April 2010

FUTURE CEO STARS

Almost
Phaymus!!!
Phaymus!!!
see page 16

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By CWD
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 Are You An Entrepreneurial GENIUS?
1 How can a person’s career skills and experiences lead to becoming a successful entrepreneur?
2. What personality traits are more likely to lead to success as an entrepreneur?
3. Are there differences between a market economy, entrepreneurship, free enterprise, and capitalism?
4. What taxes do entrepreneurs pay?
5. What items are part of a firm’s operating costs?
6. How can an entrepreneur learn about what the customers want?
7. How can computer skills help with business operations?
8. How do entrepreneurs deal with risks?
9. How is personal financial literacy related to business financial literacy?
10. What factors determine where to locate a business?
11. Why is branding important?
12. How does competition affect entrepreneurship?
13. What percent of American firms have no employees working for them? Why is this important?
14. What are some sources of funding to start a business?
15. What can an entrepreneur do if business sales drop off ?
16. What should an entrepreneur consider when hiring employees for the business?
17. How does an entrepreneur work in a country that doesn’t support capitalism?
18. What is “tolerance of ambiguity” and why is it important to an entrepreneur?
19. How might an entrepreneur use company profits?
20. Why do entrepreneurs say they are in charge of their own fate?

GET YOUR FREE “GENIUS” CERTIFICATE

and Check out our ALL New Website at
Go to www.Entre-week.org
 April 2010

In This Issue…
4 Technically Speaking
Chip Lowe

6 Puttin’ On The Dog

NFTE, Inc.

8 Lemonade Day
Prepared 4 Life

10 Caroline’s Collectables
TREP$

12 Gone Fishin’
Ignite Why is Lindsey
15 Lock-N-Block smiling?
See page 22
Illustrated Entrepreneur

16 Almost Phaymus
Lyles Center

18 Thinking Outside the Bubble

National Museum of Education
22 What Is Your Idea?
Marhetplace for Kids
Published by The Consortium
for Entrepreneurship Education
1601 W Fifth Ave. #199
Columbus, OH 43212
www.entre-ed.org
mashmore@entre-ed.org

Publisher: Dr. Cathy Ashmore

25 Hanging Out Editor: Mike Ashmore
Keirsten and Ebony Graphic Design: SPLASH Designs

Student Advisory Board

26 Our Future is Adding Up!
Illinois Institute for Entre. Ed
28 Roll With The Changes
Chip Lowe, Claire He, Micah Toll,
Kelly Rapp, Marcus Craft
Web Page Design and Management
CWD

32 Our Sponsors
 Technically
Speaking
with
Chip Lowe
Podcast Your
Message
I f you haven’t heard of podcasting in this digital
age, it is time for a quick refresher course! Before
the Internet and the takeover of TV, we had radio
shows. Because of the digital revolution and the
change in primary sources of media consumption,
most consumers now expect to get media content
from their Mac or PC, rather than a radio, and
increasingly, rather than their set-top television set.
A few years ago, some computer geniuses decided
to bring together what seemed be a dying art –
radio shows – and digitize them to bring them
into the modern age of technology. Thus, we have
an audio file (or now you can also video podcast)
that is distributed through some media software,
such as iTunes, which is playing on your computer
or other portable device, such as iPods, iPhones,
etc.

So how can this help you? Not only is podcasting a

great way to talk about any topic you’re passionate
about… it has also proven to be a successful, and
(continued on next page)
Future CEO Stars April 2010
4
cost effective, method to market you or your business. Especially if you already have a
website host, you can distribute your podcast using those same resources you are already
paying for, and since most Macs and other computers have built-in microphones, and
even cameras for video podcasting, you have already invested in the hardware needed!
Now all you have to is to take advantage of what you have had before you all along!

By doing a quick Google search, you will find many programs, such as Garageband for
the Mac, that enable you to quickly and efficiently create, manage, and distribute your
podcast, without too much time and effort! From the beginning days of podcasting, we
have come a long way! Now almost anyone can create and distribute a podcast – right
from the comfort of their own home.

Movie studios, corporations, and news stations are just a few of the proven examples
that podcasting is an effective form of marketing that enables you to connect with your
target market’s interests; and as you show them you genuinely appreciate their interests,
they will become more interested in your company. So, give it a try – set up a podcast!
You could even start one discussing the articles in Future CEO Stars with a friend or
colleague!

