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MAR C H /APR I L 2 01 6
THE MEMBER MAGAZINE OF NATSO, REPRESENTING THE

TRUCKSTOP AND TRAVEL PLAZA INDUSTRY
THE NATSO SHOW 2016

OFFICIAL SHOW GUIDE AND BUYERS GUIDE
KNOWLEDGE
Learn ideas from

ahead-of-the-curve experts
CONNECTIONS
Gather good advice from fellow operators
SOLUTIONS
Find great new products and services
CHAIRMANS LETTER
Hire Right
H
DON QUINN
CHAIRMAN OF THE BOARD
I can say from experience that if

you can create an incentive program
for your employees to refer quality
candidates, your life will be so much
easier because all of a sudden you
will find yourself with much better
applicants. To encourage employees
to refer applicants, we offer a fairly
robust bonus and pay it pretty quickly,
because we want them to receive the
recognition and reward.
iring within any business can be a

challenge. As Chairman, it is my
pleasure to share a few things that
are working well for us in hopes that it
will help you in your efforts to recruit
and retain top employees.
At Sapp Bros., we have decided to forego
many of the traditional recruiting methods and have focused on finding the right
employees through referrals. Today, nearly
half of our new hires43 percentcome
from referrals.
I can say from experience that if you can
create an incentive program for your employees to refer quality candidates, your
life will be so much easier because all of a
sudden you will find yourself with much
better applicants. To encourage employees
to refer applicants, we offer a fairly robust
bonus and pay it pretty quickly, because
we want them to receive the recognition
and reward. We also post a flyer with all
of the open job opportunities every two
weeks so our employees know what positions were looking to fill.
We also encourage our employees to keep
their eyes open and let us know if they see
somebody who would make a good employee. The wife of one of our managers
recently passed along her experience with
exceptional service at Burger King and we
targeted the manager, asking him to work
for us. Although he wasnt interested, he
suggested we reach out to his brother. We
did, and Im happy to say in another 60 days
he will be managing one of our locations.
That hire came simply because we identified someone who embodied the characteristics we want to see in our employees.
To supplement our referral program, we
recruit on Facebook and, in some areas, we
utilize job boards. We have also had success
with recruitment open houses to fill certain
positions, such as in our shop. We recently
held an open house looking for mechanics
for our location in Peru, Illinois, and had

a plethora of people to choose from. That
fulfills our immediate need, but also gives
us a list of candidates we can turn to in the
future if positions open up.
Once we have new hires in the door, the
first week is critical. We strive to communicate our expectations while giving them
the opportunity to provide feedback as
well. During that time, we also watch to
make sure the employee is going to be a
good match. If theyre going to fail, it is
better to fail fast.
To keep employees, we pay them well
and we offer a discretionary profit sharing
program. Our fiscal year ends on September 30, and those who were employed on
December 15 of the year before are eligible
to take part in the program. Throughout
the year we use it as a tool. We sit down
at least twice a year or quarterly to go over
peoples scores, let them know how we feel
they are performing, and share what theyre
eligible for in the profit sharing. The worst
thing you can do is open your envelope and
see what youve received with no feedback
as to how you performed.
If profit sharing is not for your business,
you can always offer a performance incentive to reward specific behaviors or goals.
Overall, the cumulative effect of these
strategies has given us an employee turnover rate that is well below the industry
average. What recruiting and hiring strategies have been successful at your locations?
I encourage you to share your insights at
the Great Ideas! Session for Independent
Operators at The NATSO Show.
Best regards,
Don Quinn
Sapp Bros. Travel Centers Inc.
NATSO 2016 Chairman
www.natso.com
WWW.NATSO.COM
MARCH/APRIL 2016
THE MEMBER MAGAZINE OF NATSO, REPRESENTING THE TRUCKSTOP AND TRAVEL PLAZA INDUSTRY
C OVE R STO RY
31 The NATSO Show 2016
Official Show Guide
and Buyer's Guide
FEATU R E S
08
TAP INTO RETAIL

TRENDS TO SHAPE
RENOVATIONS
12
ENGAGING
EMPLOYEES OF
THE MILLENNIAL
GENERATION
Chairman
Don Quinn
Editor
Amy Toner
President & CEO

Lisa J. Mullings
Associate Editor
Mindy Long
16
TRUCKS OF THE
FUTURE WILL TAKE
SOME DECISION
MAKING AWAY
FROM DRIVERS
Stop Watch is published bimonthly by the NATSO Foundation,

1330 Braddock Place, Suite 501, Alexandria, VA 22314
Copyright 2015 by the NATSO Foundation. All rights reserved. No part of this publication
may be reproduced, stored in a retrieval system, or transmitted, in any form or by any
means, without written permission of the publisher. All editorial materials are acceptable
and published by Stop Watch on the representation that the supplier is authorized to
publish the entire contents and subject matter. Such entities and/or their agents will
defend, indemnify and hold harmless Stop Watch and the NATSO Foundation from and
against any loss, expense or other liability resulting from claims or suits for libel, violation
of privacy, plagiarism, copyright or trademark infringement and any other claims or suits
resulting from the editorial materials. Periodicals postage 024-723 paid at Alexandria, VA
and other mailing offices.
POSTMASTER: Send address changes to Stop Watch, 1330 Braddock Place,
Suite 501, Alexandria, VA 22314
22
OPERATORS REDUCE
WATER USE TO
INCREASE PROFITS
D E PARTM E NTS
03
Chairman's Letter
HIRE RIGHT
06
THE NATSO SHOW 2016 OFFICIAL

SHOW GUIDE AND BUYER'S GUIDE
Great Ideas!
TEN THINGS TO MAKE
YOUR TRUCKSTOP
CUSTOMER
COMFORTABLE
31 The NATSO
Show 2016
32 Schedule
34 Education
38 Connections
41 Future Leaders
07
NEW! Compliance Corner

STAY CURRENT ON THE
SUPPLEMENTAL NUTRITION
ASSISTANCE PROGRAM
REQUIREMENTS
20
Foundation Update
TEN WAYS TO PROMOTE
THE BILL MOON
SCHOLARSHIP TO STAFF
We Want to Hear From You!
Do you have comments, ideas or suggestions? Dont hesitate to contact us.

The NATSO Foundation
1330 Braddock Place, Suite 501, Alexandria, VA 22314
Email: editor@natso.com / Phone: (703) 549-2100
http://www.facebook.com/NATSOInc / www.natso.com
45 Exhibitors
and Sponsors
62 Show Promotions
and Specials
63 Products and
Service Providers
24
Great Ideas in Action

LANCASTER TRAVEL
PLAZA LLC
25
Member Profile
SEVEN WAYS
SHOEMAKERS TRAVEL
CENTER BUILDS A
STRONG BRAND
DARRENS GREAT
Darren Schulte, NATSOs vice president of membership and a retail expert, writes a biweekly retail column on NATSOs
blog. We feature the best here in Stop Watch magazine. Join Schulte on NATSOs website at www.natso.com/great-ideas
to read his digestible retail tips every other Thursday.
10 Things To Make Your Truckstop Customer Comfortable
In an industry known for its hospitality, customer service is key. That starts
even before the customer walks in the
door. Here are 10 areas to examine to
ensure your customer is comfortable:
1.
Have a positive curb appeal.
2.
Ensure the parking area is well lit

and easy to find. It is also important that you make it easy for customers to get to the store from the
parking lot as easy-to-use parking
is more important than the number
of spaces. And, make sure getting
out of the parking lot is just as easy
for customers as getting in.
3.
Follow standard cashier protocol. Greet customers. Smile.

Count their change back, give
them their receipt and ask if they
want a bag. Suggestive sell by

offering them a special.
4.
Make sure your location has a

friendly atmosphere.
5.
Make sure bathrooms are clean

and easy to find.
6.
Make sure product is easy to find.
7.
Your store should be well lit.
8.
Know who your customer is and

build your store around that profile.
Ensure the store is well organized.
9.
Whatever your brand is known for,

make sure you are never out of it.
10. Speed is important. Customers

notice if it takes forever to check
out. This applies to locals and
four-wheel traffic, not just professional drivers.
HAVE A RETAIL MERCHANDISING, MARKETING OR OPERATIONS QUESTION? Reach out to Schulte at dschulte@natso.com or (703) 739-8562
and hell answer your question in the next Darrens Great Ideas! for Independent Operators.
March/April 2016
COMPLIANCE CORNER
David Fialkov, NATSOs vice president, government relations, legislative and regulatory counsel, frequently provides
regulatory toolkits on key regulatory truckstop and travel plaza issues on NATSOs website. We feature a snapshot of the
full toolkit here in Stop Watch magazine.
Stay Current on the Supplemental Nutrition Assistance Program Requirements
Many of the convenience stores

within truckstop and travel plaza redeem Supplemental Nutrition Assistance Program (SNAP) benefits, and
those who accept SNAP will need
to comply with forthcoming requirements that are designed to provide
greater varieties of food and prohibit
SNAP recipients from purchasing ineligible items.
The changes are a result of legislation Congress passed in 2014. The
provisions will become effective when
USDA issues rules implementing
them, which is expected sometime this
year or early next year.
To help operators comply with the
changes, NATSO has prepared a compliance guide that contains additional
information on current requirements
for SNAP retailers to participate in the
program, as well as an overview of the
anticipated additional requirements.
HERE ARE THE HIGHLIGHTS:

Increased Offerings: The 2014
legislation requires SNAP retailers to
stock greater quantities of food offerings in each of the four staple food
categories.
Currently within the SNAP program,
food retailers must stock at least three
different varieties of items in each
staple food category (meat, poultry
or fish; bread or cereals; vegetables or
fruits; and dairy products) on a continuous basis. SNAP retailers are also
required to stock at least one perishable food item in at least two of the
four staple food categories.
Under the new legislation, SNAP retailers must stock at least seven different
varieties of food items in each of the
four staple food categories (rather than
three). It further requires SNAP retailers
to stock at least one perishable food
item in at least three of the four staple

food categories (rather than two).
More Sophisticated Technology:
The new legislation requires SNAP retailers to implement point-of-sale technology systems that will not redeem
SNAP benefits for the purchase of ineligible items and preclude cashiers from
manually overriding the prohibition.
Most truckstop owners and operators
already have such systems in place, but
those that do not will eventually need to
upgrade their systems to participate in
the SNAP Program.
GET THE FULL REGULATORY TOOLKIT
For more information about staple

foods, varieties and the definition
of a continuous basis, download
the full compliance guide at
www.natso.com/truckstopsnap.
www.natso.com
BY MINDY LONG
remodel or renovation can give a

location a face-lift and improve
its aesthetics, but to be truly effective, changes should also strive to
improve the store layout, offerings
and merchandising in ways that reflect the latest sales trends. When
done right, remodels can help operators increase sales and attract new
customers.
Following the trends and paying
attention to the trends is what leads
to a good remodel. You dont want
to just make it pretty. You want to
make it effective, said Michael Lawshe, president of the design firm Paragon Solutions.
Darren Schulte, vice president of
membership for NATSO, said the
move towards improvements is increasing. During my travels to truckstops nationwide, Ive seen that operators are working to maximize their
capital improvement investments and
create differentiation from their competitors, he said.
Renovations come in all shapes and
sizes, and there are a number of factors that can help operators determine
how extensive their remodeling plans
March/April 2016
should be, but for Lawshe a renovation

should always start with the numbers.
When people do a remodel, I
ask what theyre doing other than
making cosmetic changes to generate revenue. You have to take a step
back and start analyzing each of the
categories within the store prior to a
remodel, Lawshe said. You have to
look at what youre going to be getting for a return on your investment.
You dont do it to feed your ego, you
do it to feed your family.
GATHERING IDEAS FROM EVERYWHERE

Delia Moon Meier, senior vice president for the Iowa 80 Group, said the
company is always looking at the latest trends, whether they are within the
truckstop industry or not. We encourage everyone that works here to take a
picture if they see something neat in
any industry no matter where theyre
at. We have an unbelievable number
of pictures of cool ideas, Moon Meier
said, adding that she looked through
six different photo books for ideas for
the the companys current renovation
project at Kenly 95 TA Truckstop in
Kenly, North Carolina.
Lawshe suggests operators seek out

ideas from other industries as well.
Keep in mind big box retailer ideas
such as cross-merchandising and displaying products in more intuitive
ways, he said.
TAPPING INTO FOUR-WHEEL TRAFFIC

Schulte said that given todays trends,
locations should consider how they
can attract travelers as well as local
traffic. You can look to spotlight
ideas and themes, such as highlighting locally made or specially selected
items, he said.
Like many locations, Eastgate
Travel Plaza in Evansville, Wyoming, has three large customer bases that it wants to appeal toprofessional drivers, tourists and locals.
The company is currently undergoing a complete rebuild, which was
driven by its desire to serve a broad
range of customers.
We knew that we wanted this
place to have as much as possible. We
have thrown everything in that we
could think of, said Tiffany Mortimer, a business advisor for Eastgate
Travel Plaza.
Eastgate Travel Plaza has added a

playground and dog park, and placed
propane and dump and air stations
closer to the road so it is easier for
RV traffic to pull in. We also added
four gasoline pumps for a total of 10
gasoline pumps and we added CNG
on both the gasoline side and the
truck diesel side, Mortimer said.
DETERMINING THE SCOPE OF THE REMODEL

Lawshe told Stop Watch it is wise for
operators to take a broad approach
when making changes. The remodel
isnt always moving walls. Sometimes
it is changing programs, he said.
Look at expanding services and doing things differently, and take a look
at the alternate services youre offeringdog parks, interactive game
rooms. Are those staying fresh?
Eastgate Travel Plaza is using its
rebuild as an opportunity to expand
areas that have performed well. The
company has always had success with
its drive-thru lane for liquor and beer
and will carry the concept over to the
new space. However, Mortimer said it

will be a more ramped up version. I
want you to be able to get a gallon of
milk and a loaf of bread, but we also
do our own deli. Well offer rotisserie
chickens and you can get your onion
and potatoes to go with it. Were going
to be a mini-grocery store, she said.
To accomplish its goals, Eastgate
Travel Plaza eventually realized it
would be easier to get its desired effect
by rebuilding from scratch rather than
sticking with the original remodel it
had planned. The location, flow and
layout of the current location are terrible. It creates a bottleneck and trucks
and cars are mingled, Mortimer said.
There was really no way we could logically use any of the old building. We
couldnt find a way to make the layout
work or to justify spending the money
to salvage the original building.
Before committing to a new design and new amenities, representatives from Eastgate Travel Plaza spent
about three days driving around Texas
and looking at truckstops and conve-
nience stores. Anything we saw we

would pull in and check it out, Mortimer said.
Seeing great ideas in action can
help operators visualize the changes
they want to make at their location,
which is why NATSO has organized
domestic study tours for operators to
tour and network with their peers.
In September, more than 30 travel
plaza and truckstop operators met
in Omaha, Nebraska, to tour Sapp
Bros. Travel Center, Shoemakers
Travel Plaza and a Boss Shops truck
service center. The next study tour
will take place on Feb. 25, 2016, in
Lake Buena Vista, Florida, following
The NATSO Show. Attendees will
tour Wawa and Speedway truckstops.
FOCUSING ON FOOD SERVICE

Trends in food service have been
evolving at a rapid rate, and a remodel
is an ideal time to make changes that
will help a location capture more food
sales. Make sure your menu is current and that youre changing consis-
We also added four gasoline pumps for a total of 10 gasoline pumps and we added CNG on both the gasoline
side and the truck diesel side. Tiffany Mortimer
www.natso.com
Keep in mind big box retailer ideas such as cross-merchandising

and displaying products in more intuitive ways. Michael Lawshe
tently. What you did five years ago is

inadequate today, Lawshe said, noting the explosive growth in the graband-go segment and the wide variety
of equipment and displays that have
come on the market.
Eastgate Travel Plaza has opted for
franchise locations in the new space,
including a Schlotzkys Deli, Cinnabon and Moes Southwest Grill. It
will be like a food court type area,
Mortimer said. She added that the location has closed its full-size grill.
Kenly 95 TA Truckstop is adding
a Taco Bell and Pizza Hut as part
of its renovation. Were responding to trends we see in the industry
and what our customers want, said
Ernie Brame, the manager of the
location. We look at our customer
habits. We look at where we see the
business going and we focus on the
areas we are successful at.
Moon Meier said the company typically adheres to a 10-year schedule for
certain updates, such as their restaurants. We try to buy things that will
last 10 years and then even though
everything might look great still in 10
years, we do it anyway, she said.
In addition to the food service
changes, Kenly 95 is adding 25,000
square feet. We will focus on expanding bathrooms and adding re10
March/April 2016
tail space, Brame said, adding that

the location will double the size of
its bathrooms.
Iowa 80 regularly reinvests its profits to make its sites better. For Iowa
80 we want to have brand-new, likenew interesting sites. That means
were always building or something is
changing or expanding, Moon Meier
said. There are probably four to five
projects at every single location every
single year. Sometimes theyre huge
and sometimes it is just an update.
RUNNING A BUSINESS
DURING CONSTRUCTION
Maintaining operations while under
construction is challenging but possible, Moon Meir said. You just have
to work with people and the contractors and let them know youre going
to be open, she explained.
Brame told Stop Watch the curiosity factor is huge with the customers, which business owners can use to
their advantage when trying to mitigate the inconveniences construction
can bring. They like to see a business that is growing and see what we
are doing, Brame said.
Brame said it is important to take
the proper safety precautions and
make sure customers are able to access
the areas they need and move about
safely. We do it with barricades and

signage, he said.
Moon Meier said it is more expensive to work around people and
make things safe, but not as expensive as it would be to lose revenue
from a closed location.
Mortimer said the largest challenge
with the construction has involved
the location of parking. It has been
difficult. Our truck parking is in
Timbuktu, she said. It has been
painful but our customers see what
is coming. My cashiers are good at
keeping everyone happy.
ENJOYING THE PROCESS

No matter the size or scope of the
renovation, Lawshe said he encourages
operators to have fun with it. Reflect
your personality. Dont be boring, he
said. People want to have fun, so have
fun with it.
Could you use more insight

into surviving a major
construction project? Visit NATSOs
blog to discover insights Dave
Shoemaker, owner of Shoemakers
Travel Center in Lincoln, Nebraska,
gained during his locations rebuild
at www.natso.com/constructiontips.
CONSUMER TRENDS SHAPING RETAIL OPERATIONS

TODAY AND IN THE FUTURE FROM COCA-COLA
Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSOs fall board meeting,
Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their
businessboth today and five years from now.
THE ECONOMY IS IMPROVING, BUT QUEST FOR VALUE CONTINUES.
Shoppers are feeling more confident and optimistic with declining unemployment
and increasing their spending, but they want more for their dollar.
TIME IS THE NEW CURRENCY AND

CONVENIENCE IS KING.
Everything is expected to be immediate.
Services such as Amazon Prime with its
two-day delivery window and instantaneous
online feedback have shaped the way
consumers think, which is altering what
they expect from retailers.
THERE IS AN EXPECTATION OF
PERSONALIZATION.
There is a general attitude from shoppers
that they want to make it mine. This tends
to be more important to Millennials. CocaCola found success with personalization
with its Share-a-Coke campaign.
DIGITAL TECHNOLOGY CONTINUES

TO TRANSFORM SHOPPING.
Online shopping means more information is
available at shoppers fingertips than ever before.
They can check prices, research products and
quickly find alternatives.
DINING OUT REMAINS

FLAT, BUT FRESHNESS
AND CONVENIENCE WIN.
The growth of fast casual
restaurants where shoppers
can select their own
ingredients and watch the
production of the item is
proving that customers want
fresh, natural products.
COMPETITION IS INCREASING.
As the retail landscape evolves, there is a blurring of channels.
A number of large-format stores are opening smaller footprints
and small stores are trying new concepts, such as offering
indoor seating and foregoing the fuel pumps.
THERE IS A BLURRING OF
MEAL AND SNACK OCCASIONS.
Snacking was once perceived as unhealthy,
but today it represents the way we eat. Many
meals are comprised of snack items, such as a
breakfast cereal bar, yogurt or a cheese stick.
WHATS NEW WORKS.

Limited-time offers, handcrafted products
and seasonal items continue to create a
call-to-action for the shopper.
THE QUEST FOR HOLISTIC
WELLNESS CONTINUES.
Shoppers are taking more control
of their own health, which is
changing the products they buy.
PROLIFERATION OF BETTER-FOR-ME FOODS.

Shoppers are looking for natural ingredients in food,
such as real sugar over chemical additives.
PEOPLE ARE GETTING BACK TO THE BASICS.
Reconnecting is important and there has been a
push towards more family dinners where everyone
can unplug. This is spurring an increased demand for
easy, fast family meals.
EXPERIENTIAL
EATING WITH NEW,
BOLD FLAVORS.
Spicy and new flavors are
in and people are looking
for food with a story.
EXPERIENCE TRUMPS OWNERSHIP.

