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CHAPTER 1.

INTRODUCTIO
N OF TOPIC

1. INTRODUCTION
Marketing Strategy
Marketing strategy is the goal of increasing

sales and achieving a sustainable competitive advantage. Marketing


strategy includes all basic and long-term activities in the field of
marketing that deal with the analysis of the strategic initial situation of a
company and the formulation, evaluation and selection of marketoriented strategies and therefore contribute to the goals of the company
and its marketing objectives.
Developing Marketing Strategy
Marketing strategies serve as the fundamental underpinning of marketing
plans designed to fill market needs and reach marketing objectives. Plans
and objectives are generally tested for measurable results. Commonly,
marketing strategies are developed as multi-year plans, with a tactical
plan detailing specific actions to be accomplished in the current year.
Time horizons covered by the marketing plan vary by company, by
industry, and by nation, however, time horizons are becoming shorter as
the speed of change in the environment increases. Marketing strategies
are dynamic and interactive. They are partially planned and partially
unplanned. See strategy dynamics. Marketing strategy needs to take a
long term view, and tools such as customer lifetime value models can be
very powerful in helping to simulate the effects of strategy on acquisition,
revenue per customer and churn rate.

Marketing strategy involves careful and precise scanning of the internal


and external environments. Internal environmental factors include
the marketing mix and marketing mix modeling, plus performance
analysis and strategic constraints.
External environmental factors include customer analysis, competitor
analysis, target market analysis, as well as evaluation of any elements of
the technological, economic, cultural or political/legal environment likely
to impact success. A key component of marketing strategy is often to
keep marketing in line with a company's overarching mission statement.
Once a thorough environmental scan is complete, a strategic plan can be
constructed to identify business alternatives, establish challenging goals,
determine the optimal marketing mix to attain these goals, and detail
implementation. A final step in developing a marketing strategy is to
create a plan to monitor progress and a set of contingencies if problems
arise in the implementation of the plan.
Marketing Mix Modeling is often used to help determine the optimal
marketing budget and how to allocate across the marketing mix to
achieve these strategic goals. Moreover, such models can help allocate
spend across a portfolio of brands and manage brands to create value.

2. OBJECTIVE OF MARKETING STRATEGY

Marketing objectives define what you want to accomplish through your


marketing activities. There are several important factors to consider when
establishing effective marketing objectives.
SMART Approach = Setting specific, measurable, achievable, realistic
and time specific objectives
When setting objectives it is very important to ensure that your objectives
are; specific, measurable, achievable, realistic and time specific, or
SMART for short. The "SMART" approach allows you to effectively
manage your marketing activities and importantly be able to determine
how successful they have been and whether they have delivered the
particular benefits sought.

Linking marketing objectives to strategies

3. Telecommunication Market In India


The

Indian

telecommunications

Network

with

250m

telephone

connections is the fifth largest in the world and is the second largest
among the emerging economies of Asia. Today it is the fastest growing
market in the world and represents unique opportunities for UK
companies in the stagnant global scenario. Tele-density, which was
languishing at 2% in 1999, has shown an impressive jump to 9.5% in
2006 and 10.5% in 2007 and is set to increase to 20% in the next five
years beating the Govt. target by three years. Accordingly, India requires
incremental investments of USD 20-25 bln for the next five years. Private
operators have made mobile telephony the fastest growing (over 164%
p.a.) in India. With more than 33 million users (both CDMA and GSM),
wireless is the principal growth engine of the Indian telecom industry.
Given the current growth trends, cellular connections in India will surpass
fixed line by late 2004/early 2005. Intense competition between the four
main private groups - Bharti, Vodafone, Tata and Reliance and with the
State sectorincumbents-BSNL and MTNL has brought about a significant
drop in tariffs. There has been almost 74% in cell phone charges, 70% in
ILD calls and 25% drop in NLD charges, resulting in a boom time for the
consumers.
The Government has played a key enabling role by deregulating and
liberalising the industry, ushering in competition and paving the way for
growth. While there were regulatory irregularities earlier, resulting in
litigation, these have all been addressed now. Customs duties on hardware
and mobile handsets have been reduced from 14 percent to 5 percent.

The Indian government has merged the IT and Telecom Ministries to


speed up reforms and decision on the Communication Convergence Bill
to enable the common regulation of the Internet, broadcasting and
telecoms will be taken after the new Government assumes responsibilities
in may this year. An independent regulatory body (TRAI) and dispute
settlement body (TDSAT) is fully functional.
INTRODUCTION OF AIRTEL (BHARTI AIRTEL LTD.)

