Genesis-August 2015 Issue II PDF

Endeavor Careers Dream Endeavor Achieve
The Genesis
August 2015-Issue-II
Current Affairs
India
States
World
10
Sports
13
Economy
15
Corporate
16
CyberBuzz
23
Science&Technology
25
People
BusinessBiography:SundararajanPichai
Faces:SerenaWilliams
12
Biz Biography: 3
Pichais
life
story
is
remarkable, and his rise to
the top of Google is a glowing
endorsement
of
Indias
standing in the global tech
Knowledge Corners
RecentReleases:TheFootprintsofPartition,TheFarthestField
26
GD:VYAPAMscamhasnoimpactonBJPsfortunes
27
Crossword
28
Sudoku
37
Doyouremember?
29
CorporateKnowledgeQuiz
33
PointCounterpoint
36
Group Discussion: 27
In the aftermath of BJP
victories in eight out of 10
civic
bodies
in
Madhya
Pradesh, BJP leaders in Delhi
and Bhopal have tried
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Nobody can go back and start a new beginning, but anyone can start today and make a new ending. Maria Robinson
www.endeavorcareers.com
THE GENESIS
Business Biography
Sundar Pichai: Search accomplished
Pichais life story is remarkable, and his rise to the top of Google is a glowing endorsement of Indias
standing in the global technology industry, and equally, a reminder of the so-called American Dream
regional competitions. His upbringing was humble. His

family lived in a two room apartment. Sundar didnt have
a room - he slept on the living room floor, as did his
younger brother. His family did not possess a telephone
until Sundar was 12 years old and didnt own a TV or a
car. His mother worked as a stenographer while his father
was an electrical engineer.
Sundars father planted the seeds of technology into his
boys mind, partly thanks to his job at British
conglomerate General Electric Company (not to be
confused with the American General Electric). I used to
come home and talk to him a lot about my work day and
the challenges I faced, Regunatha Pichai says, adding
that Sundar had a remarkable talent for remembering
telephone numbers.
Sundar Pichai has been appointed the new CEO of

Google amid a structural overhaul by the tech giant.
The birth of Alphabet

Google has created a holding company called Alphabet
Inc which will directly own several companies that were
owned by or tied to Google, including Google itself.
Some of Alphabets subsidiaries will include Google,
Calico, Google Ventures, Google Capital, Google X, and
Nest Labs (see graphic on next page).
He studied Metallurgical Engineering at the Indian

Institute of Technology in Kharagpur (IIT Kharagpur). He
pursued a course in electronics even when it was not a
part of the curriculum. A silver medallist at IITKharagpur, Pichai went to Stanford on a scholarship after
his graduation in 1993. The plane ticket to America cost
more than his fathers annual salary. He did his Masters in
engineering and materials science at Stanford University
and MBA from the Wharton School of Business.
The rise of Sundar
He joined Google in 2004 after a stint at Applied Material

and McKinsey. At Google, Sundar has evidently used his
talent to great effect. Products under his watch include
Googles web browser, Chrome, as well as the Android
mobile operating system. Today Android is by far the
worlds most popular mobile OS. His remit is best
summed up as Googles core products - the bits that make
the real money. That includes things like search,
advertising, maps and YouTube.
Larry Page is now chief executive of Alphabet. Sergey

Brin is its president. And moving up to be in charge of
Google is 43-year-old Sundar Pichai. Great news for
Pichai, and good news too for India - his appointment
makes him the latest Indian to earn a massively highprofile job in the US technology industry. Microsofts
Satya Nadella is the other notable example.
Pichai is soft-spoken and well liked. He is also very

popular among developers - he runs Googles annual
developer event, I/O. Pichai has challenges to navigate,
like YouTubes increasingly intense battle with Facebook
in the video space. The social network has dramatically
increased the amount of video being watched on its site
even though YouTube remains the most popular.
Sundararajan was born and schooled in Chennai in 1972.

He captained his schools cricket team, leading it to win
Sundar has been saying the things I would have said

(and sometimes better!) for quite some time now, and Ive
The establishment of Alphabet as a conglomerate of

Google companies was motivated by its executives, who
felt that Google had to become cleaner and more
accountable while allowing greater control of companies
whose core business was unrelated to it.
THE GENESIS
been tremendously enjoying our work together, wrote

Larry Page in his blogpost announcing all the big
changes.
Larry Page and Sergey Brin have been hands-off with
Googles day-to-day running for sometime, and so, in
Pichais life, the CEO appointment is simply making it
official: hes in charge. Rumours also suggest Sundar had
a lucrative offer for the top job at Twitter when CEO Dick
Costolo resigned in June.
Think!
Pichai is not the first Indian-origin executive to head a
major global enterprise. But even in this roster of
remarkable achievements, his success is noteworthy. The
first is that Pichai, like many other successful India-born
executives in global leadership positions, is a product of
the humble public education system. The new Google
CEO was a student of Jawahar Vidyalaya and Vana Vani
schools in Chennai good schools no doubt, but not
ones which figure in any listing of star schools.
Pichai is only the latest to join an emerging galaxy of
Indian-born leaders helming global giants - like Adobe,
Diageo, Microsoft, Mastercard, Nokia, PepsiCo and
Softbank. Answers to explain this rise range across how
Indian culture inculcates hunger, high achievement drive,
intellectual flexibility, comfort with diversity, all thats
essential for businesses in a fast-changing world. While
that feels good, whats not so good is that these qualities
get less than their due at home. If meritocracy ruled here
instead of mediocrity - punctuated by a few islands of

excellence - India would have boasted a home-grown
Google instead of just a home-grown Google CEO.
In India the discourse of excellence remains hostage to a
false egalitarianism, where political mobilisation of caste
and political micromanagement of education only
worsens the scandalous state of educational outcomes in
our schools and colleges. And India remains at bottom of
global indices in terms of ease of doing business, even as
within organisations seniority, age and connections matter
for more than merit. When individual excellence in the
shape of a Pichai or a Nadella shines in the wider world
despite all these drawbacks, its testimony to a raw and
underexploited talent pool. Whats needed today is a
mass-scale politics of equality thats committed to merit
rather than mediocrity.
India Inc, especially the family-led ones, also needs to
learn a lesson but it is not from Pichai, but Sergei Bin
and Larry Paige, the founder-promoters of Google. They,
like the leadership of so many successful global mega
enterprises before them, have demonstrated not only the
ability to spot talent, but the acumen and, dare one say,
largeness of spirit, to allow that talent to flower. How
many Indian enterprises can we stack up against Google
or Microsoft, where ownership or ancestry has not been
allowed to trump talent and ability? If Indian enterprises
are to transform into global players, they need to first and
foremost transform their mindsets.
THE GENESIS
Current Affairs: India

HAPPENINGS
Govt signs peace accord with NSCN (IM): With an aim of ending insurgency in Nagaland, government
signed an accord with key outfit NSCN (I-M) in August which
Prime Minister Narendra Modi described as a historic step to
usher in peace in the state. The pact was signed by the outfits
leader T. Muivah and governments interlocutor R N Ravi at the
PMs residence in New Delhi. While the National Socialist Council
of Nagaland (Isaac-Muivah) is the biggest Naga rebel group which
has been maintaining the ceasefire, another faction led by S.S.
Khaplang continues to indulge in violence and was believed to be
behind the deadly attack on army in Manipur in June that left 18
soldiers dead. It was not disclosed clear whether the agreement
meets the main demand of NSCN(IM) for integration of all Nagainhabited areas in the North East across Manipur, Arunachal Pradesh and Assam.
Terrorist attack in Gurdaspur district of Punjab: In a major terror attack, three fidayeen, believed
to have come from Pakistan, on July 27 attacked passengers in a moving bus and stormed a police station, killing seven
persons, including an SP, in Dinanagar town of Punjabs Gurdaspur district. All the three militants were killed in the 12hour-long gun battle with the police and elite commandos of the Special Weapons and Tactics Team (SWAT). Chinesemade weapons and Global Positioning Systems (GPS) were recovered from them.
Nation remembers martyrs of Kargil War: The sixteenth anniversary of the Indian victory in the 1999
Kargil war was celebrated on July 25. Army chief General Dalbir Singh paid tributes to the martyrs at the war memorial
in Dras. July 26, 1999, was a fateful day when the Indian Army repulsed Pakistan in the unforgiving heights of the Kargil
and the Batalik sectors. Victory was achieved with the sacrifice of 537 soldiers; 86 gallantry awards were given for
bravery during the course of the war. The success of the war is commemorated as the Kargil Vijay Diwas.
PM launches new scheme for power reforms in rural areas: Prime Minister Narendra Modi
launched the Deen Dayal Upadhyaya Gram Jyoti Yojana for power sector reforms in rural areas in Patna on July 25
with a view to ensuring round the clock electricity supply to farmers and rural households. The scheme is one of the
flagship programmes of the Power Ministry and will facilitate 24x7 supply of electricity. The earlier scheme for rural
electrification, Rajiv Gandhi Grameen Vidyutikaran Yojana (RGGVY), which was launched by previous UPA
government, has been subsumed in the new scheme as its rural electrification component.
First National Handloom Day observed: Prime Minister Narendra Modi unveiled India Handloom
brand for better market positioning of quality handloom products on August 7, 2015 at a mega event to mark the firstever National Handloom Day in Chennai. August 7 was the day in 1905 when the day Swadeshi Movement was
launched. Besides, Sant Kabir awards and National awards were presented to distinguished handloom workers for the
years 2012, 2013 and 2014 at the function.
World Hepatitis Day observed: World Hepatitis Day 2015 was observed on July 28. The day marks the birth
anniversary of Nobel Laureate Professor Baruch Samuel Blumberg the scientist who discovered the hepatitis B virus
and its first vaccine. The theme for this years Day Prevent Hepatitis: Act Now focuses on hepatitis B and C, which
together cause approximately 80% of all liver cancer deaths and kill close to 1.4 million people every year. WHO has
announced a new Global Injection Safety Initiative in three pilot countries -- Egypt, Uganda and India to combat what
the UN health agency calls the silent epidemic.
Indian Labour Conference organised: The two-day Indian Labour Conference was organised in New
Delhi in July. The event also marked the launch of the National Career Service Portal. The ILC suggested to the
THE GENESIS
government that all amendments to labour laws should be discussed at the tripartite forum which has representatives of
trade unions, employers and government. The Prime Minister launched National Career Service (NCS), a job portal that
integrates the network of employment exchanges in the country. The NCS portal makes available a repository of career
content on over 3,000 occupations across 53 sectors and its services are available online and can be accessed directly.
About Indian Labour Conference: The Indian Labour Conference (ILC) is the apex level tripartite
consultative committee in the Ministry of Labour & Employment to advise the Government on the issues concerning
working class of the country. All the 12 Central Trade Union Organisations, Central Organisations of employers, all State
Governments and Union Territories and Central Ministries/Departments concerned with the agenda items, are the
members of the ILC. Parity in number of representatives is maintained between the Employers and Workers Groups by
allocation of equal number of seats to each Group.
Right to Privacy cannot be invoked to scrap AadharAG: The Supreme Court was told by the
Centre that Right to Privacy is not a fundamental right under the Constitution, adding it cannot be invoked to scrap the
Aadhar scheme. The Centre said that it would be too late to scrap the Aadhar scheme and a fool proof system would be
in place for the implementation of this welfare programme. There is no fundamental right to privacy so these petitions
under Article 32 should be dismissed, said Attorney General Mukul Rohatgi. He was countering the contention that the
scheme of Aadhar based on collecting personal data violates the citizens right to privacy. The court was hearing a batch
of pleas against decisions of some states to make Aadhaar cards compulsory for a range of activities including salary, PF
disbursements and marriage and property registration.
Govt approves extending CCTNS deadline: The deadline for implementation of an ambitious online
system, which will help in police verification for issuing passport, among others, was extended till March 2017 by the
government in July. The Crime and Criminals Tracking network and Systems (CCTNS) project is being implemented to
improve police citizen interface and speed up delivery of public services through police across the country. The project
would lead access to crime and criminal related database by investigating officers throughout the country. The project
will also streamline the criminal justice system by computerising the functioning of police stations, prisons, prosecution
directorates and forensic laboratories.
Centre forms committee to review recruitment of teachers: The government initiated a process
in July to review the selection process for recruitment of teachers in view of large number of vacancies in centrally
funded colleges and universities. A committee has been set up under former UGC chairman Arun Nigavekar to evaluate
qualifications for appointment of teachers and to accordingly suggest a policy for selections. The committee will take
into consideration the problems and issues related to ad-hoc and contractual appointments in central universities. The
objective is to attract and retain talented and quality manpower in the teaching profession.
Govt bans entry of journalists, NGOs into jails: The government has banned the entry of journalists
and filmmakers into jails. No private individual/press/ NGO/company should ordinarily be allowed entry into the prison
for doing research, making documentaries, writing articles or interviews etc, said a government advisory sent to all
States and UTs in July. However, State governments can allow visits if they feel that a particular
documentary/article/research would have a positive social impact or is related to prison reforms. The move comes in the
wake of the controversy over British filmmaker Leslee Udwins documentary Indias Daughter, shot in Delhis Tihar
Jail, where she interviewed one of the convicts of the December 16 gang-rape victim.
Compulsory yoga for CBSE students of Classes XI, XII: Yoga has been made compulsory in CBSE
curricula for Classes XI and XII while for students of other classes it should be held at least twice a week as part of
their physical activity programme, the government said in July. AYUSH Minister Shripad Yasso Naik said yoga
education has also been made a compulsory part of study and practice by National Council for Teacher Education.
Govts NOFN project renamed as BharatNet: Governments ambitious National Optical Fibre Network
(NOFN) project has been rechristened as BharatNet, which aims to connect 2.5 lakh village panchayats with broadband
THE GENESIS
by 2016. The government has proposed to provide broadband connectivity to 2,50,000 gram (village) panchayats under
NOFN (renamed now BharatNet) project, Telecom Minister Ravi Shankar Prasad said in July.
Food Ministry launches Surakshit Khadya Abhiyan: Ram Vilas Paswan, Minister of Consumer Affairs,
Food and Public Distribution launched the Surakshit Khadya Abhiyan, a countrywide campaign in New Delhi in July to
create mass awareness and capacity building for safe and hygienic food. The campaign planned by CII, Consumer
Organization VOICE, and National Association of Street Vendors of India (NASVI), is an effort towards building a
culture of food safety in the country. Under the campaign, nationwide sensitisation sessions on cleaning, hygiene &
sanitation for safe food, will be organized across the country.
Speakers Research Initiative launched: Prime Minister Narendra Modi inaugurated an initiative in July to
help MPs get expert advise from domain experts to develop a better perspective on issues and subjects under
consideration of the Parliament. The programme has been christened as the Speakers Research Initiative and it will be
a platform where the MPs will interact with the experts. Lok Sabha Speaker Sumitra Mahajan feels that The initiative is
likely to provide high-quality research inputs on important matters of diverse nature to Members for proper
understanding of the issues under consideration.
Environment Ministry launches TEEGIndia: The Government launched The Economics of Ecosystems and
Biodiversity TEEB-India Initiative (TII) in July to highlight the economic consequences of the loss of biological
diversity and the associated decline in ecosystem services. The Initiative focussed on three ecosystems, namely forests,
inland wetlands and coastal and marine ecosystems. TII has been implemented under the Indo-German Biodiversity
Programme in technical cooperation with GIZ.
Punjab Kesari contributes Rs 2.40 crre to PMNRF: Punjab Kesari Group of newspapers, which has
strong presence in north India, contributed Rs 2.40 crore to the Prime Ministers National Relief Fund (PMNRF) in July.
Vijay Kumar Chopra is the Editor-in-Chief of the Group. Newspapers owned by the group include Punjab Kesari (Hindi),
Hind Samachar (Urdu), Jagbani (Punjabi) and Navodaya Times (Hindi). Punjab Kesari was set up by Lala Jagat Narain.
AWARDS
Agricultural Journalism Awards: Prime Minister Narendra Modi presented The Hindu journalist Gargi
Parsai and five others with Chaudhary Charan Singh Award for Excellence in Journalism in Agricultural Research and
Development, 2014 at Indian Council of Agricultural Researchs 87th foundation day celebrations held in Patna on July
25. The ICAR citation said she has brought to light various issues related to farm research and development, environment
and food sector that have made a difference. Other journalists who received the award are Rajya Sabha TV Assistant
Editor Arvind Kumar Singh, Economic Times Special Correspondent Madhvi Sally, ETV senior producer Jai Prakash
Singh, Dainik Jagran Deputy Bureau Chief (national bureau) Surendra Prasad Singh and Hindustan Principal
Correspondent Arvind Kumar Singh.
Bagri Foundation Awards: Acclaimed Indian film director Mani Ratnam, known for his films like Roja,
Bombay and Dil Se, has won the Icon award at the Bagri Foundation London Film Festival for his outstanding
contribution to cinema in July. Actress Manisha Koirala won the Spirit of Inspiration award from Sun Mark Ltd for her
outstanding work in supporting the earthquake appeal in Nepal. Delhi-born actor Suraj Sharma, noticed for his
performance in film Umrika, was the recipient of the festivals Outstanding Young Talent award. Satyajit Ray Short
Film Award in association with the Bagri Foundation went to Khargosh (Rabbit).
India NGO awards: Three NGOs were have been awarded for adopting good standards and practices while
implementing their programmes. Centre for Unfolding Learning Potentials (CULP) and Technology Informatics Design
Endeavour (TIDE), SAATH Charitable Trust, Swami Vivekananda Youth Movement (SVYM), were awarded with
India NGO awards by the Resource Alliance India, an affiliate of international not-for-profit organisation, in New
Delhi in July. As many as 300 applications were received for awards this year in three categories-Small, Medium, large
based on their annual budget.
THE GENESIS
PERSONS IN NEWS
APPOINTED/NOMINATED: The Government appointed IT Secretary Ram Sewak Sharma as new Chairman
of the Telecom Regulatory Authority of India in July after the post fell vacant due to retirement of incumbent Rahul
Khullar in May. Former bureaucrat Ashish Bahuguna was appointed as the Chairman of the Food Safety and
Standards Authority of India or FSSAI in July. IAS Officer Alka Panda assumed charge as Director General of Bureau
of Indian Standards (BIS) in July. Assamese actor George Baker, who had unsuccessfully contested the 2014 Lok
Sabha polls as a BJP candidate from West Bengal, and Richard Hay, a professor of economics from Kerala, were
nominated as members of the Anglo-Indian Community in the Lok Sabha in July. The Indian Federation of Working
Journalists (IFWJ), a trade union of media persons, reelected K Vikram Rao as its President for 2016-18 in July.
SACKED/CONVICTED: Climate scientist R.K. Pachauri was removed as the Director-General of TERI by its
governing council (GC) in July following completion of probe into a sexual harassment charge levelled against him by a
junior colleague and Ajay Mathur, currently the Director-General of the Bureau of Energy Efficiency of the Central
Government, appointed in is place. Former Union Minister and Arunachal Chief Minister P K Thungon was sentenced
to four and half years jail term in a graft case by a Delhi court in July in a case pertaining to misappropriation of Rs 2
crore funds released by the Centre for public welfare of Nagaland in 1990s.
OBITUARIES
I. Dr. Suniti Solomon, who was the President of the AIDS Society of India and played a major role in HIV research,
prevention, care and support, died in Chennai on July 28 at the age of 76. Vasundhara Komkali, renowned vocalist
and wife of eminent Hindustani classical singer late Pandit Kumar Gandharv, passed away in Dewas (MP) on July 30 at
the age of 85. Professor P. R. Chari, ex-IAS officer and co-founder of the New Delhi-based Institute of Peace and
Conflict Studies, passed away in New Delhi on July 25. Noted Bharatanatyam dancer Jayalakshmi Alva died in
Mangaluru on July 22 at the age of 81. Eminent physicist P. Hariharan died in USA at the age of 89 on July 26.
II. Congress Lok Sabha member from Assam, Bijoy Krishna Handique passed away at the age of 82 in Jorhat on
July 26. Kalpataru Das, Rajya Sabha MP from Odisha, passed away in New Delhi on July 25 at the age of 65. Former
Bihar and Kerala Governor and senior Republican Party of India (RPI) leader R.S. Gavai died in Nagpur on July 25 at
the age of 86. Over 22 years after the 1993 Mumbai blasts, Yakub Memon, the sole convict on death row, was hanged
on his 53rd birthday at the Nagpur Central Jail on July 30 at the age of 53.
EXTERNAL RELATIONS
USA: Centre unblocks funds for Ford Foundation: Months after its clampdown on the U.S.-based Ford Foundation, the
Centre has unblocked foreign funds worth $150,000 to be released to the foreign donors bank accounts in July. The
Home Ministry put the foundation under the prior permission category in April in the interest of national security.
The Ministry gave it the go-ahead to release funds as the organisation made a plea to the government after exhausting its
options even to pay salaries. The NGO was put on the governments watch list after the Gujarat government complained
that it funded anti-India activities of Teesta Setalvads two NGOs Citizens for Justice and Peace and Sabrang Trust.
BRITAIN: A group of Indian Air Force personnel on July 31 successfully completed an India-UK air and ground
Exercise Indradhanush (Rainbow) that saw Indian Sukhoi Su-30s pitted against their Royal Air Force counterparts flying
Eurofighter Typhoon. British Indian MP Keith Vaz on July 28 called for the world-famous Koh-i-Noor diamond, today
a part of the Crown of Queen Elizabeth II, to be returned to India during PM Modis UK visit in November.
FRANCE: French film showcases Anand Kumars Super 30 success: Mathematician Anand Kumars Super 30,
acclaimed for helping students of deprived section to crack the prestigious IIT entrance examination, now features in a
film made by famous French director Pascal Plisson. The 90-minute film The Big Day is ready and its clips are already
being shown to TV and YouTube. The movie released in August comprises four special stories from across the globe.
One of them is on a girl, Nidhi Jha, a student of Super 30 and now studying at ISM, Dhanbad. Daughter of poor autorickshaw driver in Varanasi, she cleared JEE (advance) in 2014.
THE GENESIS
Current Affairs: States

