Paper For ETR Business

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
__________________________________________________________________________________
Perusahaan Nasrieq dan

Rakan-Rakan
Legaran Segget,
Jalan Wong Ah Fook,
80000, Johor Bahru,
Johor Darul Takzim.
Mohd Nasrieq B Mohd Sarip Yadin

Ahmad Nadzri B Mohamed
Aliuddin Azmi B Fabil
Amiruddin B Mustapha
Mohd Bahar Nordin
Mohd Hafiz B Kasirun
27th March 2006
__________________________________________________________________________________
Burger Raya
COPYRIGHT UiTM
TABLE OF CONTENTS
Application letter.1
Executive Summary.........3
CHAPTER
i.
INTRODUCTION
Business Plan Purposes4
Vision...4
Mission.4
Objectives....4
Business/Company Background..5
Background of
Owners/Partners..6-11
ii.
ADMINISTRATION PLAN
Introduction to the Organization12
Type of Building and Infrastructure..13
Administration Office Plan14
Organization Chart.15
- List of Administration Personnel.16
- Schedule of Task and Responsibilities.16
- Schedule of Remuneration...17
- List of office equipment and supplies..17
- Administration Budget....18
iii.
MARKETING PLAN
Company Logo19
Companys Products...20
-Menu (Suggested Serving)20
Products Pictures..21-22
Target Market. 23
Market
Size..24
Main Competitors...25
SWOT Analysis . ..26
- Strengths..26
Opportunities..26
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Weaknesses.............26
- Threats.26
Market Share27
- Market Share before Entry of Burger Raya.28
-Market Share after Entry of Burger Raya....................29
Sales Forecast.......................30
-Explanation of Sales Forecast......................31
Marketing Strategy.......................32
- Price Strategy......................32
- Promotion Strategy ...........33 & 34
List of Marketing Personnel.35
Schedule of Tasks and Responsibilities ..35
Schedule of Remuneration ..36
Marketing
Budget..36
Promotion Strategy..37
-Company Banner 37
- Company Bunting...38
- Company Flyer ..39
- Company Stamp and Business Card.......................40
iv.
OPERATION PLAN
Operation process41
-Process Flow Chart...............42
- Take Away Process Flow Chart.43
Operation Time...............44
Materials Requirement...45 & 46
List of operations personnel47
Schedule of task and responsibilities..............47
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Schedule of Remuneration..............47
- List of operation assets...................48
- Operation space layout plan...49
-Operation Premise Location Description.....................50
- Operations budget...............................................................................................51
Project Implementation Cost Schedule..52
Support Sources.............53
-Assets Contributions...................54
-Sources of Finance Schedule..54
- Depreciation of Fixed Assets.............55
-Pro Forma Cash Flow Statement...56
- Pro forma Cash flow Statement (Annually)...57
- Pro forma Income Statement (June 2006-May 2007)...58
- Pro forma Balance Sheet as at 31st May 2007..59
Conclusion............60
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Diploma in Information Management,

Universiti Teknology MARA,
Johore Branch, Segamat Campus,
85009 Segamat,
Johor Darul Takzim.
Mr Yamin B. Kamis,
Lecturer of ETR 300,
Universiti Teknologi MARA,
Johore Branch, Segamat Campus,
85009 Segamat,
Johor Darul Takzim.
27th March 2006
Mr,
Submission of Business Plan Proposal (ETR 300)
Referring to the subject stated above, we would like to put forward our Business Plan
which is compulsory to accomplish our ETR 300 course.
The proposal has been deliberately composed by all of the members of this business
venture, according to the guideline that been provided to us lecture by lecture. It will
served as a guideline to our future formed business as it consist of all organizational
planning which are administration, marketing, operation and financial.
We hope that our documentation will meet your expectation from what you have taught.
Any fault in the making of this business plan is certainly our error and unintentional. We
really appreciate any recommendation and constructive comment on our proposal overall.
Thank you.
Yours truly,
(MOHD NASRIEQ B MOHD SARIP YADIN)