Bharti Airtel Limited was incorporated on July 7, 1995 for promoting


investments in telecommunications services. Its subsidiaries operate
telecom services across India. Bharti Airtel is India's leading private
sector provider of telecommunications services based on a strong
customer base consisting of 50 million total customers, which constitute,
44.6 million mobile and 5.4 million fixed line customers, as of March 31,
2007.

Airtel comes to us from Bharti Airtel Limited - a part of the biggest


private integrated telecom conglomerate, Bharti Enterprises. Bharti

provides a range of telecom services, which include Cellular, Basic,


Internet and recently introduced National Long Distance.
Bharti also manufactures and exports telephone terminals and cordless
phones. Apart from being the largest manufacturer of telephone
instruments in India, it is also the first company to export its products to
the USA. Bharti has also put its footsteps into Insurance and Retail
segment in collaboration with Multi- National giants. Bharti is the leading
cellular service provider, with a footprint in 23 states covering all four
metros and more than 50 million satisfied customers.
S E R V I C E S
Airtel Prepaid
Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from
Bharti Enterprises, India's leading integrated telecom service provider.
Going mobile with Airtel Prepaid is a new way of life. With a host of
great features, also simple to use, Airtel Prepaid makes everything that
you dreamt and believed, possible.
Total-Cost-Control
You can control your Airtel Prepaid like never before. No more rentals or
deposits simply recharge as much as you need to from as low as Rs. 10,
to as high as Rs. 10,000/-.Pre activated STD/ISD without deposits or
rentals
You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No
more paying deposits or having a minimum balance in your account to
make an STD/ISD call. Hassle-free calls are here to stay!

Strong-Network-Coverage
Enjoy complete clarity when calling with Airtels world-class technology
and unbreakable network coverage that spans over 23 circles across the
country.
Instant Balance and Validity Enquiry
Your account balance is updated on the screen of your handset at the end
of each chargeable call. You can also call 123 from your mobile phone
and listen to the voice announcement or simply dial *123#, press 'OK' or
'YES' button and your account balance will be displayed on the screen of
your handset.

INTRODUCTION OF VODAFONE

Vodafone

Group

plc /vodfon/ is

British multinational telecommunications company

headquartered

in London and with its registered office in Newbury, Berkshire. It is


the world's 2nd-largest mobile telecommunications company measured
by both subscribers and 2013 revenues (in each case behind China
Mobile), and had 434 million subscribers as of 31 March 2014.

Vodafone owns and operates networks in 21 countries and has partner


networks

in

over

40

additional

countries. Its Vodafone

Global

Enterprise division provides telecommunications and IT services to


corporate clients in over 65 countries.
Vodafone has a primary listing on the London Stock Exchange and is a
constituent of the FTSE 100 Index. It had a market capitalisation of
approximately 89.1 billion as of 6 July 2012, the third-largest of any
company listed on the London Stock Exchange. It has a secondary listing
on NASDAQ.
The name Vodafone comes from voice data fone, chosen by the company
to "reflect the provision of voice and data services over mobile
phones"The evolution of 'Vodafone' brand started in 1982 with the
establishment of 'Racal Strategic Radio Ltd' subsidiary of Racal
Electronics plc UK's largest maker of military radio technology. By
initiative of Jan Stenbeck Racal Strategic Radio Ltd formed a joint
venture with Millicom called 'Racal Vodafone', which would later evolve
into the present day Vodafone
PRODUCT & SERVICE

Products promoted by the Group include Vodafone live!, Vodafone


Mobile Connect USB Modem, Vodafone Connect to Friends, Vodafone
Eurotraveller, Vodafone Freedom Packs, Vodafone at Home, Vodafone
710 and Amobee Media Systems.

