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CUSTOMER PREFERNCES
ON BIG
BAZZAR
SUBMITTED TO
SUBMITTED
BY
MS.SOUMYA PANDEY
HIMANSHI
AHUJA
A3923014050
BBA+MBA (DUAL)
20142018
AMITY SCHOOL OF BUSINESS, NOIDA
AMITY UNIVERSITY UTTAR PRADESH
CERTIFICATE
This is to certify that I, Ms .HIMANSHI AHUJA, a student of Under Graduate Degree in
BBA+MBA (DUAL) (2014-2018), Amity School of Business, Noida has worked under the
able guidance and supervision of Assistant professor Ms. Soumya Pandey
This Term Paper report has the requisite standard for the partial fulfillment the Under
Graduate Degree in Business Administration. To the best of our knowledge no part of this
report has been reproduced from any other report and the contents are based on original
research.
I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the
report.
Signature
HIMANSHI AHUJA
Enrolment No.A3923014051
Signature
(Soumya Pandey)
ACKNOWLEDGEMENT
Thanks to the Almighty God who gave me the strength to accomplish the project with sheer
hard work and honesty.
May I observe the protocol to show my deep gratitude to the venerated
Faculty-in-charge Ms. Soumya Pandey, for his kind gesture in allotting me such a wonderful
and elucidating research topic. Her sincere and honest approach have always inspired me and
pulled me back on track whenever I went astray.
I want to gratify the authors of great books which helped me present the
project the way it is now.
It would be very unjust to forget the names of some seniors while expressing my
thanks. Honestly speaking I feel pride to have such nice and cooperating seniors.
And how can forget the contributions of all my friends which lead me accomplice
this project so successfully.
Last, but by no means the least, I would like to thank all the members of ASB
family in general and my blooming and charismatic friends in particular for their
wholehearted co-operation throughout the odyssey.
HIMANSHI AHUJA
A3923014050
TABLE OF CONTENTS
(Research Based)
Chapter No.
Subject
Page No.
Objectives of the study .
Scope of the study
Introduction
Research Methodology.
Findings.
Big bazar..
Marketing strategies..
Pantaloons
Section at big bazaar
Suggestion..
Conclusion.
2. Secondary objective
a) To identify the needs of customer
b) To identify the satisfaction level of customer
c) To find out the various promotional activities
done in big bazaar
d) To study the effectiveness of promotional
activities done in big bazaar
INTRODUCTION
I think that Customer preference analysis
Is really a call to action? By understanding
the preference formation components and the
preference expectation evaluations by group or
segment of customers, companies can design
RESEARCH
METHODOLOGYIn this project a systematic and objective process of gathering, recording,
& analyzing data is being used, which provides information to act as a
guide for future decisions. Due to the nature of the project initially BASIC
RESEARCH has been embraced in this project and then gradually
APPLIED RESEARCH has been conducted. The research was
conducted using secondary material to gain background information
followed by collection of data.
RESEARCH PLAN:
Research approach: - SURVEY METHOD
RESEARCH INSTRUMENT
The research instrument used for collecting primary
data were the questionnaire
METHODOLOGY ADOPTED FOR THE STYDY
Mobile bazaar
Mens wear
Womens wear
Kids wear
Foot wear
Luggage
Electronics bazaar
Furniture
Home linen& Home dcor
Depot
Crockery
Utensils
Future money
Plastics
Toy s
Food Bazaar
Customer service desk
Pricing:
The process of setting a price for a product including
discount
.Promotion:
Refers to the various methods of promoting the
product/service, brand or company which includes
advertising, sales promotion, publicity and personal
selling.
Placement:
The locations for distribution, which explains how the
products get to the customer.
People:
All people that are directly or indirectly involved in the
consumption of a service are an important part of the
Extended Marketing Mix. Knowledge workers,
employees, management and consumers often add
significant value to the total product or service offering.
Process:
Procedure, mechanisms and flow of activities by which
services are consumed (customer management
processes) are an essential element of the marketing
strategy.
Physical Evidence:
The ability and environment in which the service is
delivered. Both tangible goods that help to
communicate and perform the service, and the
intangible experience of existing customers.
PANTALOON Retail
(India) Limited
Pantaloons Retail (India) Limited, is Indias leading
retailer that operates multiple retail formats in both the
value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the
company operates over 10 million square feet of retail
space, has over 1000 stores across 61 cities in India and
employs over 30,000 people.
Pantaloons Retail was recently awarded the
International Retailer of the Year 2007 by the US-based
National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail
Congress held in Barcelona
Its group vision and mission are very clear from its
objectives.
Group Vision:
Future Group shall deliver Everything, Everywhere,
Every time for Every Indian Consumer in the most
profitable manner.
Group Mission:
We share the vision and belief that our customers and
stakeholders shall be served only by creating and
executing future scenarios in the consumption space
leading to economic development
SECTION AT BIG
BAZZAR
SUGGESTIO
N Customer service should be improved.
Proper training should be given to employees as to
how to attract more customers and how to retain
them.
Seating facilities could be provided since there are
aged people visiting the store.
Price of products could be reduced in order to
attract more valuable customers.
More branded products could be introduced.
All the billing counters should be kept opened even
during the week days.
CONCLUSIO
NThe research work is done with a very definite
proposition of finding the customer satisfaction and
expectation in big bazaar, Wazirpur New Delhi. People
prefer more branded and variety of products with good
quality. Customers also feel that there should be proper
customer service. As customer satisfaction plays a vital
role, it has to be concentrated on seriously. In
conclusion, matching customer expectation and
satisfaction through proper service of marketing
activities will improve company reputation and create
loyal customers.
BIBLIOGRAPHY
BOOKS