A Promotional strategy is a process that can allow an
organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Its a written plan which combines product development, promotion, distribution, and pricing approach, identifies the firm's Promotional goals, and explains how they will be achieved within a stated timeframe. Promotional strategy determines the choice of target market segment, positioning, Promotional mix, and allocation of resources. It is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.
To analyze the Promotional Strategies of Toyota.
To know whether the customers are satisfied with
the offers given by the dealer.
To know which kind of offers can attract the new
customers.
According to Cavusgil and Zou (1994), export Promotional
strategy can be defined as the means by which a firm respond to interplay of internal and external forces to meet the objective of the export venture. The growing of global trade and sales activity in the world has increasingly accentuated the importance of exporting for firms and countries alike. Globalization process, global market competition and the subsequent performance difficulties encouraged by exporters cause the increasing interest in this subject. Exporting is a fundamental strategy in ensuring firms survival or growth, and firms may achieve competitive advantage in international markets with a positive influence on current and future export performance (Navarro et al., 2009) and so, many companies have allocated a more attention and resources in order to export their products to foreign markets Promotional strategy is one of the major elements of export performance and one of the key factors impacting export.
Research Design- Descriptive Research
Sample Size - 100 Sample Unit - Customers of Toyota Motors Sample Area - Lucknow Sampling Technique Simple Random Sampling Technique Universe - Lucknow Data Collection Method Primary & Secondary Data
The present study can be extended to access the present
Promotional condition of Indian automobile sector. The study can be used to design a proper product, price, place and Promotional strategy for the market. From the present study we can know the market share of different products and accordingly formulated strategy to enhance it. The result of Promotional success can be interpreted to assess the rate of employee satisfaction in various departments. This study can be applied to find out an effective distribution channel to enhance the sale of various products of Ford.