GUJARAT: Surat became the first city of the country to launch a picture intelligence unit, comprising real time facial
recognition, number plate recognition and vehicle speed violation system after CM Anandiben Patel dedicated the Rs 38crore project to police in July. A sportsperson from Gujarat winning a gold medal in the Olympic Games will be
rewarded with Rs 5 crore cash prize, CM Patel announced on July 26. The state govt. announced in July that it was going
to bring an ordinance to make voting compulsory for elected representatives in local body elections with provision of
penal action if they fail to vote
MAHARASHTRA: The state increased the annual income limit for scholarships to students belonging to minority
communities from Rs 2.5 lakh to Rs 6 lakh from July. The state banned sale, purchase and storage of manufactured
chewable tobacco, and extended the ban on other tobacco variants for a period of one year from July 20.
DELHI: The state government has decided to implement the National Green Tribunals (NGT) order asking every
household to pay a minimum environment compensation of Rs 100 for generating sewage in the national capital from
August. Lt Governor Najeeb Jung approved the appointment of Swati Maliwal as chief of Delhi Commission for Women,
days after her unilateral nomination by AAP government was struck down by him, triggering a fresh round of
confrontation between the two sides.
UTTAR PRADESH: The Centre approved Rs 2,801 crore for relief of hailstorm-affected farmers in Uttar Pradesh in
July. The state government fixed the maximum land acquisition limit of agricultural land for various projects in any
district at five per cent of the total crop sowing area there from July.
BIHAR: The state government has decided to give tax exemption to the film Manjhi The Mountain Man which is
based on the life of late Dasrath Manjhi of Gaya district who had carved a path through the mountain using only a
hammer and chisel for 22 years. The state govt has decided to rename the Kishanganj Agriculture University after former
president Dr. APJ Abdul Kalam.
HIMACHAL PRADESH: The Himachal Pradesh High Court has imposed a complete ban on all types of buffalo
and bull fights during the village fairs in the hill State, stating that it is against the Prevention of Cruelty to Animals Act
1960.
PUNJAB: Defence Minister Manohar Parrikar inaugurated the Mai Bhago Armed Forces Preparatory Institute at
Mohali that will impart specialised training to girls aspiring to join the National Defence Academy (NDA) on July 25.
CM Parkash Singh Badal enhanced the one time grant for the recipient of gallantry awards in the armed forces such as
Param Vir Chakra from Rs 30 lakh to Rs 2 crore, Mahavir Chakra from Rs 20 lakh to Rs 1 crore and Vir Chakra from Rs
15 lakh to Rs 50 lakh in July.
TAMIL NADU: The Supreme Court lifted its year-old embargo on State governments from releasing life convicts on
remission in July but ruled that the relief does not extend to those serving life terms in the Rajiv Gandhi assassination
case as demanded by the government of Tamil Nadu. The state has decided to start an award in the name of former
President A P J Abdul Kalam for persons who strive towards promoting scientific growth, humanities and students
welfare and celebrate his birthday (October 15) as Youth Renaissance Day.
ANDHRA PRADESH: With the Japan government agencies and private companies showing interest in investing in
Andhra Pradesh and joining the development of the states capital, Japanese language courses are being introduced in
three major universities in the state, the Telugu Desam government announced in July. The 12-day-long Godavari Maha
Pushkaram religious festival was organised at Rajahmundry concluded on July 25.
ASSAM: Assam government announced to set up a dedicated fund for prevention, rescue and rehabilitation of
trafficked children in July in partnership with Kailash Satyarthi Childhood Foundation.
THE GENESIS
10
Current Affairs: World

HAPPENINGS
UN states set goal to end poverty, hunger in next 15 years: The 193 member states of the United
Nations have reached agreement on a new development agenda for the next 15
years that calls for eradicating poverty and hunger, achieving gender equality,
improving living standards and taking urgent action to combat climate change.
The draft agreement reached in August outlines 17 goals with 169 specific targets
on issues ranging from ending poverty to ensuring quality education and
affordable and reliable energy, and protecting the environment. The document
called Transforming our World: The 2030 Agenda for Sustainable
Development will be adopted at a UN summit in late September. The 17 new,
non-binding goals will succeed the eight Millennium Development Goals adopted by world leaders 15 years ago.
UN endorses Iran nuclear deal, paves way to lift sanctions: The UN Security Council
unanimously adopted a resolution in July that endorses the landmark nuclear deal between Iran and six world powers and
paves the way for lifting the crippling sanctions imposed by the world body against Tehran. With the adoption of the
resolution in New York, the 15-nation body endorsed the landmark nuclear deal entered into between Iran and P5+1
nations of China, France, Russia, the United Kingdom and the United States, plus Germany recently. The agreement
launches a progressive and conditional lifting of sanctions, in exchange for guarantees that the Islamic republic will not
develop a nuclear bomb. The resolution, however, has the provision of snapping back the sanctions if Iran does not abide
by its commitments.
MH370 debris found on Reunion Island: Malaysia confirmed in August that a piece of a wing washed up
on an Indian Ocean island beach recently was from the Malaysian Airlines jet MH370, the first trace of the Boeing plane
found since it vanished on March 8, 2014 with 239 people on board. Prime Minister Najib Razak said this in a televised
statement. The announcement, by providing clear evidence that the plane crashed in the ocean, closes one chapter in one
of the biggest mysteries in aviation history, but still leaves unanswered questions about precisely why it disappeared.
Flight MH370 went missing while en route from Kuala Lumpur to Beijing. Boeing declined to comment.
Kyrgyzstan joins EEU: Kyrgyzstan became the fifth member of a Moscow-backed economic bloc of former
Soviet countries in August. The impoverished nation of six million people had signed accession papers for the Eurasian
Economic Union (EEU) in December. The blocs four other members are Armenia, Belarus, Kazakhstan and Russia.
Union membership may ease bureaucratic troubles for up to a million Kyrgyz migrants living and working in Russia,
whose remittances hold the key to social stability in the politically fragile nation.
Maldives passes law allowing foreigners to purchase land: Parliament of Maldives passed a new
law in July which will, for the first time, allow foreigners to purchase land. Some have criticised the new bill as its
feared a power struggle will be sparked between India and China as the Chinese look to gain a foothold in the Indian
Ocean. The new law states that investors must spend at least $1 billion to own land on one of the 1,200 islands in
perpetuity. This would be considered small change for many Chinese companies, with the Maldives located on a vital
east-west international shipping route. China also has considerable expertise in reclamation technology - meaning the
obligation of reclaiming 70% of the land from the sea would not put companies off.
Greek banks reopen but cash limits remain and taxes soar: Greek banks opened their doors in
the third week of July for the first time after remaining shut for over three weeks, a move the government hopes will help
the economy get back to normal. Strict controls on the amounts individuals can withdraw remain, however, and new
austerity taxes demanded by the countrys European creditors came into effect, making most everyday items more
expensive. The higher taxes were a key plank of the recent bailout agreement between Greek PM Alexis Tsipras and
European creditors. Other austerity measures included cuts to pensions.
THE GENESIS
11
North Korea introduces Pyongyang Time: North Korea announced in August that it was moving its
clocks backwards 30 minutes to create a new Pyongyang Time -- breaking from a time standard imposed by wicked
Japanese imperialists more than a century ago. The change will put the standard time in North Korea at GMT+8:30, 30
minutes behind South Korea which, like Japan, is at GMT+9:00. North Korea said the time change, approved by its
parliament, would come into effect from August 15, which this year marks the 70th anniversary of the Korean
peninsulas liberation from Japans 1910-45 colonial rule.
Exporting nations to waive duties on 200 IT products: Nations exporting IT products have agreed
to waive tariffs on about 200 of them, the World Trade Organisation said on July 24. In all, 54 World Trade
Organisation (WTO) members agreed to eliminate tariffs on 201 IT products, which accounts for 7% of the global trade,
the WTO said in a statement in Geneva. Products include new generation semi-conductors (chips), GPS navigation,
medical equipment, as well as machine tools for manufacturing printed circuits, telecommunications satellites and touch
screens. Under the terms of the agreement, the majority of tariffs will be eliminated on these products within three years,
with reductions beginning in 2016.
Russia vetoes UN resolution for probe into MH17 crash: Russia used its veto at the United Nations
in July to block a draft resolution on setting up an international tribunal into the Malaysian Airlines flight MH17 crash in
July 2014. Malaysian Airlines flight MH17 crashed in eastern Ukraine while travelling from Amsterdam to Kuala
Lumpur, killing all 298 people on board. Ukraine and the West have been accusing pro-Russian separatists in Ukraine
saying there is evidence it was hit by a Russian-supplied Buk anti-aircraft missile while Russia denies all allegations.
US, Europe organise Joint Effort 2015: Some 800 troops from Moldova, the US, Romania, Poland and
Georgia participated in joint military exercises in Moldova, a former Soviet republic that borders Ukraine. The Joint
Effort 2015exercises concluded on July 25 at a military base in Moldovas second-largest city of Balti.
International Nelson Mandela Day observed: South Africans honoured the 67 years of former
president Nelson Mandelas service to the country with 67 minutes of charity and community action around the country
on his birthday on July 18. Established in 2009, the day is meant to encourage South Africans to emulate Mandelas
humanitarian legacy and recognize the decades he spent fighting apartheid.
AWARDS
American Book Awards: Carlos Santana, Marlon James and Naomi Klein are among the winners of the 36th
annual American Book Awards, which celebrate diversity in publishing, in July. Santana and co-authors Ashley Kahn
and Hal Miller were cited for the memoir The Universal Tone. James won the award for his novel, A Brief History of
Seven Killings, based in part on the attempted assassination of Bob Marley. Klein won for the environmental work This
Changes Everything Capitalism vs. The Climate. Poet Anne Waldman, whose books include The Iovis Trilogy, was
honoured for lifetime achievement. The awards are presented by the NGO Before Columbus Foundation.
PERSONS IN NEWS
APPOINTMENTS: Burundian President Pierre Nkurunziza was re-elected for a third consecutive term in the
results announced in capital Bujumbura in July. Mullah Akhtar Mansoor was named as the new chief of Taliban in
July after the insurgent group confirmed the death of its longtime supremo Mullah Omar.
OBITUARIES
Scholar and priest Owen Chadwick, whose works explored the history of Christianity, has died at the age of 99 in
Cambridge, southern England on July 17. Oscar nominated character actor Theodore Bikel, who originated the role of
Captain von Trapp in The Sound of Music on Broadway and starred in Fiddler on the Roof on stage in thousands of
performances, died at thee age of 91 in Los Angeles on July 21. Alex Rocco, the US actor best known for his role as
Moe Greene in crime drama The Godfather, died aged 79 on July 18.
THE GENESIS
12
Faces
Serna Williams: Ageless, matchless
Even before Serenas remarkable late-career surge, she was regarded as one of the best female
tennis players ever to play and her combination of dominance and longevity is a rarity in
todays fiercely professional sporting world
No major sport worships youth like tennis. The best