Shoppers want a shareable experience to
post to social networks. Whats more, that
experience is becoming more important
than product ownership.
LOWER GAS PRICES FUEL

ADDITIONAL TRIPS AND TREATS.
Low gas prices continue to drive
in-store traffic and the purchase of
premium brands in certain categories,
such as beer and cigarettes.
HELP IS WELCOME.
Shoppers dont hesitate to
look for guidance online from
social networks or specific
online tools designed to meet
their specific need.
www.natso.com
11
ENGAGING EMPLOYEES OF THE
MILLENNIAL
GENERATION
BY MINDY LONG
12
March/April 2016
illennialstypically defined
as those born between the
early 1980s to the early
2000sare an important part of the
workforce and can provide valuable
skills to their employers. However,
millennials are often stereotyped as being entitled, unmotivated and difficult
to manage, but operators that have
learned how to tap into the talent of
the millennial generation said they
value the traits they bring to the table.
They bring a level of excitement
and energy to the workplace. They
bring a different way of looking at
things, said Dustin Trail, manager
at Trails Travel Center. Ive seen
them defined as people that want to
feel important, that want to feel like
theyre serving a purpose or a greater
good, but I dont feel that is a ton
different than anyone else.
IDENTIFYING THE ADVANTAGES

Robin Puthusseril, general manager
at Greater Chicago I-55, said she
has found that millennials respond
well to the vision of an organization,
which can help improve the customer experience.
Like Trail, Christine Schoessler,
chief of operations at NATSO, said
she believes it is the diverse perspective millennials bring that holds significant value. If everyone on your
strategic team is from a similar background, you dont get the diversity of
thinking as if there is a wide array of
insight, she said.
Millennials may also be able to provide insight into locations customers,
particularly if the customer base is increasingly millennial. They may be
able to connect with your customer
base and relate to them from a shared
experience, Schoessler said.
To attract millennials, Puthusseril
said she strives to be completely genu-
ine with them. It is a universal language, she said, adding that millennials want to work for employers that are
honest and open. If we can be those
truth tellers to them, I think they really
respect that and gravitate towards it.
Herb Hargraves, director of fuel
and retail sales at Cash Magic, said
the 2125 year olds working at the
location are the ones willing to work
a schedule of 24 hours or less. We
want to have a good mix of part-time
and full-time employees. We try to
use our ability to be able to adapt to
their schedule as a nugget, he said.
DIFFERING COMMUNICATION STYLES

Schoessler said that communication can be difficult in any situation.
You have to always communicate to
the individual and not your perception of what type of communication
that person expects because of their
age group. You benefit when you
take the time to understand the individual and how that person communicates and communicate on that
level, she said.
Cash Magic often addresses the
communication styles of millennials
during training sessions with managers, Hargraves said. Were asking
our more tenured associates to focus
more on checking in with our newer people to ensure were providing
them the information they need in
the way that they like, he said.
Trail said he has noticed that millennials dont want to be told what to
do and instead prefer to be coached.

Managers try to work with the millennials to get them to understand
things before they have to tell them
they arent doing it correctly. One
of my managers will even joke that
she is using her mom voice when
explaining something. With an older
demographic, Id just walk over and
say, Dont do it this way. Do it that
way. That would be it, Trail said.
Trail said he has found that outside
of the workplace, millennials want to
text everything, such as when they are
calling in sick. Our managers are an
older demographic and are having to
adjust to that, he said.
ADDRESSING THE CHALLENGES

While there are benefits millennials
bring to the table, operators said there
are challenges as well. Corey Berkstresser, general manager at Lee Hi
Travel Plaza, said one challenge with
younger employees is that they are
constantly connected to their phone,
which can become a distraction. Just
because you dont have a customer in
front of you doesnt mean you cant
be doing something for the customer.
Dont just get on Facebook, he said,
adding that it is up to him to help
create the vision and provide the feedback to get employees engaged. It is
up to me to notice not just the negative but the good things as well.
Hargraves said that overall, he has
found it challenging to find millennials that want to work at a truckstop.
THEY ARE PASSIONATE ABOUT THEIR FUTURE AND

THE WORLD THEY LIVE IN, SO THEY ARE CONSTANTLY
PUSHING US FORWARD, ASKING US TO DO THINGS
BETTER, CHALLENGING US TO MAKE EVEN THE SIMPLEST
TASKS MEAN SOMETHING IN THE BIG PICTURE.
ERICKA SCHAPEKAHM
www.natso.com
13
They might shop there, but it is hard

to get them to apply. Once you hire
them, it seems more like theyre always looking for another job. If another opportunity comes up that pays
more money or is trendier, theyre
gone, he said.
To encourage quality applicants to
apply, Cindy Knight, human resources manager at Rochelle Petro, has taken a proactive approach in conjunction with a human resources group
she is a part of. We have gotten together with the schools and talked to
them about what is missing and what
the kids need to have, she said. The
schools were very open to that. They
want their students to graduate and
become productive citizens.
Because it can be hard to find qualified applicants that want to work at the
location, Knight said she frequently
reaches out to the high school in her
hometown, which is nearby. It is a
small school but it has excellent test
scores and the students have good
values and character woven into what
they do, she said.
Even though some of the students
are going off to college, Knight said
they often come home during the
summer and will work at the location. That gives your other employees a chance to get out on vacation
and the summer is busier with travelers, she said.
Keynote presenter
and Gallup
researcher Nate
Dvorak will share
on Engaging Employees Of All
Generations To Build a Strong and
Consistent Culture on Wed., Feb. 24,
during The NATSO Show. Learn more
on page 37.
14
March/April 2016
HOW AND WHY

COFFEE CUP FUEL
STOPS IS INVESTING
IN MILLENNIALS
Coffee Cup Fuel Stops is one of several NATSO members that
have tapped into the talent millennials can bring to the table.
NATSO sat down with Ericka Schapekahm, director of human
resources and special projects at the company, to learn more
about how she hires, manages and motivates millennials, which
have become an important part of the labor pool.
ARE SOME OF THE KEY
Q WHAT
BENEFITS MILLENNIALS BRING
TO THE TABLE?
Their comfort with technology
makes them quick when it comes
to learning our multiple POS systems
Subway, Pizza Hut, Caribou and the fuel
desk. They also embrace social media
promotions and help our more mature
team members understand how to accept
discounts from mobile apps and mobile app
payment applications. The other strength in
millennials is their experience in teamwork.
They are used to working in groups. They
have experience in listening to the input of
others and working together towards a goal.
They are comfortable in brainstorming and
compromise and really know how to work in
a group to get things done.
CHALLENGES IN WORKING
Q AREWITHTHERE
MILLENNIALS AND HOW DO YOU
OVERCOME THOSE?
Because millennials have spent
so much time working in group
environments, if you are their first
or second employer, you will have to
teach them how to work alone when

they need to. In our industry, there isnt
always a leader to point to the next task.
Millennials sometimes struggle without a
leader, so we spend a lot of time creating
checklists for them so they stay on task.
Over time, they become confident in
what comes next and end up leading the
less experienced team members in the
absence of a leader.
COMMUNICATION STYLES VARY
Q DOBETWEEN
OLDER WORKERS AND
MILLENNIALS AND HOW DO YOU

BRIDGE THAT GAP?
Millennials are accustomed
to having access to lots of
information. When training them or giving
them direction, we get great results when
we share the whys of each step. In
the beginning, it can feel like they need
a tremendous amount of information to
do simple tasks, but once you create a
program that tells why we do things they
respond by taking the task to a higher
level because they understand how it
works in the big picture.
When a millennial pushes back and

asks Why, you must remember they
are not being insubordinate. They really
want to know and once they do, they
will do it that way until you tell them to
do it another way while also using their
knowledge to try to find better ways. They
love information.
Our older team members come from a
background of taking direction and just
getting the task done, which is easier on
an owner initially, but it does not create
an environment of thinking and creativity.
We have found that enhancing our
training programs to cater to millennials
has led to a much more engaged,
much more informed and happier older
team member as well. Everyone feels
empowered when they understand the
impact of the job they are doing.
ARE THERE CERTAIN INTERVIEW

TECHNIQUES THAT HELP YOU FIND THE
RIGHT MILLENNIAL FOR THE JOB?
Because millennials share
themselves freely on social media,
they are great candidates for behaviorbased interviews. They are comfortable
talking about themselves. With a strong
set of interview questions, you can really
learn everything you need to know about
their past behaviors to help predict their
strengths and needs in a position with
you. You can determine if their needs are
items you can address and make them a
good fit for your team.
MATTERS MOST TO MILLENNIALS

Q WHAT
IN THE WORKFORCE?
my experience, it is being part of
A Ina diverse
team that everyone likes
the attraction to the job and the reason

they stay. We work very hard to make our
locations places people want to work, in any
capacity, because they want to be in our
environment and be part of the Coffee Cup
team. Many of our team members work in
several work centers because millennials
want to cross-train, learn several skills and
work with lots of people.
All humans thrive in a positive feedback
environment, but millennials especially
need outward recognition. It is as simple
as leading a meeting with kudos first,
writing team recognition cards, giving
them a shout out at a team huddle in the
morning or giving them a Caribou gift card
for a good secret shop. Weve spent years
developing our recognition programs and
the millennials tell us that is one thing that
sets us apart from other retailers.
DO YOU FIND THERE ARE
Q CERTAIN
BENEFITS THAT APPEAL
MORE TO MILLENNIALS?
Millennials value continuing
education programs like in-house
development days, off-site seminars
and franchise training trips. They work
to live rather than live to work, so they
appreciate that we have paid time off for
all levels of employment and use their paid
time off to refresh and return to work.
last 10 years has been to attend some

HR summits dedicated to employing
millennials. They are so different than
Baby Boomers and even Gen Xers, they
get an unnecessarily bad rep and what we
hear at industry events, on televisions and
in peer groups are exaggerations of their
small idiosyncrasies.
Millennials are a very social, creative,
group-oriented workforce that is
uniquely qualified to work in our
retail environments. They are social
creatures, which with proper training
makes them outstanding in guest
service roles. They are hyper informed,
which enables them to digest lots of
information and makes them a more
educated workforce. They value their
free time, which means they work hard
to be super productive during work
hours so they can leave work at work.
Lastly, they are passionate about their
future and the world they live in, so they are
constantly pushing us forward, asking us
to do things better, challenging us to make
even the simplest tasks mean something in
the big picture.
HAVE YOU INCREASED YOUR

Q HOW
KNOWLEDGE ABOUT MILLENNIALS?
The best thing Ive done for my own
A professional development in the
to be on. Some of the jobs we have can

be repetitive in nature and not particularly
challenging after training. So, we build teams
people love to be on and that team becomes
www.natso.com
15
WILL TAKE SOME
dvances in technology are

changing everything from
how we interact with friends
and family to products we buy.
Technology is also bringing significant changes to Class 8 trucks, and
the trucks of the future are likely
to use autonomous technologies,
such as adaptive cruise control systems, self-steering technology and
vehicle-to-vehicle communication.
Those advances will take decisions
out of the hands of drivers and leave
them to the vehicle and could, potentially, make driverless trucks a
thing of the future.
Autonomous and semi-autonomous trucks will also bring changes
to the truckstop and travel plaza industry, but Darren Schulte, vice president of membership for NATSO,
said they have the potential to create
opportunities operators havent yet
considered, particularly within the
shop and food-service areas.
16
March/April 2016
I am a strong proponent of knowing your customerand not just

who your customer is today but also
who they might be tomorrow. By
understanding how customers are
changing and how their industry is
changing, truckstop and travel plaza
operators can prepare for their future
needs, Schulte said.
THE TECHNOLOGY
Steven Shladover, a research engineer at the University of California,
Berkeley, said most of the major
manufacturers are already testing
autonomous technology in one form
or another, adding that eventually
trucks will be equipped with different levels of automated technology.
Paacar, Daimler and Volvo have all
done testing of autonomous technologies. In mid-2015, Freightliner
revealed its Inspiration Truckthe
first licensed autonomous commercial truck to operate on an open
public highway in the United States.

The truck is currently being tested
on roadways in Nevada.
The Inspiration Truck has a number of features that can free up demands on the driver. For example, a
driver can activate the Highway Pilot
option via the touch of a button on
the steering wheel. Highway Pilot
links together sophisticated camera
and radar technology with systems
providing lane stability, collision
avoidance, speed control, braking,
steering and an advanced dash display to allow for safe autonomous
operation on public highways,
Daimler said on its website.
While some technologies are in a
test phase, others are already available to carriers and being used in
todays vehicles.
The autonomous truck of the
future is an extension of existing,
individual systems already available for todays commercial ve-
DECISION MAKING
AWAY FROM
DRIVERS
BY MINDY LONG
hicles, said Bill Kahn, Peterbilt

principal engineer and manager of
advanced concepts.
Shladover said the first level of
automation comes from adaptive
cruise control systems, which are
currently available in some vehicles.
The technology uses forward looking radar to adjust the speed of the
vehicle when it senses traffic. Drivers are still responsible for steering
the vehicle, but Shladover expects
that to change in the near future.
Adaptive cruise control can be
enhanced when vehicle-to-vehicle
communication is added and trucks
could adjust their speeds in sync
with the truck ahead of them. That
type of technology is what could
ultimately lead to driverless trucks
running in a convoy. For driverless
vehicles to be an option, they would
have to run in a truck-only lane and
be separated from cars and trucks,
Shladover said.
Truck manufacturers, including DTNA, have said they have no

plans to make driverless vehicles.
Kahn noted the automation technologies are not driver replacement
tools but rather complement the
truck operator.
OPPORTUNITIES FOR THE TRUCKSTOP

AND TRAVEL PLAZA INDUSTRY
Schulte said it is important to
consider the opportunities that
the truckstop and travel plaza
industry may be able to take advantage of with semi-autonomous
and autonomous trucks.
The first opportunity may come
in the shop. The new technology
will rely on increased electronics,
which often require updates or
maintenance, Schulte said. Turn
and click seems to wear out much
slower than anything electronic.
Schulte told Stop Watch semiautonomous vehicles may change
the ways in which drivers entertain themselves while traveling down the road and will likely
change what drivers think of as
cab-friendly food. It may become
completely feasible for a driver to
be eat foods that they never would
have considered taking on the go
before, such as spaghetti or soups,
Schulte said.
Operators may also be able to
take advantage of add-on sales in
areas they havent even considered
yet. Think of how many industries, developers and software engineers have come to be simply
because of the smartphone. Now
remind yourself that the first
iPhone was introduced in the U.S.
just about eight years ago, Schulte said. We now have companies
doing things that we didnt even
think about 10 years ago. That is
a trend that continues to develop
with electronic technology.
www.natso.com
17
To avoid missing opportunities,

Schulte said it is important for operators to understand who is shopping in
their store. He said, Questions you
should be asking yourself include:
What is your location known for;
what types of products should your
location carry; what will help grow
your locations sales; and where can
your location be positioned in drivers minds? That insight will help you
always stay current on opportunities
and shifts in trends.
POTENTIAL MARKET HURDLES

Just when and if increasingly semi-autonomous or even autonomous trucks
hit the highways remains unknown.

While manufacturers are working towards the technology, hurdles remain.
The National Highway Traffic Safety Administration estimates within its
National Motor Vehicle Crash Causation Study that just over 90 percent
of crashes are caused by human error,
and many proponents of autonomous
and semi-autonomous trucks believe
they will enhance safety by taking
decisions away from drivers. A computer, of course, doesnt get tired, distracted or base decisions on emotions.
However, Shladover said there
are safety concerns with driverless
trucks, which may hinder the tech-
nology becoming a reality. He explained that a primary issue is that

there is no way for a driver in the first
truck to take control if there is a failure within the convoy.
Semi-autonomous trucks that still
rely on a driver behind the wheel can
cause concerns as well. There is already evidence of people not paying
attention with prototype vehicles that
have been tested in experiments,
Shladover said. There is a risk that
drivers will become overly dependent
on the system, or that drivers may try
to cheat a little bit and try to use the
system in situations in which it was
not intended to be used.
Training Manual
Training is an essential element in the success of any operation.
To help NATSO members, NATSO is now offering a Truckstop and
Travel Plaza Training Manual!
The manual, designed to help you create your own storeand company-specific operations training manual, includes:
Detailed job descriptions for key positions of manager,
cashier and merchandiser;
A sample cash audit form; and
Information on how and where to find good job candidates.
Purchase the training manual today at

www.natso.com/trainingmanual
Available for purchase online at www.natso.com/trainingmanual.
$175 for members, $675 for nonmembers
NEW MEMBERS
NEW TRAVEL PLAZA MEMBERS
CUBBYS
1303 Tahazouka Dr.
Norfolk, NE 68701
PHONE: (402) 453-2468
CONTACT: Delone Wilson
NEW ALLIED MEMBERS

PHILLIPS 66
RW 1024 Reserve
3250 Briarpark Drive
Houston, TX 77042
PHONE: (832) 765-2183
CONTACT: Matt Fischer
EMAIL: matthew.j.fischer@p66.com
WEBSITE: www.phillips66.com
STRATEGIC PARTNERS APTER INDUSTRIES INC.

P.O. Box 456
McKeesport, PA 15134
PHONE: (412) 672-9628
FAX: (412) 672-3343
CONTACT: Ron Rutherford
EMAIL: ronrutherford@apterindustries.com
WEBSITE: www.apterindustries.com
CAP COMPANIES INC.
TREAT PLANET LLC
1800 Vernon St., Suite 5

Roseville, CA 95678
PHONE: (916) 786-2577
FAX: (916) 786-9313
CONTACT: Tom Stanford
EMAIL: tom@cap-companies.com
WEBSITE: www.cap-companies.com
12100A Prichard Farm Road

Maryland Heights, MO 63043
PHONE: (314) 737-4541
FAX: (314) 737-4545
CONTACT: Doug Martin
EMAIL: dlmartin@treatplanet.com
WEBSITE: www.treatplanet.com
CAPTIVATING HEADWEAR
TRUCKER PATH
3001 36th Ave.,N.W.

Norman, OK 73072
PHONE: (866) 366-6352
FAX: (405) 292-6320
CONTACT: Joe Wilson
EMAIL: jwilson@chgcaps.com
WEBSITE: www.captivatingheadgear.com/
2014
106 E 6th St., Floor 9

Austin, TX 78701
PHONE: (256) 303-2628
CONTACT: Malcolm McDonald
EMAIL: mmcdonald@truckerpath.com
WEBSITE: www.truckerpath.com
PENRAY COMPANIES INC.

