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The SXSW Cheat-Sheet

Our Guide to the Best of SXSW Interactive 2016


With SXSW Interactive on the horizon, were sharing our annual SXSW Interactive
Cheat-Sheet in an effort to help you navigate the awesome chaos that is SXSW. Last year,
non-traditional panels inspired our on-the-ground SXSW ambassadors and trending tech
continued to make its presence known in Austin. Over five days, conference-goers will
have their pick of hundreds of educational sessions, meet-ups and parties to attend. With
jam-packed schedules, many will leave SXSW feeling physically exhausted, but mentally
excited for the year ahead.
For more tips from our team of savvy SXSW experts, follow @360i during SXSW and visit
blog.360i.com for updates during and after the event.

Uncovering the Best Sessions for Marketers


FRI
MAR

11

SAT
MAR

12

SUN
MAR

13

MON
MAR

14

TUE
MAR

15

11:00am 12:00pm
INVISIBLE INFLUENCE
AND WINNING AT SXSW
2016
with Jonah Berger
Wharton School

2:00pm 3:00pm
KEYNOTE: BREN BROWN
COURAGE WORKS
with Bren Brown
COURAGEworks

11:00am 12:00pm
RODNEY BROOKS IN
CONVERSATION WITH
NICK THOMPSON
with Nicholas Thompson
The New Yorker + Rodney
Brooks Rethink Robotics

12:30pm 1:30pm
ACCESSING THE
INACCESSIBLE: EVOLVING
SEARCH
with Biz Stone Jelly
+ Danny Sullivan Search
Engine Land

2:00pm 3:00pm
KEYNOTE: ANDY
PUDDICOMBE
with Andy Puddicombe
Headspace Inc.

AUSTIN CONVENTION
CENTER, BALLROOM D

AUSTIN CONVENTION
CENTER

ACL LIVE AT THE MOODY


THEATER

AUSTIN CONVENTION
CENTER, BALLROOM D

AUSTIN CONVENTION
CENTER, BALLROOM D

3:30pm 4:30pm
DIVERSITY IN TECH:
BUILDING INCLUSIVITY
with Maxine Williams
Facebook

5:00pm 6:00pm
CREATING THE MODERN
MEDIA COMPANY
with Jim Bankoff Vox
Media + Julie Boorstin
CNBC Inc.

5:00pm 6:00pm
IDENTITY AND THE
CHEMISTRY OF
EXPERIENCE
with Esteban Contreras
Sprinklr

3:30pm 4:30pm
THE EYE OF ROBOTS AND
MURDERERS
with Andrew Jarecki
Moviefone + JJ Abrams Bad
Robot Productions

AUSTIN CONVENTION
CENTER, BALLROOM EFG

AUSTIN CONVENTION
CENTER, BALLROOM D

AUSTIN CONVENTION
CENTER, ROOM 18ABCD

AUSTIN CONVENTION
CENTER, BALLROOM D

FRI: 3:30pm 4:30pm


INNOVATIVE BRANDS
USING DATA-DRIVEN
MARKETING
with Lee Maicon 360i,
Gail Horwood Johnson &
Johnson, Jen Drexler Now
What + Ryan Brockington
Helmut Lang

MON: 3:30pm 5:30pm


LOSE THE SPAM
WITH OMNICHANNEL
EXPERIENCES!
with Tim Dunn Isobar

TUE: 11:00am 12:00pm


TAKING IT TO THE
STREETS: DIGITAL GETS
PHYSICAL
with Dave Etherington
Intersection, John Moon
Annalect + Kenton
Langstroth IPG Media Lab

THU: 2:00pm 3:00pm


INSIDE OUT HOW DID
THIS SONG GET IN THAT
COMMERCIAL?
with Bonny Dolan
Comma Music,
Brandy Ricker, Dave Reger,
Michael Straznickas + Steve
Ross mcgarrybowen

ACL LIVE AT THE MOODY


THEATER

HILTON AUSTIN DOWNTOWN, ROOM 616AB

AUSTIN CONVENTION
CENTER, ROOM 6AB

AUSTIN CONVENTION
CENTER, ROOM 15

RETAIL
FRI MAR 11
5:00pm 6:00pm
CULTURE: THE NEW
CURRENCY OF RETAIL
with Ethan Song Frank
& Oak, Lacey Norton Kit
and Ace, Rick Badgley
TOMS + Robbie Myers Elle
Magazine