In October 2009, it launched Vodafone 360, a new internet service for the
mobile, PC and Mac. This was discontinued in December 2011 after
disappointing hardware sales. This was after The Director of Internet
Services resigned in September 2010 tweeting "5 days before I leave
Vodafone. Freedom beckons."
In February 2010, Vodafone launched world's cheapest mobile phone
known as Vodafone 150, will sell for below $15 (10) and is aimed at the
developing world. It will initially be launched in India, Turkey and eight
African countries including Lesotho, Kenya and Ghana.
Mobile money transfer services
In March 2007, Safaricom, which is part owned by Vodafone and the
leading mobile communication provider in Kenya, launched a mobile
payment solution developed by Vodafone. M-PESA is aimed at mobile
customers who do not have a bank account, typically because they do not
have access to a bank or their income is insufficient to justify a bank
account. The M-PESA system allows customers to deposit and withdraw
cash via local agents, and transfer money to other mobile phone users via
SMS.
By February 2008, the M-PESA money transfer system in Kenya had
gained 1.6 million customers. By 2011 there were fourteen million MPesa accounts by which held 40 percent of the countrys savings.
Following M-PESAs success in Kenya, Vodafone announced that it was
to extend the service to Afghanistan. The service here was launched on
the Roshan network under the brand M-Paisa with a different focus to the
Kenyan

service.

M-Paisa

was

targeted

as

vehicle

for microfinance institutions' (MFI) loan disbursements and repayments,


alongside business to business applications such as salary disbursement.
The Afghanistan launch was followed in April 2008 by the announcement
of further a further launch of M-PESA in Tanzania, South Africa and
India.
In February 2012, Vodafone announced a worldwide partnership with
Visa. To introduce a Vodafone Mobile Wallet, initially in Germany, The
Netherlands, Spain, Turkey and the UK. "The Vodafone mobile wallet
represents the next stage of the smartphone revolution," says Vittorio
Colao, Vodafone's group CEO. This will enable Vodafone subscribers to
pay for goods and services using their mobile phones instead of coins and
banknotes.
mHealth services
In November 2009, Vodafone announced the creation of a new business
unit focused on the emerging mHealth market (the application of mobile
communications and network technologies to healthcare). One of its early
success stories is with the Novartis-led "SMS for Life" project in
Tanzania, for which Vodafone developed and deployed a text-message
based system that enables all of the countrys 4,600 public health
facilities to report their levels of anti-malarial medications so that stock
level data can be viewed centrally in real-time, enabling timely re-supply
of stock.During the SMS for Life pilot, which covered 129 health
facilities over six months, stock-outs dropped from 26% to 0.8%, saving
thousands of lives.

Medopad at the Vodafone pavilion CeBIT 2014


Vodafone has also been active in mHealth from a philanthropic
perspective. The Vodafone Group Foundation is a founder member of the
mHealth Alliance, supporting the adoption of mHealth through policy
research and advocacy and the development of interoperable and
sustainable mHealth solutions.
4. RESEARCH & METHODOLOGY
PRIMARY DATA - Primary data is the 1st hand information collected
from respondance

with the help of questionnaires, interviews,

schedules. In this project a structured questionnaire is prepared and data


of 30 respondance is collected, tabulated and analysed on percentage
basis. The questionnaire is as follow:
a) From which sources you get information of product?
b) Which product has provided service at reasonable price?
c) Which mobile service provider is preferred by you?
d) Do your service provider charge extra while on roaming?
e) Do you get better service at roaming?

f) What type of billing service you follow?


g) Which product advertisement is better?
h) Which service product give you better customer care service?
i) Which product gives you offers on talktime or internet service?
j) Which service provider you will suggest to your friends &
relatives?
SECONDARY DATA -

Secondary

datais an information collected

through publish data, various reference books, journals, magazines,


bulletines, weekly & papers published & articles are refered.

5. SCOPE & LIMITATION


1. The usual limitations of resources in terms of information and
time at the disposal have contributed to limit the scope of the
study.
2 .The present study is limited to 30 responded.
3. All the information furnished by the customers was treated as
correct.
4. Considering the size of the universe the size of the sample
users of cellular phones is not adequate enough. Considering the
time and other factors as constrains study was limited to 30
responded.
5. In study of this kind, the purpose could be better served by
Using regression analysis.