440 Denniston Ct.
Wheeling, IL 60090
PHONE: (847) 459-3015
CONTACT: Mark Kardon
EMAIL: mkardon@penray.com
WEBSITE: www.penray.com
NATSO and FIRST DATA

Have Teamed Up to Bring
NATSO Members a
Great Credit Card
Processing Rate
NATSO has partnered with First Data Merchant Services
to offer NATSO members a cost effective, competitive
solution for processing credit card transactions.
The program gives NATSO members group purchasing
power through the association. That means significantly
reduced processing rates for those who participate.
The NATSO/First Data program includes a cost+
rate structure with numerous reduced fees that
include a $0 chargeback fee.
To take advantage of this exceptional offer,
contact Dan Hudson at (703) 398-5831 or
Dan.Hudson@FirstData.com.
PROGRAM HIGHLIGHTS INCLUDE:

No chargeback fees
Improved cash flow with quick access
to funds from the bank of your choice
Competitive cost+ rate structure
Free online reporting and account
information anywhere, anytime to
easily manage your transaction data
FOUNDATION UPDATE
Ten Ways to Promote the Bill Moon Scholarship to Staff
BY MINDY LONG
The scholarship program is an amazing

employee benefit, and truckstops and travel
plaza operators should encourage all of their
employees to submit an application.
ach year the NATSO Foundations Bill Moon Scholarship

program distributes thousands of
dollars to students to pursue their educational goals. In 2016, the foundation
will award five, $5,000 scholarships to
truckstop and travel plaza employees
and/or their legal dependents.
The scholarship program is an
amazing employee benefit, and
truckstops and travel plaza operators should encourage all of their
employees to submit an application
by the May 15, 2016, deadline. Here
are 10 ways you can promote the
scholarship to your staff:
Place an article highlighting

the award in your company
newsletter.
Post a link to the NATSO

Foundation website and the
scholarship program on your intranet (http://www.natso.com/natso
foundation/billmoonscholarship).
Send an email blast to employees with information

about the scholarship, important
deadlines and a link to the application (http://www.natso.com/natso
foundation/billmoonscholarship).
Display photos and information about prior scholarship

recipients from your location.
Place an informative description of the program in the company handbook for new employees.
Post a flyer (one is provided on

the following page to tear out
or photocopy) in a central area.
Remind employees about the

program at company meetings.
Place table tents on tables in

break areas.
Encourage your HR director

to share information about
the scholarship when meeting with
employees.
Include information about the

scholarship program in employees paychecks.
10
20
March/April 2016
FOUNDATION UPDATE
Could you or your

legal dependent
use $5,000 to put
towards school?
Quest
billmo
ions?
onscho
Direct
larship
@natso
them t
o
foun
dation
.org.
Dont miss your chance to apply for the NATSO

Foundations 2016 Bill Moon Scholarship program!
In 2016, the Foundation
will award five, $5,000
scholarships.
y by
l
p
p
A
016
2
,
5
1
MAY
The program is open to

all truckstop and travel
plaza employees and their
legal dependents.
Applications for The Bill

Moon Scholarship are
judged by independent
review. Selections are made
based on a review that
may include the following:
applicants academic merit,
financial need, extracurricular
activities, community
activities, a recommendation
and a short essay.
Download the application at
www.natso.com/natsofoundation/
billmoonscholarship.
www.natso.com
21
OPERATORS REDUCE WATER USE

TO INCREASE PROFITS
BY MINDY LONG
or truckstops and travel plazas, conserving water can cut costs while
also improving the companys environmental stewardship. Monitoring and managing water is becoming
even more important in certain parts
of the country that are dealing with
drought situations.
Three NATSO members shared
their methods for reducing water usage.
MONITORING THE SYSTEMS

Broadway Flying J, which operates
seven locations, regularly inspects
water meters and tracks water usage. What you inspect, people will
respect, said Dan Alsaker, president
of Broadway Flying J. He added that
the company watches its water use
for a number of reasons.
Most of Broadway Flying Js locations are in rural areas and rely on well
water. We have to manage the purity.
Were the only ones in control of the
public health and safety of that water,
so were constantly tracing the quality
and quantity of water, Alsaker said.
The experience with well water
made Alsaker think the company
should start monitoring its use of
municipal water as well. On three
different occasions we saw spikes in
our water bills that were unusual and
during times when there shouldnt
be an increase, so we put them on a
monitoring program, he said.
22
March/April 2016
In all three cases, Alsaker discovered

that copper pipes bringing water to the
buildings had holes that were allowing
water to escape. That means anytime
the water under pressure was pushing
the meter, even if all of the water in the
building was shut off, we were still expelling water into the ground, he said.
Alsaker estimates the water losses
added up to tens of thousands of
dollars. By fixing the problem, we
conserved the expense but we also
conserved gallons that would have
been wasted, he said.
To test the pipes, Broadway employees throw the main water valve,
then go out to the street and see if
the meter is running. Alsaker said the
process isnt disruptive to the business. We thought wed have to do it
at midnight or 1 a.m., but we dont.
We make sure the coffee is full and
we stop issuing towels momentarily.
It takes less than five minutes.
If the meter is running when it
shouldnt be, Broadway investigates
it and has hired service providers that
utilize sophisticated listening equipment to pinpoint the movement of
water. They were able to pinpoint the
leaks within three feet, Alsaker said.
FOCUSING ON THE RESTROOMS

Lucky Singh, COO at Luckys Travel
Plaza in Soda Spring, California, said
water conservation can be difficult
for businesses that serve the public.

With customers you can only limit
so much. We try to control the things
we can, he said.
Singh has installed waterless urinals
to try and reduce water use, which he
said are easier to maintain than traditional urinals. There is a little gel we
put in once a week. It is very easy,
he said.
Alsaker has installed low-flow shower
heads and put in flow restrictors in the
public restrooms where appropriate.
CUTTING BACK
Tristen Griffith, general manager of
Sacramento 49er in Sacramento, California, said that within the restaurant,
the wait staff only brings water if customers ask for it. The benefit is actually twofold in that you conserve water
and promote beverage sales, she said.
Sacramento 49er has also reduced
water usage in its truck wash by utilizing a reverse osmosis system to re-use
water. It is something weve always
done, but it does help, Griffith said.
Learn even more ways to

conserve water on NATSOs
blog where Dave Shoemaker, owner
of Shoemakers Travel Center in
Lincoln, Nebraska, shares his insights
on going green at at www.natso.com/
watersavings.
DETECT AND FIX ANY LEAKS.

The easiest and cheapest way to
save water and money is to periodically
check and fix leaks from pipes, fixtures,
appliances and equipment.
be consistent with the applicable watering

restrictions. A separate meter for irrigation
use will also help better measure irrigation
levels and identify leaks and other
water-saving opportunities.
INSTALL HIGH-EFFICIENCY
PLUMBING FIXTURES AND
APPLIANCES. High-efficiency toilets, urinals,
pre-rinse spray valves, clothes washers,
dishwashers and shower heads can save
water, and some municipalities offer rebates.
INSTALL NATIVE AND DROUGHT

TOLERANT PLANTS. Using these
types of plants makes it more likely that
landscaping will survive future droughts.
Consider planting more trees, shrubs and
ground covers and less grass.
MAKE SURE YOUR WATER LINE

PRESSURE IS NOT ABOVE 65 PSI.
Pressure above 65 psi in your water line may
result in less efficient indoor plumbing fixtures
or outdoor irrigation systems and the waste of
water. Install a pressure reduction valve to
lower water pressure and keep water
efficiency high.
ADD MULCH AND COMPOST TO

LANDSCAPING. Applying mulch
around shrubs and flowerbeds will help
reduce evaporation, promote plant growth
and control weeds. Similarly, adding
compost or an organic matter to soil can
improve soil conditions and water retention.
PERFORM PERIODIC IRRIGATION

SYSTEM EVALUATIONS AND INSTALL
A SEPARATE IRRIGATION METER. Automatic
irrigation systems need to be maintained
and regularly checked to ensure they are
utilizing the proper settings so only the
amount of water plants and lawns need is
provided. This includes checking to make
sure the controllers and timers are set to
ADJUST THE LAWNMOWER.

When mowing lawn areas, set the
mower blades two-to-three inches high.
Longer grass shades the soil to improve
moisture retention and has more leaf
surface to take in sunlight, allowing it to
grow thicker and develop a deeper root
system. This helps grass survive drought,
tolerate insect damage and fend off disease.
INSTALL A RAINWATER AND/OR AIR

CONDITIONING CONDENSATE
COLLECTION SYSTEM. A blended
rainwater and AC condensate collection
system can be conjunctively used to meet
indoor and outdoor non-potable water
needs year-round. Use condensate when
the weather is hot and dry and air
conditioning units are running at their
fullest. Then switch to stored rainwater
when the weather turns cooler and air
conditioning systems are not in use.
USE RECLAIMED WATER. In some
cities, cheaper, reclaimed water
can be used to meet certain water needs,
such as irrigation, cooling towers or other
non-potable water uses, which significantly
reduces water costs.
INSTITUTE AN EMPLOYEE WATER
CONSERVATION AWARENESS AND
EDUCATION PROGRAM. Increasing
awareness among employees on how they
can save water and avoid waste on an
every-day basis will engage staff and can
cut water costs.
Source: The U.S. Environmental Protection
Agency and The City of Austin, Texas
www.natso.com
23
GREAT IDEAS IN ACTION
Where: Lancaster Travel Plaza, LLC

GREAT IDEA: SOLAR PANEL FARM
Using federal and state grants, Lancaster Travel Plaza in Lancaster,
Pennsylvania, added a solar panel
farm to greatly reduce their energy
bill. It will take six to seven years to
recoup the cost of the equipment.
After that, their electricity needs
will be completely supported by the
solar farm. Adding the solar farm
took about four to five months. It
involved applying for the grants,
working with their electric company, getting approval from the town
and installing the panels.
The total project was a $400,000
investment, with almost 30 percent
of the cost subsidized by a federal
grant and 10 percent to 15 percent
covered by a state grant. Although
the federal grant is no longer available, there is a tax credit option of
roughly 30 percent still available.
According to owner Anil Jivani, because the cost of solar panels and
solar equipment has gone down in
the last three or four years, it is still
a good return-on-investment even
if locations arent able to obtain a
state grant.
Lancaster Travel Plaza used a local installer on the project and made
sure the equipment was the best
quality available. The company also
secured a 25-year warranty on all of
the equipment. As part of the installation warranty, if anything goes bad
within 10 years, the company has to
come out and fix it. Similarly, if they
dont get a certain level of input for
25 years, the manufacturer has to
replace it. Jivanis advice for other

operators is to be sure your installers
and manufacturer have a lot of experience and specifically have panels
that have been in existence past the
25-year mark.
Lancasters panels were installed
using ground mounting as they had
the two acres that type of installation required, but Jivani said roof or
canopy mounts work as well, especially because solar panels are getting
smaller and smaller. The solar panels
collect the energy during the day and
the electric meter spins backwards,
then at night their facility uses that
energy collected during the day.
Jivani encourages other operators
who install a solar panel farm to add
monitoring at the individual panel
level. They used a string method
where 10 to 15 panels are on the
same string, which offers better efficiency, but then they cant monitor each panel. If one panel is failing, they may not even know for
days and it can be time consuming

to determine which panel is not
working. He also advises other operators to protect their solar panels by putting a fence around them
as people like to vandalize equipment. The fence should be high
enough and far enough away that
people cant reach or throw things
at the solar panels, and it should be
plastered with warning signs about
the high voltage.
Have questions on this

GREAT IDEA? Weve
tapped Anil Jivani to
share more and answer
questions on his idea during the Opening
Workshop: Great Ideas! for Independent
Operators on Mon., Feb. 22, at 1:45 p.m. at
The NATSO Show.
HAVE A GREAT IDEA YOU WANT TO SUBMIT? Send a high-resolution picture of your locations great idea and the story behind it to Amy Toner
at atoner@natso.com.
24
March/April 2016
WAYS SHOEMAKERS
TRAVEL CENTER BUILDS
A STRONG BRAND
BY AMY TONER
BY AMY TONER
n Sept.1617, 2015, more

than 30 travel plaza and truckstop operators and NATSO
Chairmans Circle members came
together in Omaha, Nebraska, for
NATSOs 2015 Domestic Study
Tour. The two-day workshop provided NATSO members with an

opportunity to tour best-in-class
retail locations, gather ideas during presentations by successful
truckstop operators, and network
with other operators in attendance.

Septembers attendees toured and
learned from Sapp Bros. Travel
Center locations, Shoemakers
Travel Plaza and Boss Shops truck
service centers.
www.natso.com
25
THE TWO-DAY WORKSHOP PROVIDED NATSO MEMBERS WITH AN

OPPORTUNITY TO TOUR BEST-IN-CLASS RETAIL LOCATIONS, GATHER
IDEAS DURING PRESENTATIONS BY SUCCESSFUL TRUCKSTOP OPERATORS,
AND NETWORK WITH OTHER OPERATORS IN ATTENDANCE.
As the editor of Stop Watch, I attended the tour to gather the locations best ideas to share with Stop
Watch readers. The second day of
tour was spent at Shoemakers Travel
Center in Lincoln, Nebraska.
Situated an hour Southeast of
Omaha, Nebraska, Shoemakers
Travel Center has all the ordinary
truckstop profit centersrestaurant, store, fuel/gas and truck repair
shopbut they are far from ordinary. In fact, they have become a
tourist attraction for Lincoln.
During the study tour, owner
Dave Shoemaker shared what makes
them unique. From the Highway
6 branding seen throughout the
truckstop to their low-flow toilets,
their strong branding makes a big
impact on the customer experience.
Count the ways with me.
26
March/April 2016
GAS STATION PUMP MEMORABILIA. We really enjoy making our truckstop

unique, Shoemaker said. And unique
it is with an extensive collection of
gas station pump memorabilia. They
have vintage gas station pumps and
globes throughout the truckstop as
well as several vintage trucks on the
property. These items are beautifully
and carefully displayed.
200-FOOT MURAL. The store is also

wrapped in a 200-foot mural
that represents 3,652 miles of America via scenes from along Historic
U.S. Route 6. It took the artist two
months to hand paint the 200-foot
mural and it truly is beautiful. (Be
sure to visit instagram/NATSOInc
to see a short video of the mural).
OFF-THE-WALL STUFF. They also believe in making the store unique

by carrying off-the-wall stuff. He
credits this to his store manager

Sharon Herrell who, he said, buys
unique items and merchandises the
stock well. Shoemaker's works
with local companies to carry some
weird stuff but makes sure it can be
priced competitively. Our policy is
if we cant sell it cheaper than you
can buy it at Walmart, dont sell it,
shared Shoemaker. He added that
Herrell really pays attention to how
things look.
CATER TO REPEAT CUSTOMERS. Shoemakers believes in creating an experience that makes people want to come
back. To do this, they make sure they
have a nice well-lit facility with two sets
of huge, clean bathrooms. We have
39 toilet paper dispensers, Shoemaker said. They ensure the bathrooms are
clean by detail cleaning them every day
using an Ecolab caddy.
LEED CERTIFICATION. The truckstop

moved to its current location
six years ago after losing the lease
across the street. When rebuilding,
with a nudge from the mayor, they
took the opportunity to become
LEED certified. While this makes
good business sense, it is also sends
a strong brand message that they
care about the environment and
their customers. They added big
windows and light sensors. In our
store, if it is bright enough outside,
the lights will partially shut off,
Shoemaker said. The location also
has low-flow toilets (learn more
about how NATSO members are
conserving water on page 22), the
heating system is all green and the
roof is white. (Be sure to revisit the
Stop Watch article on energy efficiency to learn more about how
to cut usage at http://www.natso.

com/energy-efficiency).
LOADING DOCK. They have a loading

dock in the back of their truckstop
that allows vendors to easily unload
their products. Vendors can come in
from the back rather than clog up the
front of the store and it is centrally located so all vendors can get where they
need, he said. Not only is it easier for
vendors, it also reinforces their brand
image as a destination rather than a
congested warehouse.
POLISHED CONCRETE FLOOR. Lastly, their

brand promise of carrying off-thewall items is more easily achieved by
having polished concrete floors. If
we want to do a sale, vendors and staff
can easily wheel out pallets, Shoemaker said. In addition to being easier, it also diminished the opportunity
for workers compensation issues.
WHATS NEXT?
First Wawa and Speedway
after The NATSO Show and
then Lee Hi Travel Plaza
and White's Travel Plaza in
Lexington, Virginia, Sept. 1415,
2016. Visit www.natso.com/
domesticstudytour for more
information.
www.natso.com
27
Thank You to All

2015 PAC Contributors
PRESIDENTIAL CLUB ($3,500 TO $5,000)
Jimmy Haslam, III .............................Pilot Flying J
Bob Ryan, Jr......................................Atlanta South 75 Inc.
Susan Haslam ..................................RIVR Media
William Moon ....................................Iowa 80 Group Inc.
Frank Love ......................................... Loves Travel Stops and

Country Stores
EXECUTIVE CLUB ($2,000 OR MORE)

Dan Alsaker.......................................Broadway Group
Delia Moon Meier ............................Iowa 80 Group Inc.
Frederick Jubitz ................................Jubitz Corp.
Bob Wollenman ...............................Deluxe Truck Stop LLC
Tom Heinz ..........................................Coffee Cup Fuel Stops
SENATORIAL CLUB ($1,000 OR MORE)

Rex Davis ...........................................Davis Travel Center
Michael Lombardi ............................TravelCenters of America
Jim Goetz, Jr......................................Goetz Companies Inc.
Lisa Mullings .....................................NATSO
Joel Hamilton ....................................Iowa 80 Group Inc.
Christine Schoessler ......................NATSO
Jim Hays.............................................Dodge City Travel Centers
Bill Vollenweider ..............................Detroiter Travel Center
Robert Lake .................................. Randall-Reilly

Publishing Co.
Rick Wachal ......................................CAT Scale Co.
David Layton .....................................CAT Scale Co.
Guy Walker .......................................Blue Beacon International Inc.
CONGRESSIONAL CLUB ($350 OR MORE)

Jim Anderson ....................................Truck 'N Travel
Tom Liutkus .......................................TravelCenters of America
Robert Berkstresser .......................Vesuvius Inc.
Walter Muralt ....................................Muralt's AMBEST Travel Plaza
Damon Borden.................................Broadway Truck Stops
Robin Puthusseril ............................Greater Chicago I-55 Truck Plaza
Ernie Brame ......................................Iowa 80 Group
Chris Quattlebaum..........................Iowa 80 Group Inc.
Heather DeBallie .............................CAT Scale Co.
Donald Quinn ...................................Sapp Brothers Inc.
David Fialkov.....................................NATSO
John Randle ......................................CAT Scale Co.
Sean Flynn.........................................Flynns Truck Plaza
Chet Reilly .........................................Broadway Truck Stops
Steve Goecke ..................................CAT Scale Co.
Samuel Smith ...................................Knoxville West TA Travel Center
Mike Hutchison ................................Iowa 80 Group
Amy Toner..........................................NATSO
Frederick Kirschner .........................Scranton Petro L.P.
OTHER CONTRIBUTORS
Holly Alfano ....................................... Independent Lubricant
Manufacturers Association
Taryn Brice-Rowland ......................NATSO
28
March/April 2016
Donald Demko .................................Eco Travel Plaza

Pamela Hayes ..................................NATSO
Don Paddock....................................KSG Distributing
REGISTER TODAY
Y
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N APITOL H
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MAY 16-18, 2016

Hotel Monaco Alexandria
Join us in Washington to
fight for your business!
If you have any questions, please contact Shannon Meade at smeade@natso.com or (703) 739-8566.
www.natso.com
G
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OFFICIAL
SHOW GUIDE
AND BUYER'S
GUIDE
THE NATSO SHOW 2016 SCHEDULE

SUN., FEB. 21
7:00 a.m. 6:00 p.m.
Registration Open
Asbury Registration
12:00 p.m. 1:30 p.m.
NATSO Foundation Board of Directors Meeting
Asbury B
12:00 p.m. 5:00 p.m.
AMBEST Board Meeting
Cape Cod A
1:00 p.m. 8:00 p.m.
Exhibitor Move-In
Grand Harbor Ballroom
1:45 p.m. 2:45 p.m.
NATSO and NATSO Foundation Joint Board Meeting
Asbury B
3:00 p.m. 5:00 p.m.
NATSO Board of Directors Meeting
Asbury B
Welcome Cocktails hosted by NATSO's Chairman Circle Members

Open to members of the NATSO and NATSO Foundation Boards
and NATSO Chairmans Circle members.
5:00 p.m. 6:00 p.m.
Asbury C
MON., FEB. 22
7:00 a.m. 6:00 p.m.
Registration Open
Asbury Registration
7:00 a.m. 12:00 p.m.
Exhibitor Move-In
6:30 a.m. 1:00 p.m.
NATSO Foundation Golf Tournament

Buses will depart from the Grand Harbor Porte Cochere across the hall
from The NATSO Shows exhibit hall at 6:30 a.m.
Disneys Palm Golf Course
SPONSORED BY:
TITLE SPONSOR:
SPONSORS:
BEVERAGE CART AND HOLE SPONSORS:
CAT
SCALE
8:00 a.m. 1:00 p.m.
NATSN Board Meeting
Cape Cod A
1:45 p.m. 4:15 p.m.
Opening Workshop: Great Ideas! for Independent Operators

Independent truckstop and travel plaza attendees and sponsors welcome.
Asbury Hall A C
SPONSORED BY:
POWERED BY:
2:00 p.m. 2:45 p.m.
Exhibitor Welcome Event
Asbury D
4:30 p.m. 6:00 p.m.
Be the Only: Thriving in a World Where Best Isnt Good Enough:

The NATSO Show State of the Industry & Keynote
Center Stage, Grand Harbor Ballroom
6:00 p.m. 7:00 p.m.
Welcome Party
Everyone welcome. SPONSORED BY:
7:15 p.m. 10:15 p.m.
NATSO PAC Beach Party

Email dfialkov@natso.com for more information. All PAC contributors
welcome. Visit the NATSO Booth to make a contribution.
Shipwreck Beach
All events except the Golf Tournament, Disney Park Event and Post-Show Mini Domestic
Study Tour will be held in Disneys Yacht & Beach Club Resorts Convention Center.
32
March/April 2016
#NATSOShow
All times are

tentative and
subject to
change.
TUES., FEB. 23
7:00 a.m. 6:00 p.m.
Registration Open
Asbury Registration
8:00 a.m. 3:30 p.m.
Show Floor Open
8:00 a.m. 9:00 a.m.
Advocacy Town Hall: Keynote and Breakfast on the Show Floor
9:00 a.m. 12:00 p.m.
Expo Hours and Snap Learning
12:00 p.m. 1:30 p.m.
Top Economists Share Their Outlook for the Year Ahead:

Lunch and Keynote on the Show Floor
SPONSORED BY:
1:30 p.m. 3:30 p.m.
3:45 p.m. 5:30 p.m.
NATSO U Breakout Educational Sessions
Asbury A/B, Asbury C/D
SPONSORED BY:
5:30 p.m. 6:15 p.m.