Managing Director,
Perusahaan Nasrieq dan Rakan-Rakan
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Burger Raya
COPYRIGHT UiTM
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EXECUTIVE SUMMARY
Perusahaan Nasrieq dan Rakan-Rakan is the name of our business venture and
it is mainly serves as a restaurant which offers a variety range of burger serving style and
other types of fast food. Because of the separation between our administrative office and
the business premise, we have decided to call our burger booth as Burger Raya. Our
partnership form of business consists of six people which contribute same amount of
monetary capital.
Nature of the business is a production of food (service) at a restaurant specializing
in variety range in style of serving burger and also other fast food array. We have
selected a policy in serving the burger where the customer can decide how they want the
burger to be served. For example, they can add in as much meat sliced as they want and
also other ingredient inside of the burger such as cheese and vegetables. Besides that, we
also offer other types of fast food such as chicken nugget, meat ball, French fries and
many more. Food business has always been operated by other parties but what separate
between gainers and losers are in terms of specialty of food offers, taste, environment,
and customers satisfaction.
We have agreed upon to select our finance manager resident as the main
administrative office which is located at No 3, Jalan Mahmoodiah, 80100, Johor Bahru.
The location for the operation of our business has been placed at Legaran Segget, Jalan
Wong Ah Fook, 80000, Johor Bahru. It is situated in the center of the city of Johor Bahru
while its surrounding also promotes the emergence of our business.
We are focusing on providing the goods for local citizen of Johor Bahru and also
people which come from Singapore, not to mention people whos come to visit Johor
Bahru from all over the country. Because of the location of our premises at the heart of
the city and center of attention, our customer will range on ages but families will likely to
visit our premise on daylight while youngster on the night.
All of the partners have decided to start the business in June 1st, 2006.
Key factors in selecting this business are:
It is easy to set up.
Realistic in terms of budgeting to starts the business without any experience and
freshly graduate.
Food industry can easily to develop as long as the product has its own identity and
can be differentiate from other competitors.
The location of our business really promoted the food selling activity.
BUSINESS PLAN PURPOSES

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Burger Raya
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To evaluate the viability and the possibility of expansion of the purposed

business.
To function as a guideline in for a systematic management of the business in all

aspect.
To identify the strength and weaknesses of the business
To provide a direction to the workers as its stated the task for them to be
accomplished specifically.
To helps allocate resources effective and efficiently.
To overview the future of the business and bring it to way of success as stated in
the organizational goal, mission and vision.
VISION
To get involve in the franchising business and open up our branches all over Malaysia.
To be renowned as the first Malaysian fast food restaurant which have our own identity
in terms of product offered and our policy towards valued customers.
MISSION
To set up our own restaurant and administrative office within one building to ease the
operation in ten years time.
To diversify our business activity not only in servicing ready to eat burger, but also in
producing the burger slice and bread itself to support our main business without relying
on supplier.
To fully implemented the policy that been develop in the early stage of the business
formation in order to established our brand name.
OBJECTIVES
To satisfy the needs of our customers and made them as comfortable as possible in order
to gain their trust in our product and gave support to our business.
To promote our brand name and to make the valued customers understand our policy and
how we deals with them.
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Burger Raya
COPYRIGHT UiTM
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BUSINESS/COMPANY BACKGROUND
Name of the Business/Company: Perusahaan Nasrieq dan Rakan-Rakan/

Burger Raya.
Premise Address
Correspondence/
Administration Address
: Legaran Seagate,
Jalan Wong Ah Fook,
80000, Johor Bahru,
Johor Darul Takzim.
: No 3,
Jalan Mahmoodiah,
80100, Johor Bahru.
Johor Darul Takzim.
Telephone/Email
: 07 - 2239123
Form of Business
: Partnership
Main Activity
: Running a food business majoring in burger and other

fast food.
Date of Registration
: 15th May 2006
Date of commencement
: 1st June 2006
Initial Capital
: RM 30, 000
Name of Bank
: Maybank Berhad
Bank Account Number
: 1-51052 134223
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Burger Raya
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner
: Mohd Nasrieq bin Mohd Sarip Yadin
Identity card number
: 850624-08-5745
Permanent address
: No 1A, Jalan Parit 2 Timor, 45300, Sungai Besar,

Selangor Darul Ehsan
Correspondence Address
: No 3, Jalan Mahmoodiah, 80100, Johor Bahru.