CHAPTER 2.
REVIEW OF
LITERATURE

The growth in demand for telecom services in


India is not limited to basic

telephone

services. India has witnessed rapid growth in


cellular, radio paging; value added services,
internet and global communication by satel item (GMPCS) services. The
agents of change, as observed from international perspective, have been
broadly categorized into economic structure, competition policy and
technology. Economic reforms and liberalization have driven telecom
sector through several transmission channels of which these three
categories are of major significance. The effective research cannot be
accomplished without critically studying what already exists in the form
of general literature and specific studies. Therefore, it is considered as an
important pre-requisite for actual planning and execution of research
project. This helps to formulate hypotheses and framework for further
investigation. In this research, the survey of literature has been classified
into two parts - studies related to telecom sector and studies related to
marketing strategies.
1: STUDIES RELATED TO GROWTH AND DEV ELOPMENTS

Muller (1990)- in his a research focuses that the success of the mobile
commerce can be attributed to the personal nature of wireless devices.
Adding to this are its unique features of voice and data transmission and
distinct features like localization, feasibility and convenience. The
sustained growth of the mobile commerce around the world has been
more because of the transfer of technology according to the needs of local
geography.
According to Rohit Prasad & V.Sridhar (2007)24 this is one of the first
such attempt to analyse the tradeoffs between low market power and
economics of scale for sustained growth of mobile services in the country.
Our analysis of the data on mobile services in India indicates the
existence of economies of scale in this sector. We also calculate the upper
bound on the optimal number of operators in each license service area so
that policies that make appropriate tradeoffs between competition and
efficiency can be formulated. Narinder K Chhiber ( 2008)25 the mobile
telecommunication technology is evolving rapidly in the world as more
people demand mobile services with longer bandwidth and new
innovative services like connectivity anywhere, anytime for feature like
T.V., Multimedia, Interoperability andseamless connectivity with all types
of protocols and standards, while the 3G services are yet to fully come
up. Serious discussion on 4G has started .WLAN hot spot have made
inroads along with 3G to offer an alternative form of mobile access.
STUDY RELATED TO MARKETING STRATEGY
Strategy is the fundamental pattern of present and planned objectives,
resources, developments and intractions of an organizations with markets,
competitors and other environmental factors.(Mullins,Walker,Beyd
&Larreche, 2002 )72 for this reason , a good strategy should always
specify;

1. What is to be accomplished
2. Where the product, market, or industries that are to be focused.

3. How resources and activities that will be allocated to each market/


product to gain sustainable competitive advantage.Marketing is a process
for analyzing, planning and managing the organizations resources while
identifying and serving current and potential client group and their needs
profitability.

Reason for developing marketing strategy Dirks & Danniel(1991)73


Mention that company managers choose to introduced and / or
reemphasize marketing strategy for a number of reasons, which may
range from personal interests to corporate policies. However the reason
usually centers around an opportunities or an identified problem that the
company management needs to explore. For example :
1. Introducing new products or services
2. Expanding into new markets.
3. Differentiating products or services.
4. Revitalizing products, services or markets.
5. Deleting or demarketing product or service
STUDY RELATED TO SURVEY PROJECTS ON TELECOM
SERVICES
Anita Seth (2007)91 in his study on Quality of service parameters in
cellular mobile communication developed a model of service quality and

a set of dimensions for comparative evaluation which could provide


useful directions to regulators and service providers.
Swadeshkumar Samanta (2007)92 did as study on impact of price on
mobile subscription and revenue access price or fixed monthly fee for
mobile services is the major factor that governs the percentage of people
subscribing ( penetration ) to the services. Empirical analysis shows a
strong correlation between access price and penetration for developing
and developed countries. They demonstrate a tradeoff between price of
access and per minute call and show how subscription and revenue to the
operator can be increased.

CHAPTER 3.
PROFILE OF
ORGANISATION

1 Airtel -Company Background


Bharti Airtel Limited, a part of Bharti Enterprises, is India's leading
provider of telecommunications services. The businesses at Bharti Airtel
have been structured into three individual strategic business units
(SBUs) - mobile services, telemedia services (ATS) & enterprise
services. The mobile services group provides GSM mobile services
across India in 23 telecom circles, while the B&T business group
provides broadband & telephone services in 94 cities. The Enterprise
services group has two sub-units - carriers (long distance services) and
services to corporate. All these services are provided under the Airtel
brand.
Organization Structure - As an outcome of a restructuring exercise
conducted within the company; a new integrated organizational structure
has emerged; with realigned roles, responsibilities and reporting
relationships of Bhartis key team players. With effect from March 01,
2006, this unified management structure of 'One Airtel' enables continued
improvement in the delivery of the Groups strategic vision.
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is
India's largest Telecom Business operator with more than 75 million
subscribers It also offers fixed line services and broadband services. It
offers its TELECOM services under the Airtel brand and is headed by
Sunil Mittal. The company also provides telephone services and Internet
access over DSL in 14 circles.