7:15 p.m. 11:00 p.m.
NATSO U Applied Learning Session POWERED BY:

Disney Park Event
Everyone welcome, however you may not attend the event if you have not
pre-registered for this event. Limited seating is available. Once we reach the
maximum seating, the event will be closed. Buses will depart from the Grand
Harbor Porte Cochere across the hall from The NATSO Shows exhibit hall
at 7:15 p.m. If you have not RSVP'd, visit the registration desk to check
availability to attend.
SPONSORED BY:
CAT
SCALE
Asbury Foyer
Hollywood Studios
RSVP, ID and
show badges
required.
WED., FEB. 24
7:00 a.m. 2:00 p.m.
Registration Open
Asbury Registration
8:00 a.m. 9:00 a.m.
Engaging Employees of All Generations to Build a Strong and

Consistent Culture: Breakfast and Keynote on the Show Floor
8:00 a.m. 2:30 p.m.
Show Floor Open
9:00 a.m. 12:00 p.m.
12:00 p.m. 1:30 p.m.
EMV Shift: The Good, the Bad and the Ugly: Lunch and Closing Keynote
on the Show Floor
1:30 p.m. 2:30 p.m.
2:45 p.m. 9:00 p.m.
Exhibitor Move-Out
6:30 p.m. 4:00 p.m.
Post-Show Mini Domestic Study Tour Dinner

Transportation will depart from Disneys Yacht & Beach Club Resorts yacht
side registration at 6:30 p.m.
The Boathouse
THUR., FEB. 25
7:00 a.m. 4:00 p.m.
Post-Show Mini Domestic Study Tour

Buses will depart from the Grand Harbor Porte Cochere across the hall from The NATSO Shows exhibit
hall at 7:00 a.m. Additional registration was required, however event is sold out.
All education brought to you by

#NATSOShow
Live Positively Lounge on the show floor sponsored by

www.natso.com
33
THE NATSO SHOW IS KNOWLEDGE

With the help of truckstop operators, weve rounded up experts who will help you
improve your travel plaza business operations by providing IDEAS you can apply the
day you get home to CUT Costs and GROW YOUR BUSINESS .
Weve also handpicked the best THOUGHT LEADERS to guide your plans for the
FUTURE . Their sessions cover challenging and thoughtful concepts and will better
prepare you for the upcoming years.
MON., FEB. 22
1:45 p.m. 4:15 p.m.

Facilitators: Corey Berkstresser, Lee Hi Travel Plaza; Gerald Danniel, Liberty Petroleum;
Herb Hargraves, Cash Magic Truck Plazas and Casinos
Asbury Hall A C
This two-and-a-half-hour workshop is the annual time for independent
operators to come together to share thoughts and ideas on how to
succeed. Attend and use the different points of view shared by truckstop
operators from across the country to challenge yourself to think
differently about how to improve your business.
New! This years Great Ideas! for Independent Operators Workshop will be led by three members of the Future
Leaders Steering Council. This year, with their help, NATSO has carefully crafted a workshop sure to provide great
ideas and new business contacts for independent operators.
SPONSORED BY:
4:30 p.m. 6:00 p.m.
POWERED BY:
Be The Only: Thriving In A World Where Best Isnt Good Enough:

The NATSO Show State of the Industry & Keynote
Speakers: Lisa Mullings, NATSO; Don Quinn, Sapp. Bros Travel Centers Inc.; and
Entrepreneur and Fast Company Magazine Co-Founder Bill Taylor

In this provocative and far-reaching talk, Fast Company magazine
co-founder and best-selling author Bill Taylor will draw on themes and
case studies from his forthcoming book, Be the Only: Thriving in a World
Where Best Isnt Good Enough. Taylor will present a collection of
essential principles for exceptional performancelessons about strategy,
culture, service and creativity that capture the power of business at its best.
Taylors lessons and insights are based on access to some of the worlds highest-performing organizations in a
wide range of industries, from financial services to industrial distribution, from manufacturing to health care. In
an era of hyper-competition and non-stop interruptions, the only way to stand out from the crowd is to stand for
something special. Attend his session and learn how to thrive in a world where best isnt good enough.
The Chairmans address from NATSO Chairman Don Quinn and remarks from NATSOs President and CEO Lisa
Mullings will also be presented during this session.
34
March/April 2016
#NATSOShow
TUES., FEB. 23
8:00 a.m. 9:00 a.m.
Advocacy Town Hall: Keynote and Breakfast on the Show Floor

Speaker: David Fialkov, NATSO

On Tuesday morning operators and vendors will join together over breakfast to take part in a
government affairs town hall meeting. Attendees will learn the inside-the-beltway scoop on some of
the biggest government affairs issues facing NATSO members. The discussion will also focus on
how NATSO can work with its members to help them get to know their elected representatives and
ultimately play a bigger role in the debate over policy issues affecting the truckstop industry. Small
businesses will play a big role in 2016 politics as the Presidential race heats up. With nearly half of U.S. private
sector workers employed by a small business, courting the small business vote stands to be a high priority for the
Presidential candidates as well as Members of Congress. President Obama, meanwhile, is expected to
aggressively pursue his own priorities as his time in office winds down. Chief among them are labor reforms and
environmental initiatives that will directly affect NATSO members. Plan to attend and learn how operators and
vendors can work together to advance our shared advocacy goals.
12:00 p.m. 1:30 p.m.
Top Economists Share Their Outlook for the Year Ahead: Keynote and Lunch on the Show Floor
Speakers: Bob Costello, American Trucking Associations, and John Felmy, American Petroleum Institute

At this years show, Bob Costello, senior vice president and chief economist at
American Trucking Associations, and John Felmy, chief economist at the American
Petroleum Institute, will join together to provide a critically important briefing on the
interplay between the economy, fuel markets and trucking that no truckstop or travel
plaza executive can afford to miss. Costello will tell operators how the economic
factors that will influence the trucking industry throughout the coming year will affect truckstop and travel plaza
operators. Felmy will give his take on leading indicators that are already shaping tomorrows demand for fuel and
on factors that drive the price of crude.
This powerhouse of economic knowledge will provide predictions that could have a profound impact on the
truckstop business. Attend the session and get insights into trends essential to business planning.
SPONSORED BY:
The NATSO Show Advisory Council Members

Thank you to the following members for crafting this years show experience as members of The NATSO Show 2016 Advisory Council.
Tom Heinz, Chairman
Mark Augustine
Coffee Cup Fuel Stops &

Convenience Stores Inc.
North Sioux City,
South Dakota
Triplett Inc.
Salina, Kansas
Corey W.
Berkstresser
Gerald Danniel
Jim Goetz
Lee Hi Travel Plaza

Lexington, Virginia
Liberty Petroleum
Distributors
Milford, Pennsylvania
Goetz Companies
Portage, Wisconsin
Wade Hollis
Robert Lake
Delia Moon Meier
Bill Mulligan
Don Quinn
Loves Travel Stops Inc.

Oklahoma City,
Oklahoma
Randall Reilly
Publishing Co. LLC
Tuscaloosa, Alabama
Iowa 80 Group
Walcott, Iowa
Pilot Flying J
Knoxville, Tennessee
Sapp Bros.
Omaha, Nebraska
#NATSOShow
www.natso.com
35
THE NATSO SHOW IS KNOWLEDGE

TUES., FEB. 23
3:45 p.m. 5:30 p.m.
NATSO U BREAKOUT SESSION:

DAY-TO-DAY TRACK
NATSO U BREAKOUT SESSION:

BIG PICTURE TRACK
Know Your Customer: Network with Your

Customer to Build Relationships and Better
Understand Their Needs
Speaker: Thom Singer
The reality is that busy truckstop
leaders have difficulty maintaining
business relationships with
customers within the demands of a
day-to-day 24-hour business. They
are often not sure why customers have chosen to
fuel with them and therefore arent prepared to
keep them satisfied for the long-term. Networking
expert Thom Singer will teach attendees the
specific tactics they need to follow to build
customer relationships that are more stable than
the price of fuel.
Know Your Location: Optimizing Layout and

Design for Retail
Speaker: Mike Lawshe, Paragon Solutions
Great retail design is about more than
making something look pretty; the right
design can help operators build a
valuable brand, boost sales and run an
efficient operation. In this 50-minute
session, Mike Lawshe, president of retail design and
consulting firm Paragon Solutions, will discuss how
current shopping trends can be applied for retail
success. Operators can expect to walk away with
ideas to improve their locations layout, better
merchandise and escalate their food business as
soon as they get home.
Asbury A/B
CHOOSE
A TRACK
Know Your Data: Use Your POS to Get

Better Data
Speaker: Tom Shay
In this session, small retail business
expert Tom Shay will share exactly
what metrics small business owners
need to track to really impact
profitability. Hell share what metrics
need to be observed, reported, managed and
changed and provide examples of how to do it.
SPONSORED BY:
5:30 p.m. 6:15 p.m.
Asbury C/D
SPONSORED BY:
Know Your Employees: How to Hire Top Talent
and Retain It in a Competitive Market
Speaker: Seanlai
We spend a lot of time teaching our
employees how to take care of our
customers and often forget they are
also our customer. In this refreshing
session, employee retention expert
Seanlai will show attendees how to follow her
proven strategies to fix the problem that most
everyone has of letting all that profit walk out the
door with all that talent. Seanlai has made it her
mission to help executives boost their profitability
by recruiting and retaining great talent. Join her in
that mission and learn how to recruit and keep your
best talent using her planning documents, retention
calculator and more!
NATSO U Applied Learning Session: Get to Know Your Customer

Special Guests: Professional, Independent Truck Drivers
Asbury Foyer
In this innovative networking session, NATSO Show attendees will be
joined by special gueststheir customers! During the 45-minute
mini happy hour, both groups will come together to reflect on what
theyve learned while talking with each other, session leaders
and professional drivers.
POWERED BY:
36
March/April 2016
#NATSOShow
WED, FEB. 24
8:00 a.m. 9:00 a.m.
Engaging Employees of All Generations to Build a Strong and Consistent Culture:

Breakfast and Keynote on the Show Floor
Speaker: Nate Dvorak, Gallup
For business owners there is a large amount of uncertainty surrounding the millennial generation.
There are many myths circulating that millennials feel entitled, require hand-holding and tend to
be job hoppers. However, research from The Gallup Organization shows that millennials really
arent that different than previous generations. Nate Dvorak, a consultant at Gallup, will share the
organizations latest research that is based on feedback from 25 million employees over the past
five years to give truckstop and travel plaza operators insight into this crucial employee base. Dvorak will dig
into the true attributes of millennials, what matters to them, how to recruit them and how employers can
engage them in the workplace. He will also outline the distinct differences that exist between millennials and
older workers and share real-life examples to help employers navigate those differences.
12:00 p.m. 1:30 p.m.
EMV Shift: The Good, the Bad and the Ugly: Lunch and Keynote on the Show Floor
Speaker: Mallory Duncan
Recent data breaches have brought the issue of data security to the top of many merchants,
including truckstop operators, radar screens. While Oct. 1, 2015, brought the EMV Shiftnew rules
for merchants and card issuers where liability for fraudulent transactions will fall on whichever party
does not offer EMV-compliant devicesthe National Retail Federations Mallory Duncan asserts that
more needs to be done to protect retailers. Specifically, he argues that the U.S. credit card industry
is refusing to replace the fraud-prone signatures used to approve transactions with a far-more-secure personal
identification number (PIN).
During his keynote session at The NATSO Show, Mallory will share with NATSO Show attendees what the EMV Shift
means for truckstops, how the change is affecting retail businesses and what truckstops can expect in the future.
THURS., FEB. 25
7:00 a.m. 4:00 p.m.
Post-Show Mini Domestic Study Tour

Speedway and Wawa Premiere Retail Locations
The study tour provides NATSO members with an opportunity to tour retail locations and network with truckstop
and travel plaza operators. Through this exchange, NATSO members will return with ideas to improve the
performance of their businesses. Attendees will tour Wawa and Speedway premiere retail locations.
Separate registration was required, however event is sold out. Buses will depart from the Grand Harbor Porte
Cochere across the hall from The NATSO Shows exhibit hall at 7:00 a.m.
#NATSOShow
www.natso.com
37
THE NATSO SHOW IS CONNECTIONS

The NATSO Show offers the best networking opportunities youll find
all year. Obtain NEW BUSINESS CONTACTS at the Opening Workshop:
Great Ideas! for Independent Operators Workshop. Pose questions
to operators you meet at luncheons and breakfasts. Enjoy the Private
Disney Event with FRIENDS old and new.
MON., FEB. 22
6:30 a.m. 1:00 p.m.
The NATSO Foundation Golf Tournament
Disneys Palm Golf Course

The NATSO Foundation Golf Tournament is a chance to be a part of a worthy cause while
having a great time on the golf course. Attendees will enjoy a morning of golf while raising
funds to support the NATSO Foundations multi-year program of work. This years golf
tournament will take place at Disneys Palm Golf Course in Orlando, Florida.
Buses will depart from the Grand Harbor Porte Cochere across the hall from
The NATSO Shows exhibit hall at 6:30 a.m.
SPONSORED BY:
TITLE SPONSOR:
SPONSORS:
BEVERAGE CART AND HOLE SPONSORS:
MON., FEB. 22
CAT
SCALE
1:45 p.m. 4:15 p.m.

Facilitators: Corey Berkstresser, Lee Hi Travel Plaza; Gerald Danniel, Liberty Petroleum;
Herb Hargraves, Cash Magic Truck Plazas and Casinos
Asbury Hall A C
This two-and-a-half-hour workshop is the annual time for independent operators to come
together to share thoughts and ideas on how to succeed. Attend and use the different points
of view shared by truckstop operators from across the country to challenge yourself to think
differently about how to improve your business.
New! This years Great Ideas! for Independent Operators Workshop will be led by three
members of the Future Leaders Steering Council. This year, with their help, NATSO has
carefully crafted a workshop sure to provide great ideas and new business contacts for
independent operators.
SPONSORED BY:
38
March/April 2016
POWERED BY:
#NATSOShow
MON., FEB. 22
6:00 p.m. 7:00 p.m.
Welcome Party

Network with key suppliers and your fellow industry leaders during the Welcome Party on
the show floor. Plan to attend to obtain new business contacts, pose follow-up questions
to operators you met during the Opening Workshop: Great Ideas! for Independent
Operators and get a head start on connecting with industry suppliers.
Everyone welcome.
SPONSORED BY:
TUES., FEB. 23
7:15 p.m. 11:00 p.m.
Disney Park Event
Hollywood Studios
The pinnacle social event at this years show, it is your chance to network with key suppliers
and your fellow industry leaders. Enjoy an evening immersed in the magic of the movies! From
the mystical Streets of Cairo to the glamour of Old Hollywood on Sunset Boulevard, it will be
an evening to remember, with some amazing surprise along the way!
Everyone welcome, however you may not attend the event if you
have not pre-registered for this event. Limited seating is available.
Once we reach the maximum seating, the event will be closed.
Buses will depart from the Grand Harbor Porte Cochere across the
hall from The NATSO Shows exhibit hall at 7:15 p.m. If you havent
RSVP'd, visit the registration desk to check availability to attend.
SPONSORED BY:
CAT
SCALE
TUES., FEB. 22
WED., FEB. 23
RSVP, ID and
show badges
required.
|
|
9:00 a.m. 12:00 p.m. and 1:30 p.m. 3:30 p.m.

9:00 a.m. 12:00 p.m. and 1:30 p.m. 2:30 p.m.
2016 Live Positively Lounge

Find out how Coca-Cola is making community involvement more refreshing than ever in
the Live Positively Lounge. Attendees can refresh, reconnect and reenergize on the floor
while also learning how Coca-Cola makes a positive impact economically, environmentally
and socially.
SPONSORED BY:
#NATSOShow
www.natso.com
39
SNAP LEARNING
Snap Learning at The NATSO Show is made up of 15-minute power sessions full of
business intelligence. Snap Learning takes place in the seating section in the exhibit hall.
Tues., Feb. 23
Wed., Feb. 24
CONSUMER TRENDS WITH COCA-COLA
THE ECONOMICS OF RINS
Experts from Coca-Cola will share key shopper trends and insights
impacting truckstops and travel plaza from their extensive consumer
research. They will also share strategies and tactics of how to best
capture and build loyalty with shoppers.
RINs continue to play a crucial role in the ultra-competitive

fuel retailing market. Can blending make your business more
competitive? Provided by the RINAlliance, this Snap Learning
session will cover the basic principles of the EPAs Renewable
Fuel Standard (RFS) and focus on the logistics and economics of
blending with renewable fuels. The RINAlliance is a web-based
renewable fuel compliance program open to qualified blenders and
marketers registered under the EPAs RFS.
10:00 a.m.
THE SIGNIFICANCE OF FOOD SERVICE AND WAYS TO

INCREASE SALES
2:00 p.m.
Food service is the fastest growing area at truckstops and travel

plazas, and todays customers are demanding greater quality
and convenience in the food they purchase. To be successful in
food service, operators need to look at several aspects of their
business, including their current offerings, their current customer
demographics, and the wants and needs of the customers they hope
to capture. Industry veteran Ed Leddy will provide ideas on how to
grow food service based on insights gathered throughout his 38
years in the truckstop industry.
40
March/April 2016
10:00 a.m.
LESSONS LEARNED IN 38 YEARS OF

TRUCKSTOP MERCHANDISING
2:00 p.m.
Do you know the formula to find the right categories for your space
based on your exact square footage? After 38 years of truckstop
merchandising, Ed Leddy does. Plan to attend this Snap Learning
session to learn best practices based merchandising, including
product location, selection, presentations and messaging.
#NATSOShow
FUTURE LEADERS AT THE NATSO SHOW

A dynamic group of NATSO
members has created a program
for people who are future leaders
in the travel plaza and truckstop industry. The program
aims to connect these people with the resources and
opportunities to become successful leaders within their
operation and the industrys association, NATSO.
Future Leaders Steering Council
WHO IS A FUTURE LEADER?
Herb Hargraves, III
Age or number of years in the industry doesnt define a future leader. What does is
a desire to develop as a successful leader within your operation and within NATSO.
Examples of future leaders include those who are in the process of taking over the
familys business, general managers serving as the right-hand for an industry veteran
or those who are new to the industry altogether. Contact Taryn Brice-Rowland at
(703) 739-8564 or tbrice-rowland@natso.com for more information.
Chris Heinz
Corey Berkstresser, Co-chair

Lee Hi Travel Plaza,
Lexington, Virginia
Gerald Danniel, Co-chair

Liberty Petroleum Distributors,
Harford, Pennsylvania
Sean Flynn
Flynns Truck Plaza,
Shrewsbury, Massachusetts
Cash Magic Truck Plazas and Casinos,

Lafayette, Louisiana

Convenience Stores Inc.,
Aberdeen, South Dakota
Matt Mildenberger
Mitten Inc.,
Oakley, Kansas
Future Leaders at The NATSO Show

This year the Future Leaders Steering Council planned the Opening
Workshop: Great Ideas! For Independent Operators. With their help,
NATSO has carefully crafted a workshop sure to provide great ideas
for innovative techniques, equipment and processes that you can
use to improve your own operations. Most importantly, they have worked to
create an environment that will help you facilitate new contacts that will help you
deliver that new idea.
NEW
With the Future Leaders Steering Councils guidance, the session:
Was planned by truckstop operators;

Will be facilitated by truckstop operators rather than an outside consultant; and
Will be pre-filled with great ideas from truckstop operators!
This years workshop will be led by three members of the Future Leaders
Steering Council.
Chris Sanders
London Auto Truck,
London, Kentucky
Ericka Schapekahm
Convenience Stores Inc.,
Aberdeen, South Dakota
Deanne Schatz- Eisenschenk

Petro Fargo and Schatz Crossroads Truckstop,
Fargo, North Dakota
Wanda Sheffield
Miller Oil Co.,
Norfolk, Virginia
Mike Sibley
LaPlace Travel Center LLC,
LaPlace, Louisiana
Beth Westemeyer
Anew Travel Center,
Zeeland, Michigan
COREY BERKSTRESSER
GERALD DANNIEL
HERB HARGRAVES
Lee Hi Travel Plaza
Liberty Petroleum
Distributors
Cash Magic
#NATSOShow
Nick Wollenman
Deluxe Truck Stop LLC,
St. Joseph, Missouri
www.natso.com
41
CHAIRMAN CIRCLE MEMBERS

Bridgestone Commercial Solutions
Roger Phillips
535 Marriott Drive, 8th Floor
Nashville, TN 37214
Phone: 615-937-3405
Fax: 615-493-2712
Email: phillipsroge@bfusa.com
Website: www.trucktires.com
CAT
SCALE
DAS Companies Inc.

Gordon Price
724 Lawn Road
Palmyra, PA 17078
Phone: 717-507-0363 or
800-251-9104 ext. 259
Fax: 800-842-1992
Email: gprice@dasinc.com
Website: www.dasinc.com
Paul Kaper
7300 W. Friendly Ave.
Greensboro, NC 27410-6232
Phone: 336-547-5748
Email: paul.kaper@gilbarco.com
Website: www.gilbarco.com
Howes Lubricator
CAT Scale Co.

