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successfully-if unintentionally-taught,
through a century of public health campaigns, that risk is gendered and that it is
their special duty and responsibility to
worry about cancer, the "dread disease."
One result is American women's tendency
to overestimate their risk of breast cancer
and underestimate their risk of heart disease.
The subsequent eight papers present
specific historical case studies. Jessica
Warner demonstrates the need for cultural
and period specificity and sensitivity in
speaking about the social harms of alcohol
use in the premodem period. Bert Hansen
examines the imagery of public health controversy reproduced in late-l9th-century
newspaper and magazine editorial cartoons
and the ways in which these cartoons identified villains and distributed moral and social
responsibility for preventable health problems. Emily Abel illuminates the conflict
between professional culture and immigrant
experience in New York City's Progressive
Era tuberculosis control program and
explores the roots of popular resistance to
public health measures. John Hutchinson
explores the health educational books and
plays produced by the Junior Red Cross in