EXUCUTIVE SUMMERY

We are JIGNASHA LEUVA, ROHIT PAYAL, PARMAR KHUSHBU the student of

MBA in S.K.PATEL INSTITUTE. We have prepared the cp project is on chocolate industry.
We can see many differences product. Manager maintained Very good relation with his
employees. We can defiantly say that was an immense learning experience for me because at
each movement we have learned something new in the chocolate industry. In this report we
have put our best effort to compile everything in words whatever knowledge we gained.

This report is Indian chocolate industry.

ACKNOWLEDGEMENT

Any work would not be successful without getting support from the others. Specially, the work like
preparing this type of report having special treatments so you have to have help from the others. We
are highly obliged to S.K.P.I.M.C.S (M.B.A) for giving us the opportunity of doing our Management
Research Project.
We would like to express our special gratitude to our college Project guide Prof. krupa mam who
guidance Director Dr.Bhavin Pandya sir and encourage us to doing this report.

It is always difficult to THANKS who are very near and dear to ones heart. We would like to
express our deep feeling of gratitude and thank to all those who knowingly or unknowingly helped
us to fulfill the objectives of the project.

Preface

As a part of MBA syllabus the comprehensive project is must be important for the
student. It is providing real opportunity for student to apply them theoretical knowledge in
practical field. In the area of competition and globalization the human resource gain
performance. It also gives the experience to the practical field. Today there is competition and
due to change in organization performance.

This will be health the student bring them quality to and performance to in them real
time practical performance. It helps to get better prospective and understanding of the
working condition of the various industry.

As the subject of the MBA SEM -III programme we got opportunity of preparing
comprehensive project report on CHOCOLATE INDUSTRY. It was a great and golden
chance for us to enrich our knowledge which the ongoing comprehensive project report on
the industry.

TABLE OF CONTENT
Serial number

Particular

Page number

Title page

II

Declaration

III

Executive summary

IV

Tabel of content

Introduction about Industry

6 to 8

Research methodology

9 to 11

Study of world market

12 to 22

Stydy of Indian market

23 to 34

Product profile

35 to 38

Demand determination of the industry

39 to 53

Players in the industry

54 to 56

Distribution channel in the industry

Key issues and current trends

58 to 65

10

Pestal analysis

66 to 69

57

11

Company information

70 to 78

12

Product profile

79 to 91

13

Product market description

92 to 102

14

Industry analysis

103 to 104

15

Other Portfolio Model

105 to 115

16

Financial analysis of chosen industry

116 to 118

17

OT analysis

119 to 120

18

Problem identification , problem analysis

121 to 122

19

Future outlook / conclusion /suggestion

123

20

Annexure and bibliography

124