The company complements its mobile, broadband & telephone services


with national and international long distance services. The company also
has a submarine cable landing station at Chennai, which connects the
submarine cable connecting Chennai and Singapore. The company
provides end-to-end data and enterprise services to the corporate
customers through its nationwide fiber optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and
international bandwidth access through the gateways and landing station.
Suppliers /Partners

:- The companys mobile network equipment

partners include Ericsson and Nokia. In the case of the broadband and
telephone services and enterprise services (carriers), equipment suppliers
include Siemens, Nortel, Corning, among others. The Company also has
an information technology alliance with IBM for its group-wide
information technology requirements and with Nortel for call center
technology requirements. The call center operations for the mobile
services have been outsourced to IBM Daksh, Hinduja TMT, Teletech &
Mphasis. The company has a strategic alliance with SingTel. The
investment made by SingTel is one of the largest investments made in the
world outside Singapore, in the company.The companys mobile network
equipment partners include -1) Ericsson

2) Nokia.

In the case of the broadband and telephone services and enterprise


services (carriers), equipment suppliers include
1) Siemens
2) Nortel
3) Corning.

2 Hutch (renamed as Vodafone Essar)

Vodafone Group Plc is the world's leading mobile telecommunications


company, with a significant presence in Europe, the Middle East, Africa,
Asia Pacific and the United States through the Company's subsidiary
undertakings, joint ventures, associated undertakings and investments.
The Group's mobile subsidiaries operate under the brand name
'Vodafone'. In the United States the Group's associated undertaking
operates as Verizon Wireless. During the last two financial years, the
Group has also entered into arrangements with network operators in
countries where the Group does not hold an equity stake. Under the terms
of these Partner Network Agreements, the Group and its partner networks
co-operate in the development and marketing of global services under
dual brand logos. Based on the registered customers of mobile
telecommunications ventures in which it had ownership interests at that
date, the Group had 269 million customers, excluding paging customers,
calculated on a proportionate basis in accordance with the Company's
percentage interest in these ventures.The Company's ordinary shares are
listed on the London Stock Exchange and the Company's American
Depositary Shares ('ADSs') are listed on the New York Stock Exchange.
The Company had a total market capitalisation of approximately 79
billion at 30 June 2008.Vodafone Group Plc is a public limited company
incorporated in England under registered number 1833679. Its registered
office is Vodafone House, The Connection, Newbury, Berkshire, RG14
2FN, England.

HISTORY /BACKGROUND

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc.


Then known as Racal Telecom Limited, approximately 20% of the
company's capital was offered to the public in October 1988. It was fully
demerged from Racal Electronics Plc and became an independent
company in September 1991, at which time it changed its name to
Vodafone

Group

Plc.Following

its

merger

with

AirTouch

Communications, Inc. (AirTouch), the company changed its name to


Vodafone AirTouch Plc on 29 June 1999 and, following approval by the
shareholders in General Meeting, reverted to its former name, Vodafone
Major Supplier of Hutch (Vodafone)
IBM --Vodafone Essar has outsourced the management of all its back
office IT operations to IBM India
Nokia Siemens Principal Supplier of network electronics like base
tower stations (BTS),base station controllers (BSC) and transcoders
Motorola and Swedens Ericsson Supplier of Mobile Switching
centers (MSC) for Mumbai
ZTE GSM Hand set supplier
Ericsson
Wimax-Broadband Spectrum facilities
Qualcomm-UMB Broadband services
Huawei Telecommunications -3G Broad band servic Group Plc.

CHAPTER . 4
DATA
ANALYSIS

1. From

which

source

information of product?

you

get

PARTICULAR

PERCENTAGE

FRIENDS

30

TELEVISION

50

OTHERS

20

PERCENTAGE
60
50
40

PERCENTAGE

30
20
10
0
FRIENDS

TELEVISION

OTHERS

In above diagram according to 30 respondend it shows that 30% customer


get information through friends, 50% get info through Tv & 20% get info
through others.It conclude that Tv is the important source of getting
information.

2. Which product has provided service at reasonable price?

Particulars

Percentage

AIRTEL

60

VODAFONE

40

PERCENTAGE
70
60
50

PERCENTAGE

40
30
20
10
0
AIRTEL

VODAFONE

In the above diagram according to 30 responded it shows that 60 %


customers thinks that airtel provided reasonable price. 40% customers
thinks Vodafone provided reasonable price.

