'MDM (Mobile Device Management) Solution Can Reduce

Calls to Customer Service by up to 20%' Says Visiongain

Report.
LONDON, October 11, 2011 /PRNewswire/ --

http://www.visiongain.com/Report/696/Mobile-Device-Management-Report-2011-2016
Visiongain's latest management research "Mobile Device Management Report 2011-2016" examines
the operator, enterprise and device manufacturer centric MDM market and how these players
are leveraging MDM solutions to enable their strategies and business models.
It provides an overview of the MDM technology, along with the key market drivers, impediments to
MDM adoption, geographical differences, market size data and operator and enterprise strategies.
This brand new report also provides pointers for MDM growth, market sizing, vendor analysis and
market forecasts for the period 2011-2016.
The Operator MDM market has gone through major changes in 2011. Many vendors now offer endto-end MDM portfolio that rope in configuration and diagnostics, security, software management,
device analytics and policy management. These newer solutions offer opportunities for operators to
reduce OpEx & churn and enhance VAS (Value added Services) adoption.
On the Enterprise front, as smartphones and tablets penetration further increases, IT will need
robust the tools necessary to manage these devices. Visiongain believes the need for security,
regulations and the management of mobile applications will continue to drive demand for MDM in
enterprises.
MDM Market Sizing
2011 has proved to be the defining year for the MDM. Several vendors both global and niche
witnessed significant growth. It has also been a big year for FOTA adoption by mobile industry
leaders. Visiongain believes that the size of the MDM market is poised to reach over $3.54 billion
by 2016. The greatest growth will be witnessed in the enterprise segment which will grow to $2
billion by 2016.
Capitalising on MDM - Strategies and Potential Revenues
We summarize all the latest developments in MDM field and provide a detailed vendor analysis. Our
aim is provide our customers with up-to-date market statistics and forecasts that can be used to
devise emergent MDM strategies.

For further information on this report click on:

http://www.visiongain.com/Report/696/Mobile-Device-Management-Report-2011-2016

Or contact: Sara Peerun Sara.peerun@visiongainglobal.com Tel: +44(0)20-7336-6100

http://www.visiongain.com
Table of Contents
Executive Summary E1. Growing and Expanding Realm of MDM E2. Key factors Driving Adoption of
MDM E3. Customer Satisfaction is becoming a Strategic Differentiator for MNOs E4. MDM Enters
into the M2M (Machine to Machine) Market E5. SaaS (Software as a Service) model for MDM
E6. MDM Lifecycle Stage E7. MDM Market Size E8. MDM Standardisation Benefits All E9. LTE will
Further Fuel Adoption of MDM E10. Key Findings of the Report 1. Introduction 1.1. MDM Market
Segmentation 1.1.1 MDM in the Operator Settings 1.1.2 MDM in the Enterprise Settings 1.1.3
MDM in Device Manufacturer/Platform Provider Settings 1.2 How OTA Works? 1.2.1 Why do
MNOs' need OTA MDM? 1.3 Three Layers of MDM 1.3.1 Server 1.3.2 Intelligence layer 1.3.3
Applications 1.4 How Devices are updated? 1.5 Evolution of Device Management 1.6 Stakeholders
in the MDM Market 1.6.1 MDM Stakeholder Influence Analysis 1.7 Driving and Resisting Forces for
Advanced Mobile Device and Software Management 1.8 Aim of the Report 1.9 Report Structure
1.10 Report Scope 1.11 Methodology 2. MDM: A Strategic Analysis 2.1 Standards Based Approach
to MDM 2.1.1 Key OMA Enablers 2.1.2 What is the difference between OMA CP and OMA DM?
2.1.2.1 OMA-CP 2.1.2.2 OMA-DM 2.1.2.3 Will OMA-DM Expire? 2.2 Device
Management Applications 2.2.1 Configuration/Provisioning Management 2.2.2 Diagnostic
Management 2.2.3 Security Management 2.2.4 FOTA: Firmware Update over the Air 2.2.4.1 Why
FOTA is Inadequate in Current Smartphone Market? 2.2.5 Mobile Software Management 2.3
Benefits of MDM 2.3.1 Network Operators 2.3.2 Device Manufacturers 2.3.3 Enterprises
2.3.4 Subscribers 2.4 How the Market for Mobile Software/Application Management is Evolving?
2.5 Barriers to Mobile Device Application Management 2.6 Barriers to MDM 2.6.1 Lack of Control
over the Handset Supply Chain 2.6.2 Handset Subsidies Makes it harder to justify investments in
MDM 2.6.3 Lack of Integration with the Existing Customer Care and other Back Office Products
2.6.4 FOTA Deployment Impacts Several Areas in an Operator's Network 2.6.5 Longevity of
Legacy Terminals 2.6.6 Penetration of FOTA handsets 2.6.6.1 Challenges in FOTA Implementation
2.6.7 Installed base of 3G Handsets 2.7 Driving Factors for MDM Adoption 2.7.1 Increasing
Smartphone Shipment to Consumers and Mass Market 2.7.2 Rapid Growth of Mobile Applications
2.7.3 Rise of Mobile Worker 2.7.4 Mobile Devices are becoming Complex 2.7.5 Application
Download in Increasing 2.7.6 Customisation and personalisation resulting in flexible and complex
software environment 2.7.7 Urgency to Improve Brand Image 2.7.8 Operations and support
costs are increasing faster than revenues 2.9 Who should deliver the Mobile Device Updates? 3.
Operator MDM Market 3.1. Up-to-date Market Statistics 3.1.1 MDM Vendor Strategies 3.1.1.1
MDM Vendors are expanding their Reach by Targeting both the Operator and Enterprise MDM
Market 3.1.1.2 MDM Vendors are embracing the SaaS delivery Model for their Solution 3.1.1.3
Challenging the Competitors 3.1.1.4 Innovation and Evolution a Key to Success 3.2 MDM Vendors
3.2.1 Red Bend Software 3.2.1.1 Red Bend's Customers 3.2.1.2 Red Bend's Strategy 3.2.1.3
Red Bend's Key Partnerships 3.2.2 InnoPath 3.2.2.1 InnoPath's Product Portfolio 3.2.2.2 InnoPath's
Customers 3.2.2.3 Innopath's Strategies 3.2.3 Mformation 3.2.3.1 Amdocs and Mformation 3.2.3.2
Mformation's Customers 3.2.3.3 Mformation's Strategy and Vision 3.2.4 Funambol 3.2.5 HP 3.2.5.1
HP's MDM Client Solution 3.2.5.2 HP's MDM Server Side Solution 3.2.5.3 HP's Strategies
3.2.5.4 HP's Customers 3.2.5.5 HP offers SaaS Solution for Operators 3.2.6 SmithMicro Software
3.2.7 Sicap 3.2.8 Giesecke & Devrient Group (G&D) 3.2.9 Alcatel Lucent (Motive)
3.2.10 Mobilethink 3.2.11 Nokia Siemens Networks 3.2.11.1Telenor Hungary Automates Mobile
Device Settings 3.2.12 Capricode 3.2.13 Invigo 3.2.14 Juniper Networks 3.2.15 MCTEL 3.3 System
Integrators and Resellers 3.3.1 ISEC7 3.4 Criteria for Selecting a MDM Solution 3.5 Device
Manufacturers Centric MDM Market 3.5.1 Challenges facing Device Manufacturers

