Académique Documents
Professionnel Documents
Culture Documents
Environmental Scanning
Key question for MNC: Do we have the people and resources that can help us
develop and sustain necessary Key Success Factors, or can we acquire them?
Implementation (continued)
Local issues
Once country has been decided, firm must choose specific locale
Important factors influence this choice:
Access to markets
Proximity to competitors
Availability of transportation and electric power
Desirability of location for employees coming in from outside
Production
When exporting goods to foreign market, production has usually been handled
through domestic operations
More recently MNCs have found that whether they export or produce goods
locally in host country, consideration of worldwide production is important
Finance
Issues include
Reevaluation of currencies
Privatization
Firms that engage in significant international activity a short time after being
established
Ratan N. Tata, the chairman of the Tata Group, transformed this Indian
conglomerate into a transnational organization. Tata oversees a $22 billion family
conglomerate whose companies market a range of products from automobiles to
watches.
Carlos Ghosn, the CEO of Nissan and Renault, has transformed a Japanese
automotive firm from bankruptcy to profitable operations.
Toyota CEO Fujio Cho has led his firm to record sales in the intensely competitive
global automobile industry.
Organizational structures
Alternative Organizational Arrangements