athletes
in
basketball, soccer,
football,
and
baseball tend to
reach their peak in
their mid-20s, an
age
when
experience,
physical strength,
and
wisdom
converge. But the
arc of a typical professional tennis career tends to
resemble that of a pop star: Ascendant at 17, dominant at
21, washed up and finished by 30.
Serena Williams, too, was a teenage tennis prodigy, a
precocious girl following her older sister Venus from
Compton, California, to the sports greatest stage. In
1999, the 17-year-old Serena won her first Grand Slam
title, defeating Martina Hingis at the U.S. Open. More
championships would soon follow, and before long
Serena was mentioned in the same breath as the sports
greats. King. Navratilova. Evert. Graf. Williams.
But Serena, unlike the others, has forgotten to go into
decline. On July 11, the 33-year-old Williams defeated
Garbine Muguruza 6-4, 6-4 to win her sixth Wimbledon
title. To the casual fan, another Serena victory has ceased
to have any shock value. But its worth pausing, if just for
a moment, to consider just how remarkable Williams
career has been.
Richard Williams, former sharecropper from Louisiana,
was determined to see his two youngest girls succeed. He
used what hed gleaned from tennis books and videos to
instruct Serena and Venus on how to play the game. At
the age of 3, practicing on a court not far from the
familys home in Compton, California, home, Serena
withstood the rigors of daily two-hour practices from her
father. On courts that were riddled with potholes and
sometimes missing nets, Serena and Venus cut their teeth
on the game of tennis and the requirements for
persevering in a tough climate.
In 1995, Serena turned pro. Two years later, she was
already No. 99 in the world rankings. A year later, she
graduated high school, and almost immediately inked a

$12 million shoe deal with Puma. In 1999, she captured
the U.S. Open title.
It set the stage for a run of high-powered, high-profile
victories for both Williams sisters. With their signature
style and play, Venus and Serena changed the look of
their sport as well. Their sheer power and athletic ability
overwhelmed opponents, and their sense of style and
presence made them standout celebrities on the court.
The 16-year gap between Serenas 1999 U.S. Open win
and July 2015 Wimbledon championship is the largest in
womens tennis history. Muguruza, her Spanish opponent
in the final, was five years old when Serena won her first
Grand Slam title. Serenas 21 Grand Slam victories are
now the second most of all time since the Open Era began
in 1968. Only Steffi Graf, the great German player who
won 22 Slams in the 1980s and 1990s, has more.
Major wins
Grand Slam Singles title wins: Australian Open
2003, 2005, 2007, 2009, 2010, 2015; French Open
2002, 2013, 2015; Wimbledon 2002, 2003, 2009,
2010, 2012, 2015 and US Open 1999, 2002, 2008,
2012, 2013, 2014. Won gold medal in Singles at the 2012
Olympic Games.
Her Grand Slam Doubles title wins: Australian Open
2001, 2003, 2009, 2010; French Open 1999, 2010;
Wimbledon 2000, 2002, 2008, 2009, 2012 and US
Open 1999, 2009. Won gold medal at the Olympic
Games with sister Serena in 2000, 2008, 2012.
Serena is the current champion of each of the four Grand
Slam events: the Australian Open, the French Open,
Wimbledon, and the U.S. Open.
At 33 years and nine months, Serena became the oldest
womens tennis player to ever win a Grand Slam title,
eclipsing Martina Navratilova, who won Wimbledon in
1990 when she was a month younger than Williams is
now. As she overcame some early jitters and dispatched
Muguruza on July 11, it became clear that Serena has not
lost an ounce of poise, strength, agility, or skill despite
her relatively advanced age.
THE GENESIS
13
Current Affairs: Sports

CRICKET
Steyn bowls the least to reach 400 test wickets: South Africas Dale Steyn
became the fastest bowler to bag 400 Test wickets in terms of balls bowled on July 30 during the
second test of the series in Bangladesh . It took 16634 balls for him to collect 400 wickets - the least,
by far, taken by any bowler. Richard Hadlee, who was the previous quickest to the milestone in
terms of balls bowled, took at least 3600 deliveries more than those taken by Steyn. Both Steyn and
Hadlee took 80 Tests to reach 400 wickets. Overall, Muttiah Muralitharan, who took 72 Tests, is the
only bowler quicker to the landmark. As many as 13 bowlers have taken 400 wickets in Tests
including Steyn.
Stuart Broad equals fastest fivewicket haul in Tests: England paceman Stuart Broad equalled the
fastest five-wicket haul in Test cricket on the first day of the fourth Ashes Test match at Nottingham on August 6. Broad
walked away with bowling figures of 8/15 but had collected his first five wickets giving away just six runs in 19
deliveries. Australias Ernie Toshack also took 19 balls to claim five wickets against India at Brisbane in a Test match in
1947. Broad also became the fifth England bowler to reach 300 Test wickets.
Dilshan reaches 10,000 run milestone in ODIs: Sri Lankan batsman Tillakaratne Dilshan became the
11th cricketer and the fourth Sri Lankan to complete 10,000 runs in one-day international cricket during his 63 run knock
against Pakistan in in the fifth and final ODI at Hambontota. Dilshan joined former Sri Lankan greats Sanath Jayasuriya,
Kumar Sangakkara, and Mahela Jayawardene in the coveted list topped by Master Blaster Sachin Tendulkar.
Ex South Africa captain Clive Rice dies: Former all-rounder Clive Rice, the first post-apartheid captain of
South Africa, died on July 28 aged 66. He played most of his cricket during South Africas 20-year isolation from the
international game and was appointed captain of the team which played three ODIs in India when South Africa returned
to the international fold in November 1991. In an era of notable all-rounders, including Ian Botham, Imran Khan, Kapil
Dev and Richard Hadlee, Rices exploits were limited to South African domestic cricket, the English county
championship and Kerry Packers World Series Cricket.
OLYMPICS
Tokyo 2020 Olympics logo revealed: Tokyo has unveiled the logo for the 2020 Olympic and Paralympic
Games in July. The Olympic emblem is the letter T, with upended quote marks to represent equality. Designed by the
Japanese artist Kenjiro Sato, the emblem reflects the vibrant nature of the city and the welcoming spirit of its citizens.
Beijing to host 2022 Winter Games: Beijing on July 31 narrowly won an IOC vote for hosting the 2022
Winter Olympic Games. The Chinese capital beat Almaty of Kazakhstan by just 44 votes to 40, with one abstention, to
become the first city to host both the summer and winter Games. Beijing held the summer Olympics in 2008.
Special Olympics World Games held: The 2015 Special Olympics World Games were organised in Los
Angeles from July 25 to August 2. In this years Special Olympics, there are 6,500 athletes from 165 countries and
regions, competing in 25 different games. Special Olympics is an event for people with intellectual disabilities and it was
created following the ideal of Olympics. It is held every two years, alternated between summer and winter.
RACING
Hungarian Grand Prix: Ferraris German driver Sebastian Vettel won the Formula 1 Hungarian Grand Prix in
Budapest on July 26 to tie with late Brazilian driver Ayrton Senna for third place on the all-time wins list at 41. Vettel, a
four-time world champion, was followed across the finish line by Red Bull driver Daniil Kvyat and his teammate,
Australian Daniel Ricciardo in second and third places respectively.
THE GENESIS
14
Dakshin Dare rally: Sandeep Sharma and Karan Arya of Team Maruti won the seventh edition of Maruti Suzuki
Dakshin Dare, one of the popular rallies of South India, that concluded in Hyderabad on August 8, 2015. Sandeep and
Karan were in a Maruti Suzuki Gypsy. A total of 105 teams with 170 participants participated in the rally that covered a
distance of 2000 km and passed through Bangalore, Hampi, Bellary and Shimoga. In the bike category, Arvind KP
secured the first spot. In the endurance category, Jagdeep Gill and Chandan Sen grabbed the first position by making it to
the finishing line with the least amount of penalty.
Chris Froome wins Tour de France: Britains Chris Froome of Team Sky has won the 2015 Tour de France
cycling race. 3,360.3 km race started in Utrecht, the Netherlands, on July 4 and concluded in Paris on July 26. The
second and third places were taken by the Movistar Team riders Nairo Quintana and Alejandro Valverde, respectively.
Froome became the first Briton to win the Tour de France twice, after his 2013 victory.
FOOTBALL
CONACACF Gold Cup: Mexico continued their dominance in CONACACF Gold Cup as they defeated Jamaica 3-1
in the final of the 2015 edition of the tournament in Philadelphia on July 26. Mexico won the Confederation of North,
Central American and Caribbean Association Football (CONACACF) tournament for record seventh time. Andres
Guardado, Jesus Corona and Oribe Peralta scored the goals for the winners while Darren Mattocks scored the lone goal
for Jamaica. Panama outlasted the United States 3-2 on penalty kicks to capture third place after 1-1 at full time.
India static at 156th in FIFA rankings: The Indian football team continued to languish at 156th in the latest
FIFA rankings as world champions Germany dropped to number three, with beaten finalist Argentina still holding on to
the numero uno spot in the latest FIFA rankings issued in August. Elsewhere, Belgium toppled Germany to climb to the
number two spot. The top three is followed by Colombia, Brazil, Portugal and Romania. England, Wales and Copa
America winner Chile complete the top-10, followed by Spain and the Netherlands.
Platini to run for FIFA presidency: Michel Platini has confirmed that he will be running to replace Sepp Blatter
as the FIFA president in next Februarys election. The 60-year-old former French footballer, who is currently acting as
the UEFA president, gained the backing of four continental confederations to succeed the Swiss as the president of
footballs governing body. Platini was re-elected as the UEFA president for a third term in March.
MISC
HOCKEY: Following the unceremonious ouster of Dutchman Paul van Ass, his compatriot and Hockey India (HI)
Director High Performance Roelant Oltmans was confirmed as the chief coach of the Indian team in July. Meanwhile
at Chennai, Indian Oil Corporation (IOC) Mumbai came from behind to defend their title after edging past Army XI 3-2
in the final of the 89th All India MCC Murugappa Hockey Tournament on July 26.
TENNIS: Spains Rafael Nadal beat Italian Fabio Fognini in straight sets 7-5, 7-5 to lift the Hamburg Open title on
August 2. Australias Bernard Tomic secured his third ATP title by retaining the Clara Open tennis title after defeating
his French opponent Adrian Mannarino in Bogota 6-1, 3-6, 6-2 on July 27. Meanwhile at Zagreb, Austrian Dominic
Thiem beat Portuguese Joao Sousa 6-4, 6-1 to win the Konzum Croatia Open on July 27.
SQUASH: Joshana Chinappa beat Denmarks Line Hansen in straight games 11-5, 11-4, 11-9 in the final to win the
USD 15,000 Victorian Open squash competition in Australia while the Mens title was won by Australias Ryan
Cuskelly who beat Greg Lobban of Scotland 12-10, 13-11, 11-9. Indias Saurav Ghosal lost to Alfredo Avila of Mexico
9-11 11-8, 4-11, 8-11 in the final of the Albierto Colombiano Squash in Colombian capital Bogota in August.
ATHLETICS: Womens 1500m world record broken: Ethiopias Genzebe Dibaba produced a stunning run in
Monaco Diamond League athletics meeting in July to set a world record of three minutes 50.08 seconds in womens
1500m. The 24-year-old took four seconds off her personal best to break Chinese athlete Yunxia Qus record of 3:50.46,
which had stood since September 1993.
THE GENESIS
15
Current Affairs: Economy