3.5.1.1 Delivering Defect Free Devices 3.5.1.2 Recall costs are costing the Vendors billions and will
continue to rise 3.5.1.4 How to reduce the cost of software in a master data management jobs
mobile handset? 3.5.1.5 Does SCOTA provide any cost savings to Device Manufacturers? 3.6 OEM
and Platform Provider Strategies 3.6.1 Nokia 3.6.2 LG 3.6.3 Sony Ericsson 3.6.4 Samsung
3.8.5 Motorola 3.6.6 Apple 3.6.7 Huawei and ZTE 3.6.8 Microsoft 3.7 Summary 4. MDM Business
Case for Operators 4.1 Operator Market Dynamics 4.1.1 Start-ups, Acquisitions and Mergers and
Exits 4.1.2 Product Consolidation by MDM Vendors 4.1.3 Increasing Number of Operators
is Resorting to SaaS/Hosted MDM 4.1.4 Business Opportunities for MDM Vendors 4.2 Challenges in
Generating Business Case for MDM 4.2.1 ROI and Payback from MDM 4.2.1.1 OMA DM for WiMax
4.2.1.2 MDM for Converged Networks 4.2.1.3 MDM for M2M Devices (Machine to Machine) 4.2.1.4
OMA DM for LTE 4.2.2 Tangible/Non-Tangible Benefits from Integrated MDM 4.2.2.1 Use
Integrated MDM as a tool to minimise end-user Frustration 4.2.2.2 Lower TCO 4.2.2.3 Increase
Data Service Adoption 4.2.2.4 Seamlessly integrate existing networks and back-office infrastructure
4.2.2.5 Offer Cost-effective front-line Customer Care 4.2.2.6 Generate Market Intelligence for
Targeted Services 4.2.2.7 Make the most of Existing and New Mobile Devices 4.2.2.8 Use MDM to
Open New Business Propositions 4.2.2.9 Reduce OpEx 4.2.2.10 Use Security to boosts consumer
confidence 4.2.2.11 Reduce Churn Rate 4.3 Operator Strategies 4.3.1 Mastering the value
discipline of Customer Intimacy 4.3.2 Operational Excellence 4.3.3 Establishing a MDM Deployment
Programme 4.3.4 Enterprise MDM: A Monetising Opportunity for Operators 4.4 Market
Developments 2010-2011 4.4.1 Red Bend Software 4.4.2 Motorola 4.4.3 Apple and iOS 5 4.4.4 LG's
Remote Customer Care Services 4.4.5 Motive and WDS Secures MDM deal for LTE Network in
America 4.4.6 RIM to offer support for iOS and Android 4.4.7 Cross platform Support: A key for
MDM Vendor Survival? 4.4.8 Rogers Communications to offer MDM 5. 5.1 Global MDM
Market Forecast and Analysis 5.1.1 Global Telecom Software Market 5.1.2 Global OSS Market 5.2
Regional MDM Market 5.2.1 Europe 5.2.1.1 Mobile Data 5.2.1.2 Churn 5.2.1.3 Smartphone
Shipment 5.2.2 North America 5.2.3 Latin America 5.2.4 Africa 5.2.5 Japan 5.2.6 China 5.2.7 India
5.3 Vendor Market Share 6. Case Studies 6.1 Tata DoCoMo 6.2 TMN Portugal 6.3 Cell C 6.4
Vodafone Hungary 6.5 Smart, Philippines 7. Enterprise MDM Market 7.1 MDM Solutions for the
Enterprises 7.2 Why Do Enterprises Need MDM? 7.2.1 The Cost of Mobility 7.2.2 Need to support a
Gamut of Connected Devices 7.3 Enterprises Strategies 7.3.1 What is a Good Enterprise MDM
Solution? 7.4 How can Enterprises Leverage the Benefits of MDM? 7.5 MDM Benefits to Enterprises
7.5.1 Manage Devices from Multiple Vendors and Carriers 7.5.2 Manage Multiple-User
