Vous êtes sur la page 1sur 12

MASTER MARKETING BUDGET TEMPLATE

How to Use This Template

This template will A) help you plan your marketing program


projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding


Advertising, Content, Events, etc.) and totals will be calcul
the actual expenses to see how well you're sticking to yo
you have left to spend each quarter.

Your projected and actual totals will automatically populate


well as the two graphs. Use the Marketing Budget vs. A
total spend on a month-by-month basis. Use the Cumulat
Spend line graph to see if you are on track with your annu

Wondering where all the line items come from? This is a "M
level view of your marketing budget. To drill down into spe
budget templates that were included in this bundle:
1)
2)
3)
4)
5)
6)
7)
8)

MASTER Marketing Budget


Product Marketing Budget
Content Budget
Paid Advertising Budget
Public Relations Budget
Branding & Creative Budget
Website Redesign Budget
Event Budget

(Note: Because website redesigns don't happen on a regul


reflected in this MASTER template. Use the "Other" catego
budget)

Like these templates, but want to be able to share them ea


Google Sheets version of these same templates to shar

reflected in this MASTER template. Use the "Other" catego


budget)

Like these templates, but want to be able to share them ea


Google Sheets version of these same templates to shar
Happy budgeting!

MPLATE

rketing program's budget and B) let you compare that


up spending.

e corresponding time periods and categories (e.g. Paid


ls will be calculated automatically. You can then update
re sticking to your budget and easily identify how much

atically populate into the Expense Summary chart, as


Budget vs. Actual Spend bar graph to compare your
e the Cumulative Marketing Budget vs. Actual
with your annual budget.

om? This is a "MASTER" template, which takes a highl down into specific line items, check out the other
s bundle:

ppen on a regular basis, Website Redesign is not


"Other" category if you want to factor it into your

o share them easily across a larger team? Try our


mplates to share access with other Gmail users.

"Other" category if you want to factor it into your

o share them easily across a larger team? Try our


mplates to share access with other Gmail users.

MASTER MARKETING BUDGET

Month1-16

Month2-16

Product Marketing
Content
Paid Advertising
Public Relations
Branding & Creative
Events
Other

Budget
100.00
100.00
100.00
100.00
100.00
100.00
100.00

Budget
100.00
100.00
100.00
100.00
100.00
100.00
100.00

TOTAL

$700.00

$700.00

Expense Summary

Budget
$700.00
$700.00
$700.00

Month1-16
Month2-16
Month3-16

TOTAL

###

Month2-16

Month3-16
Budget
100.00
100.00
100.00
100.00
100.00
100.00
100.00
$700.00

800
700

Cumulativ
e Budget
$700.00
$1,400.00
$2,100.00

600
500
400
300
200
100
0

2500

2000

1500

1000

500

Marketing Budget

Cumulative Marketing
Budget