TRAI releases telecom consumers protection regulations: Telecom regulator TRAI came out
with guidelines under the Telecom Consumers Protection (Eighth Amendment)
Regulations, 2015 in August which requires strict levels of disclosure of billing for
mobile data and other services in a bid to protect the subscribers. Under the new
guidelines, the telecom service providers would not only have to provide their
subscribers with information regarding the mobile data used, but also information
regarding various special data packs. The telecom operators have been given time till
September 1 to implement these guidelines. While pre-paid users do get such
notifications even now, these rules will extend the benefit to post-paid subscribers also.
Subscribers had also voiced concern about activation of internet service on mobile phones without their consent and
deduction of charges for data usage. The new rules specify that dData services should be activated only with the explicit
consent of the subscriber through a toll free short code 1925. The data services could also be deactivated through the
same toll free code.
EPFO checks into Dalal Street: The Employees Provident Fund Organisation (EPFO) on August 6 entered
Dalal Street through exchange-traded fund route with an initial corpus of Rs 5,000 crore, which could go up to nearly Rs
15,000 crore next year. The first investment, announced in Mumbai by Labour Minister Bandaru Dattatreya in the
presence of top market participants, would be made through SBI Mutual Funds two index-linked ETFs -- one to the
BSEs Sensex and the other to NSEs Nifty. He ruled out the possibility of the Fund entering the capital markets through
other ETFs or investing in equities, understanding well the stiff opposition from labour unions.
AprJun fiscal deficit at 51.6% of Budget estimates: The fiscal deficit in the first three months of
current fiscal stood at Rs 2.86 lakh crore or 51.6% of Budget estimates for 2015-16. This was an improvement over the
corresponding period of 2014-15 when it was 56.1% of the Budget estimates. The fiscal deficit -- gap between
expenditure and revenue -- for the entire current fiscal has been pegged at Rs 5.55 lakh crore. The fiscal deficit was Rs
5.01 lakh crore or 4% of GDP in 2014-15. The Finance Ministry on August 1 got Parliaments nod to spend an additional
Rs 25,500 crore in the current fiscal, nearly half of which will be spent on capital infusion into state-owned banks.
10% import duty imposed on wheat: India will impose an import duty of 10 percent on wheat until March
31, 2016, reinstating tariffs after a gap of eight years following big overseas purchases in recent months. The objective is
to curb imports at a time when domestic stocks are ample thanks to seven years of bumper harvests aided by government
subsidies. In June private firms signed deals to import 500,000 tonnes of premium Australian wheat, the biggest such
purchases in more than a decade, which led to criticism that the government was letting farmers down. Some flour
millers in Indias port cities contracted to buy the wheat after rain and hailstorms earlier this year damaged crops,
especially high-protein varieties used to make pasta and pizzas.
DIPP lays down norms on use of Make in India logo: The Department of Industrial Policy and
Promotion (DIPP) has come up with detailed guidelines for the use of Make in India logo by various ministries,
departments, states, private authorities and electronic media, among others. The use of the logo will be allowed without
any permission for all central government ministries/departments and departments of state governments/UT
administrations for use in programmes directly organised by them. Requests for use of the logo on publications, websites
and portals will be taken up only if these are related to approved sectors under Make in India. Requests for use of the
logo for programmes in electronic media such as debates and discussions will be considered on merit, going by the nature
of the programme, profile and track record of producers and the target audience.
Indias holding of US govt bonds $114 bn in May: India increased its exposure to US government
securities by USD 31 billion in the first five months of the year, taking the overall holdings to USD 114 billion in May.
Latest data from the US Treasury Department shows that China continued to have the maximum exposure to American
government securities with May holdings touching USD 1.27 trillion while Japan was second at USD 1.21 trillion.
THE GENESIS
16
Current Affairs: Corporate

RANKINGS & INDEXES
Fortunes Worlds 500 Largest Companies
Seven Indian companies are among the worlds 500 largest companies, according to
a list compiled by Fortune that has been topped by retail giant Walmart. Companies
are ranked by total revenues for their respective fiscal years ended on or before
March 31, 2015. Revenue figures include consolidated subsidiaries and reported
revenues from discontinued operations, but exclude excise taxes.
Top 10Rank-Company-Country-Industry-Revenue: 1. Walmart (USA-Retail$485.7 billion) 2. Sinopec (China-Petroleum-$446.8 bn) 3. Royal Dutch Shell
(Netherlands-UK-Petroleum-$431.3 bn 4. China National Petroleum CorporationChina-Petroleum- $428.6 bn 5. ExxonMobil-USA-Petroleum-$382.6 bn 6. BP-UKPetroleum-$358.7 bn 7. State Grid Corporation of China-China Power-$339.4 bn 8.
Volkswagen-Germany-Automobiles-$268.6 billion 9. Toyota-Japan-Automobiles-$247.7 bn 10. GlencoreSwitzerland/UK-Commodities-$221.0 bn.
Indian companies in the list are: Indian Oil (119th, $74 bn, Reliance Industries (158th, $ 62 bn, Tata Motors (254th , 42
bn), State Bank of India (260th, $42 bn), Bharat Petroleum (280th, $40 bn), Hindustan Petroleum (327th, $35 bn) and Oil
and Natural Gas (449th, $26 bn)
The US is home to 128 of the 500 global companies, including Apple (15), JP Morgan Chase (61), IBM (82), Microsoft
(95), Google (124), Pepsi (141), Intel (182) and Goldman Sachs (278). China has close to 100 companies on the list,
including Bank of China (45), China Railway Engineering (71) and China Development Bank (87).
Forbes Asia Fabulous 50: As many as 10 Indian companies, including Aurobindo Pharma, HCL Technologies,
Tata Consultancy Services, and HDFC Bank, have made it to the Forbes Asia Fabulous 50 list in July. The other Indian
companies on the list include Lupin, Motherson Sumi Systems, Sun Pharma Industries, Tata Motors, Tech Mahindra and
Titan. The list was dominated by Chinese companies as the country took over half of the spots in the coveted list of AsiaPacifics 50 best and big public companies. Moreover, China boasts the lists most valuable company - Tencent, which is
worth $176.5 billion - and its biggest, Lenovo, which generated $46.3 billion in revenue last year. The Fab 50
companies were chosen from a pool of 1,116 firms that have at least $3 billion in annual revenue or market cap.
Forbes Worlds Most Valuable Sporting Clubs: Spanish football side Real Madrid has become the
most valuable sporting club in the world for the fourth consecutive year, according to Forbes. The magazine published its
rankings of the most valuable sporting institutions in July with the Spanish football club topping the rankings again.
Forbes estimated Real Madrid to be worth $3.26 billion. Second place in the list was occupied by American football club
Dallas Cowboys and baseball team New York Yankees. They were both worth an estimated $3.20 billion. Real Madrids
bitter rivals, FC Barcelona have fallen from second to fourth in the list with a value of $3.16 billion. English football club
Manchester United dropped from third to fifth on the list with a value of $3.1 billion.
HAPPENINGS
Govt orders special audit of mobile networks to check call drops: Expressing serious
concern over the problem of frequent call drops, government ordered a special audit of mobile networks in July and said
regulator TRAI has been asked to formulate a system of incentives and disincentives for their service quality. Coming
down heavily on mobile operators, Telecom Minister Ravi Shankar Prasad said they have been provided ample amount
of spectrum and it was their job and responsibility to upgrade the networks. However, he agreed that the limited
availability of sites for putting up mobile towers on radiation and other concerns was affecting the service quality.
THE GENESIS
17
ColgatePalmolive bid to patent Nutmeg Mouthwash foiled: India foiled an attempt by consumer
goods giant Colgate-Palmolive to patent a mouthwash formula containing herb extract by citing ancient texts that show it
was traditionally used in ancient medicinal practices. Traditional Knowledge Digital Library of Council of Scientific &
Industrial Research (CSIR-TKDL) had submitted proof in the form of references from ancient books, which said the herb
and its extracts of Myristica Fragrans were used for oral diseases in Indian systems of medicine. This was disclosed by by
the Ministry of Science & Technology in July.
Micromax acquires 1.25th mn international trademark: Union Commerce & Industry Minister
Nirmala Sitharaman said that the final draft of the National IPR Policy focuses on stronger enforcement of IPR by
increasing the manpower strength in IP offices and reducing the pendency of IPR filings. Most of the offices have done
away with manual interface as all applications, queries and decisions are made online. She was speaking while
inaugurating a seminar on Protecting Brands Abroad with the Madrid System organized by FICCI, in association with
World Intellectual Property Organization (WIPO) and DIPP in New Delhi in July. The Minister presented a certificate of
appreciation to Vineet Taneja, CEO of Micromax, on its acquisition of the 1.25th million international trademark under
the Madrid System. The Madrid System allows an applicant to file one application, in one language and pay one set of
fees to protect the Trademark in all WIPO member countries.
Uninor to pay for call drops: Call Katega, Muft Call Milega has been the tagline of Uninor, which is the
only telecom operator in India to compensate its users for local call drops. The company now plans to extend the offer
to outgoing STD calls and roaming across all networks. The Indian arm of Norways Telenor sends an SMS to a caller
that one minute of extra talk time has been added in her account because a call dropped. The extra minute is valid for 24
hours. Uninors practice has prompted the Dot to ask TRAI to work out an incentive-disincentive structure for all telecom
players over call drops.
New CERC logo launched: Piyush Goyal, Union Minister of State (IC) for Power, Coal and New & Renewable
Energy said that Central Electricity Regulatory Commission (CERC) has played a parenting role in the regulatory set up
in the country. While speaking at the function of CERCs foundation day in New Delhi on July 24, Goyal unveiled new
logo of CERC. The logo designed by National Institute of Design, Ahmedabad symbolises the changing face of CERC in
the country from merely being a tariff setter to a facilitator of development of power sector and the market.
Flipkart offers Rs 50,000 allowance to employees for adoption: After relaxing maternity and
paternity policies, eCommerce major Flipkart is now offering an allowance of Rs 50,000 to employees looking to adopt
children. The adoption allowance, effective July, can be used towards legal, agency, regulatory costs or any other
expenses that may arise during the adoption process. According to Central Adoption Resource Authority (CARA), 1,368
children found new homes in the January-March quarter of 2015. The adoption rates have been dismal in the country
even though India has one of the largest population of children who are abandoned, deserted or are in institutional care.
Airtel launches domestically manufactured settop boxes: Bharti Enterprises DTH arm, Airtel
Digital TV launched domestically manufactured set-top boxes (STBs) in July saying that in due course it will end
dependence on imports. Foreign STB makers almost wiped out domestic players during cable TV digitalisation with
around 95 per cent market share. The STBs are conceptualized and designed in India and will be manufactured by Hero
Electronix in Pune. .
Maserati to make a comeback in India: Italian luxury carmaker Maserati is set to re-enter India after a
gap of over two years with its complete line up of products priced up to Rs 2.2 crore. The company now plans to sell four
models -- Quattroporte, Ghibli, Gran Turismo and GranCabrio- all priced between Rs 1.14 crore to Rs 2.2 crore. The cars
will be imported as a completely built unit into the country. Maserati, a part of the Fiat Group, will now operate out of
Fiat Chrysler Automobiles India.
Unhackable, unbreakable, waterproof smartphone developed: A new smartphone that is