Configurations and Profiles 7.5.3 Synchronise Data, Files and Applications 7.5.4 Deploy Software
Updates 7.5.5 Mitigate Risk by Securing Remote Devices with kill or lock Functions 7.6 MDM
Challenges faced by Enterprises 7.7 Enterprise MDM Vendors 7.7.1 Sybase iAnywhere (SAP) 7.7.2
Zenprise 7.7.3 MobileIron 7.7.4 FancyFon 7.7.5 Ubitexx 7.7.6 Mobi DM 7.7.7 RIM Enterprise
Server 7.7.8 Perlego 7.7.9 iPass 7.7.10 Symantec 7.7.12 Fromdistance 7.7.13 Mobiso 7.7.14 Soti
7.7.15 Excitor 7.7.16 AirWatch 7.7.17 Tangoe 7.7.18 Good Technology 7.7.19 IBELEM 7.7.20
BoxTone 7.7.21 McAfee 7.7.22 Motorola 7.7.23 Odyssey Software 7.7.24 MaaS360 by Fiberlink
7.7.25 mFormation 8. Analysing the MDM Business Case for Enterprises 8.1 Defining the MDM
Market 8.2 Enterprise MDM Market Dynamics 8.1.1 Revenue Forecast 8.1.2 Enterprises Prefer to
Deploy Hosted MDM 8.1.3 Vendor Positioning in the Enterprise MDM Market 8.1.4 Enterprise
MDM Market Growth Forecast 8.1.5 Cloud Based Opportunities 8.2 Overview of Mobile Security in
Enterprises 8.2.1 Security Needs of Enterprises 8.2.2 Enterprise-Class Security 8.2.3 Smartphone
Risk Assessments 8.2.3.1 Encryption 8.2.3.2 Access Control 8.3 Encryption Software for Enterprise
Smartphones 8.4 Protecting Enterprise Networks from New Mobile App Downloads 8.4.1 Policy
Management 8.4.2 Mobile App Threats 8.4.3 Wi-Fi: A Potential Security Threat 8.5 Risk and
Reward: Predicting User Behaviour in Enterprise Smartphone Security 8.6 Regional Enterprise
MDM Market 8.7 Managed Mobility Solutions 8.7.1 Market for Managed Security 8.8 Business Case
for MDM in Enterprises 8.8.1 Will Blackberry Continue to Dominate the Enterprise Market? 8.8.2
Mobile Security Markets Forecasts 8.9 Summary 9. Conclusion 9.1.1 The Enterprise MDM Market

9.1.2 Operator/OEM MDM Market 9.2 Hosted MDM 9.3 Market Consolidation 9.4 Future of MDM
9.5 Recommendations 9.5.1 Success Strategies for MDM Vendors 9.5.2 Success Strategies for
Operators 9.6 Analysing MDM Stakeholders, their Influence and Monetisation Power 9.7 LTE will
revolutionise the MDM Market 9.8 Summary
Appendix A List of MDM Vendors Glossary Appendix B About visiongain Appendix C Visiongain
report evaluation form
About visiongain Visiongain is one of the fastest growing and most innovative independent media
companies in Europe. Based in London, UK, visiongain produces a host of business-2-business
conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy,
Pharmaceutical, Defence, Materials sectors. Visiongain publishes reports produced by its in-house
analysts, who are qualified experts in their field. Visiongain has firmly established itself as the
first port-of-call for the business professional, who needs independent, high quality, original
material to rely and depend on.
Notes for Editors If you are interested in a more detailed overview of this report, please send an email to sara.peerun@visiongainglobal.com or call her on +44(0)207-336-6100