INFLUENCE

OF SOCIAL
MEDIA IN
BUSINES
COMPUTER ASSIGNEMENT

What is social media?

In simple words the Medias we use for
socializing is called social media.
Social media are computer-mediated tools
that allow people to create, share or exchange
information, ideas, and pictures/videos in
virtual communities and networks. Social
media is defined as "a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and
that allow the creation and exchange of usergenerated content."[1] Furthermore, social
media depend on mobile and web-based
technologies to create highly interactive
platforms through which individuals and
communities share, co-create, discuss, and
modify user-generated content.
All social media web sites are not that
popular. Some have great virality and some
are unknown to most. Social media
technologies take on many different forms
including blogs, business networks, enterprise

social networks, forums, microblogs, photo

sharing, products/services review, social
bookmarking, social gaming, social networks,
video sharing and virtual worlds.
Some famous social Medias are Facebook,
Twitter, Pinterest, Linkedin, Instagram and
Youtube.
Social Medias and business:
Marketing research: Mobile social media
applications offer data about offline consumer
movements at a level of detail heretofore
limited to online companies. Any firm can now
know the exact time at which a customer
entered one of its outlets, as well as
comments made during the visit.
Communication: Mobile social media
communication takes two forms, the first of
which is company-to-consumer in which a
company may establish a connection to a
consumer based on its location and provide
reviews about locations nearby. The second
type of communication is user-generated
content. For example, McDonald's offered $5

and $10 gift cards to 100 users randomly

selected among those checking in at one of
the restaurants. This promotion increased
check-ins by 33% (from 2,146 to 2,865),
resulted in over 50 articles and blog posts,
and prompted several hundred thousand
news feeds and Twitter messages.
Sales promotions and discounts: Although in
the past customers had to use printed
coupons, mobile social media allows
companies to tailor promotions to specific
users at specific times. For example, when
launching its California-Cancun service, Virgin
America offered users who checked in through
at one of three designated Border Grill taco
trucks in San Francisco and Los Angeles
between 11 am and 3 pm on August 31, 2010,
two tacos for $1 and two flights to Mexico for
the price of one.
Relationship development and loyalty
programs: In order to increase long-term
relationships with customers, companies are
able to create loyalty programs that allow
customers who check-in regularly at a
location to earn discounts or perks. For

example, American Eagle Outfitters

remunerates such customers with a tiered
10%, 15%, or 20% discount on their total
purchase.
E-Commerce: Mobile social media applications
such as Amazon.com and Pinterest are
influencing an upward trend in the popularity
and accessibility of e-commerce, or online
purchases.

When creating a Facebook business strategy,

its important to think through what you want
to achieve. Is your goal to make ads and drive
traffic to your website perhaps a web shop

where visitors can make a purchase or do

you want to drive traffic to a Facebook fan
page where visitors can like what you do?
Many businesses benefit from both, so
perhaps a combination is the best choice. Just
make sure your primary reasons for being on
Facebook is clear before you start working.
Facebook allows you to find, define and
understand the demographics for your
product. When you know who your customers
are, youre able to provide the right audience
with the right product or service.
We also provide a user guide to use when
setting up Facebook campaigns together with
a live-chat service you can contact whatever
trouble you have when creating or publishing
ads.
There are many online clothing, accessories
and gadgets stores doing business online
successfully all over Bangladesh. They are
providing fast and efficient home deliveries

YouTube is not just a forum for finger-biting

babies, dogs on skateboards, and kids who
really like Star Wars.
It's also an opportunity to market your
business to millions of people for next to
nothing.
Lots of companies are now using web videos
to reach out to current and potential
customers. They're building more personal
relationships with their client base and
reaping the benefits of this creative indirect
marketing strategy.
This platform is perfect for small businesses.
There are no big budgets required -- just a
video camera, a little creativity, and this
handy guide.

If you create a company Instagram account

and if you have other social media accounts,
you can publish your photos on Twitter,
Facebook, Flickr, Tumblr, Posterous, and
Foursquare, or send them to email addresses.
Instagram users can choose to follow your
company account. They will see your photos
in their feed and it allows them to like,
comment on, or Retweet your companys
photos, allowing them to go viral. There are a
lot of outdoor ads that promote Instagram
accounts of companies in order to raise the
number of followers on Instagram. Example,
they can place a billboard with a photo from
Instagram and write below: click on an image
to view information about the new Instagram
Contest on an Instagram page.

You can add filters to their photos this is the

unique feature among others. You can create
a specific color, shade, and look for your
photos to match the message or mood that
you want your audience to sense. Dont limit
yourself on the types of images that you post;
be creative and show the connection between
the image and your brand.
You can also put your business on the map.

Google uses Authorship to create a visual tie

between you and the content you publish. The
enhanced search result listings help readers
identify your content at a glance and help you
build authority and influence.
The Google+ badge allows you to link your
Google+ page to your website. Using the
badge will help you increase your Google+
audience from your website and from within
search results.

