CHARLES C.

SCHNEIDER
954-449-5060
charlesschneider3@gmail.com
https://linkedin.com/in/chuckschneider

Delray Beach, FL 33444

Accomplished senior level MANAGEMENT, SALES, MARKETING and BUSINESS DEVELOPMENT EXECUTIVE with
experience in developing and executing marketing and sales strategies which achieve revenue and profitability
objectives. A 24-year track record in healthcare of building two nationwide sales forces, taking two companies
public, launching successful divisions and brands and opening up new lines of business. Focused on penetrating
new markets, creating first-mover advantages and exceeding sales and profit goals.

Propels sales and profits through vision, market assessment and marketing strategies and execution of business
plans; consistently doubling revenue to $100M.

Excels in leading healthcare B2B sales, launching and managing PBM, Medicare programs, medical device and
pharmaceutical divisions and brands, bringing leading-edge healthcare technology to market and building a $1B
brand.

Proven track record of managing companies with 200 direct reports.

AREAS of EXPERTISE
Health Care Vertical
Healthcare B2B Sales
Sales Team Management
Medicare Programs

Marketing Strategy
New Market Penetration
Forecasting & Budgeting
Electronic Health Records

P & L Responsibility
PBM
General Management
Health Insurance Brokers

PROFESSIONAL EXPERIENCE

Excelium Group, LLC

Managing Director, Health Services Division, Ft. Lauderdale, FL

2015 - 2016

Holding company which operates pharmacies, provides PBM and prescription benefit programs.

Responsible for managing a $15M P&L, a PBM, pharmacies, two ACOs and a team of 59.

AMERICAN PHARMACEUTICAL INGREDIENTS

Chief Sales & Marketing Officer, Boca Raton, FL

2014 - 2015

Fast-growing manufacturer and distributor of active pharmaceutical ingredients serving compounding pharmacies
and outsourcing facilities.

Responsible for creating revenue of $15M in Year 1 with an inside sales team of four. Managed a team of nine
in total.
Co-Inventor of API-Direct, the first copay assistance and patient adherence program for compound
medications.

KAPLAN UNIVERSITY
National Healthcare Director, Ft. Lauderdale, FL

2010 - 2014

Leader in online higher education innovation offering tailored training solutions, certificates, associates,
bachelors, masters and doctorate degrees to B2B healthcare clients.

Led B2B sales with national and regional healthcare firms. Secured $9M in revenue from agreements with
Cigna, Aetna, Humana, Wellcare, Sutter Health, MedStar, McKesson, Norton Healthcare.
Secured exclusive agreement with largest US healthcare firm, McKesson, totaling $3M in annual revenue.
Managed nationwide team of five Regional Managers; managed budgets, forecasts and revenue totaling
$30M.

CHARLES C. SCHNEIDER
HEALTHCARE STRATEGIC CONSULTANT / NIPRO IAGNOSTICS
Delray Beach, FL

2008 2010

A publicly traded $120M medical device company and a startup medical device company.

Developed managed care (MCO) pull through marketing strategies and revenue forecasts for Nipro
Diagnostics. Grew companys managed care share from 5% to 20% in 24 months.

.
VERICHIP CORPORATION
Vice President Sales & Marketing, EHR RFID Division, Delray Beach, FL

2005 2007

A $45M healthcare RFID company.

Created effective launch plan for VeriMed HealthLink EHR and played key role in taking the company public.
Developed usage agreements for VeriMed HealthLink EHR with 500 hospitals in the first 18 months on market.
Built a 1,000 physician strong Physician Network in 18 months. Led FDA and CMS approval processes.
Hired and managed a nationwide team of 18 medical device specialists.

NATIONSHEALTH
Vice President of Marketing, Sunrise, FL

2004 2005

$75M provider of prescription discount card programs and Medicare Part B and Part D provider servicing over 2M
beneficiaries.

Increased revenues from $35M to $75M in one year by overseeing the launch of six Medicare D prescription
drug discount programs and improving Medicare B customer retention and reorder campaigns.
Managed a team of 200 customer care agents and $10M budget.
Managed relationships with Argus, WellPoint, BCBS-WI, BCBS-GA, Empire BCBS, BS-ID

ANDRX LABORATORIES / ALLERGAN

Director of Marketing, Weston, FL

2000 2003

Branded division of Andrx Corporation, an $8B pharmaceutical manufacturer.

Built the division that launched Altocor, the divisions first branded product; Responsible for marketing, FDA
approvals, clinical research, manufacturing, sales training, PBM and managed care contracting.
Generated $13M in first year sales for Altocor, achieving Rx and market share goals.
Managed a team of 60 outbound telesales representatives and $5M budget.

KOS PHARMACEUTICALS / ABBVIE LABORATORIES

Senior Marketing Manager & Sales Operations Manager, Miami, FL
A $20B biopharmaceutical company.

Re-branded and re-positioned Niaspan in which quadrupled sales to $100M in 24 months.

Invented The HDL Challenge Program, which resulted in a 50% growth in new patient starts.
Top 10% Sales Manager for Biaxin, Norvir, Hytrin, Prevacid, Depakote.

EDUCATION
Master of Business Administration, GPA 3.6/4.0
Thunderbird School of Graduate Management, Glendale, AZ; Proficient in Mandarin
Bachelor of Arts, Business Administration, GPA 3.7/4.0 (Cum Laude)
University of North Carolina at Charlotte, Charlotte, NC

1991 2000