Johor Darul Takzim.
Telephone Number
: 012-7069257/
Date of Birth
: 24th June 1985
Age
: 21
Marital status
: Single
Academic qualification
: SPM and Diploma in Information Management
Courses attended
:-
Skills
: Information Management, Direct selling,

Computer literate, Management of manpower
Experiences
: Involved in direct selling
Present occupation
: Student
Previous business experiences
: Multi-level Marketing, Direct selling, Small and

medium enterprise (selling cold drink)
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Burger Raya
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Name of the owner
: Ahmad Nadzri bin Mohamad
: 850920-04-5289
Permanent address
: No 3372, Pekan Ramuan China Besar, 78300,

Masjid Tanah, Melaka

Johor Darul Takzim.
Telephone Number
: 012-73928194
Date of Birth
: 20th September 1985
Age
: 21
Marital status
: Single
Courses attended
:-
Skills
Experiences
: Information Management, Computer literate

:-
Present occupation
: Student
: Small and medium enterprise (selling pre-paid

cards)
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Burger Raya
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Name of the owner
: Aliuddin Azmi bin Fabil
: 851107-14-5705
Permanent address
: 35, Jalan 26/30, Taman Bukit Saga, 40000, Shah

Alam, Selangor Darul Ehsan.

Johor Darul Takzim.
Telephone Number
: 012-7880477
Date of Birth
: 11th November 1985
Age
: 21
Marital status
: Single
Courses attended
:-
Skills
Experiences

:-
Present occupation
: Student
:-
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Burger Raya
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Name of the owner
: Amiruddin bin Mustapha
: 850426-01-5287
Permanent address

Johor Darul Takzim.

Johor Darul Takzim.
Telephone Number
: 012-7880477
Date of Birth
: 26th April 1985
Age
: 21
Marital status
: Single
Courses attended
:-
Skills
Experiences

:-
Present occupation
: Student
: Opening a Shisha stall
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Burger Raya
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Name of the owner
: Mohammad Bahar Nordin
: 850508-14-5341
Permanent address
: Jalan Saga, Batu 7 Ijok, 45600, Batang Berjuntai,

Selangor Darul Ehsan

Johor Darul Takzim.
Telephone Number
: 017-2573682/
Date of Birth
: 8th May 1985
Age
: 21
Marital status
: Single
Courses attended
:-
Skills
Experiences

:-
Present occupation
: Student
: Small and medium enterprise (selling cold drink)
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Burger Raya
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Name of the owner
: Mohd Hafiz bin Kasirun
: 850911-01-5045
Permanent address
: 1614/6 QTRS Polis Seksyen 6, 40000, Shah Alam,

Selangor Darul Ehsan.

Johor Darul Takzim.
Telephone Number
: 019-2451819
Date of Birth
: 11th September 1985
Age
: 21
Marital status
: Single
Courses attended
:-
Skills
Experiences

:-
Present occupation
: Student
:-
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Burger Raya
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Administration Plan
Introduction to the Organization
Address
In this business venture all of partners have decided to have two different places
of business operation premise and administrative building. Placement of the business
operation premise is allocated in the heart of Johor Bahru City. After research have been
made for selection of the business location, this place is undisputedly has the potential to
expand our type of business which majoring in food preparation. It is located at a
recreational park which provides a lot of booth to run food businesses. To get here, the
customers can come here by their own transport and park their vehicle at Plaza Kotaraya
or parking lot which has been provided nearby. As for the public transportation, our
target customer can take buses or cabs that are easily available to bring them to Legaran
Segget. The address of the premise is:
Legaran Segget,
Jalan Wong Ah Fook,
80000, Johor Bahru,
Johor Darul Takzim
As for the administrative building, we have chosen our financial managers
resident to act as our corresponding office. Other than that, this place also will store our
stock in terms of business resources. It is located about 4KM from our premise. The
address of this building is:
No 3,
Jalan Mahmoodiah,
80100, Johor Bahru.
Johor Darul Takzim.
Both the administrative office and the operational premise will be draft in the map
provided in the next pages.
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Burger Raya
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Type of Building and Infrastructure