SAT MAR 12
9:30am 10:30am
$5 TRILLION QUESTION:
WHATS THE FUTURE OF
RETAIL?
with Katherine Power
Clique Media Group,
Melanie Bender Westfield,
+ Michael Schrage MIT
Center for Digital Business

SAT MAR 12
5:00pm 6:00pm
THE NEW BRANDERS:
A NEW CLASS OF
RETAILERS
with Karen Harvey Fashion
Tech Forum, Kristan Glass
Trunkist + Mike Knapp
Shoes of Prey

HILTON AUSTIN DOWNTOWN, SALON K

WESTIN AUSTIN DOWNTOWN, CONTINENTAL 3

WESTIN AUSTIN DOWNTOWN, CONTINENTAL 3

FRI MAR 11
3:30pm 4:30pm
PRODUCTS WITH
PURPOSE: HOW INDIE
BRANDS GO BIG
with Amy Cazin Primal
Pit Paste, Evan Streusand
Fortress of Inca, Jessica
Knopp Son of a Sailor +
Tracy Wallace Bigcommerce

FRI MAR 11
5:00pm 6:00pm
FIND YOUR PRODUCT/
MARKET FIT IN 15
MINUTES
with Scott Cook Intuit

MON MAR 14
9:30am 10:30am
SMART AD CAMPAIGNS:
ITS NOT ABOUT PRODUCT
with Ben Mand Plum
Organics, JR Badian
MasterCard WW, Rebecca
Coleman Something
Massive + Roo Ciambriello
Adweek

MON MAR 14
5:00pm 6:00pm
BUILDING SECURE
PRODUCTS IN A
CONNECTED SOCIETY
with Brad Medairy Booz
Allen Hamilton, Jon Allen
Booz Allen Hamilton,
Kevin Tierney GM + Scott
Montgomery Intel

HILTON AUSTIN
DOWNTOWN, SALON K

HILTON AUSTIN DOWNTOWN, ROOM 400-402

HILTON AUSTIN
DOWNTOWN, SALON J

RADISSON TOWN LAKE,


RIVERSIDE BALLROOM

FRI MAR 11
5:00pm 6:00pm
TECH VS CRAFT: MAKING
FOOD, WINE & SPIRITS
with Alex Vallis Food &
Wine Magazine, Darren
Case Round Turn Distilling
+ Ian Brand Le Ptit Paysan/
IBvinification

SAT MAR 12
9:30am 10:30am
CULINARY INNOVATION:
TRACKING FOOD TRENDS
with Amanda Hesser
Food52, Damiano Marchetti
Munchies/VICE, Lucie
Greene JWT, Will Levitt
Taste Talks/Northside
Media Group

MON MAR 14
9:30am 10:30am
MEET NOM: FOOD & THE
FUTURE OF LIVE VIDEO
with Steve Chen Nom

MON MAR 14
12:30pm 1:30pm
3D PRINTED FOOD: SPAM
OR PT? YOU DECIDE.
with Michael Petch blackdog-consulting.com, Molly
Sullivan Stumptown Coffee,
Phair Tsai XYZPrinting +
Virginia Ingram Virginia
Ingram & Associates

OLD SCHOOL BAR

THE DRISKILL,
MAXIMILIAN

AUSTIN CONVENTION
CENTER, BALLROOM D

THE DRISKILL,
MAXIMILIAN

CONSUMER
PRODUCT GOODS

QSR

MEDIA +
ENTERTAINMENT

AUTOMOTIVE
FRI MAR 11
3:30pm 4:30pm
GOOGLE SELF-DRIVING
CAR PROJECT
with Chris Urmson Google
Self-Driving Car Project

SAT MAR 12
12:30pm 1:30pm
IN-CAR ENTERTAINMENT
IN AN AUTONOMOUS
FUTURE
with Alexander
Mankowsky Mercedes
Benz, Tim Stevens
Roadshow By CNET +
Vera Schmidt Daimler AG

TUE MAR 15
12:30pm 1:30pm
HOW AUTO RACING FUELS
INNOVATION IN ROAD
CARS
with Jon Massengale
Speed City Broadcasting