Delia Moon Meier
515 Sterling Drive
Walcott, IA 52773
Phone: 563-284-6263
Fax: 563-284-6475
Email: delia.meier@iowa80group.com
Website: www.catscale.com
Chevron Products Co.

Global LubricantsAmericas Region
Patty Looney
394 S.W. 27th Terrace
Delray, FL 33445
Phone: 561-632-7347
Fax: 561-921-0367
Email: plooney@chevron.com
Website: www.deloperformance.com
The Coca-Cola Co.

J.T. McMahan
2744 Silent Springs Lane
Knoxville, TN 37931
Phone: 865-320-3025
Email: jmcmahan@coca-cola.com
Website: www.coca-cola.com
42
Gilbarco Veeder-Root
March/April 2016
Double Coin Tire

Jim Manning
4778 Devonwood Ct.
Lakeland, FL 33801-0370
Phone: 813-476-1918
Fax: 626-301-9579
Email: jmann21741@aol.com
Website: www.doublecointires.com
Stephen Sikorsky
60 Ocean State Drive
North Kingstown, RI 02852
Phone: 401-294-5500
Fax: 401-294-4229
Email: steves@howeslube.com
Website: www.howeslube.com
KSG Distributing Inc.

Federated Insurance
Jerry Leemkuil
121 E. Park Square
Owatonna, MN 55060
Phone: 507-455-5507
Fax: 507-455-7840
Email: jjleemkuil@fedins.com
Website: www.federatedinsurance.com
First Data
Dan Hudson
5565 Glenridge Connector NE
Atlanta, GA 30342
Phone: 703-398-5831
Fax: 402-315-5452
Email: dan.hudson@firstdata.com
Website: www.firstdata.com
Don Paddock
1121 Flint Meadow Drive
Kaysville, UT 84037
Phone: 801-390-3820
Fax: 801-991-1821
Email: dpaddock@ksgdist.com
Website: www.ksgdist.com
McLane Co. Inc.

Sean Luce
4747 McLane Parkway
Temple, TX 76504
Phone: 254-742-3675
Email: sean.luce@mclaneco.com
Website: www.mclaneco.com
#NATSOShow
Michelin North America

Chalie Gonzalez
One Parkway South
Greenville, SC 29615
Phone: 864-458-4574 or
505-307-8797
Email: chalie.gonzalez@us.michelin.com
Website: www.michelintruck.com
Mobil Delvac
Craig Barr
22777 Springwoods Village Parkway
Spring, TX 77389-1425
Phone: 360-601-9797 or
280-445-2299
Email: craig.w.barr@exxonmobil.com
Website: www.mobildelvac.com
Points to Partners Inc.

Mike McCarville
109 Westpark Drive Suite 200
Brentwood, TN 37027
Phone: 615-585-7540 or
615-377-7960 ext 109
Email: mmccarville@ptpstop.com
Website: www.pointstopartners.com
Paragon Solutions
Michael Lawshe
201 Main St., Suite 1150
Fort Worth, TX 76102
Phone: 817-927-7171 ext. 201
Fax: 817-927-8131
Email: mlawshe@paragon4design.com
Website: www@paragon4design.com
#NATSOShow
Phillips 66
Matt Fischer
RW 1024 Reserve
Houston, TX 77042
Phone: 832-765-2183
Email: matthew.fischer@p66.com
Website: www.phillips66.com
Randall-Reilly Publishing Co. LLC

Robert Lake
3200 Rice Mine Road N.E.
Tuscaloosa, AL 35406
Phone: 205-248-1235
Fax: 205-345-0958
Email: rlake@rrpub.com
Website: www.rrpub.com
Renewable Energy Group

Jon Scharingson
416 S. Bell Ave.
Ames, IA 50010
Phone: 515-239-8042
Fax: 515-509-1259
Email: jon.scharingson@regi.com
Website: www.regi.com
S&D Coffee & Tea
Shell Lubricants
Christian Peters
3400 Watertown Place
Birmingham, AL 35243
Phone: 713-241-2571
Fax: 281-482-4189
Email: john.peters2@shell.com
Website: www.rotella.com
The Truckers Friend

National Truck Stop Directory
Robert de Vos
P.O. Box 476
Clearwater, FL 33757
Phone: 727-446-2866
Fax: 727-443-4921
Email: rdevos@truckstops.com
Website: www.truckstops.com
Valvoline
Gigi Rollins
c/o Bobbi Brophy
3499 Blazer Parkway
Lexington, KY 40509
Phone: 843-793-8490
Fax: 859-357-2359
Email: grollins@ashland.com
Website: www.valvolinehd.com
Preferred Partners
John Morris
300 Concord Parkway S.
Concord, NC 28027
Phone: 800-933-2210
Fax: 804-794-2725
Email: morrisj@sndcoffee.com
Website: www.sndcoffee.com
www.natso.com
43
THE NATSO SHOW 2016 FLOOR MAP
44
March/April 2016
#NATSOShow
LIST OF EXHIBITORS
A&W Restaurants Inc...............................................319
Hardline Products ........................................................812
Roadys Truck Stops .................................................. 799
ABB Inc.................................................................................823
Hershey Creamery Co.............................................201
S&D Coffee & Tea.......................................................321
ADD Systems ..................................................................316
Highway Melodies Inc..............................................314
Service Station Computer Systems Inc...... 110
AMBESTAmericas Best Truck

Stops and Service Centers .................................817
Hi-Way Distributing Corp.

of America ..........................................................................213
Shell Lubricants .............................................................309
American Foods Group...........................................400
Huddle House Inc........................................................327
Skyline USA Inc. ..........................................................822
Apter Industries Inc. ...................................................401
Junge Control Inc. .......................................................231
Smokey Mountain Snuff .........................................702
Bell Plantation .................................................................225
Know Control ...................................................................404
Solaray LLC .......................................................................503
Bioblending.com by
All-Line Equipment Inc............................................818
KSG Distributing Inc.................................................. 407
SPATCO DEF ..................................................................806
Leer Inc. ................................................................................330
Bridgestone Commercial Solutions ............412
St. Christopher Fund .................................................100
LSI Industries Inc. .........................................................205
CAP Companies Inc. .................................................303
Stayhold USA ..................................................................112
Lucas Oil Products Inc. ........................................... 807
Captivating Headwear ...........................................102
Store Chek Systems .................................................324
Lynco Products ..............................................................300
CAT Scale Co...................................................................424
SUBWAY ..........................................................................217
McLane Co. Inc. .............................................................406
Sunshine Electronic Display Corp. ............... 718
Michelin North America..........................................802
SWIBCO Inc. ....................................................................811
The Coca-Cola Co. .....................................................405
Mizco International Inc.

DBA ToughTested .......................................................402
Taco Johns International Inc. ............................810
Comdata ............................................................................... 207
Mobil Delvac .....................................................................431
DAS Companies Inc. .................................................425
Movies U Buy/2X Mobile Inc............................501
DineEquity Inc. dba

IHOP and Applebees ..............................................318
Multi Service Fuel Card ..........................................502
Chesters International.............................................108
Chewpod USA ................................................................116
Dont 4 Get About Me

For Dogs on the Go................................................816
Electrolux/Wascomat ...............................................304
Penray Inc. ..........................................................................305
Electronic Funds Source LLC (EFS).......... 307
Phillips 66 ...........................................................................104
Evolution Dog Wash ..................................................813
Pivotal LNG .......................................................................221
Fazolis Restaurant Group Inc...........................315
Power Service Products..........................................700
Federal Motor Carrier

Safety Administration ...............................................800
Professional Transportation Partners......... 708
FPPF Chemical Co. Inc. .........................................500

Gilbarco Veeder-Root...............................................819
Grand General Accessories Mfg. ..................320
#NATSOShow
Truck Paper/AuctionTime.com ........................227
The Truckers Friend

National Truck Stop Directory...........................430
Pennsylvania Dutch Candies .............................106
Fiscal Systems Inc. .....................................................326
Tropiceel Products Inc. ............................................308
Paragon Solutions .......................................................325

PEAK Commercial & Industrial .......................233
First Data ................................................... NATSO Booth
Treat Planet .......................................................................331
Trucker Path ......................................................................801
DoubleTrac By OmegaFlex .................................301
Feel Good Inc. .................................................................203
Tell Industries ...................................................................805
NATSN (North American

Truck Stop Network) .................................................317
Double Coin Tire ...........................................................312
Federated Insurance .................................................313
Skyline Products ...........................................................118
TVC Pro-Driver Inc. ..................................................... 714

Valvoline ................................................................................403
Warren Rogers Associates Inc. ....................... 706
WEX Fleet One..............................................................432
Yum! Brands Express ...............................................808
PRS Inc. ................................................................................804

QuikQ LLC..........................................................................329
Renewable Energy Group Inc. .........................408
RINAlliance........................................................................229
Ritas Italian Ice ..............................................................333
Riva International .......................................................... 712
Rivers Edge Products ..............................................306
www.natso.com
45
EXHIBITORS & SPONSORS

Chairman's Circle
New Exhibitor
Sponsor
A&W Restaurants Inc. .........................319
Jeana Banks
1648 McGrathiana Parkway, Suite 380
Lexington, KY 40511
Phone: 859-721-1328
Fax: 859-219-0029
Email: jbanks@awrestaurants.com
Website: www.awrestaurants.com
Since 1919, A&W has been making fresh
root beer, and its still being made fresh in
its restaurants with real cane sugar. The
company believes in quality ingredients and
classic American food enjoyed over good
times. Theyre looking for new operators
with a passion for quality products,
operational excellence and team mentality.
ADD Systems .........................................316
Apter Industries Inc. ........................... 401
Brent Johnson
6 Laurel Drive
Flanders, NJ 07836
Phone: 973-584-4026
Fax: 973-252-3803
Email: johnsonb@addsys.com
Website: www.addsys.com
Since 1973, Advanced Digital Data Inc.
has developed software solutions for the
operational and accounting needs of the
petroleum, propane, wholesale/gasoline,
lubricant and c-store industries for clients
throughout U.S. and Canada.
Ron Rutherford
P.O. Box 456
McKeesport, PA 15134
Phone: 412-672-9628
Fax: 412-672-3343
Email: ronrutherford@apterindustries.com
Website: www.apterindustries.com
Since 1967, Apter Industries has had a
tradition of manufacturing high-performance
specialized cleaning products. The company
prides itself on the quality of its products
and its attentiveness to customers. Its goal
is to innovate, to be on the cutting edge of
products and techniques and to share that
innovation with customers to make their
processes more efficient.

Stops and Service Centers.................817
Tom Boutwell
5115 Maryland Way, Suite 300
Brentwood, TN 37027
Phone: 615-371-5187
Email: tboutwell@am-best.com
Website: www.am-best.com
AMBEST Inc.Americas Best Truck Stops,
is a member-owned chain of independently
owned truckstops, travel centers and
service centers located coast to coast.
AMBEST markets, coordinates fleet
fueling contracts, negotiates and promotes
national buying programs. It is also home
to AMBUCK$, the most successful driver
loyalty program in the industry.
ABB Inc. ................................................. 823

Heather Flanagan
16250 W. Glendale Drive
New Berlin, WI 53151-2840
Phone: 262-395-1773
Email: heather.flanagan@us.abb.com
Website: www.abb.com
ABB is the global leader in DC fastcharging technology and experience with
future-proof solutions for this rapidly
growing transportation market. From
individual stations with all-in-one payment
options to large, cloud-enabled networks,
they deploy solutions that meet the needs
of more drivers faster.
46
March/April 2016
Bell Plantation...................................... 225

Todd St. John
7902 Magnolia Industrial Blvd.
Tifton, GA 31794
Phone: 229-387-7238
Fax: 229-391-6039
Email: todd@bellplantation.com
Website: www.bellplantation.com
Bell Plantation provides healthy, all natural,
preservative-free peanut products. PB2
Powdered Peanut Butter and PB2 with
Chocolate are a healthier peanut butter with
85 percent fewer calories than traditional
brands. The newest productPBThins
Peanut Butter Crackershave 100 calories
per serving and are quickly becoming a
snacking favorite.
American Foods Group ....................... 400

Dale Christiansen
500 S Washington St.
Green Bay, WI 54301
Phone: 763-449-9714
Email: dchristiansen@americanfoodsgroup.
com
Website: www.americanfoodsgroup.com
American Foods Group is a leading
processor of value-added proteins specific
to the convenience store segment.
#NATSOShow
CAP Companies Inc. ............................ 303

Bioblending.com by All-Line
Equipment Inc. ......................................818
Steve Disselhorst
P.O. Box 5257
Quincy, IL 62305
Phone: 217-224-9725
Fax: 217-222-0245
Email: sales@bioblending.com
Website: www.bioblending.com
The All-Line Equipment Bio Blender creates
biodiesel on the fly, actively creating the
bio blend as diesel fuel is pulled out of a
locations storage tanks. Other systems
blend the bio into the diesel as it is
delivered into the storage tanks. This often
requires the delivery driver to interact with
the system. The Bio Blender is suitable for
use at retail locations, such as truckstops,
and bulk fueling facilities.
Bridgestone Commercial Solutions...412

Roger Phillips
535 Marriott Drive, 8th Floor
Nashville, TN 37214
Phone: 615-937-3405
Fax: 615-493-2712
Email: phillipsroge@bfusa.com
Website: www.trucktires.com
Bridgestone is one of the best known and
most trusted names in truck tires today with
products for every vehicle type and service,
whether over-the-road, on/off highway or
specialty applications. Bridgestone tires
are available from the largest network of
truckstops in America.
#NATSOShow
Tom Stanford
1800 Vernon St., Suite 5
Roseville, CA 95678
Phone: 916-786-2577
Email: tom@cap-companies.com
Website: www.cap-companies.com
CAP Companies Inc. has been doing
truckstop site analysis as well as research
and consulting for the travel center and
trucking industry for 25 years. Visit its
website, www.truckstopsandtrucking.com,
for more information and background.
Captivating Headwear .........................102

Joe Wilson
3001 36th Ave., N.W.
Norman, OK 73072
Phone: 866-366-6352
Fax: 405-292-6320
Email: jwilson@chwcaps.com
Website: www.captivatingheadgear.com
Captivating Headwear has been offering
premium caps at a great price for years.
They are licensed with over 500 colleges
and universities and keep thousands of caps
in stock every day. Their standard assorted
48-piece shipper display or 24-piece
reorder filler box makes it simple. Also ask
them about cost and availability regarding
alternative display options for a store.
CAT Scale Co. ....................................... 424

Heather DeBallie
P.O. Box 630
Walcott, IA 52773
Phone: 563-468-5216
Fax: 563-284-6475
Email: heather.l.debaillie@iowa80group.com
Website: www.catscale.com
Locations that sell diesel need a CAT Scale.
Operators can join the worlds leading public
truck scale network, CAT Scale, which has
more than 1,550 locations across the U.S.
and Canada. There are no startup costs, and
equipment, maintenance and training are
provided. Professional drivers seek out CAT
Scales. CAT Scale can bring more money to
the bottom line.
Chevron Products Co.

Global LubricantsAmericas Region
Patty Looney
394 S.W. 27th Terrace
Delray Beach, FL 33445
Phone: 561-632-7347
Fax: 561-921-0367
Email: plooney@chevron.com
Website: www.deloperformance.com
Chevron Lubricants is a leading supplier
of lubrication solutions to fleets and owner
operators in North America. With wide
distribution, a strong support network
and the award winning, industry-leading
Delo family of products, Chevron can
help operators meet all of a locations
lubrication requirements.
www.natso.com
47

Chesters International ....................... 108
Comdata................................................. 207
Heather Townsend
2020 Cahaba Road
Phone: 205-208-3863
Email: heathert@chestersinternational.com
Website: www.chestersinternational.com
Since 1952, Birmingham-based Chesters
International LLC has been serving
customers delicious, fresh fried chicken
and signature sides using old, southern
family recipes. Chesters is a leading
fractional franchise company with expertise
in developing food-service programs for
convenience store and grocery retail chains.
Ashley Caldwell
5301 Maryland Way
Brentwood, TN 37027
Phone: 615-376-8797
Email: events@comdata.com
Website: www.comdata.com
Comdata Smart Solutions are a suite of
flexible point-of-sale systems ideal for
consolidating fuel, retail and other profit
centers into a single platform. With a touchscreen interface and customizable settings
to meet a locations unique needs, Comdata
Smart Solutions deliver a proven technology
and innovative design to drive efficiency at
the fuel desk.
Chewpod USA ........................................116

Chris Tolos
P.O. Box 642081
Los Angeles, CA 90064
Phone: 844-500-2439
Fax: 310-775-9756
Email: chris.tolos@chewpod.com
Website: www.chewpod.com
Chewpod USA provides three types of
chewable pods designed to enhance
energy, focus and sleep.
The Coca-Cola Co. .....Coca-Cola Lounge

J.T. McMahan
2744 Silent Springs Lane
Knoxville, TN 37931
Phone: 865-320-3025
Email: jmcmahan@coca-cola.com
Website: www.thecoca-colacompany.com
The Coca-Cola Co. is the worlds largest
beverage company, refreshing consumers
with nearly 500 sparkling and still brands.
Along with Coca-Cola, recognized as the
worlds most valuable brand, the companys
portfolio includes 15 other billion-dollar
brands. For more information about
Coca-Cola, please visit www.thecocacolacompany.com.
48
March/April 2016
DAS Companies Inc. ............................ 425

Gordon Price
724 Lawn Road
Palmyra, PA 17078
Phone: 717-507-9104
Fax: 800-842-1992
Email: gprice@dasinc.com
Website: www.dasinc.com
DAS Companies Inc. is a full-service
marketing and global supply chain portfolio
company. Privately held, DAS Companies
designs, imports and distributes truck
and auto accessories, travel merchandise
and mobile electronics that add safety,
convenience, comfort and leisure to on-thego consumers through a series of channel
partnerships including travel centers, heavyduty trucking centers, and electronics and
specialty retailers.
DineEquity Inc. dba IHOP and

Applebees ..............................................318
John Morris
2834 Myrtle Oak Lane
Zellwood, FL 32798
Phone: 407-497-4975
Email: john.morris@dineequity.com
Website: www.ihop.com
IHOP and Applebees, owned by DineEquity,
Inc., are the category leaders within their
respective restaurant segments. Through
varying prototypes, they are aggressively
pursuing new franchisees for non-traditional
locations such as travel plazas. For example,
they will be opening more than 10 such
sites in 2016 via the IHOP Express footprint
as end-caps to travel center buildings.
Dont 4 Get About Me

For Dogs on the Go ..........................816
Douglas DuBrock
1205 Branson Landing
Branson, MO 65616
Phone: 847-456-0408
Email: doug@dont4getaboutme.com
Website: www.dont4getaboutme.com
According to the Travel Industry Association,
30 million Americans travel with their pets
annually. Dont 4 Get About MeFor Dogs
on the Go is a one-stop shop designed
for impulse purchases. Eye-catching floor
and counter displays use a small footprint,
as well as make a big impact on those who
value quality and convenience. Dont-4-GetAbout-Me-brand products include natural
U.S. treats with unique flavors for all size
dogs as well as grab-and-go supplies.
A show special is available.
#NATSOShow
Evolution Dog Wash .............................813

Double Coin Tire....................................312
Electrolux/Wascomat ......................... 304
Jim Manning
4778 Devonwood Ct.
Lakeland, FL 33801-0370
Phone: 813-476-1918
Fax: 626-301-9579
Email: jmann21741@aol.com
Website: www.doublecointires.com
Double Coins wide range of products
include truck and bus radial tires that are
supplied to major OEMs, trucking fleets and
owner-operators in North America. Double
Coins TBR products are found at over 1,000
point-of-sale locations across North America.
For more information about Double Coin
products, visit www.doublecointires.com.
Anthony Amato
461 Doughty Blvd.
Inwood, NY 11096
Phone: 516-371-4400
Fax: 516-371-4204
Email: aamato@laundrylux.com
Website: www.laundrylux.com
Crossover laundry equipment by Wascomat
is the perfect fit for a truckstop! Built to last
more than 15,000 cyclesmore than two to
three times the life of appliance washers
they out-perform any other home machine
on the market. With Crossover washers and
dryers, operators will deliver superior cleaning
results, while dramatically lowering their
water, sewer, gas and electricity costs. They
do not go out of balance and do not oversuds, which means happy, loyal customers
and less maintenance for locations.
DoubleTrac By OmegaFlex.................. 301

Donald Effgen
213 Court St., Suite 1001
Middletown, CT 06457
Phone: 610-280-4152
Fax: 860-704-6830
Email: donald.effgen@omegaflex.com
Website: www.doubletrac.net
DoubleTrac offers DEF, gasoline and diesel
piping for truckstop operators as well as
single- and double-wall corrugated stainless
steel piping for UST and AST applications.
Electronic Funds
Source LLC (EFS) ................................ 307
Karl Kelley
3100 West End Ave., Suite 1150
Nashville, TN 37203
Phone: 615-777-4613
Fax: 801-624-3171
Email: karl.kelley@efsllc.com
Website: www.efsllc.com
Electronic Funds Source LLC is a leading
provider of innovative and customized
corporate payment solutions designed
specifically to meet the dynamic and
competitive transportation industry needs.
Led by industry experts, EFS brings
unparalleled service, customer-driven
innovation and the latest technologies to
deliver smarter payment solutions that make
the industry better.
Gary Sherman
487 Fox Run Drive
Carbondale, CO 81623
Phone: 970-930-5330
Fax: 970-930-5330
Email: gary@evolutiondogwash.com
Website: www.evolutiondogwash.com
The Evolution is recognized as the gold
standard in the self-serve dog wash
industry. Each Evolution system is built by
hand with the specifications of each client.
Since the dog wash system is manufactured
in the U.S., it can be shipped quickly.
Replacement parts and repairs can also be
made quickly.
Fazolis Restaurant Group Inc............315

Sam Nelson
2470 Palumbo Drive
Lexington, KY 40509
Phone: 859-825-6252
Fax: 859-268-2263
Email: sam.nelson@fazolis.com
Website: www.fazolis.com
As the countrys only premium Italian QSR
brand, Fazolis Restaurant Group offers
a fresh take on dining out, delivering just
what todays consumers demand. The menu
features freshly prepared, baked Italian
entrees, pizzas, Submarinos and salads, all
at QSR prices. Its fast-casual service style
includes meal delivery, and its contemporary
new unit design shouts its a fresh new day
at Fazolis.

