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Marketing Research

Structured and Conversational Approach of Questionnaire

Submitted By:
Anchit Agrawal
Div A

Guided By:
Prof. Sarang Kulkarni
Asst. Professor

The assignment is mainly given so that students get a
first-hand experience of preparing a questionnaire of two types that is,
Structured Questionnaire and conversational questionnaire. The
assignment also taught me how to take a survey and analyse it. Here
we have to survey about the exercise behaviour and habits of two
people by both the methods.
What is a Questionnaire?
A questionnaire is actually an instrument
of research which has a series of structured questions made for the
purpose of gathering information for a given objective.
There are four types of a Questionnaire on the basis of the
way the questions are posed. They are as follows1) Structured non disguised questionnaire
2) Structured disguised questionnaire
3) Non structured non disguised questionnaire
4) Non structured disguised questionnaire
Structured Questionnaire
Structured Questionnaire is a type of
questionnaire in which one finds close ended questions. In this
approach questions are predesigned and then the surveyor follows the
question pattern. Moreover, the approach is good for a survey purpose
but the approach is too straight forward and hence is likely to upset
the responder.
Conversational Questionnaire
Conversational Questionnaire is
trademarked by open-ended type of questions. In this approach the
surveyor just goes to the respondent and casually asks questions. The

approach possess the advantage that the responder is very comfortable

and easily able to give answers.
Questionnaires:The following is the questionnaire:
Structured Questionnaire
Name: Anurag Chourasia
Age: 23 yrs
Q.1 How many times do you exercise in a week?
More than Twice
Q.2 By which way do you exercise?
By playing a sport
Q.3 At what time of the day do you exercise?
No schedule

Sex: M

Q.4 Rate your exercise session on a scale of 1 to 5. 1 being the best

and 5 being the worst.
Q.5 Do you prefer a gym Trainer?
Q.6 Do you feel you are addicted to exercise?
Conversational Questionnaire
Q.1 Hello, I am Anchit, What is your name?
Ans. Hi, I am Anurag. Nice to meet you!
Q.2 Do you come here often?
Ans. Yeah, Almost everyday.
Q.3 Do you only exercise in the gym?
Ans. Yup, gymming is the best.
Q.4 Do you prefer a warm up and cooling exercise?
Ans. Yeah, as a gymaholic the warmup and cooling exercises are very
Q.5 At what time do you come here?
Ans. Its generally in the evenings.

Q.6 Do you think you are a true gym addict?

Ans. Ah! Thats a little odd to say but yeah considering me. Yes I am a
true gym addict.
Analysis & Findings
The Questionnaire has posed a great difference in the way the
respondent has answered as well as perceived it.
When conversational questionnaire is used the respondent is at ease
and answers are given without any thought to it.
It can be concluded that the method of using
conversational questionnaire is a better way to have response from the
responder and obtain information but it also poses the disadvantage
that the responses are not very accurate and analysable. Hence posing
difficulty for the surveyer afterwards in analysis.