Private single body

20.13%

Insurance companies

01.50%

Individual shareholders

0.83%

Trusts

0.42%

Foreign institutional
Investors (FII)

0.13%

Others

0.07%

Total

100.0%

PRODUCT PROFILE

PRODUCT PROFILE
The servo is one of the leading manufacturers of engine oil which cleans
and cools very critical parts of the engine. The engine oil helps in cleaning the

engine inside assuring engine performance and fuel economy. It avoids the
formation of rust, sludge on engine parts and maximize.
SERVO backed by Indian Oil corporations world-class research and
development facilities in Faridabad is a dominant player in this segment and
has over 1500 formulations. With support from a team of highly skilled
technical service engineers, who provide on-site value-added services to
customers, SERVO is widely regarded as a referral brand. It finds unanimous
support and endorsement from technologies, scientists and engineers in core
sector industries like steel, power, mining, hydroelectric and textiles.
SERVO is distributed through as extensive production and distribution
network consisting of six ISO accredited lubricant blending units, a grease
manufacturing plant besides a vast complex of small can-filling facilities and
depots. These advantages coupled with high-end quality and continuous
innovation have made SERVO the preferred choice for a wide-range of
lubrication applications.
Today, all major automobile manufactures in India endorse SERVO as
their preferred brand. This recognition has led to exclusive techno-commercial
tie-ups with major original equipment manufacturers (OEMs) like Maruti
Suzuki, Hyundai Motors, TAFE, Mitsubishi Lancer, Kinetic, Elgi, Ashok
Leyland, Eicher Motors, Mahindra and Mahindra, force Motors, Tata Motors,
Man force Trucks, Punjab Tractors, HMT Tractors, VST Tillers & Tractors,
Gabriel and Timken India. In the niche segment for marine engine oils, SERVO
was the first brand to be approved by leading names such as MAN B&W and
wartsila Sulzer in the Asia-pacific region.
Contact Details

Company Name

Servo Engine Oil Pvt.Ltd.

Address

8-C/1-B, INDUSTRIAL ESTATE, Multan

606000, Punjab, Pakistan.

Phone No

92-61-6538581

Fax

92-61-6538731

Contact Person

Mr.Arif Iqbal (CEO)

Mobile

+923006308832

Products and services

Greases
Lubricants
SERVO products are backed by the most advanced in-house R&D

facilities in the Indian industry. Some 500 active grades of SERVO and over
1500 formulation are marketed to all major user segments. SERVO RR 606
MG is the First true, multi grade railroad engine oil introduced in India. Put
into regular use, after exhaustive field trails, it has reduced engine oil
consumption and is helping the railways make huge savings in fuel costs. For
the industrial segment SERVO provides more than 260 lubricants and greases
and offers 43 for the marine sector.The offerings also cover hydraulic, turbine
and compressor systems as well as special oils for industrial gears, textile
spindles and marine engines. Its formidable range of 80 grades of oil for the
specialty sector include fluids, quenching oils, heat transfer fluids, rust
preventives, rubber process oils besides agricultural spray oils. SERVO
formulations for gas-based engines, energy efficient and biodegradable

lubricants through the increased use of group II and III base oils for the
manufacture of lubrications have also been initiated.
Recent Developments

To retain its unbeatable edge in the market SERVO has stepped up the
promotion of SERVO 4T Zoom, an engine oil exclusively developed for Indias
growing fleet of 4-stroke motorbikes. SERVO 4T Zoom not only meets the
stringent needs of the powerful new generations bikes hitting the market but
also matches rigorous global emission norms. The emphasis on protecting the
environment has led the introduction of Euro 3 standards several specialized
segments like the granite and jute industry have also benefited from SERVO.
The customized range of SERVO specialty oils has resulted in a direct
reduction in operating costs and safer working conditions. In the urban market,
the roll out of a network of SERVO XPRESS outlets has captured the
imagination of the market. SERVOXPRESS outlets allow customers at malls
the luxury of getting minor repairs carried out on their vehicle even us they go

about their shopping. SERVOXPRESS stations at Indian Oil retail outlets offer
quick oil changes besides a host of car-care facilities.
Promotion