Safety Administration ......................... 800
Elizabeth Sekle
1200 New Jersey Ave. S.E.
Washington, DC 20590
Phone: 855-368-4200
Fax: 202-366-3621
Email: elizabeth.sekle@dot.gov
Website: www.nationalregistry.fmcsa.dot.gov
The Federal Motor Carrier Safety
Administrations mission is to promote
safe commercial vehicle operation through
education, regulation, enforcement, and
innovative research and technology to
reduce crashes, fatalities and injuries
involving large trucks and buses.
Federated Insurance ............................313

Jerry Leemkuil
121 E. Park Square
Owatonna, MN 55060
Phone: 507-455-5507
Fax: 507-455-7840
Email: jjleemkuil@fedins.com
Website: www.federatedinsurance.com
Operators need to know what their
insurance agent knows about the travel
plaza business and should be positive they
have the correct and specific coverage,
service and risk management support they
need. Federated Insurance is a NATSO
Chairmans Circle partner for good reason.
Its marketing representatives will ensure
operators peace of mind with major client
service standards. At Federated, its their
business to protect yours!
50
March/April 2016
Fiscal Systems Inc. ............................. 326

Feel Good Inc. ....................................... 203
Roy Alessi
3330 W. Hacienda Ave., #412
Las Vegas, NV 89118
Phone: 702-629-4901
Email: roy@feelgoodinc.org
Website: www.hidow.com
Feel Good Inc. provides HiDow portable
TENS (transcutaneous electrical nerve)
units that offer a wide variety of benefits,
including alleviating back pain and
migraines. Its safe, non-invasive units can
also improve circulation and sleep patterns
and are FDA approved. The ability to target
specific areas with low-voltage impulses
can result in long-term pain relief, and the
devices can easily be used at home, work or
on the go! Their portability separates these
units from the rest, allowing users to go
anywhere at any time and control their pain.
First Data .............................NATSO Booth

Dan Hudson
5565 Glenridge Connector, N.E.
Atlanta, GA 30342
Phone: 703-398-5831
Fax: 402-315 5452
Email: dan.hudson@firstdata.com
Website: www.firstdata.com
First Data offers direct merchant services
for NATSO members. Theres only one way
to establish the NATSO-First Data merchant
account, so those interested should
contact dedicated service representative
Dan Hudson. To obtain the benefits of the
NATSO-First Data account, operators have to
have gone through NATSO. Otherwise, their
merchant account isnt covered. Operators
can benefit greatly with the lowest rates in
the industry and unparalleled service.
Tony Burks
4946 Research Drive N.W.
Huntsville, AL 35805
Phone: 256-772-8920
Fax: 877-552-5968
Email: sales@fis-cal.com
Website: www.fis-cal.com
Fiscal Systems provides POS (PA-DSS
compliant) software and retail automation
systems for truckstops and c-stores, rental
systems for c-stores and truckstops,
unattended fuel systems, credit card
reconciliation, web-based proprietary fleet
card service, fuel control, Quick Q, GHS
loyalty system, EZ authorization, credit
card library, outdoor payment terminal,
back-office systems and IBM SurePOS
hardware, when applicable.
FPPF Chemical Co. Inc. ...................... 500

Anthony Tucci
117 W. Tupper St.
Buffalo, NY 14201
Phone: 716-856-9607
Fax: 716-856-0750
Email: atucci@fppf.com
Website: www.fppf.com
FPPF manufactures high-quality diesel
fuel, gasoline and oil additives. Products
are available in retail packaging and bulk
applications. Tank treatment programs
are available. FPPF prides itself as the
technology leader in the fuel additive
business. For more than 40 years,
FPPF has set the standard for quality,
performance and value.
#NATSOShow
Gilbarco Veeder-Root ...........................819
Hardline Products.................................812
Highway Melodies Inc..........................314
Dominique Royal
7300 W. Friendly Ave.
Greensboro, NC 27410-6232
Phone: 336-547-5748
Email: dominique.royal@gilbarco.com
Website: www.gilbarco.com
Gilbarco Veeder-Root, the worldwide
technology leader for retail and commercial
fueling operations, offers the broadest
range of integrated solutions from the
forecourt to the convenience store and
head office. Gilbarco earns the trust of
its customers by providing long-term
partnership, uncompromising support and
proven reliability.
Kevin Schulte
7766 SW Jack James Drive
Stuart, FL 34997
Phone: 805-581-4700
Fax: 805-581-0022
Email: sales@hardlineproducts.com
Website: www.hardlineproducts.com
Hardline Products manufactures fleet
marking decals and accessories for the
trucking and travel industry. Their items
are attractively packaged for the retail
environment. Private label is available.
Sue Huls
P.O. Box 8451
Grand Rapids, MI 49518-8451
Phone: 616-455-5760
Email: info@hmiministries.org
Website: www.hmiministries.org
Highway Melodies is a non-profit Christian
ministry focused on positively impacting
the lives of truck drivers, primarily through
spiritual impact and distribution of materials,
such as special trucker-edition Bibles,
Bible studies and the like. They seek
volunteer Bible distributors and distribution
points, including truckstops and trucking
companies, and volunteer individuals,
churches and companies to work with them
to minister to those in the trucking industry.
Grand General Accessories Mfg....... 320

Maggie Huang
1965 E. Vista Bella Way
Rancho Dominguez, CA 90220
Phone: 301-631-2589
Fax: 310-631-3568
Email: sales@grandgeneral.com
Website: www.grandgeneral.com
Grand General has been a leading
manufacturer and distributor in the heavyduty truck industry since 1984. They are
professional drivers preferred choice
for chrome, stainless steel and lighting
products. Their 100,000-square-foot
distribution center is located in Southern
California where they house an inventory of
over 15,000 products at a 98 percent-plus
fill rate. They have a proven record to grow
dealers sales with their customer service,
quality products at competitive prices and a
reliable fill rate.
#NATSOShow
Hershey Creamery Co. ........................ 201

Michelle Auman
301 South Cameron St.
Harrisburg, PA 17101
Phone: 888-240-1905 ext. 284
Fax: 717-233-1795
Email: aumanm@hersheyicecream.com
Website: www.hersheyicecream.com
Increase profits with Hersheys complete
ice cream programs! Hershey Creamery
Co. offers a self-serve milkshake program,
a large ice cream pint and novelty selection
and a Hershey-branded hand-dipped ice
cream concept.

of America ..............................................213
Spencer Falvo
3716 East State Road
Barberton, OH 44203
Phone: 330-645-6633
Fax: 330-645-6795
Email: SpencerFalvo@hiwaydist.com
Website: www.hiwaydist.com
Hi-Way proudly brings a competitive edge to
the market continually providing growth and
profitability to its business partners. Offering
over 14,000 SKUs including truck supply,
entertainment, gift/novelty, souvenir and
apparel, Hi-Way has continued leading the
industry with innovation. For over 40 years,
Hi-Way Distributing has partnered with
truckstops and c-stores across America
and throughout parts of Canada. Operators
can discover their business growth potential
today by visiting with the team at Hi-Way.
www.natso.com
51

Junge Control Inc. ............................... 231
Howes Lubricator
Stephen Sikorsky
Phone: 401-294-5500
Fax: 401-294-4229
Howes Lubricator offers premium
performance additives for both diesel fuel
and gasoline. Brands include Diesel Treat,
Meaner Power Kleaner and Winter Treat
Plus. Since 1920, Howes has provided
quality chemicals to the trade and consumer
markets with effective marketing programs
guaranteed to sell. For more information,
call (800) GET HOWES.
Huddle House Inc. ................................ 327

Christina Chambers
5901-B Peachtree Dunwoody Road N.E.,
Suite 450
Atlanta, GA 30328
Phone: 770-325-1330
Fax: 770-325-1332
Email: cchambers@huddlehouse.com
Website: www.huddlehouse.com
Huddle House is celebrating more than five
decades as a full-service family restaurant
known for serving Any Meal, Any Time.
With over 400 restaurants open and under
development in 21 states, Huddle House
prides itself on offering freshly prepared,
quality home-style food at a value price in a
warm friendly environment. Huddle House
restaurants are beloved gathering places
in their communities, for residents and
travelers alike.
52
March/April 2016
Christyn Breja
P.O. Box 8393
Cedar Rapids, IA 52408
Phone: 319-365-0686
Fax: 319-365-3928
Email: christynb@jungecontrol.com
Website: www.jungecontrol.com
Junge Control has been a leading
manufacturer of measurement and blending
systems since 1979. Junge Control
provides simple fuel blending solutions
that offer precise measurement and safe
disbursement and reduce inventory shrink
for biodiesel, ethanol and many additive
products. Ask about their Bio Blender, Fuel
Manager and Junge Injector biodiesel and
fuel blending products.
Know Control ........................................ 404

Dave Jacobs
5353 Williams Drive, Suite 114
Georgetown, TX 78633
Phone: 740-674-4087
Email: djacobs@knowcontrol.com
Website: www.knowcontrol.com
Know Control provides the leading solution
that stops fuel theft and helps fight the
battle against skimmers. With over 1,000
truckstops and c-store sites installed
nationwide, their solution continues to set
the standards for the fueling industry. Know
Control is the choice solution by big oil
companies for their franchisees in the battle
against skimmers. Emails, text messages
and on-site alerts notify of a breach in real
time. They can show operators why, Its us
or no control at all.
KSG Distributing Inc. .......................... 407

Don Paddock
1121 Flint Meadow Drive
Kaysville, UT 84037
Phone: 801-390-3820
Fax: 801-991-1821
Email: dpaddock@ksgdist.com
Website: www.ksgdist.com
KSG Distributing is a wholesale distributor
and merchandiser servicing travel centers
and convenience stores. They provide a
full-line selection of entertainment media
products and general merchandise,
including mobile electronics and
accessories, apparel, eye wear, luggage,
hardware, truck supplies, fuel additives,
electronics, toys, gifts and novelties. They
also provide merchandising solutions and
in-store services that are designed to
maximize sales and profits for their partners
retail locations.
Leer Inc. ................................................. 330

Ben Albregts
206 Leer St.
New Lisbon, WI 53950
Phone: 602-318-7944
Fax: 608-562-7091
Email: balbregts@leerinc.com
Website: www.leerinc.com
Leer Inc. is the worlds leading
manufacturer of retail ice merchandising
equipment and walk-in coolers distributed
under the Leer and Carroll Cooler brand
names. They are an employee-owned
company with more than 60 years of
dedication to engineering research, quality
service and manufacturing excellence.
Leer has developed the first self-vending
ice merchandiserThe Ice Breaker.
#NATSOShow
Lynco Products .................................... 300

LSI Industries Inc. ............................... 205
Jacqueline Wright
10000 Alliance Road
Cincinnati, OH 45242
Phone: 513-372-3057
Fax: 513-984-1335
Email: jacqueline.wright@lsi-industries.com
Website: www.lsi-industries.com
LSI is a leading manufacturer and supplier
of image-enhancing interior and exterior
LED lighting fixtures, lighting controls,
poles/brackets and graphics. LSI utilizes
its advanced technological capabilities to
develop and sell energy-efficient, innovative
products across commercial, industrial,
banking, petroleum, quick-serve restaurant
and automotive segments, to name a few.
Lucas Oil Products 807

Jolie McGrath
302 N. Sheridan Street
Corona, CA 92880-2067
Phone: 800-342-2512
Email: jolie@lucasoil.com
Website: www.lucasoil.com
Through innovative product research
and development, along with aggressive
marketing programs, Lucas has
established itself as a top-selling additive
line in the American truckstop industry.
Lucas is also one of the fastest growing
additive lines in the consumer automotive
industry. A premium line of oils, greases
and problem-solving additives has helped
to firmly establish Lucas as a prominent
figure in this marketplace.
#NATSOShow
Liz Wilson
1410 11 St. W
Milan, IL 61264
Phone: 309-787-2300
Fax: 309-787-3200
Email: l.wilson@lyncoproducts.net
Website: www.lyncoproducts.net
Lynco Products is a privately owned fullservice distributor, innovator and importer
of impulse, convenience, automotive and
general goods products.
McLane Co. Inc. ................................... 406

Sean Luce
4747 McLane Parkway
Temple, TX 76503
Phone: 254-742-3675
Email: sean.luce@mclaneco.com
Website: www.mclaneco.com
McLane is a supply chain services leader,
providing grocery and foodservice supply
chain solutions for convenience stores, travel
centers, mass merchants, drugstores and
military locations, as well as quick-service
and fast-casual chain restaurants. McLane
optimizes the purchase, flow and sale of
products from thousands of suppliers to
more than 54,000 retail locations.
Michelin North America ..................... 802

Chalie Gonzalez
One Parkway South
Greenville, SC 29615
Phone: 864-458-4574
Email: chalie.gonzalez@us.michelin.com
www.michelintruck.com
Michelin North American is pleased to
supply the travel plaza community with
Michelin and BFGoodrich brand commercial
truck tires and Michelin retreads. The quality
of these products is well recognized as
they provide exceptional performance and
reliability to the transportation industry.

DBA ToughTested ................................. 402
Tom Buske
80 Essex Ave. E.
Avenel, NJ 07001
Phone: 781-968-5786
Fax: 781-968-5787
Email: tom.buske@mizco.com
Website: www.mizco.com/tough-tested
ToughTested offers a complete line of
mobile accessories designed for the
professional driver. Each product is built to
meet the expanding power, security and
protection needs of todays mobile devices.
Products are engineered to provide added
power, safety, flexibility and utility within
the drivers environment. ToughTested are
mobile accessories for the road ahead.
Mobil Delvac ......................................... 431

Craig Barr
1031 N.W. 43rd Ave.
Camas, WA 98607
Phone: 360-601-9797
Fax: 280-445-2299
Email: craig.w.barr@exxonmobil.com
Website: www.mobildelvac.com
For nearly 90 years, Mobil Delvacbranded heavy-duty diesel lubricants
have been helping owner-operators and
fleets nationwide extend the life of their
equipment. Along with conventional and
synthetic diesel engine oils, the Mobil
Delvac product family features a complete
bumper-to-bumper offering of fully synthetic
drive-train fluids, extended-life coolants and
high-performance greases.
www.natso.com
53

NATSN (North American
Truck Stop Network)............................317
Movies U Buy/2X Mobile Inc. ........... 501
Doug Butdorf
475 Riverfront Drive
Reading, PA 19602
Phone: 877-308-6235
Fax: 518-314-1177
Email: doug@sqsmv.com
Website: www.2xmobile.com
Delivering value for over 28 years, the SQS
Wholesale family of brands (Movies U Buy,
Our Amendments Inc. and 2X Mobile Inc.)
provide best-in-class solutions for truckstop
operators businesses.
Multi Service Fuel Card ..................... 502

Aaron Decker
8650 College Blvd.
Overland Park, KS 66210
Phone: 866-951-9884
Email: info@multiservicefuelcard.com
Website: www.multiservicefuelcard.com
Multi Service Fuel Card offers generous
credit lines to fleets and has been a trusted
partner to truckstop operators across the
United States and Canada since 1978. The
Powerful Card offers superior customer
service, accurate transaction management
and pays its merchants on time, every time.
54
March/April 2016
Marsha Bird
P.O. Box 337-2 W. Main St.
Sullivan, MO 63080
Phone: 573-468-6288
Fax: 573-468-5885
Email: marsha@natsn.com
Website: www.natsn.com
Independent truckstop operators formed
NATSN in 1988. NATSN VIP was brought
to the network in 1995 to reward drivers
for their loyalty, and drivers are awarded
with cash monthly. NATSN also offers
buying programs with many vendors and
a fuel card for fleets that a truckstop can
afford to discount on. They have improved
their VIP program and would like to see
each truckstop be a part of their vision as
they are ran by the membership and for
the membership.
Paragon Solutions Inc. ....................... 325

Michelle Hughes
201 Main St., Suite 1150
Fort Worth, TX 76102
Phone: 817-927-7171
Fax: 817-927-8131
Email: mhughes@paragon4design.com
Website: www.paragon4design.com
Paragon Solutions provides retail design,
consulting and branding services to
convenience stores, restaurants, truckstops
and travel plazas across the country. Their
services include ground ups, remodels,
site design, interior design, store layouts,
equipment specification, creative branding
and graphics solutions, food-service design
and merchandising.
PEAK Commercial & Industrial ......... 233

Sean Wheatley
4065 Commercial Ave.
Northbrook, IL 60062
Phone: 800-323-5440
Email: swheatley@oldworldind.com
Website: www.peakhd.com
Old World Industries, one of North Americas
largest suppliers of automotive and heavyduty functional fluids, has the existing supply
chain to make BlueDEF diesel exhaust fluid
and PEAK/Fleet Charge/Final Charge
antifreeze/coolants available to operators.
Old World is also the largest and only
national windshield wash supplier in the U.S.
Pennsylvania Dutch Candies ..............106

Ed Elias
1250 Slate Hill Road
Camp Hill, PA 17011
Phone: 717-920-5959
Fax: 717-761-5702
Email: ed.elias@warrellcorp.com
Website: www.padutchcandies.com
Pennsylvania Dutch Candies is a familyowned candy business. They are a
manufacturer, importer and specialty
distributor providing unique candies and
displays to specialty markets in all 50
states. Their mission is to serve specialty
retailers that are interested in selling
old-time nostalgic candies at higher-thanaverage margins.
#NATSOShow
Professional Transportation
Partners ................................................. 708
Penray Inc. ............................................ 305
Pivotal LNG ........................................... 221
Mark Kardon
440 Denniston Ct.
Wheeling, IL 60090
Phone: 847-459-5015
Email: mkardon@penray.com
Website: www.penray.com
Since 1951, Penray, a specialty
chemical company, has been supporting
automotive, heavy-duty, private label and
export markets with innovative products
for the transportation industry. Penrays
manufacturing facilities incorporate lean
manufacturing techniques for optimal
efficiency and quality control. Penray
offers a wide variety of maintenance and
specialty products available in aerosol and
liquid versions. Visit www.penray.com for
the latest information on their products
and services.
David Jaskolski
10 Peachtree Place
Atlanta, GA 30309
Phone: 713-300-5116
Email: info@pivotallng.com
Website: www.pivotallng.com
Pivotal LNG, a wholly owned subsidiary
of AGL Resources Inc., is committed to
providing liquefied natural gas (LNG) 24
hours a day, 365 days a year. With their fleet
of cryogenic tankers, they can deliver LNG
directly to a truckstops fueling location.
Pivotal LNG and AGL operate a network of
LNG production facilities with the capacity
to produce 540,000 gallons per day and the
ability to store more than 94 million gallons.
For more information contact them at
713-300-5116 or www.pivotallng.com.
Power Service Products .................... 700
Phillips 66.............................................. 104

Matt Fischer
Houston, TX 77042
Phone: 832-765-2183
Fax: 832-765-0505
Email: mathew.fischer@p66.com
Website: www.phillips66.com
Phillips 66 is a diversified energy
manufacturing and logistics company
with a portfolio of midstream, chemicals,
refining, and marketing, specialties
and lubricants businesses. Phillips 66
supplies TOP TIER Detergent Gasolines
under the Phillips 66, 76 and Conoco
brands. The Phillips 66 brand, with its
distinctive shield icon, has been serving
the needs of the motoring public since
1927. For more information, visit Phillips
66s U.S. consumer brands webpage at
www.phillips66.com.
#NATSOShow
Ken Stratton
513 Peaster Highway
Weatherford, TX 76086
Phone: 817-599-9486
Fax: 817-599-4893
Email: kstratton@powerservice.com
Website: www.powerservice.com
Since 1956, Power Service Products,
a third-generation veteran- and familyowned company, has been manufacturing
the most technologically advanced
diesel fuel additives through its ongoing
commitment to quality, integrity and
product advancement. All of its energy and
resources are singularly focused on treating
diesel fuel. Its complete line of industryleading diesel fuel additives provides yearround engine performance improvement,
trouble-free winter operability and proper
fuel tank hygiene.
Burt Newman
109 Westpark Drive Suite 200
Brentwood, TN 37027
Phone: 615-377-7960
Fax: 615-377-7965
Email: bnewman@ptpstop.com
Website: www.ptpstop.com
Professional Transportation Partners
LLC (PTP) is a marketing association of
independent travel centers and repair
centers. They offer vendor savings
programs, rewards, incentives and loyalty
programs to assist independent travel
center, repair center and c-store owners
increase their bottom-line profits.
PRS Inc. ................................................. 804

Robert Mattila
1213 Walnut St.
Hastings, MN 55033
Phone: 651-437-2145
Fax: 651-438-9884
Email: robert@prsincorporated.com
Website: www.prsincorporated.com
PRS has been providing confidential
management and marketing reports directly
to truckstops and travel plazas since 1993.
Knowing the historical facts for each carrier
purchasing diesel at a location makes
it possible for operators to focus on the
management and marketing strategies
necessary to increase gallons and
profitability. Find out more at booth 804.
www.natso.com
55

QuikQ LLC .............................................. 329
Ritas Italian Ice .................................. 333
Ernie Betancourt
501 Corporate Centre Drive, Suite 520
Franklin, TN 37067
Phone: 615-435-3287
Fax: 866-641-6850
Email: ernie.betancourt@quikq.com
Website: www.quikq.com
QuikQs Fuel Purchasing System (FPS) is
the only solution that encompasses the total
fuel transaction process from carrier back
office to truckstop back office. Designed
for large and small trucking companies, it
works with or without mag stripe cards and
with RFID. The combined power of QuikQ
RFID and QuikQ FPS arguably provides the
most economic and secure fuel transaction
processing system available today.
Mo Boutara
1210 Northbrook Drive, Suite 310
Trevose, PA 19053
Phone: 215-876-9319
Fax: 866-449-0974
Email: m.boutara@ritascorp.com
Website: www.ownaritasice.com
Ritas is ranked No. 1 in Nations Restaurant
News Consumer Picks 2014 for service
and value in the frozen treat category and
No. 1 among 1824 year olds. Ritas was
named one of the Top 25 Franchise High
Performers by the Wall Street Journals
Startup Journal, and ranks No. 81 on
Entrepreneur magazines 2014 Franchise
500 list. For more information about Ritas
franchise opportunities, call or visit
www.ownaritas.com.