unhackable, waterproof and built from a special liquid metal alloy that is stronger than titanium and steel has been
developed, its makers claim. The 5.5-inch smartphone is meant to be completely unhackable. End-to-end encryption is
THE GENESIS
18
built into most of the core apps on the phone. The device, developed by Turing Robotic Industries based in San
Francisco, California and Shenzhen, China, is made of a material called liquidmorphium. The phone is available for preorder starting July 31, beginning at USD 610 for a 16GB model. Turing Robotic Industries CEO Steve Chao said in July
the focus is on three features: privacy keys, liquid metal, nano-coating.
US burger chain Carls Jr. enters India: Californian burger brand Carls Jr. opened shop in India in August
with its first outlet in Delhi. Carls Jr. will introduce a specially designed menu dedicated to the Indian palate along with
unique offerings such as beer on tap and an all-you-can-drink soft beverages bar. We have made every effort to ensure
that our Indian customers enjoy the same premium quality experience we are known for globally. We have developed a
dedicated menu for India which includes an extensive vegetarian selection, the US company said.
Boeing, Tata Advanced Systems to jointly produce drones: US aerospace major Boeing and Tata
Advanced Systems (TASL) signed an agreement in Hyderabad in July to jointly manufacture aerospace and defence
products, including unmanned aerial vehicles or drones. TASL already has a contract to manufacture aerostructures for
Boeings CH-47 Chinook and AH-6i helicopters. Tata group firms Tata Advanced Materials (TAML) and TAL
Manufacturing Solutions, too, supply important components to Boeing.
Japans Mitsubishi makes prisoners of war apology: Japans Mitsubishi corporation has made a landmark
apology for using US prisoners of war as forced labour during World War Two. A senior executive expressed remorse at
a ceremony in Los Angeles that prisoners had been put to work in mines operated by the firm. It is believed to be the first
such apology by a Japanese company. One of the few surviving former US prisoners forced to work in Japan was present
to accept the apology in July. James Murphy, 94, said this was a glorious day... for 70 years we wanted this..
PERSONS IN NEWS
Brett Lee: Hearing implant maker Cochlear appointed former Australian cricketer Brett Lee as its global brand
ambassador in July. As Cochlears ambassador, Lee will spearhead the Sounds of Cricket campaign to raise awareness
of the significant medical, social and economic impacts hearing loss can have on individuals and their families.
Ginni Rometty: Global IT major IBMs CEO Ginni Rometty met Prime Minister Narendra Modi in New Delhi in
July. Rometty was on a three-day visit to India and has met senior leaders in the government as well as from the industry.
IBM CEO has expressed optimism for India citing strong GDP growth, expanding base of startups and growing trend of
new technologies like cloud in the country. Rometty also stressed on the importance of securing the massive amounts of
data being generated every day through the millions of devices.
Leonardo DiCaprio: Superstar Leonardo DiCaprio has donated USD 15 million to help save the planet in July.
The beneficiaries include the Wildlife Conservation Society, the International Fund for Animal Welfare, Save the
Elephants, the Conservation Land Trust, Tree People, Oceans 5, and the World Wildlife Fund.
Amitabh Bachchan: Baby and kids store FirstCry.com has announced Amitabh Bachchan as the face of the brand
in July. Firstcry.com caters to customers on the lookout for baby and kids products with its online, mobile and over 125
offline stores. Bachchan has also signed a deal to be the brand ambassador of Cycle Pure Agarbathies, manufactured
by the Mysore-based NR Ranga Rao & Sons in July. The association will witness the Bollywood icon endorsing the new
brand positioning Prarthana ki Shuddhata across a multitude of platforms.
Varun Dhawan: Bollywood actor Varun Dhawan has been announced as the brand ambassador for Philips Indias
shaving category. The Badlapur star unveiled a new electric shaving wizard Philips AquaTouch - Wet and Dry Electric
Shaver in July. With Varun on board, Philips Indias personal care business will now have three Bollywood stars
representing different product categories. Actor Arjun Kapoor will endorse the companys trimming and body grooming
business, while actress Alia Bhatt will endorse the beauty appliances range including haircare and depilation gadgets.
THE GENESIS
19
Farhan Akhtar: Internet company Askme has roped in Bollywood actor Farhan Akhtar as its new brand
ambassador for its online marketplace, Askmebazaar.Com in July. Meanwhile actress and brand ambassador Lisa Ray
unveiled a special collection of diamond watches for Swiss watchmaker Rado in Jaipur in July. Actress Anushka Sharma
was roped in as the brand ambassador of hair care brand Pantene in July replacing Shilpa Shetty who was the face of the
shampoo so far. Kajaria Ceramics, Indias largest manufacturer of ceramic and vitrified tiles has entered into the segment
of bathroom faucets under the Kerovit brand name endorsed by actress Nargis Fakhri.
Yuri Milner: Scientist Stephen Hawking announced the launch of Breakthrough Listen project that has been
funded by Russian billionaire Yuri Milner in July. He has made an unprecedented commitment of $100 million in the
search for intelligent extra-terrestrial life. This is a new massive endowment from Milner who also created the
Breakthrough Fundamental Prizes, which make six annual awards of $3 million each to achievers in physics, life sciences
and mathematics. Milner has persuaded luminaries like Sergey Brin, Jack Ma and Mark Zuckerberg to co-fund the prizes.
Pankaj Munjal: Hero Motors Group, which includes flagship company Hero Cycles, elevated Pankaj Munjal as its
Chairman and Managing Director (CMD) in July while his father Om Prakash Munjal has now been elevated to the
position of Chairman Emeritus. The group comprises cycle major Hero Cycles, auto parts manufacturing companies -Hero Motors Ltd, ZF Hero Chassis Systems and Munjal Kiriu Industries -- hospitality arm Munjal Hospitality and luxury
home decor products company Oma Livings.
Suresh Narayanan, Chairman and CEO of Nestl Philippines, replaced Nestl India Managing Director (MD)
Etienne Benet, who will step down from his post at the end of July and relocate to the Nestl Groups head office in
Switzerland. The move comes amid Indias largest food company by revenue fighting the Food Safety and Standards
Authority of India (FSSAI) in the Bombay High Court over the ban and recall of its Maggi noodles on June 5. Narayanan
would replace Benet effective August 1.
Ananth Narayanan: Fashion and lifestyle online portal, Myntra has appointed Ananth Narayanan as its chief
executive officer in July. Mukesh Bansal, current CEO and co-founder of Myntra, will assume the position of the
chairman of the board while continuing to lead Flipkarts commerce platform. Myntra has recently moved to a mobile
only platform and is planning to completely revamp its customer interface to make it more personal and mobile friendly.
Sachin Bansal is Flipkart co-founder and CEO.
Debjani Ghosh: Debjani Ghosh of Intel was appointed as the new President of Manufacturers Association for
Information Technology (MAIT) in July. The 32-year-old MAIT is the apex body of Indias IT hardware, training and
research and development service sectors. She will be the first woman to hold the post.
Suket Dhir: Delhi-based garments designer Suket Dhir has won the just-announced 2015 International Woolmark
Prize (IWP) regional final in Dubai in July. For the competition Dhir used Merino wool to stitch up ensembles
incorporating the mango designs as embroidery and weaving techniques like the Ikat, to create the winning design of
loose trousers and an indigo jacket. Dhir, will now represent the region -- India, Pakistan and Middle East and compete
with five other regional winners in an international final scheduled to be held in Florence in January 2016.
Elio Fiorucci: Italian fashion designer Elio Fiorucci, known for pioneering stretch jeans, died in July at 80.
Fioruccis typical offerings, combining Italian taste and a London spirit, were made up of bright and fluorescent colors,
T-shirts printed with angels, and plastic-based accessories. In 1990, Fiorucci sold his company to Japanese group Edwin
International. In 2003, he launched the Love Therapy label.
Satoru Iwata, the president of Japanese video-game giant Nintendo, died in Kyoto on July 11. Iwata, 55, joined the
Kyoto-based company in 2000 and was named president just two years later. Under Iwatas direction, Nintendo
developed the Nintendo DS and Wii video game consoles, helping the company to achieve financial success in the
industry. As a self-stated gamer, he placed focus on making games to appeal to everyone, and is widely regarded as a
major contributor in broadening video games appeal to new audiences
THE GENESIS
20
LAUNCHES
OZO: Finnish telecoms equipment maker Nokia has unveiled its new virtual-reality camera named OZO for professional
filmmakers and content creators. The ball-shaped gadget captures 3D footage for content creation for devices such as the
increasingly popular headsets that let users immerse themselves in virtual games. Nokia was the worlds top mobile
phone maker till 2011 but, after failing to respond to the rapid rise of smartphones, the Finnish company sold its handset
unit to Microsoft in 2014. Since then the company has concentrated on its network infrastructure business.
Livo, Saluto: Honda Motorcycle & Scooter India (HMSI) expanded its entry-level bike range by launching 110cc
bike Livo priced up to Rs 55,489 in July. The company at present sells three Dream series models in the 110cc segment
including Dream Yuga. Meanwhile, the company has stopped manufacturing its CB Twister model. Two-wheeler major
Yamaha Motor India Sales launched a new variant of its 125 cc bike Saluto with disk brake, priced at Rs 54,500 (in July.
Apollo Spectra Hospitals: Apollo Hospitals Group subsidiary Apollo Health and Lifestyle Limited (AHLL)
relaunched its acquisition Nova Specialty Hospitals as multi-specialty Apollo Spectra Hospitals in Bengaluru in July.
Currently, the multi-specialty Apollo Spectra Hospitals -- formerly Nova Specialty hospitals -- exist in seven cities -Delhi, Jaipur, Kanpur, Mumbai, Pune, Bengaluru and Chennai. Founded by C. Pratap Reddy three decades ago, Apollo
Group offers healthcare through Apollo Clinic, Sugar and Diagnostics under primary care, Apollo Cradle and Apollo
Spectra Hospitals under secondary care and Apollo Hospitals under tertiary care.
Channel Nine: Bhilwara based textile major Sangam (India) has launched womens branded apparel category under
the name of Channel Nine in July. Sangam said that the seamless technology, imported from Italy, does away with the
side seams in the apparel. The range consists of intimate wear, active wear, yoga wear, shape wear, casuals and fitness
products. Additionally, it has also launched an ecommerce portal.
NuPro: Mahindra & Mahindra is set to enter the branded oils and pulses category with NuPro brand. It would compete
with established edible oil brands such as Adani Wilmars Fortune and Maricos Saffola. Being the largest brand in farm
tractors, the $19.9-billion Mahindra Group has been in the B2B space selling grapes, potato, pulses, oilseeds, and dairy
products besides providing services to farmers with its 200-odd Samriddhi centres.
UpGrad: U Education, an online education venture co-founded by producer Ronnie Screwvala, unveiled a new brand
name UpGrad for online courses for young professionals in July. UpGrad will have specialised programmes in
entrepreneurship, data analytics and digital business management and will expand its programme portfolio soon.
BizSpark Plus: Microsoft launched BizSpark Plus, its global programme that helps software startups succeed by
giving them access to Microsoft software development tools and connecting them with key industry players, including
investors, in India in July. As part of the programme, Microsoft will offer $120,000 a year of free Azure Cloud services
to each of the qualified Indian startups. The programme, in addition to open source-friendly Azure, provides free
software, developer tools, and technical support to help startups be successful.
CODO: Haier, the Chinese home appliances and consumer electronics company, launched worlds smallest pocket
washing machine - The Haier CODO, in India. Weighing just 200 grams, the handy washer is an ideal everyday
companion for users to carry with them and not worry about getting embarrassing stains on the move or while eating.
CODO is the world smallest washing machine and is all set to enter the prestigious Guinness Book of World records.
CODO was launched online in July and is available exclusively Snapdeal at a price of MRP 3990/-
Morph: Premium luggage brand Carlton, acquired by Indias VIP Industries in 2010, has launched a new range of
luggage, Morph, designed exclusively for globe-trotters in July. With its ability to fold down to half its size, Morph is
easy to carry around. It is easy to manoeuvre too, thanks to its single-stem trolley.
Sainik: Century Ply, the leading brand of plywood, laminates and veneers in India has introduced a new plywood
brand - Sainik, for the value segment in July along with a campaign, titled Hamesha Taiyaar. Plywood is a
THE GENESIS
21
commoditized but complex category. Consumer involvement is very low, there are multiple products at different price
points based on various technical parameters. A consumer does not understand those technicalities but knows his budget.
The role of the brand in this category is limited to passive reassurance.
Bandhan: Viacom18, the joint venture between Viacom and Network18, is planning to add a new channel to its
bouquet. Bandhan, its new Hindi channel, will be a Hindi entertainment channel, the genre for which is not known yet.
Viacom18 runs two channels in the Hindi GEC space - Colors and Rishtey.
Mobile launches: Electronics giant Samsung expanded its range of Galaxy smartphones by launching two new
4G phones - J5 and J7 - in India in July. Indias Intex Technologies has taken a leap into the wearable devices market
with the launch of its new IRist smartwatch at the Mobile World Congress in Shanghai in July for Rs. 11,999. Chinese
smartphone manufacturer ZTE unveiled its latest offering Axon, a hi-fi audio phone the company calls its first phone
made in the US, for the US in July. LG Electronics launched the G4 Stylus smartphone in India at a price of Rs.24,990
in July. Home grown smartphone maker, Zen Mobile, has launched a new smartphone, Sonic 1, which will be sold
exclusively on eBay India from August for Rs 5,999.
MERGERS & ACQUISITIONS

BNP Paribas acquires Sharekhan: French banking giant BNP Paribas acquired homegrown brokerage firm
Sharekhan in an estimated Rs 2,000 crore deal in July, as it seeks to expand retail broking operations in India. The
Mumbai-based Sharekhan began operations in 2000 and is one of the largest independent retail brokers with about 1.2
million clients. The deal to buy Sharekhan marks BNPs second big play at retail broking in the country after its 2007
investment in the Kochi-based Geojit Securities. Following the BNP investment for 34%, Geojit was renamed BNP
Geojit Paribas Financial Services and has now about 7,50,000 retail clients. BNPs financial offerings in the country
include corporate and retail banking, investment banking and wealth management.
Viacom Inc acquires Prism TV: US-based media firm Viacom Inc acquired 50% stake in Prism TV -- an
entity of Reliance Industries-owned Network18 Group in July for Rs 940 crore. The remaining 50% stake will continue
to be owned by Network18 Group, Viacoms partner in the Viacom18 joint venture. Prism TV owns and operates
regional entertainment channels including ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati. All
of them were recently rebranded under COLORS umbrella. In July 2014, RIL had acquired Network 18 Media &
Investments and its subsidiary TV18 Broadcast for Rs 4,000 crore. Viacom and Network18 Group have a joint venture -Viacom18, which operates 10 channels including MTV, Nickelodeon, Comedy Central and COLORS, a leading Hindi
general entertainment brand.
Titagarh Wagons buys Italys Firema Trasporti: Titagarh Wagons Ltd concluded the acquisition of
Firema Trasporti SpA, an Italian passenger and metro coach maker in July, gaining access to new technology and a
robust manufacturing base.
Lockheed to buy Sikorsky: Lockheed Martin Corp struck a deal to buy Sikorsky Aircraft, the helicopter unit of
United Technologies Corp, for $9 billion in July. The deal cements Lockheeds dominance in weapons making and opens
key foreign markets for the company, which has annual revenues of $45 billion. It already dwarves its nearest
competitors, the defense business of Boeing Co and Northrop Grumman Corp.
Mindtree acquires Bluefin and Relational: Mid-tier IT services company Mindtree said in July it will
UK-based Bluefin Solutions Limited (Bluefin) and US-based Relational Solutions Inc. in an all-cash transaction
amounting to 42.3 million and $10 million, respectively.
Times Group to buy Oye from India Today Group: The Times Group-run Entertainment Network
India (ENIL), which owns and operates Radio Mirchi FM channel, said in July that it has got the approval from the
government to acquire TV Today Networks radio station Oye in 4 cities Amritsar, Jodhpur, Patiala and Shimla.
EINL has presence in 32 cities across the country.
THE GENESIS
22
Zee buys Odia channel Sarthak: The regional broadcasting segment is abuzz with merger and acquisition
deals. Media firm Zee Entertainment Enterprises Ltd (ZEEL) acquired Odia general entertainment channel Sarthak for
Rs. 115 crore in July. This comes a few months after Star India acquired four Telugu channels of Maa Television
network for an undisclosed sum. Post the deal to acquire Sarthak, Puneet Goenka, MD and CEO of ZEEL, said: Sarthak
will further add to our formidable bouquet of 33 channels in the domestic market. Sitaram Agrawalla is the FounderMD of Sarthak Group.
AVA Group acquires Melam brand: Manufacturers of Medimix brand of soaps and personal care products,
AVA Group, announced its foray into the food business with acquisition of Kerala-based Melam Brand of masalas for an
undisclosed sum in July. Melam Group established in 1992 has a presence both in domestic and export markets.
Lupin to acquire specialty product portfolio of Temmler: Pharma company Lupin, founded by
Desh Bandhu Gupta, entered into an agreement with Temmler Pharma GmbH in July to acquire its specialty product
portfolio, for an undisclosed sum. Germany-based Temmler is part of the Aenova Group, a large pharmaceutical contract
manufacturer, and has a specialty portfolio of 13 products. They include Central Nervous System (CNS) products and
specialty products that address rare disease areas like Myasthenia Gravis, Huntington disease as well as fast-growing
dermatology products for anti-wart treatment.
Health insurer Anthem to buy Cigna: Anthem Inc said in July it would buy Cigna Corp in a deal valued at
$54.2 billion, creating the largest U.S. health insurer by membership. The deal comes three weeks after Aetna Inc agreed
to buy Humana Inc for $37 billion and is part of an industry-wide consolidation following the roll-out of the Obama
governments healthcare reform law. The combined company will be led by Anthem Chief Executive Joseph Swedish.
Cigna Chief Executive David Cordani will be president and chief operating officer.
Samsung shareholders back $8 billion merger: The Samsung conglomerates controlling Lee family
scored a major victory in July over hedge funds, as shareholders approved an $8 billion merger of two Samsung affiliates
designed to solidify the Lee familys grip on the conglomerates crown jewel, Samsung Electronics. The merger between
the Samsung conglomerates de facto holding company, Cheil Industries, and construction-and-trading arm Samsung
C&T Corp was being opposed by US hedge funds who hold a sizeable stake in various Samsung Group companies.
CAMPAIGNS
Love What You Do: A recent survey conducted by Monster, a global leader in connecting people to jobs, revealed
that 56 percent of the respondents could not find a job that meets their passion. It is surprising to see that only 13 percent
of the respondents consider themselves fortunate to follow their passion in their current job. Understanding the current
situation, Monster is launching Love What You Do - a campaign that aims at provoking and inspiring people to love
what they do and pursue their passion in July. The campaign is launched with the vision to take the next step towards
more happiness in work and more integration of passion with work life.
Hands of Hope: When it comes to health, there is no compromise, says Fortis Healthcare in its new brand
campaign. In its first elaborate advertising campaign called Hands of Hope, Fortis tries to establish itself as the
foremost player in the industry. The hospital chain has launched a campaign with the core idea of uncompromised
excellence in July. The ad revolves around the theme of uncompromised excellence and tries to tap the emotion of hope
through its storytelling.
Bhajan se Bhojan Tak: The cooking oil brand is engaging with devotees taking part in the Jagannath Rath Yatra
in Puri, through an OOH campaign called Bhajan se Bhojan Tak in July. Pilgrimages in India attract huge crowds and
are the perfect platforms for brands to engage with consumers. Like last year, Dalda Edible Oils, the cooking oil brand,
has again come up with a unique out-of-home (OOH) campaign called Bhajan se Bhojan Tak. The campaign portrays
the traditional aspect of the festival, whilst ensuring brand visibility in the Holy land of Puri.
THE GENESIS
23
Cyber Buzz
Reddit to hide abhorrent content: It will
be more difficult to find abhorrent content posted to
community news site Reddit, the site has announced. It
stopped short of banning the material outright and instead
will require users to log-in to access it. The company
reiterated its existing complete bans of illegal content,
including child abuse images and so-called revenge
porn. This was
disclosed by the
new CEO and cofounder
Steve
Huffman in July .
The hugely popular
site allows users to
share links on any
conceivable subject. Other users are then able to up- or
down-vote links, meaning the most popular content
surfaces to the top and is more prominent.
Google buy button in shopping ads:
Shoppers browsing on their smartphones can buy
merchandise by tapping on a button included in the ads
appearing in its search results. Google is introducing a
way for shoppers browsing on their smartphones to buy
merchandise by tapping on a button included in the ads
appearing in its search results. The feature, called
Purchases on Google, completes sales using financial
information that has already been stored with Google.
Participating
merchants can still
gather
information
about customers using
Googles
buying
button. Facebook also
has been testing a
similar buying button in ads appearing in its social
network. About a dozen retailers are initially using
Googles buying button. Google is hoping to increase the
number of merchants by the end of this year.
Facebook Messenger launches globally:

Facebook announced
in July that its
Messenger is now
globally available for
users who want to sign
up without a Facebook
Account.
People
without a Facebook account will be required to log in
using a full name and phone number. Facebook still
suggests the users to sign up with their social account as

this allows them to continue a conversation across various
devices. Earlier in June, Facebook made a move to
separate Messenger from the social network by allowing
users in the US, Canada, Venezuela and Peru to sign up
without a Facebook account.
Snapdeal launches Shopo: E-commerce major

Snapdeal re-launched Shopo, a mobile-based open
marketplace which will allow small businesses to list
their products without
paying any commission,
in July. Snapdeal had
acquired Shopo in mid2013 for an undisclosed
amount. Businesses can
now list their products
on
Shopo
without
submitting any document and long verification
procedures and reach out to customers without paying
Snapdeal any commission for the sale. This will allow
businesses as well as individuals to harness the power of
Internet instantly and at zero cost, said Snapdeal Cofounder and CEO Kunal Bahl.
MakeMyTrip buys Holiday IQ: Online travel

portal MakeMyTrip announced acquisition of 28 per cent
stake in travel review and meta search website HolidayIQ
for $15 million in July. MakeMyTrip aims to strengthen
its hotel and tour
package business
following
this
investment while
Holiday IQ plans
to use the funds to
grow
its
capabilities on content, mobile and product. This capital
gives us additional resources to expand quickly and
strategically and accelerate pace of product innovation,
said Hari Nair, founder and chief executive of HolidayIQ.
This acquisition fits in our strategy to grow our hotels
and package business, MakeMyTrips co-founder and
chief executive officer (India) Rajesh Magow stated.
Ebay launches #SheMeansBusiness: To

encourage women entrepreneurs to take advantage of the
e-commerce growth in the country, online marketplace
eBay
India
launched
a
campaign
titled
#SheMeansBusiness in July. The campaign, in
partnership with Yourstory.Com, is a media platform for
THE GENESIS
24
entrepreneurship and is inviting all online women

entrepreneurs to share their success stories.
overs say Imagine, these kids wont have to remember

passwords or obsess about security.
Aasaan Hai Badalna is new Quikr line:
Sorting Hat to motivate engineers: Rohit
After going through an extensive re-branding exercise

over six months, online classifieds firm Quikr revealed a
new identity in July along with four sub-brands
QuikrHomes, QuikrCars, QuikrJobs and QuikrServices.
Aasaan Hai Badalna will replace the companys current
tagline No
Fikar, Bech
Quikr and
the logo will
be
in
a
bolder font
with strident
shades
of
green
and
blue. We are launching these sub-brands because we are
specialists in these categories and want consumers to
know that. For instance, consumers dont know we are
the largest real-estate platform with three million active
listings a month said Pranay Chulet, founder CEO,
Quikr.
Royal Enfield sells all bikes in 26 min:

Niche bike maker Royal Enfield said in July it has sold its
entire inventory of 200 units of limited edition
motorcycles within 26 minutes of opening of online
booking. Royal Enfield, the twowheeler division of
Eicher Motors had unveiled a range of limited edition
bikes in May, inspired by the despatch riders of the
World Wars, which were be sold online only. The
despatch motorcycle range is priced at Rs. 2.16 lakh
(inroad Delhi). The Chennai-based two-wheeler maker
currently sells popular bikes like Bullet, Classic,
Thunderbird and Continental GT.
Windows 10 future starts now: Microsoft

has released its first Windows 10 ads on Youtube with the
message, the future
starts now in July. The
company has produced 5
ads, each using footage
of children from across
the globe as a voice over
that explains that they
will have an easier life
because these kids will grow up with Windows 10.
Windows is shown with a quick montage of Hello, the
Start menu, the Edge browser and Cortana. The voice
Bansal, Co-Founder and COO of Indias leading

consumer
internet
company Snapdeal, is on
a mission to create about
1,000
rockstar
engineers
in
the
company by letting them
work on projects based
on their interest. Bansal
plans to do this through a
unique initiative called Sorting Hat launched in August,
wherein the engineers will chose a project of their liking.
While no other Indian technology company has ever
come up with such ideas, search engine giant Google had
launched an initiative called 20/80 policy. Known for its
unique approach to innovation and open culture, Google
had created some path-breaking and successful products
such as Gmail, AdSense and Google Talk through this
policy, wherein it allowed its engineers to spend 20%
of their time on personal projects. The policy was
discontinued later on.
Flipkart Growth Capital Initiative: Ecommerce major Flipkart launched a financial assistance
programme in July for its merchants to help them secure
capital to expand their business online. Under the
Growth Capital Initiative, Flipkart has partnered Bajaj
Finserv, Axis bank, NeoGrowth, Lendingkart and Capital
First to enable entrepreneurs fulfill their business
aspirations. The company has already helped SMEs
secure loans totalling about Rs 4 crore in the pilot phase.
Under Flipkarts initiative, SMEs can secure loans
between Rs 1 lakh to Rs 1 crore with interest rates as low
as 12% per annum.
Akosha renamed HelpChat: Online complaints

redressal
company
Akosha
rebranded itself as
HelpChat
in
July. The company launched a messenger-based personal
assistant platform Helpchat that will be free for the end
user and provide information across 18 categories.
HelpChat, founded by Ankur Singla, has brands like
Aircel,
Voltas,
Eureka
Forbes,
MakeMyTrip,
Bookmyshow, and HDFC Life as its customers.
THE GENESIS
25
Science & Technology

World Bio Fuel Day celebrated
The Ministry of Petroleum & Natural Gas celebrated
World Bio Fuel Day on August 10. On this occasion,
Ministry announced marketing of High Speed Diesel
blended with Bio-diesel in selected retail outlets of oil
marketing companies in New Delhi & Vishakhapatnam
(by HPCL), Haldia (by BPCL) and Vijayawada (by
IOCL). Its a path breaking step in Indias retail sector for
launching Bio-diesel B5 blend to diesel consumers.
Recently, the Ministry of Petroleum and Natural gas has
permitted direct sale of Bio-Diesel (B100) to bulk
consumers like Railways, shipping and State Road
Transport Corporations etc. Also, Ethanol Blended Petrol
program (EBP) is being promoted, where ethanol
blending in petrol is going from 5 to 10 % based on the
availability of ethanol. Promoting and encouraging
Biofuels will not only reduce the import of fossil fuel but
also save foreign exchange. Biofuels are renewable,
biodegradable, sustainable and environmental friendly.
More importantly, these programmes will connect
agrarian community with direct cash flow.
Internationally, 10th August is observed as World Bio
Diesel Day in Germany and many other countries to
mark the demonstration of Diesel Engine by Rudolf
Diesel on various vegetable oils way back in 1893. In
1900 when he demonstrated the engine running on
Ground nut oil in Paris he made a prophetic statement
which reads like My Engine today is running on Diesel
but a day will come when all the fossil fuels be over, but
my engine will continue to run.
10% ethanol blending can save $1.7bn

India could save USD 1.7 billion of foreign exchange
annually by 10 per cent mandatory ethanol blending with
petrol, global consultancy firm McKinsey said in August
while advocating promotion of the sugarcane bye-product
to boost revenues of the cash-starved sugar mills.
Releasing a report on the Rs 80,000 crore Indian sugar
industry, McKinsey said the sector is facing worst-crisis
in 30 years and suggested various short and long term
measures to bail-out millers such as boosting export and
raising production of cane bye-products including
ethanol. Sugar mills currently owes about Rs 65,000 crore
to banks and sugarcane farmers. Cane arrears to farmers
are about Rs 14,500 crore, at present.
To balance supply-demand situation, 4-6 million tonnes

of surplus sugar need to be pulled out from the system
through exports or some other measures. Options could
include considering removal of some restrictions on byeproduct, increasing ethanol blending norms and setting up
distilleries and co-generation units.
Sugar sector is facing a huge cash crunch as output has
exceeded the domestic demand for the last five years. The
trend is expected to continue in the next sugar marketing
year (October-September).
CERN discovers new particles

Scientists at CERNs Large Hadron Collider has
announced the discovery of a new class of exotic
subatomic particles called the pentaquarks. Pentaquark
was first predicted to exist in the 1960s but, much like the
Higgs boson particle before it, the particle eluded science
for decades until its detection at the LHC.
Researchers said that the pentaquark represents a way to
aggregate quarks, namely the fundamental constituents of
ordinary protons and neutrons, in a pattern that has never
been observed before in over 50 years of experimental
searches. They added that studying the properties of
pentaquark would enable them to understand better how
ordinary matter, the protons and neutrons from which
were all made, is constituted.
Understanding of the structure of matter was
revolutionised in 1964 when US physicist Murray GellMann proposed that a category of particles known as
baryons, which includes protons and neutrons, comprised
three fractionally charged objects called quarks, and that
another category, mesons, are formed of quark-antiquark
pairs. Gell-Mann was awarded the Nobel Prize in physics
for this work in 1969. This quark model also allows the
existence of other quark composite states, such as
pentaquarks composed of four quarks and an antiquark.
Earlier experiments that have searched for pentaquarks
have proved inconclusive. Where the LHC experiment
differs is that it has been able to look for pentaquarks
from many perspectives, with all pointing to the same
conclusion. The next step in the analysis will be to study
how the quarks are bound together within the
pentaquarks. The findings appear in the journal Physical
Review Letters in July 2015.
THE GENESIS
RECENT RELEASES
The Footprints of Partition
The Partition of British India and
the subsequent creation of two
antagonist
countries
is
a
phenomenon that we are still
trying to comprehend. Millions
displaced, thousands slaughtered,
families divided and redefined, as
home became alien land and the
unknown became home. So much
has been said about it but there is
still no writer, storyteller or poet
who has been able to explain the
madness of Partition. Using the
oral narratives of four generations of people - mainly
Pakistanis but also some Indians - Anam Zakaria, a
Pakistani researcher, attempts to understand how the
perception of Partition and the other has evolved over
the years.
Common sense dictates that the bitter memories of
Partition would now be forgotten and new relationships
would have been forged over the years, but that is not
always the case. The memories of Partition have been
repackaged through state narratives, and attitudes have
only hardened over the years. Post-Partition events wars, religious extremism, terrorism - have left new
imprints on 1947. This book documents the journey of
Partition itself - after Partition.
The Farthest Field

The photographs of three young men had stood in his
grandmothers house for as long
as he could remember, beheld
but not noticed, as angels are in
a frieze of mortal strugglers.
They had all fought in the
Second World War, a fact that
surprised him. Indians had never
figured in his idea of the war,
nor the war in his idea of India.
One of them, Bobby, even
looked a bit like him, but Raghu
Karnad had not noticed until he
was the same age as they were in their photo-frames.
Then he learned about the Parsi boy from the sleepy south
Indian coast, so eager to follow his brothers-in-law into
the colonial forces and onto the front line. Manek,
26
dashing and confident, was a pilot with Indias fledgling

air force; gentle Ganny became an army doctor in the arid
North-West Frontier. Bobbys pursuit would carry him as
far as the deserts of Iraq and the green hell of the Burma
battlefront.
The years 1939-45 might be the most revered, deplored
and replayed in modern history. Yet Indias extraordinary
role has been concealed, from itself and from the world.
In riveting prose, Karnad retrieves the story of a family a story of love, rebellion, loyalty and uncertainty - and
with it, the greater revelation that is Indias Second World
War. Farthest Field narrates the lost epic of Indias war,
in which the largest volunteer army in history fought for
the British Empire, even as its countrymen fought to be
free of it. It carries us from Madras to Peshawar, Egypt to
Burma - unfolding the saga of a young family amazed by
their swiftly changing world, and swept up in its violence.
The View From Kollam

In his debut book, On a Clear Day You Can See India,
C. Balagopal gave an anecdotal
account of his early years as a
young IAS officer in Manipur.
While the stories were about
ordinary people, often amusing
and sometimes sombre, they
also dealt with the underlying
issues of identity in the North
East.
In The View from Kollam,
Balagopal continues to regale us
with his skills as a raconteur,
with his ability to see a story even in the most mundane
occurrences in a small district office. He recounts stories
that dwell on the events that defined his work as a district
official in Kollam, Kerala, in the early 1980s. Amid the
rough and tumble of daily work, there are engrossing
tales that illustrate the skill, dexterity and sincerity that a
district official needs to overcome hurdles and keep the
administration moving. What shines through in this
worms-eye view of administration is Balagopals earnest
belief that given the space for original thought and action,
it is the district that holds the key to improving
governance in a large and diverse country like India. C.
Balagopal joined the IAS in 1977 and worked in Manipur
and Kerala before resigning in 1983 to set up a pioneering
venture to make hi-tech medical products.
THE GENESIS
27
Group Discussion
VYAPAM scam has no impact on BJPs fortunes
In the aftermath of BJP victories in eight out of 10 civic bodies in Madhya Pradesh, BJP leaders in Delhi and Bhopal have
tried to paint the results as the peoples verdict on the Shivraj Singh Chouhan government in general and on its
involvement in the admission and recruitment scam called Vyapam, specifically
FOR
AGAINST
The Congresss humiliating defeat in the civic elections in