The first steps to promote SERVO through an integrated branding

exercise were taken only in the mid-1990s. the sustained promotion ot the
brand backed by customization of products to suit different segments and
technologies tie-ups with OEMs had an unambiguous effect on the market. The
brands saliency and top-of-mind recall and awareness increased from 7% in
1994 to 32% in 1999. The most prominent strategic positioning exercise for the
SERVO band was initiated with the memorable SERVO Adds Life payoff
line. An astonishing range of clutter- breaking campaigns captured the
imagination of the market. The SERVO brand, for the first time, broke through
conventional lubricant advertising when it promised nourishment and value to
new generation cars. Later, a shift to the more energetic statement-Add
SERVO, Add Life- helped cement the position of the brand. By 1998 a slew of
new breed expensive automobiles had been launched in the Indian market. To
reach the new breed of customers a more relevant loves your car? Nourish it

with SERVO was introduced. Today the position has moved to 100%
performance everytime.
Brand Values
SERVO is a brand that has won the trust and support of millions of
people through the use of technology and sustained research and development
efforts. It has been positioned as a one-stop lubrications solution which offers a
comprehensive range of grades and formulations catering to virtually every
lubricant need. The brand has come to symbolize innovation, new generation
technology, customization and value. The brands payoff line 100%
performance every time is the promise inherent in the philosophy of the brand.
Servo engine oil available in various processes in market.

Servo-2t supreme-60ml.,
Rs. 17.64

Servo-2t supreme -500ml.,

Rs.142.59

Servo-4t-1 liter.,
Rs.271.95

Servo-2t-loose-1 liter.,
Rs.291.06

Servo-gear hp 140-5 litre

Rs. 1080.45

Servo gear hp 90-1 liters

Rs. 4060.10

Servo gem rr-3-20 kg

Rs.4821.60

OBJECTIVES OF THE
STUDY

OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES
To analyses the market condition of servo engine oil in the study
area.
SECONDARY OBJECTIVES

1. TO identify the performance and needs of the consumers on the

product of servo engine oil.
2. To identify the purchasing point of the consumers on the product
of servo engine oil.
3. To find out the consumer satisfaction of using servo engine oil by
samples respondents.
4. To find out the problems and difficulties of the consumers by
using servo engine oil.
5. To offer suggestions to the concern company and also to improve
the sales of the product.

RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY

INTRODUCTION
The essential purpose of marketing research is to provide information,
which will facilitate the identification of an opportunity or problem situation
and manager in arriving the best possible decision when such situations are
encountered.
Research methodology is a basic plan, which guides the data collections
and analysis phases of the research project. It is a framework, which specifies
the type course of the data collections periods.

METHODS OF DATA COLLECTION

DATA COLLECTION
In my project of market survey I had used two methods of data
collection. It is primary data and another one is secondary data.
PRIMARY DATA
Primary data has been collected by the researcher used through
questionnaire. In my market survey the primary data is the original details in
the company. The details and product range, price, quality, consumer behavior
and excreta. The details are used to prepare the project report of the market
survey questioner.
These are the data generated which a particular problem of hand.
SECONDARY DATA

The secondary data means already printed materials. I had used the
secondary data to collect the profile of the company, board of directors and
product profiles and various public journals and articles.
METHOD OF SAMPLING TECHNIQUES
Random sampling
Non- Random sampling
RANDOM SAMPLING
A random sample in one where each item in the universe has an equal
change of known opportunity of being select.
NON- RANDAM SAMPLING
These samples are made to meet the specific requirement of special
nature objectives of the study.
SAMPLING
Sampling is only a tool which helps to know the characteristics of the
universe or population by examining a small part of it.
SAMPLING UNIT
Chose my sampling area at cumbum town for market survey on customer
satisfaction sampling unit are target population elements available for selection
during the sampling process. In a simple, stage is the sampling complex
problems that require the use of a multistage sampling process.

SAMPLINGPLAN

Who is to be surveyed, how many are to be surveyed, how are they

selected and how are they reached. All these details are to be given in this
section. According to Blalock and Blalock define a sample thus. It is a small
piece of the population obtained by a probability process that mirrors, with
known precision, the various patterns and hob-classes of the population.
II.SAMPLE SIZE
The sample size taken for the survey is 100 respondents.

III. TOOLS USED FOR ANALYSIS

The collected data were interpreted using percentage analysis method.

SAMPLING TECHNIQUES
Sampling techniques process of analysis the selected data.

DATA ANALYSIS AND

INTERPRETATION

TABLE 1

RESPONDENTS OPENION ABOUT THE USE OF ENGINE OIL

S.NO

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

YES

100

100

NO

TOTAL

100

100

Source: Primary data.

Among 100 Respondents use,
100% of respondents are using Engine oil.

