Académique Documents
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Do you enjoy beer and if so how much would you consume on average
per week?
I am under the age of eighteen.
I don't drink beer.
1
2-4
5-10
upto 20
more than 20
67%
Designed to give us a snap shot of the type of beers drinkers consume, why
they like it, and how loyal they are to brands.
2. What is your favourite beer type? Please enter the type,style and brand names of
any you respect and enjoy.
Lager / Pilsner
Stout / Porter
Wheat Beer
Fruit Beer
beer/brand 1
beer/brand 2
beer/brand 3
important
Haven't tried it before
Ha
important
impor
Taste/Flavour important
Ta
AB
Suitable as gift
Local Beer
important
impor
Price important
Pr
Su
Lo
Heritage / tradition
He
Heritage / tradition
important
Provenance; ie.
ingredients
Food Pairings
New-ness
important
Provenance; ie. ingredients
important
impor
Pr
very im
Fo
New-ness important
Ne
not important
Country of origin not
Country of origin
important
Country of origin important
important
Craft / Micro brewery not
Co
impor
Craft / Micro brewery
Cr
important
Clubs
Dining At Home
Fast food
impor
TV watching
Listening to music
sports events
Reading
Socialising at Home
Supermarkets
On-line shopping
important
Price important
Pr
not important
important
Ba
Websites
The barman
Special offers
Trusted personal
recomendation
Food/Drink press
(reviews)
Reputation
Point of sale
The Label
ABV strength
Merchandising
important
impor
Advertising important
Ad
Websites important
We
Th
Sp
Trusted personal
Trusted personal
Tru
recomendation important
Food/Drink press (reviews)
important
recom
Fo
impor
Reputation important
Re
Po
Th
AB
Merchandising important
Me
not important
Guide books
important
Guide books important
Gu
9. Have you ever been interested to know more about a beer you have enjoyed?
yes
no
Do tell more!
interesting
Heritage interesting
Brewery philosophy
Brewery philosophy
important
The team
Brewery tours
Tasting notes
interesting
imp
not important
Other beers in range not
interesting
Other beers in range
Awards won
Food pairings
Brewers blog
ABV info
Reviews
interesting
Reviews interesting
imp
Making process
Merchandise
interesting
Events interesting
Merchandise interesting
Sponsored events
imp
Sponsored events
important
Ales of the month
outlets
interesting
Ales of the month outlets
interesting
imp
11. Which of the following published material have you found valuable?
never used
not valuable
valuable
print valuable
Good Beer GuideBook valuable
Good Beer GuideApp valuable
Ale (CAMRA)website
never used
Google search never
not valuable
Campaign for Real Ale
(CAMRA)website not
valuable
Google search not
valuable
Campaign for Real
Ale (CAMRA)website
valuable
Google search
Google search
used
Online Beer Retailers
valuable
Online Beer Retailers
valuable
25-35
not valuable
valuable
35-45
45-60
60+
14. Sex
Man
Woman
Student
Employed
Self Employed
Retired