STRATEGIES ASSUMPTIONS

The campaign will use social media to communicate the
message with the target audience as a recent study conducted
by 6S Marketing Inc in Vancouver, BC found that 70% of
Canadians surveyed, use social media (TechVibes, 2009) and
Alberta is the fourth most populated province with 3,585,142
people (Statistics Canada, 2008). Social media is also a best
practice taken from President Barack Obama’s 2007-2008
campaign in which he saw huge success.
By focusing on repairing the communication break down in
5 Ward 1 between residents and aldermen, rather than merely 6
trying to band-aid the situation, residents will regain
confidence in the election candidates and feel comfortable
engaging in communication about community issues. The
open, honest and accessible manner that Chris Harper will
conduct himself in will persuade residents to vote for him and
to believe in the change they deserve.

INFLUENTIAL FACTORS PROBLEM OR ISSUE DESIRED RESULTS

The main influential factor that
could negatively affect the
campaign is the fact that Chris
Harper is not a resident of Ward 1
and thus, it might be assumed that
he doesn’t know what issues they
face. An unlikely but possible
influential factor is Bill 205 the
Election Finances and
Contributions Disclosure (Third
Party Advertising) Amendment
Act, 2009. Bill 205 will limit the
amount of money new candidates
are allowed to spend on campaign
advertising and give already
established election candidates
and parties more money to do.
This would provide an unfair and
advantage to incumbent
alderman.
All attempts by residents to communicate with
4 current City of Calgary, Ward 1 alderman, Dale 1
Hodges regarding community issues have failed.
Hodges has neglected to engage in constructive
dialogue with residents resulting in them losing
confidence in him and the voting process.
Residents need to know that new candidate Chris
Harper is focused on opening the lines of
communication, rebuilding trust and giving
residents what they already pay for.
COMMUNITY NEEDS / ASSETS
The community needs to regain trust in elected
2 to vote and vote to elect Chris
officials and those running for office because as
it stands right now they bare the mentality that
their opinions and votes don’t matter so they
might as well not even waste time going to the
polls. The identified audience of SAPB is an
asset to the community as they care deeply about
providing a positive and interactive environment
for their children to grow up in.
The desired results of this
campaign are to repair broken 3
lines of communication that have
been evident in the past between
Ward 1 alderman, Dale Hodges,
and residents. In doing so, voters
will regain confidence in the
system and the new candidate
Chris Harper and will feel
compelled to turn out to the polls
to vote. The short-term goals are
to put faith back in residents,
have a call to action to get them
Harper. The long-term goals of
this campaign are to maintain
communication between
alderman and residents that is
accessible, open and engaging,
and to provide them with services
and amenities they deserve.