Madhya Pradesh has a grim message for the party. The
results came at a time when the party, that had been out in
the wilderness since the last general elections, appeared to
be reclaiming some ground. Aided by its allies, the party
succeeded in stalling business during the entire monsoon
session of Parliament. Sonia Gandhi and Rahul Gandhi
put up belligerent fronts that they had rarely shown
before. The resignation of Shivraj Singh Chouhan was
one of the demands on which the party disrupted
parliamentary business. The civic poll results suggest that
the people in MP were not exactly won over by the
Congress campaign.
The BJP would like to project the results as proof of the

peoples rejection of the charges against the government
in the Vyapam scandal. But the poll verdict does not
necessarily reflect what the people think about the scam.
The eight local bodies that the BJP has captured account
of barely 0.1% of the states population. It would be
morally wrong for a government to see an election result
as evidence of guilt or innocence in a corruption case. In
fact, it could harm the investigation if the government
used the results in order to undermine it.
The peoples mandates at lower-level elections generally

reflect their concerns over local issues. But these elections
in MP were fought in a very different context. Chouhans
government faced a major embarrassment over the big
scandal involving admissions and recruitments in staterun educational institutions. The state government was
forced to hand over the inquiry to the CBI. The Congress
tried everything to make the Vyapam scandal, as it came
to be known, a major issue in national politics. The results
should make the party ask itself why its campaign fails to
impress the people - in MP or elsewhere. For the BJP,
these results would be some comfort at a time of
mounting political pressures. They are not really
unexpected, given the fact that the party commands an
almost unassailable position in MPs politics at the
moment.
While its strong highlighting of the Lalitgate episode and
Vyapam scam had merit, the Congress Partys maximalist
position of demanding the resignations of foreign minister
Sushma Swaraj and BJP CMs Vasundhara Raje and
Chouhan to allow for normal functioning of Parliament
had few takers.
The BJPs MP triumphs are remarkable. They are an
indication that the party that has won three successive
assembly victories in the state under the leadership of
Chouhan has still not lost its winning touch. The party
would be justified in seeing the results as a morale
booster on the eve of the crucial assembly polls in Bihar.
This attempt to read a larger mandate and a larger

exoneration into the municipal poll outcomes is
predictable. It is also misguided. Local body polls cannot
always be taken to be accurate or adequate predictors of
the electorates inclinations in larger poll arenas at the
assembly or parliamentary levels, or as a mandate on all
the major issues in the fray.
Incompetence of the opposition is the major reason for
voter apathy over VYAPAM scam and the verdict should
not been seen as a clean chit for the Chahuan
administration. For all the noise and fury it made on
Vyapam in Delhi and Bhopal, the Congress was unable to
sharply frame the issue for the voter in Madhya Pradesh
and for that the reasons are not far to seek.
Out of power for 12 years now, the Congress in Madhya
Pradesh is a demoralised force, bruised by the BJPs
serial victories and battered by chronic factionalism and
infighting. Those are not the only reasons, however, why
the BJPs attempts to eke out a larger message from its
civic poll victories in Madhya Pradesh appear ill-judged
and inappropriate.
Over the years, politicians and political regimes facing
allegations of corruption have tried to seize upon poll
verdicts, at whatever level, to claim vindication from the
peoples court. This is a disturbing phenomenon in a
constitutional democracy where if one kind of legitimacy
comes from the peoples mandate, another kind depends
on the rule of law, and where attempts to paint an
antagonism between the two misunderstand the nature of,
and are disrespectful to, both domains.
THE GENESIS
Crossword:
28
(Solution on page No: 37)
ACROSS:
1. One of hundred to a rupee? (5)
4. Get something useful from waste
material, in a way? (7)
8. United Nations Org. (3)
10. Natal or Joburg locale (3)
11. Dried poppy juice (5)
12. Offspring; send out (5)
13. Placed in or brought into a line (7)
15. Put out of possession? (5)
16. Euripides tragedy (7)
17. Air _: an attack by enemy aircraft? (4)
20. Rat I change for a girl (4)
23. Joyous, happy (4)
24. ___ muster: was found to be
acceptable? (6)
26. Capable of being put to death (8)
27. Fall or crumple down like a house of
cards? (8)
28. Savoury appetiser (6)
31. Sacred painting, mosaic, etc. in an
orthodox church (4)
32. Excitedly expectant (4)
34. Nothing is written in this type of exam
(4)
35. From that cause or origin (7)
36. Subarctic forest - a gait anagram?
(5)
38. Famous city in Uttar Pradesh (7)
41. Ennoble (5)
42. Tutor or educate (5)
43. Alien visitor? (3)
44. ___ off: start off on a round of golf?
(3)
45. Everlasting, invariable or unchanging
(7)
46. They are taken by those who are
venturesome? (5)
DOWN
1. Establish as true (5)
2. First alphabets of ones name? (8)
3. Wire wound core of dynamo or electrical motor (8)
4. Mohammad ___: one of the greatest singers for Indian movie world?
(4)
5. Elder son of Adam and Eve (4)
6. Tolerated (6)
7. Sent by post? (6)
8. Cause agitation (8)
9. Ive told you __ __ __ again! (4,3,4)
14. City in Uttar Pradesh (9)
18. He is dogged by ______: he is more often than not sick? (3,6)
19. Meeting; interview or engagement (11)
DOWN
21. Short pictorial poem (5)
22. Polo (5)
23. A narrow valley in the mountains (4)
25. In a short time (4)
27. Arrive behind time (4,4)
29. Mixing device (8)
30. Skilled workmen or craftsmen (8)
33. Water-boiling vessel (6)
34. Out of sight, out __ ___? (2,4)
37. Aussies and Pommies fight for them on cricket field?
(5)
39. Current, spate (4)
40. Extinct ox (4)
THE GENESIS
29
Do you remember?
(All questions based on content of previous issue; Answers on page No: 32)
1. Which three Bharat Ratna recipients got the award
20. Which initiative under Skill India mission launched in
before becoming President of India?

A.P.J Abdul Kalam began his career with which
government research organisation?
Which was the first satellite put into orbit by India in
1980 and which was the launch vehicle used?
Which major Programme was started at DRDO under
the leadership of A.P.J Abdul Kalam in 1982?
Which book by A.P.J Abdul Kalam is considered his
autobiography?
Which book by A.P.J Abdul Kalam is a collection of
poems?
Which was the last book by A.P.J Abdul Kalam
published in July 2015?
Which is the forthcoming book by A.P.J Abdul Kalam
and who is the co-author?
Which awards given to school children by the National
Innovation Foundation (NIF) have been renamed after
A.P.J Abdul Kalam? The award is inspired by the title
of one of his books.
What is APJ Abdul Kalams birthday (October 15)
celebrated in schools as?
Which science promotion campaign of HRD Ministry
has been renamed after A.P.J Abdul Kalam? Under
this campaign, government schools will be mentored
by Institutes like IITs and IIMs to develop a passion
towards learning of Science and Maths among
children.
What is the Twitter account of APJ Abdul Kalam
renamed as?
How many Indian sites were included in the UNESCO
World Heritage List in latest update in the Session
held in Bonn in June-July?
How many Indian sites were included in the UNESCO
World Heritage List in the update in 2014?
Which social network has launched the #100Women
Initiative in collaboration with the government in
July? It aims to recognize and acknowledge women
who are making a difference in their communities,
across the country.
Expand the abbreviation NCRMP in context of
disaster management?
Expand the abbreviation GAGAN?
What is the tagline of the Skill India mission launched
by the Prime Minister in July?
Expand the abbreviation PMKVY in context of the
Skill India mission launched by the PM in July?
July seeks to assess and certify youth for the skills that
they already possess?
When was the first World Youth Skills Day (WYSD)
was observed in July?
Expand the abbreviation IVRS on context of customer
support/feedback programmes?
Which subsidiary of Railways redevelops stations
across the country?
Expand the abbreviations PMKSY, AIBP, IWMP and
OFWM in context of governments initiatives in
agriculture and irrigation?
Which city in Gujarat has been selected under the
HRIDAY (Heritage City Development and
Augmentation Yojana) tourism development initiative
of the government?
When was the World Population Day observed in July
and what was the theme?
Endangered wildlife Sangai found in Manipur is a
species of (jackal/fox/deer/bear) ________.
Expand the abbreviation CAMPA in context of
environmental conservation?
July 15 was celebrated by the Indian Agricultural
Research
Institute
as
______
(orange/mango/coconut/apple) day.
Which are the two aircraft carriers of Indian Navy in
service currently? Which one of them will be
decommissioned next year?
Which under-construction aircraft carrier will join the
Indian Navy in 2018?
Which surface-to-air missile was formally inducted in
the Indian Air Force at Gwalior (MP) by the Defence
Minister in July?
Black box of which aircraft belonging to the Indian
Coast Guard that went missing off coastal Tamil Nadu
on June 8 was found on July 10?
Which is the first university in the country to launch a
formal post-graduation course in North-East studies in
July?
Who received the Leadership in Animal Welfare
Award 2015 of the Humane Society International in
July for preventing smuggling of cattle for animal
sacrifice in Nepal?
Which 93-year old Indian artiste was the Legion of
Honour at the French Embassy in New Delhi in July?
This award was started by Napoleon Bonaparte in
1802.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
THE GENESIS

37. Which Heritage Project of Kerala Tourism this years
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
prestigious Pacific Asia Travel Association (PATA)

Gold Award in July?
For which initiative/programme has governments
DIPP won the Policy & Program Implementation
Excellence Award from Frost & Sullivan of USA in
July?
Who will head the government-appointed Expert
Group set up in July to classify the Socio-Economic
and Caste Census (SECC) data?
Who was appointed Director of Film and Television
Institute of India (FTII) in July?
Who was appointed MD & CEO of Gujarat
International Finance Tec-City (GIFT City)?
Who was appointed CMD of Indian Trade Promotion
Organisation (ITPO) in July?
Actress Pallavi Joshi and Assamese Director Jahnu
Barua resigned from the management society of which
government institution in July?
Which Urdu poet known for the song Karoge yaad to
har baat yaad aayegi in the Hindi film Bazaar died
on July 9 at age of 79?
Which poet and Padma Bhushan awardee, known for
TV serial Goongi Tarikh (1990), died on July 9 at
the age of 73?
What first in Indian football was achieved by Sushil
Bhattacharya who died on July 18 at the age of 90?
Who are the Presidents of Brazil and South Africa?
Which city in Russia hosted the BRICS Summit in
July?
What is CRA launched at the BRICS Summit in
Russia in July?
Where is the New Development Bank launched by
BRICS based and who is its first President?
India and Pakistan were inducted into which
organisation in July that has China, Russia,
Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan as
its members?
Satpayev oil field in the North Caspian Sea is owned
by which Central Asian nation? Indias ONGC Videsh
has a stake in it.
In which capital in Central Asia is the National
Monument of Independence and Humanism located?
In which capital in Central Asia is the Ismaili Somoni
Monument at Dusti Square located?
In which capital in Central Asia is the Victory
Monument located?
Who are the Presidents of Uzbekistan, Kazakhstan,
Turkmenistan, Kyrgyzstan and Tajikistan?
Which Central Asian leader was gifted the Khamsa-iKhusrau of Sufi poet Amir Khusrau by the Indian PM
in July?
30
58. Which are the capitals of Uzbekistan, Kazakhstan,
Turkmenistan, Kyrgyzstan and Tajikistan?

59. Which Central Asian nation signed a deal to supply
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
uranium for Indias nuclear power reactors during PM

Modis visit in July?
In which central Asian capital was the Traditional
Medicine and Yoga Centre inaugurated by PM Modis
visit in July?
In which central Asian capital was the Mountain
Biomedical Research Centre set up with Indian
assistance in July?
Who is the President of Iran and which port in that
countrys Sistan-Balochistan Province is being
developed with Indian assistance? The port will give
India sea-land access route to Afghanistan bypassing
Pakistan.
Which company was ordered to pay $20 million
compensation in July for defrauding Indian workers in
a labour trafficking case in USA?
Where is the Indian National Centre for Ocean
Information Services based?
What is CATS in context of assistance for road
accident victims?
Which state received certificate for hand washing
world record it had created on World Hand washing
Day (October 15, 2014) from Guinness in July 2015?
Hussainiwala in Punjab is famous as the village of
which martyr?
Which state has Parineeti Chopra as brand ambassador
of its Beti Bachao-Beti Padhao campaign?
Indias longest road tunnel of 9.2 km length connects
Chenani with Nashri in which state?
Who was the first non-Congress Prime Minister of the
country and which is his hometown where a museum
dedicated to him was announced by the CM in July?
In which state was Indias first Community Skill Park
inaugurated in July and what is it called?
Where was a garden called Nakshatra Vatika
inaugurated by President Pranab Mukherjee in July?
Which is the governing party in Greece and who is the
Prime Minister?
Which is the World Book Capital for 2017 named by
UNESCO in July 2015?
What was the USA-Australia biennial military exercise
in July named?
Which are the Mekong Five countries?
Which famous religious festival in Nepal has decided
to ban animal sacrifice from the next edition?
Which central Asian nation became the newest
member of World Trade Organization (WTO) in July?
Who is the Director General of World Trade
Organization?
THE GENESIS
31
80. When was the International Day of Cooperatives
93. Who won matches for India against New Zealand in
observed in July and who is the Director General of

ILO?
Who are the two Indian winners of 2015 Ramon
Magsaysay Award and which countrys government
gives this award?
Who was named as the new Chief Economist of the
International Monetary Fund in July?
Who gifted his Academy Award (Oscar) to Israels
Yad Vashem Holocaust Memorial in July? He is the
Producer of the film Schindlers List.
Which American author, known for novels such as
Ragtime and The March, died in July at the age of
84?
Tom Moore died in USA at the age of 86 in July. He
was famous for drawing which cartoon character?
Name the Hollywood producer, best known for films
like the Oceans trilogy, Nashville and the Karate
Kid, who died at 77 in California in July?
Saudi Arabias Prince Saud Al Faisal died in July at
75. He became famous as the worlds longest serving
____ Minister.
Alcides Edgardo Ghiggia died in Uruguay at the age of
88 in July. He was famous for which sport?
Who are the winners of Singles titles at Wimbledon in
July?
Who were the losing finalists in Singles finals at
Wimbledon in July?
Who was partner of Sania Mirza in Womens Doubles
title win at Wimbledon in July?
Who was partner of Leander Paes in Mixed Doubles
title win at Wimbledon in July?
the Asia/Oceania Group I Davis Cup tie in

Christchurch in July?
Who was sacked as coach of Indias Mens Hockey
team in July?
Motorsports world governing body FIA decided to
retire the number 17 for Formula One cars as an
appropriate gesture for which late driver in July?
Phil Knight started Nike in partnership with which
Oregon (USA)-based athletics coach?
Who designed swoosh logo for Nike for just $35?
Nike founder Phil Knight graduated from the Oregon
University
in
which
subject
(Law/Medicine/Commerce/Journalism)?
Which Japanese companys Tiger brand shoes inspired
Phil Knight to start a company of his own?
What was renamed as Nike in 1964?
Who suggested the name Nike to Phil Knight?
Whose complaint was behind Twitters move to delete
tweets from people who steal others jokes and tweet
them in July?
Which DTH service launched a mobile application in
July to enable its subscribers watch TV programmes
on their smartphones?
Which pharma company has developed worlds first
malaria vaccine called Mosquirix that started clinical
trials in July?
Which economist is the author of Hubris - Why
Economists Failed to Predict the Crisis and How to
Avoid released in July?
Which Tamil Nadu-based party is led by S.
Ramadoss?
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
Answers on next page
THE GENESIS
32
Do you remember? Answers