CHART 1

RESPONDENTS OPINION ABOUT THE USE OF ENGINE OIL

120

100

80

60
100
40

20

0
YES

NO
YES

NO

TABLE 2

BRAND ENGINE OIL HAVE BY THE RESPONDENTS

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

SERVO

72

72

CASTROL

18

18

GULF

10

10

TOTAL

100

100

Source: Primary data.

Among 100 Respondents use,

72% of respondents use Servo engine oil brand.
18% of Respondents use Castrol engine oil brand.
10% of Respondents use Gulf engine oil brand

CHART 2

BRAND ENGINE OIL HAVE BY THE RESPONDENTS

100
10
90
80

18

70
60
50
40
72
30
20
10
0
Servo

Castrol
Servo

Castrol

TABLE 3

Gulf
Gulf

RESPONDENTS PREFERENCE IN VARIETY OF ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Engine oil

65

80

Break oil

10

12

Motor oil

TOTAL

82

100

Source: Primary data.

Among 82 Respondents use,

80% of Respondents prefer in the Engine oil .
12% of Respondents prefer in the Brake oil .
5% of Respondents prefer in the Motor oil .

CHART 3

RESPONDENTS PREFERENCE IN VARIETY OF ENGINE OIL

100
8
90
12
80
70
60
50
40

80

30
20
10
0
Engine oil

Break oil
Engine oil

Break oil

TABLE 4

Motor oil
Motor oil

RESPONDENTS OPINION ABOUT THE SELECT THIS

ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Quality

28

44

Brand name

18

29

Quantity

10

15

Price

12

TOTAL

64

100

Source: Primary data.

Among 64 Respondents use,

44%
29%
15%
12%

of Respondents select for the quality .

of Respondents select for the Brand name .
of Respondents select for the Quantity.
of Respondents select for the Price.

TABLE 4

RESPONDENTS OPINION ABOUT THE SELECT THIS

ENGINE OIL

100
12
90
80

15

70
60

29

50
40
30
20

44

10
0
Quality

Brand name
Quality

Brand name

Quantity
Quantity

Price

Price

TABLE 5
RESPONDENTS OPINION ABOUT THE FACTOR
INFLUENCED BUY TO THE SERVO ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Advertisements

45

60

Friends

18

24

Newspapers

12

16

TOTAL

75

100

Source: Primary data.

Among 75 Respondents use,

60% of Respondents are influenced to buy the
Advertisements .
24% of Respondents are influenced to buy the Friends .
16% of Respondents are influenced to buy the
Newspapers .

TABLE 5
RESPONDENTS OPINION ABOUT THE FACTOR
INFLUENCED BUY TO THE SERVO ENGINE OIL

100
90

16

80
70

24

60
50
40
30

60

20
10
0
Advertisements

Friends
Advertisements

Friends

Newspapers
Newspapers

TABLE 6
RESPONDENTS OPINION ABOUT THE POINT OF
PURCHASE IN SERVO ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Automobile

35

47

Petrol bulk

30

40

Show room

10

13

TOTAL

75

100

Source: Primary data.

Among 75 Respondents use,

47% of Respondents purchase from Automobile .
40% of Respondents purchase from Petrol bulk.
13% of Respondents purchase from Show room .

TABLE 6
RESPONDENTS OPINION ABOUT THE POINT OF
PURCHASE IN SERVO ENGINE OIL

100
90

13

80
70

40

60
50
40
30
20

47

10
0
Automobile

Petrol bulk
Automobile

Petrol bulk

Showroom
Showroom

TABLE 7
RESPONDENTS OPINION ABOUT THE PRICE OF SERVO
ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Normal

45

57

Cheap

25

31

Costly

10

12

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

57% of Respondents feel that the Price of servo engine oil
is normal.

 31% of Respondents feel that the Price of servo engine oil

is cheap.
12% of Respondents feel that the Price of servo engine oil
is Costly.

TABLE 7
RESPONDENTS OPINION ABOUT THE PRICE OF SERVO
ENGINE OIL

100
12
90
80
70

31

60
50
40
30

57

20
10
0
Normal

Cheap
Normal

Cheap

Costly
Costly

TABLE 8
RESPONDENTS OPINION ABOUT THE QUALITY OF SERVO
ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Good

50

62

Normal

22

28

Bad

10

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

62% of Respondents say that the quality of servo engine
oil is good.
28% of Respondents say that the quality of servo engine
oil is Normal.
10% of Respondents say that the quality of servo engine
oil is Bad

TABLE 8

RESPONDENTS OPINION ABOUT THE QUALITY OF SERVO

ENGINE OIL

100
10
90
80
28
70
60
50
40
30

62

20
10
0
Good

Normal
Good

Normal

Bad
Bad

TABLE 9
PERIOD OF USING SERVO ENGINE OIL FOR
RESPONDENTS

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Above 5 years

45

57

3 years

25

31

2 years

10

12

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

57% of Respondents are using servo engine oil for above
5 years.
31% of Respondents are using servo engine oil for 3
years.
12% of Respondents are using servo engine oil for 2
years.