For the administrative office, it is a two storey house located in Mahmoodiah,
Johor Bahru. The house is 45 feet in length x 15 feet in width or 675 square feet. It just
suits our need to store our stock and other administrative works to be done here. Because
of the actual used of the building is as resident, it has already infrastructure with toilet,
bathroom and bedroom. It also includes electricity, water supply and phone line that can
be used by all of the partners for business purposes.
As for the operational activity, our premise is actually a large canopy which can
cover around 80 feet in length x 42 feet in width of ground or 3360 square feet, and it will
place three booths including ours. This canopy has been build by the city council
specifically to form food businesses and it is well equipped with water supply and
electricity. Other than that, things such as booth, table and chair need to be set up by the
business owner.
In our case, we are renting the place for our business premises to the other
business that is operating at the same place as ours and its name called Kopitiam. We will
pay the amount of RM 1 000 per month to get the support equipment such as booth,
customers tables and chairs. It also includes the monthly water, electricity and Astro
subscription. The other two businesses that are operating under the same canopy also
made the same payment and share the benefits.
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Burger Raya
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Administration office plan

15 Feet
Main Hall
45 feet
Toilet
Bathroom
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Burger Raya
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Organization Chart
Managing Director
Mohd Nasrieq B Mohd Sarip Yadin
Marketing Managers
Ahmad Nadzri B Mohamad
Mohd Bahar Nordin
Operation Managers
Mohd Hafiz B Kasirun
Aliuddin Azmi B Fabil
Finance Manager
Amiruddin B Mustapha
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Burger Raya
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List of Administration Personnel

Position
No. of Personnel
1
1
1. Manager
2. Financial Manager
Schedule of Task and Responsibilities

Position
1. Manager
2. Financial Manager
Task and Responsibilities

- Responsible for all the management of the
organization
- Monitor of all the progress in the business
- Ensure all the activities run according to
plan
- Make any vital decision regarding the
business activities
- Take action upon any problems occurs
- Motivating all of the members to
complete their task effectively, efficiently
and according to what we have plan
also involved in operational task:
- Doing the works that have been given.
- To make sure each food that have been
served always in the good condition and
clean.
- Manages of all the financial activities
inside of the company
- Make sure that the assets posses by the
company is fully utilize for the sake of the
business
- Updating the account of our business in
order to made further plan for the business
expansion in the future.
also involved in operational task:
- Doing the works that have been given.
- To make sure each food that have been
served always in the good condition and
clean.
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Burger Raya
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Schedule of remuneration
Position
No.
1. Manager
2. Financial
Manager
Total
1
1
Monthly Salary
(RM)
600
600
EPF
12 %
72
72
SOCSO
1.75%
10.50
10.50
Total (RM)
682.50
682.50
1257
List of office equipment and supplies

