April 2009

v5.0

Application Style Guide

Corporate Identity
Fortinet, Inc.

LOGO ARCHITECTURE
The Corporate Trademark

The corporate trademark

grid

The Fortinet corporate trademark consists of

a graphic symbol, the grid, (pms 485 Red)
combined with a typographic letter form of the
word Fortinet (Black) that together create a
single, unified trademark image.
The grid graphic replaces the letter O in
Fortinet, becoming graphically a part of the word.
Each individual letter in the word Fortinet has
been custom drawn for consistency and balance
throughout the word. This custom letter form is
clean, modern, and easy to read and reproduce.
Negative spaces are open and balanced.

letter form

The registered trademark protection is a

part of the corporate trademark and must never
be removed. It may be enlarged as required to
maintain readability.
Editorial
In text (editorial), the word Fortinet is always
written with an initial cap F and the balance of the
word in lower case. All caps is acceptable.
The word Fortinet must carry the
trademark protection at its first occurrence in
body text (not headlines) on any printed piece or
electronic communication.
THE FORTINET CORPORATE TRADEMARK MUST
NEVER BE ALTERED OR MODIFIED IN ANY WAY.

Fortinet Application Style Guide

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LOGO ARCHITECTURE
Proportions

Proportions

The Fortinet corporate trademark was constructed

with an aspect ratio (width to height) of 8.75:1.
This proportion must never be altered. Particular
care should be taken when placing the corporate
trademark in an application such as Microsoft
Word, or PowerPoint where the image proportions
are easily changed by dragging the corners of the
picture window box. This will change the aspect
ratio of the trademark and is to be avoided.

8.75 X
1X

Minimum clear space protection

Minimum Clear Space Protection

1.5 X
2X

1X

The Fortinet corporate trademark may appear in

the same graphic field with other logos, graphics,
and type. It is important to maintain a minimum
amount of clear space protection around the logo
to avoid confusion of the brand. This clear space
helps establish the importance of the logo in
environments where it competes with other graphic
elements or logos for attention.
The unit of measure X equals the height of the
Fortinet corporate trademark letter form. The
minimum required clear space protection extends
the distance 1.5 X above and below the logo and
2 X to the right and left.

Minimum size

Minimum Size
The minimum size the Fortinet corporate trademark
may be reproduced is .75 in. wide.
.75 inch

Fortinet Application Style Guide

THE FORTINET CORPORATE TRADEMARK MUST

NEVER BE ALTERED OR MODIFIED IN ANY WAY.

Page 3

THE GRID
The Grid

The grid
10% opacity black

The Grid graphic element of the Fortinet corporate

trademark is a distinctive, widely recognized
element of the Fortinet brand identity. As such
it must be used in strict compliance with these
application guidelines.
The grid is an integral part of the Fortinet corporate
trademark. In its solid fill form (solid red or black),
it must never be used independent of the Fortinet
logo, or in combination or association with any
other words.
The Grid As A Watermark
A transparent impression of the grid may be used
independently as a subtle watermark impression
in certain situations where an extended sense of
the brand is desired. It is a transparency a 10%
opacity of black. It works well as a transparency
over photography as in the example on the left.
It also works well over solid colors and textural
backgrounds.

The grid as a watermark

Never apply the watermark overlapping the

corporate trademark. Look for an area of a graphic
field well away from the Fortinet logo itself. It must
be used carefully so it does not cause confusion
with the primary trademark, which is why it is never
to be used with a solid opaque fill.
THE FORTINET GRID MUST NEVER BE ALTERED
OR MODIFIED IN ANY WAY.

Fortinet Application Style Guide

Page 4

LOGO COLOR
Primary two color corporate trademark colors

Primary Two Color Corporate Trademark

Consistent use of corporate colors is critical to
the effectiveness of any corporate identity system.
Colors for the primary two color Fortinet corporate
trademark are:
Fortinet letter forms solid black
Grid solid Pantone pms 485 red.
White background

black

Process (CMYK) color equivalents:

pms 485 red:
Cyan
0%
Magenta
97 %
Yellow
100 %
Black
0%
pms 485 red

Digital color equivalents:

pms 485 red:
R
216
G
30
B
5
HTML
D81E05
The only approved background for the two color
corporate trademark is white. Never display the
color corporate trademark over another colored or
textured background or photograph.
THE FORTINET CORPORATE COLORS MUST
NEVER BE ALTERED OR MODIFIED IN ANY WAY.

Fortinet Application Style Guide

Page 5

EXTENDED COLOR PALETTE

pms 485

Extended Corporate Color Palette

pms black

An extended palette of colors has been established

for use in corporate materials. These additional
colors are designed to work harmoniously together
and with the primary corporate trademark colors.

pms 427

Draw from this color scheme when creating

illustrations, graphics, and anywhere additional
colors are needed. Tints of the fundamentals are
acceptable and a good way to add additional
options.

pms 428
pms 430
pms 431

pms 432
pms 433

pms 157

55% tints

pms 284
pms 287

pms 327

Fortinet Application Style Guide

Page 6

LOGO COLOR
Primary reversed corporate trademark with red grid

Primary Reversed Corporate Trademark

with Red Grid
The Fortinet corporate trademark may appear
reversed out of a solid black background. In this
iteration the type reverses to print white while the
grid remains pms 485 red.
NOTE: Solid black is the only approved
background for the reversed Fortinet corporate
trademark with the red grid.

Secondary, reversed corporate trademark

Secondary Reversed Corporate Trademark

When the Fortinet corporate trademark must
appear over backgrounds other than solid black,
always reverse out the logo entirely to white,
including the grid.
Care must be taken not to place the logo over
backgrounds where the white type will not be
clearly readable. If there is any doubt, contact
Fortinet Marketing.
THE FORTINET CORPORATE COLORS MUST
NEVER BE ALTERED OR MODIFIED IN ANY WAY.

Fortinet Application Style Guide

Page 7

LOGO USAGE VIOLATIONS

1. Violation

Violations

5. Violation

Any variation from the guidelines covered in this

Style Guide would be incorrect and should not be
used.
The following are some examples of unacceptable
modifications, violations of the Fortinet corporate
trademark.

2. Violation

A P P R O V E D

1. Never move, delete, or rearrange any elements

of the corporate trademark from their respective
positions.

6. Violation

2. Never make another logo using elements of the

corporate trademark.

PA R T N E R

3. Any distortion of proportions (height or width) of

the corporate trademark is incorrect.
3. Violation

4. Never stack, overlap, or rotate the corporate

trademark.

7. Violation

5. Never add any text or graphic element to the

corporate trademark.
6. Never place the two color corporate trademark
over a photo, colored or a textured background.
4. Violation

7. Never place the two color corporate trademark

over a solid- or multi-colored background.

8. Violation

RTINET

8. Never modify the corporate Ttrademark in any

way.
THE FORTINET CORPORATE TRADEMARK MUST
NEVER BE ALTERED OR MODIFIED IN ANY WAY.

Fortinet Application Style Guide

Page 8