TABLE 9
PERIOD OF USING SERVO ENGINE OIL FOR
RESPONDENTS

100
12
90
80
70

31

60
50
40
30

57

20
10
0
Above 5 years

3 years
Above 5 years

3 years

2 years
2 years

TABLE 10
RESPONDENTS OPENION ABOUT AVAILABILITY OF SERVO
ENGINE OIL IN YOUR AREA

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

YES

73

91

NO

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

91% of respondents say that the servo Engine oil is Easily
available in our area.
9% of respondents say that the servo Engine oil is not
Easily available in our area.

TABLE 10
RESPONDENTS OPENION ABOUT AVAILABILITY OF SERVO
ENGINE OIL IN YOUR AREA

102

100

98

96

94

92

90

88

91

86
YES

NO
YES

NO

TABLE 11
RESPONDENTS OPINION ABOUT QUANTITY OF
PURCHASE IN ENGINE OIL FOR A MONTH

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Above 10
Litters

40

50

5 Litters

30

38

2 Litters

10

12

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

 50% of Respondents says 10 litters of engine oil purchase

for a month.
38% of Respondents says 5 litters of engine oil purchase
for a month.
12% of Respondents says 2 litters of engine oil purchase
for a month.

TABLE 11
RESPONDENTS OPINION ABOUT QUANTITY OF
PURCHASE IN ENGINE OIL FOR A MONTH

100
12
90
80
70

38

60
50
40
30
50
20
10
0
Above 10 litters

5 Litters
Above 10 litters

5 Litters

2 Litters
2 Litters

TABLE 12
RESPONDENTS FEEL IF ABSENCE OF SERVO OIL TO
PREFER OTHER BRAND

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Castrol

29

37

Tata

27

33

Gulf

24

30

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

37% of Respondents says that they too prefer in Castrol
brand oil.
33% of Respondents says that they too prefer in Tata
brand oil.
30% of Respondents says that they too prefer in Gulf
brand oil.

TABLE 12

RESPONDENTS FEEL IF ABSENCE OF SERVO OIL TO

PREFER OTHER BRAND

100
90
30
80
70
60
50

33

40
30
20

37

10
0
Castrol

Tata
Castrol

Tata

Gulf
Gulf

TABLE 13
RESPONDENTS OPENION ABOUT ANY KIND OF CHANGES
EXPECTING

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

YES

60

75

NO

20

25

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

75% of respondents expecting some changes servo
engine oil
25% of respondents expecting no changes in servo engine
oil.

TABLE 13
RESPONDENTS OPENION ABOUT ANY KIND OF CHANGES
EXPECTING

100
90

25

80
70
60
50
40

75

30
20
10
0
YES

NO
YES

NO

TABLE 14
RESPONDENTS OPINION ABOUT THE CHANGES EXPECT
IN SERVO ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

Reduce the
price

49

61

Increase
advertisement

18

22

Extra quantities

13

17

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

61% of Respondents expecting in reduce the price.

 22% of Respondents expecting in increasing

advertisement.
17% of Respondents expecting in extra quantities.

TABLE 14
RESPONDENTS OPINION ABOUT THE CHANGES EXPECT
IN SERVO ENGINE OIL

100
90

17

80
70

22

60
50
40
30

61

20
10
0
Reduce the price
Reduce the price

Increase Advertisement
Increase Advertisement

Extra quantities
Extra quantities

TABLE 15
RESPONDENTS OPENION ABOUT THE ADVERTISEMENT
NEED IN SERVO ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

YES

45

56

NO

35

44

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

56% of respondents needs more Advertisement for servo
engine oil

 44% of respondents are not need more Advertisement for

servo engine oil.

TABLE 15
RESPONDENTS OPENION ABOUT THE ADVERTISEMENT
NEED IN SERVO ENGINE OIL

100
90
80

44

70
60
50
40
30

56

20
10
0
YES

NO
YES

NO

TABLE 16
RESPONDENTS OPENION ABOUT THE RECOMMENDED TO
OTHERS

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

YES

65

82

NO

15

18

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

82% of respondents are recommend to others
18% of respondents are not recommend to others.