3. Which mobile service provider is preferred by you?

Particulars

Percentag

e
AIRTEL

30

VODAFONE

70

PERCENTAGE
80
70
60
50
40
30
20
10
0

PERCENTAGE

AIRTEL

VODAFONE

The above diagram shows that 30% percent customer used service of
airtel & 70% percent customer used Vodafone. It conclude that Vodafone
give the better service than airtel.

4. Do your service provider charge extra while on roaming?

Particulars

Percentage

YES

50

NO

50

PERCENTAGE
60
50
40

PERCENTAGE

30
20
10
0
YES

NO

In above diagram the 30 responded think that airtel & Vodafone both
charges 50%

at roaming. It conclude that both has takes profit

making business to overcome loss.

5. Do you get better service at roaming?

Particulars

Percentage

YES

65

NO

35

PERCENTAGE
70
60
50
PERCENTAGE

40
30
20
10
0
YES

NO

In this diagram we conclude that 65%

customers think airtel

&Vodafone give better service at roaming . 35% customer think both


not give proper service.

6. What type of billing service you follow?

Particulars

Percentage

Prepaid

55

Postpaid

45

PERCENTAGE
60
50
40

PERCENTAGE

30
20
10
0
PREPAID

POSTPAID

In the above diagram 55% customers use prepaid type of billing


pattern & 35% customers use postpaid type of billing pattern. It

conclude that airtel & Vodafone give both type of billing pattern
properly.

7. Which product advertisement is better?

Particulars

Percentage

AIRTEL

20

VODAFONE

80

PERCENTAGE
90
80
70
60
50
40
30
20
10
0

PERCENTAGE

AIRTEL

VODAFONE

The above diagram shows that airtel

has provided 20%

better

advertisement service . 80% better advertisement service provided by


Vodafone, it conclude that Vodafone have efficiency & capacity to
spend more liquidity.

8. Which service product give you better customer care


service?

Particulars

Percentage

AIRTEL

35

VODAFONE

65

PERCENTAGE
70
60
50
PERCENTAGE

40
30
20
10
0
AIRTEL

VODAFONE

In the above diagram shows that airtel provided 35% better customer
care service to consumers & 65% better customer care service
provided by Vodafone. It conclude that Vodafone is one of the largest
and competitive tele-communcation service provider.

9. Which product gives you offers on talktime or internet


service?

Particulars

Percentage

AIRTEL

45

VODAFONE

55

PERCENTAGE
60
50
40

PERCENTAGE

30
20
10
0
AIRTEL

VODAFONE

In the above diagram vodafone provided 55% better talktime &


internet service, Airtel provided 45%

better talktime & internet

service to consumers. It concluded that Vodafone give better service


than airtel.

10.

Which service provider you will suggest to your friends

& relatives?

Particulars

Percentage

AIRTEL

25

VODAFONE

75

PERCENTAGE
80
70
60
50

PERCENTAGE

40
30
20
10
0
AIRTEL

VODAFONE

In the above diagram it shows that 25 % customer suggest the airtel


service to friends & relatives, 75% customers suggest the Vodafone
service to friends & relatives. It conclude that Vodafone is better tele
communication service than airtel.

CHAPTER 5.
FINDINGS ,
SUGGESTIONS
&
CONCLUSION

FINDINGS :

1.

In this project we found that


Vodafone is the provide better
service than airtel.

2. Airtel has reasonable prices than Vodafone but not provide


proper service to customers as compare to Vodafone.

SUGGESTIONS
1. I suggest that Vodafone can understand that airtel grabbing
the market of tele-communication.
2. Vodafone modify or give more better services to customers.
3. Airtel can improve their service & product.

CONCLUSION
In this project I conclude that Vodafone successfully emerge
in the market than airtel. This project limited to 30
responded.
Airtel have also chance to expand or emerge their market
,for that airtel have to improve their service & modify
services into new one. The project comparative analysis of
marketing strategy of airtel & Vodafone conclude Vodafone
have better marketing strategy than airtel.this strategy helps
Vodafone better & effective than airtel.

WEBLIOGRAPHY
WWW. GOOGLE. COM
WWW. AIRTEL. COM
WWW. VODAFONE .COM

BIBLIOGRAPHY
NEWS PAPER TIMES OF INDIA