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NARUP
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Oak Park, IL. 60304 * (708) 407-5843 * swnarup@gmail.com
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SALES MANAGEMENT
GENERAL MANAGEMENT
PROFESSIONAL SUMMARY
Results oriented Sales, Marketing and Supply Chain Management professional with expert experience in growing sales
volume while reducing product development costs for multiple product lines
Experience includes general management, operations, quality control and new product development; strong technical
background with Quality Control Engineering experience
Strong project management skills with experience in successfully leading new product development teams and
implementing sales campaigns across multiple markets including manufacturing, retail and financial services
Full profit/loss responsibilities for budgets up to $1.5 million/sales exceeding $40 million/staff of up to 75
professionals; Master of Business Administration graduate; Experience with CRM systems
PROFESSIONAL EXPERIENCE
DYNAMIC MANUFACTURING INCORPORATED
2007 to Present
Dynamic Manufacturing, Incorporated specializes in the re-manufacturing of transmissions and torque converters for all
vehicular/industrial applications. Client-base ranges from local retail sales to large corporate accounts including General
Motors, Chrysler, Volvo and Allison.
2013 to Present
2007 to 2013
Accountabilities included growing sales volume and reducing product development costs for each product line; gained
expert experience in the use of project management, consultative sales and conflict resolution techniques
Led sales and project teams in new product development and implementing sales campaigns; functioned as project
leader in critical launch of new products from pre-validation through the Production Part Approval Process (PPAP)
Collaborated on ISO 9001 and ISO/TS 16949 Quality Management Systems with General Motors Engineers; lead
process and quality improvement initiatives; manage the Document Control Management System; PPAP, FEMA, and
Process Control responsibilities
Accomplishments
Successfully achieved General Motors OTD shipping percentage of 99% over a two-year period from 2012 to 2014
Successfully achieved corporate directive of 10% reduction in supply chain costs by accurately calculating total supply
chain costs in relation to proposed new projects
Consistently increased sales revenue, profitability and productivity; turned around flat growth rate as products
reached the end of their Life-Cycle by implementing new product introductions and sales campaigns
New product introduction and sale campaign roll-outs restored sales growth and increased revenue growth 15%
Established new production schedule
2004 to 2007
Independent Contractor engaged in project assignments with Chicago area businesses. Hired to lead efforts in
increasing sales revenue and improve strategic operations and processes.
1997 to 2004
Fireplace Products US, Incorporated is a designer and manufacturer of exhaust systems and fireplace units focusing on
innovation, design and environmental sustainability for commercial and residential customers.
Full profit/loss responsibility for $1.5 million budget and a staff of 14 sales, operations and customer service
professionals; designed and implemented new corporate business/sales strategy that combined direct mail, trade
publications, advertisements and telemarketing platforms
Led start-up efforts for new corporate business/sales plan; built and maintained entire new sales territory by
identifying and leading entry into untapped markets; implemented aggressive new sales and profitability objectives
Re-engineered sales and business operations by establishing a direct resale unit and replaced/eliminated distributors
by implementing factory-direct strategies in 19 states
Accomplishments
Increased sales from $0 to $7 million within six years; negotiated new discount freight rates with LTL carriers saving
1994 to 1997
United Equitable Group is a leading provider of insurance coverage and is the parent company of United Equitable Insurance
Company, American Heartland Insurance Company and Lakeshore Finance Company.
Led sales, marketing and business operations for four business units; managed $5 million budget and staff of 75
Trained personal on proper sales and closing techniques; oversaw Customer Support Call Center operations
Established and managed direct/indirect sales channels including initiatives in multimedia advertising, promotions,
and corporate communications; led efforts in the introduction of a new advertising campaign
Accomplishments
Doubled sales from $9 million to $18 million and increased profits by 140% within one year
Researched market trends to reallocate advertising budget; successful reallocation of advertising budget improved
response rate from 1.5% to 4.8%
BACARDI USA
1984 to 1993
Bacardi USA is the largest family-owned spirit company in the world. Brand portfolio comprises more than 200 brands and
labels. Bacardi USA manufactures its brands at 27 facilities over four continents with sales in more than 150 countries.
Led multi-site operations and national accounts; managed $5 million budget and staff of 13 professionals
Accountabilities included the management of sales operations for direct and distributor sales campaigns
Accomplishments
Led sales team in increasing sales from $34 million to $40 million
Achieved 12% regional sales growth in core product line for two consecutive years despite a 26% decline on same
product line nationwide
EDUCATION
Master of Business Administration, Keller Graduate School of Management of DeVry University, 1994
Bachelor of Arts, Ripon College, 1978
CERTIFICATIONS
MS Office Certification, Cyberquery, GDT Certified, OHSAS 18001 Certification Program, Emergency Care & Safety
(ECSI) Certified