Hashtags are a useful tactic to get added

exposure to users beyond your followers and
Google+ has recognized them for a long time.
Boost followers and exposure on Google+ for
your business page instead of your personal
profile when you interact with others on
Google+ as your page. To make the switch
from your personal profile to your page, click
the dropdown arrow next to your picture at
the top right of your Google+ screen; your
page will be listed under your active profile.
Simply click on your page and youre ready to
go.
Google+ has a large variety of communities
to choose from, similar to the selection you
might find on Facebook or LinkedIn. If you
cant find the right community for your
business, you can create it using your
personal profile or your page.
Google+ has replaced Google Places and
customers who are on Google+ leave reviews
on your local Google+ places page regardless
of whether you are active there.

LinkedIn can be a great way to promote your

home business.
Simply by creating a LinkedIn profile, building
your connections and keeping your account

updated, you can get the attention of

potential clients and customers.
It gives you exposure to people hunting for
products or service.
Displaying your recommendations from others
on LinkedIn.
Aggressive marketing included posting regular
status updates, taking part in conversations,
answering question, doing Linkedin
advertising, upgrading to a paid LinkedIn
membership.
Adding LinkedIn to your marketing strategy
can be a great idea. If you have the time, you
can learn to do everything yourself. If not, you
might consider hiring a specialist or virtual
assistant to handle some of the tasks for you.
Admittedly, LinkedIn doesn't work for every
type of business, but it can work for most and
should be given full consideration if you want
your business to succeed and grow.

Your Twitter account and profile are the

foundation of your Twitter experience. Its
your chance to tell your business story to the
Twitter community.
Twitter uses two different images to represent
your account. Its important that you take
advantage of both of these images to tell your
business story. You upload these images
under Profile in your account settings.
Its important that you complete your Twitter
account profile completely. Each feature gives
more details about your business that
contribute to your business story.
When you follow another Twitter user, you
subscribe to read what they share. So be
selective about whom you follow, especially at
first.
One of the great strengths of Twitter is the
ability to focus on people in your own
backyard.

Expand Your Audience with Hashtags and

organize Your Followers Into Conversation
Lists.
Video and photographs is another powerful
way to tell people about your business.
Go Mobile with Twitter.
Connect your online presence.

Increase Your Brand Authority

Do you want to establish authority in your
field? This is a common goal for many
businesses on Pinterest.
Expand Your Reach
Do you want to expand your reach and grow
the size of your audience? Consider
leveraging the community on Pinterest.
Drive Traffic to Your Site
Are you interested in getting more traffic to
your site? Then consider using Pinterest. Beth
Hayden, author of Pinfluence, revealed that

Pinterest drives more referral traffic than

LinkedIn, Google+ and YouTube combined.
Marketing Developer Partners (MDP) is a
program that helps businesses optimize and
scale their Pinterest marketing and improves
Pinterest for Pinners.
Some marketing ideas are to make pin
friendly posts, pin about your customers, pin
as a team, create themed boards, pin useful
contents and create appealing content.

Notes and references:

Jump up ^ Kaplan Andreas M., Haenlein Michael (2010). "Users of
the world, unite! The challenges and opportunities of social
media". Business Horizons 53 (1). p. 61.
doi:10.1016/j.bushor.2009.09.003.
^ Jump up to: a b c d e f g h i j H. Kietzmann, Jan; Kristopher
Hermkens (2011). "Social media? Get serious! Understanding the

functional building blocks of social media". Business Horizons 54:

241251. doi:10.1016/j.bushor.2011.01.005.
^ Jump up to: a b Agichtein, Eugene; Carlos Castillo. Debora
Donato; Aristides Gionis; Gilad Mishne (2008). "Finding highquality content in social media". WISDOM Proceedings of the
2008 International Conference on Web Search and Data Mining:
183193.
Jump up ^ Pavlik & MacIntoch, John and Shawn (2015).
Converging Media 4th Edition. New York, NY: Oxford University
Press. p. 189. ISBN 978-0-19-934230-3.
Jump up ^ Murthy, Dhiraj (2013). Twitter: Social Communication in
the Twitter Age. Cambridge: Polity. pp. 78. ISBN 978-0-74566510-8.
Jump up ^ "State of the media: The social media report 2012".
Featured Insights, Global, Media + Entertainment. Nielsen.
Retrieved 9 December 2012.
Jump up ^ Tang, Qian; Gu, Bin; Whinston, Andrew B. (2012).
"Content Contribution for Revenue Sharing and Reputation in
Social Media: A Dynamic Structural Model". Journal of
Management Information Systems 29: 4175.
doi:10.2753/mis0742-1222290203.
Jump up ^ Aichner, T. and Jacob, F. (March 2015). "Measuring the
Degree of Corporate Social Media Use". International Journal of
Market Research 57 (2): 257275.
Jump up ^ Kirkpatrick, David (2011). The Facebook effect: the real
inside story of Mark Zuckerberg and the world's fastest-growing
company. London: Virgin.
Jump up ^ Nielsen Company. "Social Networks Blogs Now Account
for One in Every Four and a Half Minutes Onlin". Nielsen.
Retrieved 30 April 2015.

Thank
you!