Robert Lake
Phone: 205-248-1235
Fax: 205-345-0958
Randall-Reilly is the nations leading
information provider for the trucking
industry. It owns over 65 web properties,
magazines, trade shows, truckstop signage,
data products and smart phone applications
used by marketers to reach the owneroperator, fleet and driver markets. They own
the media products travel plaza customers
use daily, Trucker Tools, Overdrive magazine,
CCJ magazine and the Great American
Trucking Show. They are especially proud
of Truck Stops Express (TSE), the nations
leading independent truckstop service
organization. TSE can conduct work in
truckstops for any NATSO vendor or
truckstop chain.
56
March/April 2016
Renewable Energy Group Inc. ........... 408

Jon Scharingson
416 S. Bell Ave.
Ames, IA 50010
Phone: 515-239-8042
Fax: 515-509-1259
Email: jon.scharingson@regi.com
Website: www.regi.com
Renewable Energy Group is a leading
North American biodiesel producer with a
nationwide distribution and logistics system.
Utilizing an integrated value chain model,
Renewable Energy Group is focused on
converting natural fats, oils and greases
into advanced biofuels. With more than 225
million gallons of owned/operated annual
production capacity at biorefineries across
the country, REG is a proven biodiesel
partner in the distillate marketplace.
RINAlliance............................................ 229
Jeff Hove
10430 New York Ave., Suite F
Des Moines, IA 50322-3773
Phone: 866-433-7467
Email: jeff@rinalliance.com
Website: www.rinalliance.com
RINAlliance is a web-based renewable
fuel compliance program open to qualified
blenders and marketers registered under
the EPAs Renewable Fuel Standard (RFS).
The comprehensive RINAlliance program
provides assistance with EPA registrations,
convenient access to compliance experts,
an easy-to-use online RIN tracking system,
quarterly reporting, annual attestation and
RIN quality assurance tools.
Riva International .................................712

Per Vesterlund
14220 Hillsboro Drive
Victorville, CA 92392
Phone: 714-264-1746
Fax: 760-241-9031
Email: pervesterlund@gmail.com
Website: www.wildtoycars.com
Riva International offers flip-over car toys
and cars that operate on a track.
#NATSOShow
Rivers Edge Products ......................... 306
S&D Coffee & Tea................................ 321
Shell Lubricants ................................... 309
Warren Morris
One Rivers Edge Ct.
Saint Clair, MO 63077
Phone: 537-280-5896
Email: warren.morris@riversedgeproducts.
com
Website: www.riversedgeproducts.com
Rivers Edge Products offers a complete
line of giftware for the outdoor, western,
motorcycle and wine enthusiasts that allows
for great margins and quick turns. Many
of their items feature high quality licensed
artwork from premier outdoor artists. They
are always adding new items to keep
their assortment fresh. They offer prompt
shipping and great customer service with a
low, $100 minimum order and freight PPD
on $1,200. Items ship to the 48 states.
John Morris
300 Concord Parkway S.
Concord, NC 28027
Phone: 800-933-2210
Fax: 804-794-2725
Email: morrisj@sndcoffee.com
Website: www.sndcoffee.com
S&D Coffee is much more than just
coffee, its uncompromised quality,
innovation, commitment and service.
S&D is a manufacturer of coffees and
teas. S&D has become a leader by
partnering with customers to offer high
quality coffees, innovative products and
marketing expertise.
Christian Peters
3400 Watertown Place
Phone: 713-241-2571
Fax: 281-432-4189
Email: john.peters2@shell.com
Website: www.rotella.com
Shell Rotella products are designed
to meet the challenges associated with
the harsh environment faced by truckers
everywhere. Operators can offer their
customers protection with the full line of
Shell Lubricants and Coolants. Learn more
about the Shell portfolio and marketing
programs available for truckstop operators
at www.rotella.com.
Roadys Truck Stops............................ 799
Service Station Computer

Systems Inc. ..........................................110
Gene Betts
222 N. Plymouth Ave., P.O. Box 173
New Plymouth, ID 83655
Phone: 866-481-0947
Fax: 208-717-0956
Email: geneb@roadys.com
Website: www.roadys.com
Roadys Truck Stops is the largest network
of independent truckstops catering to the
professional driver and motorists throughout
the entire continental United States.
#NATSOShow
Andre LeMire
650 Work Street, Suite A
Salinas, CA 93901
Phone: 831-755-1800
Fax: 831-784-4792
Email: tradeshow@sscsinc.com
Website: www.sscsinc.com
SSCS is a software company built from the
ground up ago by a petroleum retailer. From
the beginning, 35 years ago, their unique
understanding of the industry and tenured
workforce has helped them connect with
customers and address their needs with the
companys software, solutions and services.
Skyline Products ..................................118

Cooper Hollmaier
2903 Delta Drive
Colorado Springs, CO 80910-1012
Phone: 719-884-3752
Fax: 719-392-2075
Email: cooperhollmaier@skylineproducts.com
Website: www.skylineproducts.com
Skyline Products has been designing and
manufacturing signs for safe highway
notifications and accurate fuel pricing
since 1970. They are the industryleading manufacturer of state-of-theart electronic sign solutions and price
management software for the retail
fuels industry and ITS-grade Dynamic
Message Signs (DMS) and central control
software for transportation management
applications and vertical government
segments in North America.
www.natso.com
57

Skyline USA Inc. ................................. 822
Ruben Lopez
4180 St. Johns Parkway
Sanford, FL 32771
Phone: 407-218-6500
Fax: 407-322-1099
Email: sales@skylineusainc.com
Website: www.skylineusainc.com
Skyline USA Inc. offers the best selection
and the best prices on high lumen
flashlights, personal security flashlights
with concealed stun guns, pepper sprays
and more. Customers can replace their
current flashlight with a self-defense
flashlight with no visible prongs. Products
are sold nationwide by mass retailers and
independent operators.
Smokey Mountain Snuff..................... 702

Tadd Langley
5505 Wisdom Court
Waco, TX 76708
Phone: 713-444-4133
Fax: 254-836-1517
Email: tlangley@smokeyusa.com
Website: www.smokeysnuff.com
Smokey Mountain Snuff is Americas
original and best-selling tobacco-free
moist snuff product, featuring seven
flavors and two pouch flavors. All products
are 100 percent sales guaranteed with a
user-friendly one-year best-used-by-date
coding system.
58
March/April 2016
Solaray LLC ........................................... 503
St. Christopher Fund.......................... 100
Samantha Stotts
P.O. Box 1168
Sapulpa, OK 74067
Phone: 918-227-0722
Fax: 918-227-0783
Email: samantha.stotts@solaray-sunglasses.
com
Website: www.solaray-sunglasses.com
Solaray LLC is the premier supplier of
quality sunglasses to truckstops and
c-stores, delivered through a DSD
program unmatched by any competitor.
In addition to its sunglass program, the
company also offers the same service
program for wireless accessories, lighter
displays, vitamin and energy centers and
many promotional items.
Donna Kennedy, Ph.D., M.S.

P.O. Box 307930
Phone: 865-202-9428
Fax: 865-851-8396
Email: contact@truckersfund.org
Website: www.truckersfund.org
The St. Christopher Truckers Development
and Relief Fund (SCF) is a 501(c)(3),
truck driver charity that helps drivers
whose medical problems have led to
financial hardship. The SCF is also
working to provide programs that will
benefit professional drivers and the
trucking industry.
SPATCO DEF .......................................... 806
Stayhold USA .........................................112
Nick Frasher
4800 N Graham St.
Charlotte, NC 28269-4823
Phone: 404-430-1992
Fax: 704-599-7700
Email: nick.frasher@spatco.com
Website: www.spatco.com
SPATCO Energy Solutions is a leading
manufacturer of DEF dispensing and
storage equipment. They design and
engineer customized mini-bulk systems,
tote storage, above-ground storage tanks,
and various low-volume dispensing and
portable systems to meet any DEF storage
need. SPATCO is supported by a nationwide
distribution network offering maintenance
and installation services to help operators
prolong the life of their equipment.
Dean Mazzola
5657 45th St.
West Palm Beach, FL 33407
Phone: 561-227-4094
Fax: 561-227-4599
Email: dean@stayhold.com
Website: www.stayhold.com
Stahold builds cargo-organizing solutions
for cars, vans and SUVs that put an end
to the sound of loose items rolling around
on the floor or in the trunk. After shoppers
see Stayhold, theyll wonder how they
ever managed before. No more damaged
goods, no more distractions. Stayhold:
Simple. Safe. Secure.
#NATSOShow
Store Chek Systems ........................... 324
Tell Industries....................................... 805
Jeff Rivera
901 S.E. Oak St., Suite 202
Portland, OR 97214
Phone: 503-329-9589
Fax: 503-230-2881
Email: jrivera@storechek.com
Website: www.storechek.com
Store Chek Systems provides complete
point-of-sale and back-office information
solutions for fuel desk, convenience and
truckers stores and restaurants. They provide
hardware, software, training, installation and
24-hour 365-day support with installations
from coast-to-coast. They offer interfaces to
other leading POS systems, store vendors
and accounting systems.
Kane Snow
6255 N. Hydraulic Ave.
Park City, KS 67219
Phone: 785-727-0531
Fax: 316-462-0815
Email: kane@tellindustries.com
Website: www.tellindustries.com
Tell Industries is the nations second
largest supplier of top-selling cell phone
accessories. They have taken the time to
find the products that produce the highest
volume of sales and the most profit for
operators to add to their bottom line. Each
of their products are high-performance for
their market and will help locations turn a
profit where it counts most.
SUBWAY ...............................................217
Allison Morrow
325 Sub Way
Milford, CT 06461
Phone: 203-877-4281
Fax: 203-783-7736
Email: morrow_a@subway.com
Website: www.subway.com
The SUBWAY chain is the worlds largest
submarine sandwich franchise with more
than 44,500 locations in 111 countries.
Whether operators are looking to own and
operate a franchise or earn rental income, the
SUBWAY franchise offers the opportunity
and formula that works with access to a
well-structured and effective system.
Sunshine Electronic Display Corp. ....718

Mark Allaman
316 S. 6th St.
St. Joseph, MO 64501
Phone: 816-387-4232
Fax: 816-232-5915
Email: mark@sunshine.us.com
Website: www.sunshine.us.com
Sunshine is the industry leader in providing
fuel price signs to the travel plaza industry.
They are proud that they manufacture
every Sunshine display in the U.S. at their
corporate offices and factory in St. Joseph,
Missouri. Let Sunshine LED fuel price
displays help light the way to the pumps!
#NATSOShow
SWIBCO Inc. ..........................................811

John Isaacson
4810 Venture Road
Lisle, IL 60532
Phone: 630-968-8900
Email: johni@swibco.com
Website: www.swibco.com
For over 30 years SWIBCO has been an
industry leader in gift, souvenir and novelty
merchandise, specializing in personalized
items. The SWIBCO story began in the
early seventies when they started producing
novelty buttons. They have stayed current
by expanding their product line to include
name programs and personalized products,
such as key rings, magnets, shot glasses
and jewelry. They also offer a variety of gift
items, such as bobble heads, picture frames
and products for dog lovers. They have a
great new truck program that they know
operators will love!
Taco Johns International Inc. ............810

Van Ingram
808 West 20th St.
Cheyenne, WY 82001
Phone: 307-421-0300
Email: vingram@tacojohns.com
Website: tacojohns.com
Taco Johns has flexible layouts that can
be adapted to an operators site and facility,
and they already operate in 29 gas and
convenience outlets. Having over 385
restaurants in 27 states makes them one of
the largest quick-service Mexican restaurant
brands in America. If operators are looking
for an original alternative to the standard
QSR pizza, sandwich and burger fare and
a brand poised to capitalize on the high
growth Mexican category, Taco Johns is the
opportunity for them.
Treat Planet .......................................... 331

Doug Martin
12100A Prichard Farm Road
Maryland Heights, MO 63043
Phone: 314-737-4541
Fax: 314-737-4545
Email: dlmartin@treatplanet.com
Website: www.treatplanet.com
Chewzees Dog Treats were designed
to meet the needs of todays traveling
consumers. Consumers spend $2.6 billion
on pet treats annually and the category is
growing by 6 percent a year. Chewzees
are made of 100 percent U.S. all-natural
ingredients and have competitive price
points. They are available in an attractive
full display or simple counter-top boxes.
Treat Planet brands, such as Chewzees,
can be found in top pet specialty retailers
all across North America. Treat Planet
knows dog treats!
www.natso.com
59

Tropiceel Products Inc. ...................... 308
TVC Pro-Driver Inc. ..............................714
Merrilyn Jovin
237 S.E. Miller Ave.
Roseburg, OR 97470
Phone: 541-673-2188
Fax: 541-672-3933
Email: tropiceel@gmail.com
Website: www.tropiceel.com
With health and wellness a huge growth
category in truckstops, Tropiceels
NATURULZ-Remarkably Different Pain
and Wellness Creams are the high-impulse,
high-turn, high-margin items that have
proven success as an add-on product
within driver services locations. Attendees
should be sure to stop by their booth
as they are giving all NATSO attendees
deluxe samples of the products. Stop and
chat with them. They offer a complete
marketing/display/sampling component
that drives the unexpected, high-sales
truckstop environment.
Steve Hanebaum
3200 W. Wilshire Blvd.
Oklahoma City, OK 73116
Phone: 800-288-2889
Fax: 405-843-2753
Email: shanebaum@tvcmarketing.com
Website: www.tvcmatrix.com
Offering the most comprehensive legal plan
available today, TVC Pro-Driver continues to
help keep truckers on the road by handling
their legal needs. In addition, the company
offers many services, such as motor club
memberships, small business services and
dining dollar discounts, that benefit the
entire family. Go online for more information.
Truck Paper/AuctionTime.com .......... 227

Rayna McLaughlin
120 W. Harvest Drive
Lincoln, NE 68521
Phone: 402-458-4774
Fax: 202-479-2123
Email: rayna@sandhills.com
Website: www.truckpaper.com
Truck Paper is known around the country
as the No. 1 resource for buying and selling
trucks and trailers. Each week Truck Paper
brings thousands of for-sale listings to
readers. The latest listings from thousands
of dealers around the country are also
available at www.truckpaper.com.
60
March/April 2016
Trucker Path ......................................... 801

Malcolm McDonald
106 E. 6th St., Floor 9
Austin, TX 78701-3665
Phone: 877-890-0377
Email: mmcdonald@truckerpath.com
Website: www.truckerpath.com
Trucker Path is Americas fastest growing
platform for the trucking industry, providing
navigational assistance and load sourcing.
As Americas No. 1 app for drivers, their free
app helps truckers find truckstops, parking,
rest areas, open/closed weigh stations and
much more. It improves a truckers life by
reducing the frustrations of unproductive
stops and sleep deprivation.
The Truckers FriendNational

Truck Stop Directory........................... 430
Robert de Vos
P.O. Box 476
Clearwater, FL 33757
Phone: 727-446-2866
Fax: 727-443-4921
Email: rdevos@truckstops.com
Website: www.truckstops.com
Locations can join 400 truckstops that
profit from selling The Truckers Friend.
They can also join thousands of emergency
road service providers, truckstops, truck
washes, lube and tire shops and repair
shops that promote themselves at
truckstops.com. The Truckers Friend
National Truck Stop Directory is the trusted
truckstop data provider to NATSO, Rand
McNally, FHWA and serious truckers
everywhere. Truckers are a locations
business. The Truckers Friend can help
steer them in the right direction.
Valvoline ................................................ 403

Gigi Rollins
3499 Blazer Parkway
Lexington, KY 40509
Phone: 843-793-8490
Fax: 859-357-2359
Email: grollins@ashland.com
Website: www.valvolinehd.com
What makes Valvoline the only one that
customers need? It is the companys
dedication to innovative products and
services, spearheaded by a tremendous
investment in research and development.
Valvoline products (greases, engine oils,
chemicals, coolants, etc.) and programs
help users extend drain intervals, reducing
maintenance and improving productivity
while providing superior protection and
lowering the cost of operation.
#NATSOShow
Warren Rogers Associates Inc. ........ 706
WEX Fleet One ..................................... 432
Yum! Brands Express ......................... 808
William Jones
747 Aquidneck Ave.
Middletown, RI 02842
Phone: 401-846-4747
Fax: 401-847-8170
Email: wjones@warrenrogersassociates.com
Website: www.warrenrogers.com
As pioneers in fuel system diagnostics,
WRA has compiled an unmatched record of
technical innovation and customer support.
WRAs Continual Reconciliation system
has been certified to provide leak detection
compliance for complex tank systems with
up to 100,000 gallons in capacity and over
2.7 million gallons in monthly throughput.
Dana Cannaday
613 Bakertown Road
Anitosh, TN 37013
Phone: 615-532-6395
Fax: 615-858-6395
Email: dana.cannady@wexinc.com
Website: www.fleetone.com
WEX Fleet One provides fuel cards
and fleet-related payment solutions to
businesses and government agencies with
vehicles. They offer fuel and maintenance
purchasing controls, detailed reporting,
online account management and many
additional money-saving services. Fleet One
is a division of WEX Inc.
Rose Avajeh
7100 Corporate Drive
Plano, TX 75024
Phone: 972-338-8716
Email: rose.arvajeh@yum.com
Website: www.yum.com
Yum! Brands Inc. is one of the worlds
largest restaurant companies with over
40,000 restaurants in more than 125
countries and territories. Their restaurant
brandsKFC and Pizza Hutare the
global leaders of the chicken and food pizza
categories. Visit them in booth 808.
STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION

1. Publication Title: Stop Watch
2. Publication Number: 2472-3
3. Filing Date: September 4, 2015
4. Issue Frequency: Bi-monthly
5. Number of Issues Published Annually: 6
6. Annual Subscription Price: N/A Free
7. Complete Mailing Address of Known Office of Publication:
1330 Braddock Pl, Suite 510, Alexandria, VA 22314
8. Complete Mailing Address of Headquarters or General Business Office of Publisher:
1330 Braddock Pl, Suite 510, Alexandria, VA 22314
9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor:
Publisher: Amy Toner, 1330 Braddock Pl, Suite 510, Alexandria, VA 22314
Editor: Amy Toner, 1330 Braddock Pl, Suite 510, Alexandria, VA 22314
Managing Editor: Amy Toner, 1330 Braddock Pl, Suite 510, Alexandria, VA 22314
10. Owner: NATSO Foundation, 1330 Braddock Pl, Suite 510, Alexandria, VA 22314
11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent
or More of Total Amount of Bonds, Mortgages, or Other Securities: None
12. Tax Status: Has Not Changed During Preceding 12 Months
13. Publication Title: Stop Watch
14. Issue Date for Circulation Data Below: 8/21/2015
Average No. Copies Each Issue During Preceding 12 Months, first column
Actual No. Copies of Single Issue Published Nearest to Filing Date, second column
#NATSOShow
15. Extent and Nature of Circulation

a. Total No. of Copies (net press run)
b. Paid and/or Requested Circulation
(1) Paid/Requested Outside-County Mail Subscriptions Stated on Form 3541
(2) Paid In-County Subscriptions Stated on Form 3541
(3) Paid Distribution Outside the Mails Including Sales
Through Dealers and Carriers, Street Vendors, Counter Sales,
and Other Non-USPS Paid Distribution
(4) Paid Distribution by Other Classes Mailed Through the USPS
c. Total Paid Distribution
d. Free or Nominal Rate Distribution by Mail
(1) Outside-County Copies Included on PS Form 3541
(2) In-County Copies Included on PS Form 3541
(3) Copies Mailed at Other Classes Through the USPS
(4) Distribution Outside the Mail (Carriers or Other Means)
e. Total Free or Nominal Rate Distribution
f. Total Distribution
g. Copies Not Distributed
h. Total
i. Percent Paid
16. Electronic Copy Circulation
a. Paid Electronic Copies
b. Total Paid Print Copies (Line 15c) + Paid Electronic Copies (Line 16a)
c. Total Print Distribution (Line 15f) + Paid Electronic Copies (Line 16a)
d. Percent Paid (Both Print & Electronic Copies) (16b divided by 16c x 100)
2,117
2,172
1,913
4
1,968
4
0
0
1,917
0
0
0
0
0
0
1,917
200
2,117
100
0
0
1,972
0
0
0
0
0
0
1,972
200
2,172
100
2,195
4,112
4,112
100
2,195
4,167
4,167
100
I Certify that 50% of my distributed copies (electronic and print) are paid above a nominal price.
I certify that all information stated above is true and complete.
Amy Toner, Senior Director of Marketing and Design, NATSO Foundation
www.natso.com
61
SHOW PROMOTIONS, NEW PRODUCTS,

SPECIALS, SHOW SAMPLES AND GIVEAWAYS
Chewpod USA ................................................................................116
Junge Control ............................................................................... 231
GIVEAWAY: Attendees can visit the Chewpod USA booth and enter
the drawing for a $100 Visa gift card!
SHOW SAMPLES: Visit them at the Chewpod USA booth to receive

samples of the Energy, Focus and Sleep Chewpods!
NEW PRODUCTS: Junge Control has been a leading manufacturer

of measurement and blending systems since 1979. Junge
Control provides simple fuel blending solutions that offer precise
measurement, safe disbursement, and reduce inventory shrink for
biodiesel, ethanol and many additive products. Attendees can ask
about their Bio Blender, Fuel Manager and Junge injector biodiesel
and fuel blending products.
Comdata......................................................................................... 207
Multi Service Fuel Card ............................................................. 502
NEW PRODUCT ANNOUNCEMENT: Chewpod USA proudly presents its

new Energy, Focus and Sleep Chewpods.
GIVEWAY: $100 Comdata Mastercard
Dont 4 Get About MeFor Dogs on the Go ........................816

GIVEAWAY: Attendees can enter to win a basket containing treats and
supplies featuring For Dogs on the Go products.
NEW PRODUCT ANNOUNCEMENT: For Dogs on the Go features eyecatching floor and counter displays with all natural U.S.-made dog
treats and grab-and-go supplies.
SHOW SPECIALS: Receive 10 percent off refill kits with the purchase
of a floor or counter display.
SHOW SAMPLES: Attendees can stop by and receive a Cheddar
Cheese and Bacon Soft Bites bag.
GIVEAWAY: Attendees can visit booth 502 for a chance to win one of
two Amazon Echo virtual assistants from Multi Service Fuel Card!
Leave a business card to enter.
SHOW SAMPLES: Operators can experience virtual reality at booth 502
and take home their very own pair of Google Cardboard VR viewers,
courtesy of Multi Service Fuel Card.
Penray Inc. .................................................................................... 305

NEW PRODUCTS: POW-R 365, LP-4 Lub, Premium Oil System Cleaner.
Riva International Inc. .................................................................712

NEW PRODUCTS: Riva International Inc. has new toysflip over cars
along with a display to show a live TV demo!
Hardline Products.........................................................................812
GIVEAWAY: Operators can stop by for a chance to win a propeller
hitch cover.
NEW PRODUCTS: Truck numbering decals, plaques and accessories.
SHOW SPECIALS: Any show order receives a 10 percent discount.
SHOW SAMPLES: Attendees receive free point-of-purchase displays
with minimum order.
62
March/April 2016
#NATSOShow
PRODUCTS & SERVICE PROVIDERS

Need more supplier resources? Then check out these
industry suppliers who couldnt join us at The NATSO
Show 2016, but who are among the suppliers who support
NATSO through membership throughout the year.
Blue Beacon Truck Washes
Holmes Murphy & Associates
Trace Walker
P.O. Box 856
Salina, KS 67402-0856
Phone: 785-825-2221
Fax: 785-825-0801
Email: tracew@bluebeacon.com
www.bluebeacon.com
Andrew Gray
3001 Westown Parkway
West Des Moines, IA 50266
Phone: 314-678-6413
Fax: 314-678-6513
Email: agray@holmesmurphy.com
Website: www.holmesmurphy.com
Caribou Coffee Co.
Howes Lubricator
Liva Wolf
3900 Lake Breeze Ave.
Minneapolis, MN 55429-3921
Phone: 763-592-2276
Fax: 763-592-2299
Email: lwolf@cariboucoffee.com
Website: www.cariboucoffee.com
Stephen Sikorsky
Phone: 401-294-5500
Fax: 401-294-4229
CirrusWorks Inc.
H.T. Hackney Co.
Elizabeth Crawford
510 N Washington St.
Falls Church, VA 22046-3537
Phone: 703-388-6969
Website: www.cirrusworks.net
Tommy Thomas
P.O. Box 238
Knoxville, TN 37902-3607
Phone: 865-546-1291
Email: tommy.thomas@hthackney.com
Website: www.hthackney.com
Core-Mark
Mike Palelek
4007 N. Industrial Park, 1st St.
Spokane Valley, WA 99216-5058
Phone: 509-535-9768
Fax: 509-535-6204
Email: mpalelek@core-mark.com
Website: www.core-mark.com
Mansfield Oil/DeliveryONE
Headrick Signs & Graphics Inc.
The McIntosh Group
Louis P. Smith
One Freedom Square
Laurel, MS 39440-3367
Phone: 601-649-1977 ext. 1503
Fax: 601-425-5134
Email: louis@headricks.com
Website: www.headricks.com
Karen MacCannell
1850 South Boulder Ave., Suite 102
Tulsa, OK 74119-5253
Phone: 918-585-8555, ext. 20
Fax: 918-583-7282
Email: kmaccannell@themcintoshgroup.com
Website: www.themacintoshgroup.com
#NATSOShow
Michelle DeBrocke
1700 Lincoln St., Suite 2220
Denver, CO 80203
Phone: 678-207-4779
Email: mdebrocke@mansfieldoil.com
Website: www.mansfieldoil.com
Ms. Carita SafeTruck

Gordon Mosby
2159 Research Drive
Livermore, CA 94550
Phone: 925-243-1720
Fax: 925-243-1721
Email: gordonm@mscarita.com
Website: www.safetruckproducts.com

Robert Lake
Phone: 205-248-1235
Fax: 205-345-0958
Team Research
Michael Hsieh
1911 Harlot Drive
San Jose, CA 95131
Phone: 408-881-2680
Email: michaelh@teamresearchinc.com
Website: www.teamresearchinc.com
TS Trading Systems
Kristi Clapper
17985 SW 64th Place
Dunnellon, FL 34432
Phone: 570-419-1611
Email: kristi828@gmail.com
Website: www.tstradingsystems.com
Victory Blue
David Crouch
1670 Keller Parkway, Suite 246
Keller, TX 76248
Phone: 817-913-7548
Fax: 888-259-7290
Email: david.crouch@vicfuel.com
Website: www.vicfuel.com
Wisconsin Petroleum Marketers &

Convenience Store Association
Matt Hauser
121 S. Pinckney
Madison, WI 53703-5116
Phone: 608-256-7555
Fax: 608-256-7666
Email: hauser@wpmca.org
Website: www.wpmca.org
www.natso.com
63
PRODUCTS & SERVICE INDEX

Lynco Products ......................................300
Movies U Buy/2X Mobile Inc. ...........501
Solaray LLC ............................................503
SWIBCO Inc. ..........................................811
*NATSO SHOW
2016 EXHIBITORS
OR SPONSORS ARE
LISTED IN BOLD.
ADVERTISING SERVICES
CAP Companies Inc. ............................303
Randall-Reilly Publishing
Skyline Products...................................118
Sunshine Electronic Display Corp...718
Trucker Path ...........................................801
ALTERNATIVE FUELS
ABB Inc. ...................................................823
Equipment Inc. ..................................818
DoubleTrac by Omega Flex ...............301
FPPF Chemical Co. Inc. ......................500
Gilbarco Veeder-Root .........................819
Junge Control Inc..................................231
Pivotal LNG ............................................221
Power Service Products .....................700
RINAlliance ............................................229
SPATCO DEF ........................................ 806
Victory Blue
Warren Rogers Associates Inc. ........706
BEVERAGE PRODUCTS
Caribou Coffee Inc.
The Coca-Cola Co....Coca-Cola Lounge
Core-mark
Hershey Creamery Co. ........................201
Ritas Italian Ice. ...................................333
S&D Coffee & Tea .................................321
Taco Johns International Inc. ...........810
COMPUTER ELECTRONICS
CirrusWorks Inc.
Comdata ..................................................207
Fiscal Systems Inc. ..............................326
KSG Distributing Inc............................407
DBA ToughTested.............................402
QuikQ LLC ...............................................329
Skyline USA Inc. ...................................822
Store Chek Systems ............................324
Tell Industries ........................................805
Trucker Path ...........................................801
COMPUTER PRODUCTS AND SERVICES
DAS Companies Inc. ............................425

of America ..........................................213
TS Trading Systems
ADD Systems .........................................316

CirrusWorks Inc.
Comdata ..................................................207
DBA ToughTested.............................402
QuikQ LLC ...............................................329
Skyline USA Inc ....................................822
Store Chek Systems ............................324
Tell Industries ........................................805
Trucker Path ...........................................801
APPAREL AND ACCESSORIES
CONSULTANTS
AMUSEMENT GAMES AND MACHINES
Captivating Headwear ........................102

of America ..........................................213
64
March/April 2016
ADD Systems .........................................316

Safety Administration .....................800
Highway Melodies Inc.........................314

of America ..........................................213
The McIntosh Group LLC
McLane Co. Inc. .................................... 406
Paragon Solutions Inc. .......................325
Partners ...............................................708
PRS Inc. .................................................. 804
TVC Pro-Driver Inc. ...............................714
CONSUMER ELECTRONICS
Feel Good Inc. .......................................203
Hardline Products ................................812
of America ..........................................213
Lynco Products ......................................300
Skyline USA Inc ....................................822
Tell Industries ........................................805
Trucker Path ...........................................801
DEF PRODUCTS AND SERVICES

of America ..........................................213
Lynco Products ......................................300
PEAK Commercial & Industrial ........233
SPATCO DEF ........................................ 806
Valvoline..................................................403
Victory Blue
EQUIPMENT AND SUPPLIES

Apter Industries Inc. ............................401
Bioblending.com by
All-Line Equipment Inc. ..................818
Chevron Products Co. Global
LubricantsAmericas Region
Comdata ..................................................207
of America ..........................................213
Lucas Oil Products ...............................807
#NATSOShow
Junge Control Inc..................................231

Know Control........................................ 404
Leer Inc. ...................................................330
LSI Industries.........................................205
Mobil Delvac ..........................................431
Phillips 66 ...............................................104
S&D Coffee & Tea .................................321
Skyline USA Inc. ...................................822
FINANCIAL SERVICES
ACI Worldwide.......................................820
Comdata ..................................................207
Electronic Funds Source
LLC (EFS) ............................................307
Federated Insurance ...........................313
First Data ........................... NATSO Booth
Multi Service Fuel Card ......................502
PRS Inc. .................................................. 804
QuikQ LLC ...............................................329
RINAlliance ............................................229
WEX Fleet One .....................................432
Know Control........................................ 404

Mobil Delvac ..........................................431
Penray Inc. ..............................................305
Phillips 66 ...............................................104
PRS Inc. .................................................. 804
QuikQ LLC ...............................................329
Renewable Energy Group Inc. ......... 408
Victory Blue
WEX Fleet One .....................................432
FULL-SERVICE RESTAURANTS
DineEquity dba IHOP
and Applebees .................................318
Huddle House Inc. ................................327
GENERAL OPERATING
EQUIPMENT/SUPPLIES
Bell Plantation ......................................225

Chesters International .......................108
Core-mark
DineEquity dba IHOP
and Applebees .................................318
H.T. Hackney Co.
Hershey Creamery Co. ........................201
Huddle House ........................................327
McLane Co. Inc. .................................... 406
Pennsylvania Dutch Candies ............106
SUBWAY ...............................................217
Apter Industries Inc. ............................401

Electrolux/Wascomat ........................ 304
Evolution Dog Wash ............................813
H. T. Hackney
Howes Lubricator
Leer Inc. ...................................................330
Mobil Delvac ..........................................431
Penray Inc. ..............................................305
Phillips 66 ...............................................104
SPATCO DEF ........................................ 806
FUEL SERVICES
GENERAL TRAVEL PLAZA MERCHANDISE
FOOD PRODUCTS
ABB Inc. ...................................................823

Equipment Inc. ..................................818
Comdata ..................................................207
Electronic Funds Source LLC (EFS)307
Howes Lubricator
#NATSOShow

Bridgestone Commercial
Solutions.............................................412
Chewpod USA .......................................116
Core-mark
Dont 4 Get About Me
For Dogs on the Go .....................816

Grand General Accessories Mfg. .....320
of America ..........................................213
Howes Lubricator
Know Control........................................ 404
Lynco Products ......................................300
Michelin North America ......................802
Mizco International Inc. DBA
Tough Tested......................................402
Mobil Delvac ..........................................431
Phillips 66 ...............................................104
Riva International Inc. .........................712
Skyline USA Inc. ...................................822
Smokey Mountain Snuff ....................702
Solaray LLC ............................................503
Stayhold USA ........................................112
SWIBCO Inc. ..........................................811
Tell Industries ........................................805
Treat Planet ............................................331
Tropiceel Products Inc........................ 308
Truck Stop Directory ........................430
Valvoline..................................................403
GENERAL TRAVEL PLAZA SERVICES

CAT Scale Co..........................................424
Electrolux/Wascomat ........................ 304
of America ..........................................213
McLane Co. Inc. .................................... 406
Mobil Delvac ..........................................431
Phillips 66 ...............................................104
Roadys Truck Stops ............................799
www.natso.com
65
PRODUCTS & SERVICE INDEX

GIFTS AND NOVELTIES
PET SUPPLIES AND SERVICES

Dont 4 Get About Me
For Dogs on the Go .....................816
of America ..........................................213
Lynco Products ......................................300
Riva International Inc. .........................712
Skyline USA Inc. ...................................822
Solaray LLC ............................................503
Stayhold USA ........................................112
SWIBCO ..................................................811
Dont 4 Get About Me

For Dogs on the Go .....................816
Evolution Dog Wash ............................813
Lynco Products ......................................300
Treat Planet ............................................331
GOVERNMENT SAFETY PROGRAM

Safety Administration .....................800
INSURANCE
Federated Insurance ...........................313
Holmes Murphy & Associates
MARKETING SERVICES AND

INCENTIVE PROGRAMS
Stops and Service Centers ............817
Mobil Delvac ..........................................431
NATSN (North American Truck
Stop Network) ...................................317
Paragon Solutions Inc. .......................325
Partners ...............................................708
PRS Inc. .................................................. 804
QuikQ LLC ...............................................329
Randall-Reilly Publishing Co.
RINAlliance ............................................229
Trucker Path ...........................................801
Wisconsin Petroleum Marketers &
Convenience Store Association
66
March/April 2016
PHARMACEUTICALS-PAIN AND
WELLNESS CREAMS
Chewpod USA .......................................116
PUBLICATIONS AND SERVICES

Randall-Reilly Publishing Co. Inc.
St. Christopher Fund ...........................100
Truck Paper/AuctionTime.com .........227
Truck Stop Directory ........................430
QUICK-SERVICE RESTAURANTS
A&W Restaurants Inc. .........................319
Chesters International .......................108
Core-mark
DineEquity dba IHOP
and Applebees .................................318
Fazolis Restaurant Group Inc..........315
LSI Industries Inc..................................205
SUBWAY ...............................................217
Yum! Brands Express ......................... 808
RESTAURANT PRODUCTS
Bell Plantation ......................................225
H. T. Hackney Co.
Leer Inc. ...................................................330
SECURITY
Team Research
SIGNS

of America ..........................................213
LSI Industries Inc..................................205
Skyline Products...................................118
Sunshine Electronic
Display Corp.......................................718
TIRES
Solutions.............................................412
Double Coin Tire ...................................312
TOBACCO PRODUCTS
Core-mark
of America ..........................................213
Smokey Mountain Snuff ....................702
TRUCK EQUIPMENT SUPPLIES

AND SERVICES
Solutions.............................................412
CAT Scale Co..........................................424
Chevron Products Co. Global
LubricantsAmericas Region
Double Coin Tire ...................................312
Grand General Accessories Mfg. .....320
of America ..........................................213
Howes Lubricator
Lynco Products Inc. ..............................300
Mobil Delvac ..........................................431
PEAK Commercial & Industrial ........233
Penray Inc. ..............................................305
Phillips 66 ...............................................104
#NATSOShow
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WWW.NATS O.

THE MEMBER MAGAZINE OF NATSO, REPRESENTING THE

THE NATSO SHOW 2016

Learn ideas from

Gather good advice from fellow operators

Find great new products and services

I can say from experience that if

iring within any business can be a

for our location in Peru, Illinois, and had

TAP INTO RETAIL

President & CEO

Stop Watch is published bimonthly by the NATSO Foundation,

THE NATSO SHOW 2016 OFFICIAL

NEW! Compliance Corner

We Want to Hear From You!

Do you have comments, ideas or suggestions? Dont hesitate to contact us.

Great Ideas in Action

10 Things To Make Your Truckstop Customer Comfortable

Have a positive curb appeal.

Ensure the parking area is well lit

Follow standard cashier protocol. Greet customers. Smile.

want a bag. Suggestive sell by

Make sure your location has a

Make sure bathrooms are clean

Make sure product is easy to find.

Your store should be well lit.

Know who your customer is and

Whatever your brand is known for,

10. Speed is important. Customers

Stay Current on the Supplemental Nutrition Assistance Program Requirements

Many of the convenience stores

HERE ARE THE HIGHLIGHTS:

item in at least three of the four staple

GET THE FULL REGULATORY TOOLKIT

For more information about staple

remodel or renovation can give a

should be, but for Lawshe a renovation

GATHERING IDEAS FROM EVERYWHERE

Lawshe suggests operators seek out

TAPPING INTO FOUR-WHEEL TRAFFIC

Eastgate Travel Plaza has added a

DETERMINING THE SCOPE OF THE REMODEL

new space. However, Mortimer said it

nience stores. Anything we saw we

FOCUSING ON FOOD SERVICE

Keep in mind big box retailer ideas such as cross-merchandising

tently. What you did five years ago is

tail space, Brame said, adding that

safely. We do it with barricades and

ENJOYING THE PROCESS

Could you use more insight

CONSUMER TRENDS SHAPING RETAIL OPERATIONS

TIME IS THE NEW CURRENCY AND

DIGITAL TECHNOLOGY CONTINUES

DINING OUT REMAINS

WHATS NEW WORKS.

PROLIFERATION OF BETTER-FOR-ME FOODS.

EXPERIENCE TRUMPS OWNERSHIP.

LOWER GAS PRICES FUEL

ENGAGING EMPLOYEES OF THE

IDENTIFYING THE ADVANTAGES

DIFFERING COMMUNICATION STYLES