TABLE 16
RESPONDENTS OPENION ABOUT THE RECOMMENDED TO
OTHERS

100
90

18

80
70
60
50
40

82

30
20
10
0
YES

NO
YES

NO

TABLE 17

RESPONDENTS ABOUT TO SATISFIED LEVEL OF SERVO

ENGINE OIL

S.N
O

PARTICULARS NO. OF
RESPONDENTS

PERCENTAGE

YES

80

100

NO

TOTAL

80

100

Source: Primary data.

Among 80 Respondents use,

100% of respondents is fully satisfied with servo engine
oil.

TABLE 17
RESPONDENTS ABOUT TO SATISFIED LEVEL OF SERVO
ENGINE OIL

100

90
80
70
60
50

100

40
30
20
10
0
YES

NO
YES

NO

FINDINGS

FINDINGS

100% of respondents are using Engine oil.

72% of respondents use Servo engine oil.
80% of respondents prefer in the Engine oil.
44% of respondents select for the quality.
60% of respondents are influenced to by the Advertisements.
47% of the respondents purchase from Automobile.
57% of the respondents feel that the price of servo engine oil is Normal.
62% of respondents say that quality of servo engine oil is good.
57% of respondents are using servo engine oil for Above 5 years.
91% of respondents say that the servo engine oil is easily available in

their area.
50% of respondents say 10 liters of engine oil purchase for a month.
37% of the respondents says that the two prefer in Castrol brand oil.
75 % of the respondents expecting some changes servo engine oil.
61% of the respondents are expecting in reduce the price.
56% of respondents need more Advertisement in servo engine oil
82% of respondents are recommending to others.
100% of respondents are fully satisfied with servo engine oil.

SUGGESTIO
NS

SUGGESTIONS

The customer are expecting change in the servo engine

oil ( packing style, rice, advertisement)

First try to cover the retailer from the rural and slum
areas.

Try to supply more quantity of secondary brands.

Try to give the specific target for wholesalers market and

retail market according with the market potential.

Try to calculate every wholesalers average purchases
pattern keep on giving goods services to high potential

wholesalers.
If the company introduced the some new advertisement
in servo engine oil the customer may increase.

LIMITATIONS

LIMITATIONS

The survey was conducted only limited size of the 100

samples.
Some respondents feel irritated to answer the questions.
The study was restricted in cumbum town only.

This study was in the geographical area of cumbum town.

So the generalization of this project cant be done to

another area.
Faced more difficulties in this data collection.

CONCLUSIO
N

CONCLUSION
From this field survey the researchers understood the customers
performance and their needs on servo engine oil.

The quality of the servo engine oil is better than the other and also the
respondents are ready to buy future. This survey method the best method for
collection of information regarding the products and inner feeling of customers
I gained a broad knowledge during this training I have training
experience.

BIBLIOGRAP
HY

BIBLIOGRAPHY

Reference Books:
Marketing Research

D.D.Sharma

Modern Marketing Research

Kulkarni, patil

Research Methodology

Reference Websites:
www.google.com
www.wikipidia.com
www.indianoil.com

R.S. Guptha

QUESTIONAREE

A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION

REGARDING USHA FANS IN CUMBUM TOWN

NAME

GENDER:
OCCUPATION :
AGE
ADDRESS

:
:

1. Do you use engine oil?

Yes

No

2. If yes, which brand of engine oil do you use?

Servo

Castrol

Gulf

3. Why do you prefer the servo engine oil?

Engine oil

Break oil

Motor oil

4. Why are you selecting this oil?

Quality

Brand name

Quantity

5. How do you know about in the engine oil?

Advertisements

Friends

Newspapers

6. Where do you purchase in this oil?

Automobile

Petrol bulk

Showroom

7. What is your opinion about the price of the servo engine oil?
Normal

Cheap

Costly

8. What do you feel about the quality of oil?

Good

Normal

Bad

9. How long years did you using the servo oil?

Price

2 years

3years

Above 5years

10. If servo engine oil, easily available in your area?

Yes

No

11. How many litters of engine oil did you purchase for a months?
2litters

5 litters

above 10 litters

12. In the absence at servo engine oil, which brand do you prefer?
Castrol

Tata

Gulf

13. Do you want any changes in this oil?

Yes

No

14. If yes, what kind of changes do you expect?

Reduce the price

Increase advertisement

15. Are you recommended in this oil to others?

Yes

No

16. Will you recommend in this oil to others?

Yes

No

17. Are you fully satisfied in this oil?

Yes

No

18. Give your suggestion to promote servo engine oil ?

Extra quantities