FRI MAR 11
11:00am 12:00pm
LERERS THEORY OF
MEDIA EVOLUTION
with Ben Lerer Thrillist

MON MAR 14
5:00pm 6:00pm
NEW HOLLYWOOD:
SOCIAL MEDIA STORY
with Jack Davis CryptTV/
BlumHouse Films, Jon
Handschin Moviepilot, Matt
Creem 20th Century Fox
+ Thomas Benski Pulse
Films

AUSTIN CONVENTION
CENTER, BALLROOM D

AUSTIN CONVENTION
CENTER, ROOM 8ABC

WESTIN AUSTIN DOWNTOWN, CONTINENTAL 3

HILTON AUSTIN
DOWNTOWN, SALON G

FOUR SEASONS, SAN


JACINTO

How to Conquer the Chaos


PLAN, BUT LEAVE ROOM
FOR SPONTANEITY
Make a plan for your time in
Austin. But also leave time
to walk around and explore.
Many brand activations
arent in the SXSW GO
app or clearly laid out, so
use Twitter and Google
to research them, or just
venture out on your own.

GET TO POPULAR PANELS


EARLY
Keynotes and panels with
big-name speakers will
be the hardest for you to
secure a seat in. Arrive 30
minutes to an hour early.
For sessions across the
river, give yourself an extra
10 to get there.

POWER UP
PEOPLE
The portable charger is a
staple for conferences. As
youll be on-the-go most
of the day, be sure to pack
a wireless charger (or two)
so you arent spending
your time searching for a
charge.

PACE YOURSELF FOR


AWESOME CHAOS
Sessions, parties, brand
activations and more
youll be tempted to hit the
ground running and not
stop. Pace yourself and
allow for breaks during the
day to ensure you have the
energy during the evenings.

PREPARE FOR MOTHER


NATURES SURPRISES
Austin in March is known
for its uncertainty, so youll
want to pack accordingly.
Pack an umbrella or
poncho and sunscreen and
youll be ready for anything.

FOR THE THINGS YOU


FORGOT
The CVS (500 Congress
Ave.) in downtown Austin
will become your go-to
for everything you forgot
to pack or maybe just
realized you needed. But it
gets busy after 10 a.m. Get
there early for short lines.

GET FROM A TO B LIKE A


BOSS
Pedicabs are fun on
occasion (and when traffic
is bad), but Uber is much
more practical. For another
transportation option in
Austin, consider signing up
for a Car2Go membership
before you go.

NO BIZ CARD? NO
PROBLEM!
If you run out of business
cards (or have gone digital),
trade Twitter handles
instead with new friends
and acquaintances. You
can connect, stay in touch
via Twitter, and easily
follow each others updates
during the conference.

HYDRATE, HYDRATE,
HYDRATE
Youll be doing a lot of
moving and shaking. Bring
a water bottle with you
during the day to not waste
any valuable time standing
in lines.

Fuel Up to Keep Up

FOUR SEASONS
HOTEL

LA
CONDESA

Theres no shortage of bars, cafs and food trucks lining the streets of Austin. Take a look
with your stomach, not your eyes, and you may be surprised by what you find. In between
sessions, try one of the places below to relax, network and fuel up to keep up.

98 SAN JACINTO BLVD.


On the banks of Lady Bird
Lake, enjoy a few cocktails
& bites with new and old
colleagues & friends alike

400 W. 2ND ST
This contemporary
restaurant offers tasty
Mexican dishes in a casual
dining experience

BOBS STEAK &


CHOP HOUSE

RANCH
616

FRANKLIN
BARBECUE

900 E. 11TH ST
A meaty hotspot touted by
many as the finest brisket
in all the land

EASY
TIGER

709 E. 6TH ST
Bake shop and beer
garden, this hip hangout
includes a creekside beer
garden and impressive
artisanal menu

MAGGIE
MAES

323 E. 6TH ST
This local institution
boasts live music and
performances, as well as
the largest rooftop deck bar
on Sixth Street

301 LAVACA ST.


Recognized as one of the
best steakhouses in the
country, look no further
for a satisfying steak and
extensive wine list

616 NUECES ST
For a modern take on
Mexican cuisine, this
Tex-Mex spot is eclectic
and a go-to for large
groups