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
A.P.J Abdul Kalam (1998),

Sarvepalli
Radhakrishnan
(1954), Zakir Hussain (1963)
DRDO
Rohini I, SLV-III
Integrated Guided Missile
Development Programme
Wings of Fire (1999)
The Life Tree (2005)
TranscendenceMy Spiritual
Experiences
Advantage India, Srijan Pal
Singh
IGNITE Awards
Childrens Creativity and
Innovation Day
APJ Abdul Kalam Rashtriya
Avishkar Abhiyan
In Memory of Dr Kalam
None
2Rani Ki Vav (Patan), Great
Himalayan National Park
Facebook
National
Cyclone
Risk
Mitigation Project
GPS-Aided Geo-Augmented
Navigation
Kaushal
Bharat,
Kushal
Bharat
PMKVY
Recognition of Prior Learning
July 15
Interactive Voice Response
System
Indian Stations Development
Corporation Ltd. (IRSDC)
Pradhan
Mantri
Krishi
Sinchayee
Yojana,
Accelerated Irrigation Benefit
Programme
Dwarka
July
11,
Vulnerable
Populations in Emergencies
Deer
Compensatory Afforestation
Fund
Management
and
Planning Authority
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
mango
INS
Vikramaditya,
INS
Viraat (to be decommissioned
in 2016)
INS Vikrant
Akash
Dornier
Jamia Millia lslamia
Sashastra Seema Bal Director
General B D Sharma
Sayed Haider Raza
Muziris Heritage Project
Make in India
Arvind Panagariya
Prashant Pathrabe
Ajay Kumar Pandey
Ajay Kumar Bhalla
FTII
Bashar Nawaz
Sardar Anjum
First coach of the Indian
womens football team
Dilma Rousseff, Jacob Zuma
Ufa
Currency
Reserve
Arrangement
Shanghai, KV Kamath
Shanghai
Cooperation
Organisation
Kazakhstan
Tashkent
Dushanbe
Ashgabat
Islam Karimov, Nursultan
Nazarbayev,
Gurbanguly
Berdimuhamedov, Almazbek
Atambayev
&
Emomali
Rahmon
Islam Karimov
Tashkent, Astana, Ashgabat,
Bishkek, Dushanbe
Kazakhstan
Ashgabat
Bishkek
Hassan Rouhani, Chabahar
Signet International
Hyderabad
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
Centralized
Accident
&
Trauma Services
Madhya Pradesh
Shaheed Sardar Bhagat Singh
Haryana
Jammu and Kashmir
Morarji Desai, Valsad
Kerala, Kaushal Kendra
Secunderabad
Syriza, Alexis Tsipras
Conakry (capital of Guinea)
Talisman Sabre
Cambodia, Laos, Myanmar,
Thailand and Vietnam
Gadhimai festival
Kazakhstan
Robert Azevedo
July 4, Guy Ryder
Anshu
Gupta,
Sanjiv
Chaturvedi
Maurice Obstfeld
Branko Lustig
Edgar Lawrence Doctorow
Archie
Jerry Weintraub
Foreign
Soccer
Djokovic and Williams
Roger
Federer,
Garbine
Muguruza
Martina Hingis
Martina Hingis
Yuki Bhambri and Somdev
Devvarman
Paul van Ass
Jules Bianchi
Bob Bowerman
Carolyn Davidson
Journalism
Onitsuka
Blue Ribbon Sports
Jeff Johnson
Writer Olga Lexell
Videocon d2h
gsk (GlaxoSmithKline)
Meghnad Desai
Paattali Makkal Katchi
THE GENESIS
33
Corporate Knowledge Quiz

(All questions based on content in this issue & previous issue)
(Answers Key on Page No: 37)
1. Which of the following launched 110cc motorcycle

Livo priced at Rs 55,500 in July?
a) Yamaha Motor India
b) Hero MotoCorp
c) Suzuki Motorcycle India
d) Honda Motorcycle & Scooter India
2. Which corporate group said it was entering the oils and
pulses category with NuPro brand in July?
a) Dabur
b) Mahindra
c) L&T
d) Godrej
3. Which of the following appointed its co-founder Steve
Huffman as the new CEO in July?
a) Instagram
b) LinkedIn
c) Craigslist
d) Reddit
4. India foiled a bid to patent Nutmeg Mouthwash by
which of the following FMCG companies in July?
a) Johnson & Johnson
b) Proctor & Gamble
c) Unilever
d) Colgate Palmolive
5. Cheil Industries Inc. is the holding company of which
South Korean conglomerate?
a) Hyundai
b) Daewoo
c) LG
d) Samsung
6. Which Indian IT company announced the acquisition
of Bluefin of UK and Relational of USA in July?
a) Tech Mahindra
b) Happiest Minds
c) Mindtree
d) Polaris
7. Which Indian e-commerce company launched the
Growth Capital Initiative for its merchants in July to
help them secure capital to expand their business online?
a) Snapdeal
b) Jabong
c) Flipkart
d) Yatra.com
8. San Francisco-based Turing Robotic Industries was in
news for developing a totally unhackable, unbreakable
and waterproof version of which of the following?
a) PC
b) Laptop
c) Tablet
d) Smartphone
9. Which Californian burger brand opened its first outlet
in India in August?
a) Carls Jr.
b) Freddys
c) Shake Shack
d) Wendys
10. Which of the following relaunched Nova Specialty
Hospitals as Spectra Hospitals in July?
a) Apollo Hospitals
b) Fortis Healthcare
c) Max Healthcare
d) Narayana Hrudalaya Group
11. Puneet Goenka is the MD and CEO of which media
group?
a) Sahara One
b) NDTV
c) Star
d) Zee
12. Which domestic mobile handset company launched
IRist smartwatch in July?
a) Micromax
b) Karbonn
c) Spice
d) Intex
13. Which of the following has tied up with Boeing to
manufacture unmanned aerial vehicles or drones in India
in July?
a) Mahindra & Mahindra
b) Tata Advanced Systems
d) Larsen & Toubro
c) Hindustan Aeronautics
14. Indian online complaints redressal company Akosha
re-branded itself as which of the following in July?
THE GENESIS

a) SpotChat
b) AskChat
c) HelpChat
d) NowChat
15. Which Indian e-commerce company launched Shopo,
a mobile-based open marketplace which will allow small
businesses to list their products without paying any
commission, in July?
a) Snapdeal
b) Jabong
c) Flipkart
d) Infibeam
34
access to software development tools and connecting
them with key industry players, including investors.
a) Apple
b) IBM
c) Microsoft
d) Google
22. Which of the following Indian online ventures
introduced a new tagline Aasaan Hai Badalna in July?
a) Quikr
b) Olx
c) Justdial
d) Sulekha
16. Which former Australian cricketer was appointed as

its global brand ambassador by hearing implant maker
Cochlear in July?
a) Brett Lee
b) Ricky Ponting
c) Steve Waugh
d) Shane Warne
23. Which Indian e-commerce company has announced

an allowance of Rs 50,000 to employees looking to adopt
children?
a) Snapdeal
b) Jabong
c) Flipkart
d) Yatra.com
17. Ginni Rometty is the CEO of which IT company?

a) Cisco
b) Oracle
c) Intel
d) IBM
24. Satoru Iwata, who died at 55 on July 11, is credited

with turning the fortunes of which gaming company?
a) Rovio
b) Zynga
c) Sega
d) Nintendo
18. Who announced plans in July to launch four models -Quattroporte, Ghibli, Gran Turismo and GranCabrio- all
priced between Rs 1.14 crore to Rs 2.2 crore in India?
a) Lamborghini
b) Bentley
c) Ferrari
d) Maserati
25. Which of the following launched 125 cc motorcycle

Saluto priced at Rs 54,500 in July?
a) Yamaha Motor India
b) Hero MotoCorp
c) Suzuki Motorcycle India
d) Honda Motorcycle & Scooter India
19. Which of the following owns the Medimix brand of

soaps and personal care products?
a) Hamdard
b) Patanjali
c) GMR Group
d) AVA Group
26. Which of the following has topped Fortunes list of

Worlds 500 Largest Companies in July?
a) Walmart
b) Exxon
c) Microsoft
d) Berkshire Hathaway
20. Which of the following has Varun Dhawan, Arjun

Kapoor and Alia Bhatt endorsing its various products?
a) Videocon
b) Onida
c) Philips
d) Micromax
27. Which company was in news for acquiring its 1.25th

million international trademark in July?
a) Hindustan Unilever
b) Infosys
c) L&T
d) Micromax
21. Who launched its BizSpark Plus global programme in

India in July? It helps software startups by giving them
28. Which internet venture signed Farhan Akhtar as brand

ambassador in July?
THE GENESIS

a) Olx
b) Quikr
c) Askme
d) Naaptol
c) Airports Economic Regulatory Authority

d) Warehousing Development and Regulatory Authority
29. Which of the following Indian pharmaceutical

companies was founded by Desh Bandhu Gupta?
a) Lupin
b) Alembic
c) Aurobindo Pharma
d) Elder Pharmaceuticals
30. Suresh Narayanan took charge as the Managing
Director of which MNCs India subsidiary in August?
a) Microsoft
b) Mondelez
c) Kelloggs
d) Nestle
31. Who among the following is associated with the
online education venture U Education that unveiled a new
brand name UpGrad for online courses for young
professionals in July?
a) Ashvini Yardi
b) Uday Shankar
c) Shobhana Bhartia
d) Ronnie Screwvala
32. Anthem and Cigna are among the top companies in
USA in which sector?
a) Advertising
b) Pharmaceuticals
c) Insurance
d) Hotels
33. Call Katega, Muft Call Milega has been the tagline
of which of the following?
a) Vodafone
b) Idea
c) Uninor
d) Aircel
34. Which travel & tourism portal acquired travel review
and search website HolidayIQ in July?
a) Yatra.com
b) MakeMyTrip.com
c) Goibibo.com
d) Cleartrip.com
35. Which regulatory body got a new logo in July 2015?
a) Pension Fund Regulatory and Development Authority
b) Central Electricity Regulatory Commission
35
36. Which of the following was in news in July for

launching worlds first pocket washing machine named
CODO?
a) Haier
b) Electrolux
c) Whirlpool
d) Groupe SEB
37. Which of the following is the watch brand endorsed
by Lisa Ray?
a) Rado
b) Longines
c) Omega
d) Tissot
38. Owner of which of the following announced a deal to
acquire FM radio station Oye in four cities in July?
a) Radio Mid-Day
b) Radio Mirchi
c) Radio Today
d) Radio City
39. Which brand signed Anushka Sharma as its new
ambassador in July?
a) Heads & Shoulders
b) Garnier
c) Vatika
d) Pantene
40. Which of the following has launched
#SheMeansBusiness campaign to encourage women
entrepreneurs in July?
a) Amazon India
b) ebay India
c) Flipkart
d) Snapdeal
41. Latest version of which of the following was launched
with the message the future starts now?
a) iOS
b) Windows
c) Mozilla
d) Android
42. Who among the following was promoted as the CMD
of Hero Motors Group in July?
a) Sunil Kant Munjal
b) Pawan Munjal
c) Vijay Munjal
THE GENESIS
36
d) Pankaj Munjal
47. Which plywood company launched a new plywood

brand Sainik for the value segment in July?
a) Kitply
b) Donear
c) Century
d) Greenply
43. Which of the following announced a deal to sell its

Sikorsky helicopter unit to Lockheed Martin in July?
a) Airbus
b) Boeing
c) United Technologies
d) Finmeccanica
48. Which of the following announced plans to launch a

new general entertainment channel (GEC) Bandhan in
July?
a) Viacom
b) Star
c) Zee
d) Sony
44. Which of the following launched the luggage brand

Morph in India in July?
a) Wildcraft
b) Carlton
c) Samsonite
d) Victorinox
49. Which of the following job search portals launched

the campaign Love What You Do; in July?
a) Naukri.com
b) Monster.com
c) Shine.com
d) Jobsahead.com
45. Which cooking oil brand launched a advertising

campaign titled Bhajan se Bhojan Tak in July?
a) Dalda
b) Dhara
c) Saffola
d) Fortune
50. Which Japanese company was in news in July for

issuing a landmark apology for using US prisoners of war
as forced labour during World War II?
a) Hitachi
b) Toshiba
c) Mitsubishi
d) Panasonic
46. Which of the following was in news for its Hands of

Hope campaign in July?
a) Apollo Hospitals
b) Fortis Healthcare
c) Max Healthcare
d) Narayana Hrudalaya Group

Point-Counterpoint
We are actually shocked. The Prime

Minister did not even take chief ministers
into confidence, Manipur CM, Assam CM
and Arunachal CM, who are directly
affected. Here is another show of
arrogance of this government.
On political issues, you are opposing the

government. On economic issues, you are
opposing. Today on an issue of national
security, you are opposing. Whose interest
are you serving?.
Sonia Gandhi, Congress President,

lashing out at the Centre for not consulting
the chief ministers of north-eastern states
before signing the Naga Peace accord
Nirmala Sitharaman, Commerce

Minister, adding that initial statements by
the Congress chief ministers of north east
states welcomed the accord
Sushmaji should tell the country how

much money her family, her daughter and
husband got from Lalit Modi to keep him
out of jail?.
On your next vacation, when you are alone,

read the history of your family and come
back and ask Mamma, how much money
did we get in the Quattrocchi incident?
Rahul Gandhi, Congress

President, on Lalit Modi issue
Vice
Sushma Swaraj, External Affairs

Minister, launching a strong attack on Rahul
for the statements that he has been making
against her outside the parliament
THE GENESIS
37
Corporate Knowledge Quiz: Answer Key

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5.
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48.
49.
50.
Sudoku
(Solution below)
SUDOKU II
SUDOKU I
Solutions:
CROSSWORD
SUDOKU I
SUDOKU II
THE GENESIS

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Larry Page is now chief executive of Alphabet. Sergey

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Sundararajan was born and schooled in Chennai in 1972.

Sundar has been saying the things I would have said

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No major sport worships youth like tennis. The best

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Unhackable, unbreakable, waterproof smartphone developed: A new smartphone that is

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MERGERS & ACQUISITIONS

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Facebook Messenger launches globally:

suggests the users to sign up with their social account as

Snapdeal launches Shopo: E-commerce major

MakeMyTrip buys Holiday IQ: Online travel

Ebay launches #SheMeansBusiness: To

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entrepreneurship and is inviting all online women

overs say Imagine, these kids wont have to remember

Aasaan Hai Badalna is new Quikr line:

Sorting Hat to motivate engineers: Rohit

After going through an extensive re-branding exercise

Royal Enfield sells all bikes in 26 min:

Windows 10 future starts now: Microsoft

Bansal, Co-Founder and COO of Indias leading

Akosha renamed HelpChat: Online complaints

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Science & Technology