Type
1. Furniture and fittings
Record Shelve
Freezer
Total
2. Office equipment
-
Unit
Price (RM)
Total (RM)
1
1
10
3500
10
3500
3510
TOTAL
3510
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Burger Raya
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Administration Budget
Type
Item
Capital
Expenditure/
Fixed Asset
1. Furniture and
fittings
3510
2. Office
Equipment
1. Water
2. Electricity
3.Telephone
4. Stationary
5. Salary, EPF
& SOCSO
6.Operation
Premise Rent
1. Business
Registration
2. Business
License
Working
Capital/
Monthly
Expenses
Other Expenses
TOTAL
Fixed Asset
Cost (RM)
3510
Monthly
Expenses (RM)
Other Expenses
(RM)
30
50
30
20
1257
1000
60
50
2387
110
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Burger Raya
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COMPANY LOGO
The company logo designation is simple and funky to show that we offer services and
product in a freestyle way. Although our company logo is more towards funky concepts,
we also not forget to show them that we have professional manner in business and are
able to offer our products and services at a professional level.
The use of Burger Raya wording in a red color is to show that we really eager to
introduce our products to market and we want attract more attention from our potential
customer. Perusahaan Nasrieq & Rakan-Rakan under the Burger Raya word show our
company name
The orange curve under and above Burger Raya word represent the bread which is
become the main part in preparing burger, the word Burger Raya itself represent the
ingredients in our products. The word Raya can symbolize as big.
Finally the wings represent our goals to achieve success in our business. It also represents
that we are really enthusiastic to expand our business all over the country.
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Burger Raya
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Marketing Plan
COMPANYS PRODUCTS
As the demand of fast food products hiking especially in the urban areas, we have chosen
to offer a menu of fast food based products which suits the lifestyle of city-dwellers.
Listed below is the menu and products pictures that we offered:-
Menu (Suggested Serving)
Flabby Chicky-Chick ( Chicken Burger)
Double Eggs Chicken Busted ( Special Chicken Burger)
Biggy Beef ( Beef Burger)
Double Eggs Beef Busted ( Special Beef Burger)
Hot Mama Chicken Hot Dog ( Hot Dog)
Hot dog Special Black Paper ( Special Hot Dog)
Bonjorno Benjo ( Benjo)
French Connection Fries ( French Fries)
Meow Meow Fish Fillet ( Fish Fillet Burger)
Fish Ball Buster ( Fish ball)
Prawn Ball Buster ( Fish ball)
Cuttlefish Ball Buster ( Fish ball)
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Burger Raya
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PRODUCTS PICTURES
Flabby Chicky-Chick
Double Eggs Beef Busted
Double Eggs Chicken Busted
Bonjorno Benjo
Biggy Beef
French Fries
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Burger Raya
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Perusahaan Nasrieq dan

Mohd Nasrieq B Mohd Sarip Yadin

27th March 2006

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Diploma in Information Management,

27th March 2006

(MOHD NASRIEQ B MOHD SARIP YADIN)

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

It is easy to set up.

BUSINESS PLAN PURPOSES

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

To evaluate the viability and the possibility of expansion of the purposed

To function as a guideline in for a systematic management of the business in all

To identify the strength and weaknesses of the business

To helps allocate resources effective and efficiently.

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Name of the Business/Company: Perusahaan Nasrieq dan Rakan-Rakan/

: Running a food business majoring in burger and other

: 15th May 2006

: 1st June 2006

Bank Account Number

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Name of the owner

: Mohd Nasrieq bin Mohd Sarip Yadin

Identity card number

: No 1A, Jalan Parit 2 Timor, 45300, Sungai Besar,

: No 3, Jalan Mahmoodiah, 80100, Johor Bahru.

: 24th June 1985

: SPM and Diploma in Information Management

: Information Management, Direct selling,

: Involved in direct selling

Previous business experiences

: Multi-level Marketing, Direct selling, Small and

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Name of the owner

: Ahmad Nadzri bin Mohamad

Identity card number

: No 3372, Pekan Ramuan China Besar, 78300,

: No 3, Jalan Mahmoodiah, 80100, Johor Bahru.

: 20th September 1985

: SPM and Diploma in Information Management

: Information Management, Computer literate

Previous business experiences

: Small and medium enterprise (selling pre-paid

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Name of the owner

: Aliuddin Azmi bin Fabil

Identity card number

: 35, Jalan 26/30, Taman Bukit Saga, 40000, Shah

: No 3, Jalan Mahmoodiah, 80100, Johor Bahru.

: 11th November 1985

: SPM and Diploma in Information Management

: Information Management, Computer literate

Previous business experiences

PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN

Name of the owner

: Amiruddin bin Mustapha

Identity card number

: No 3, Jalan Mahmoodiah, 80100, Johor Bahru.

: No 3, Jalan Mahmoodiah, 80100, Johor Bahru.

: 26th April 1985

: SPM and Diploma in Information Management

: Information Management, Computer literate