Future CEO Stars April 2010

5
 Puttin’ On
The Dog!
by Jada Marie Nicome

T wo years ago, I would have never even imagined running my own business.
At first, I was just an artsy Maryland teenager, solely interested in music,
drama, fashion, and hoped of one day traveling the entire world. Though I had a
passion for each of these areas, I was coming to a point where I had to make the
choice of who I wanted to become in life. Ever since I was a little girl, I always
imagined my future being bright, filled with excitement, and full of success.
However, it scared me that I didn’t know how I would be guided towards my
ideal vision of the future. I needed to pick the perfect profession that would
allow me to be in control, free from boredom, did not require me to sit behind
a desk 40 hours a week, that would give me the opportunity to give back to
society, and that would most importantly allow me to be true to myself. Though
it took a little longer than I expected for me to realize, I have finally found the
ideal field of work that I love and hope one day to make my profession in. And
that field is Entrepreneurship.

My life completely changed my junior year of high school when I entered an

entrepreneurship class at Northwestern High School, in Hyattsville, MD. Unlike
most normal classes at NHS, my class was sponsored by the Network for Teaching
Entrepreneurship (NFTE), a non-profit organization that educates and supports
youth in their entrepreneurial studies and goals. The class required students to
start their own business while NFTE provided each student with the knowledge
and opportunities to promote their business through trade shows, competitions,
and many more exciting events. When my teacher asked me what business I
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Future CEO Stars April 2010
6
 wanted to start, I immediately flashed back to my 13-year-old self, sitting in my
room with my puppy Niko. At that time Niko was still very little, to the point
where I dressed him up like a little person with my doll clothes. Then, I briefly
thought to myself, “Jada, you should design dog clothes.” At that time, I just saw
it as another crazy dream that popped in my head. However, with the guidance
and support of my NFTE adopters, Ms. Patty Alper and Mr. Phillip McNeil, as
well as my NFTE family, I discovered what I wanted to do, and how to do it by
constructing a business plan, and executing it. And believe it or not, that crazy
dream triggered the rise to my success.

The NFTE class made my dream a reality. K-9 Kouture has been launched into
a dog hoodie line that specializes in “Glamocity” and customization, along with
affordable prices. And owning a business that relates to the $47 billion dollar pet
industry is very profitable as well. Now one may ask, “Why do people spend so
much money on their pets?” Well at K-9 Kouture we understand what its like to
care so much for your pet that you want to do more than just take them on walks
or play fetch. K-9 Kouture opens the opportunity for owners to creatively express
their styles, as well as their K-9’s style, and love into a unique and one of a kind
hoodie as desired. And through NFTE, I learned how to cater to my customers as
well as my entrepreneurial desire. So thank you, NFTE, for educating, motivating,
inspiring, and guiding me towards success and a much brighter future.
Images from Istockphoto.com

Future CEO Stars April 2010 7

 Bring Lemonade Day to your city!

Build a Stand... SPARK A DREAM!

Free, Fun, Experiential Learning

This year 100,000 kids across the nation will start their own lemonade stand business
on May 2. By 2013, Lemonade Day will reach 1 million young entrepreneurs in 100
cities. We want to bring this community-wide event for kids to YOUR city!

Great project for

or business schools, foundations, Boy Scouts, Girl Scouts, youth sports
and after-school
ol programs!

Let’s talk!
Contact Executive Director
Julie Eberly at 713.626.KIDS or
jeberly@prepared4life.org.

Future CEO Stars April 2010

8 (continued on next page)
 Lemonade Day FAQ
What is Lemonade Day?
Lemonade Day is a FREE, community-wide, educational initiative
designed to teach children how to start, own and operate their own
business – a lemonade stand.
How did Lemonade Day get started?
Michael Holthouse, a Houston entrepreneur and philanthropist,
co-founded Prepared 4 Life (P4L), a nonprofit that provides fun,
proactive programs infused with life skills, character education
and entrepreneurship. Inspired by the lessons he was able
to teach his young daughter and her friend when they set up a
lemonade stand, Holthouse launched Lemonade Day in Houston,
Texas in 2007. It has now become P4L’s number one outreach and
educational priority.
When is Lemonade Day?
Lemonade Day takes place the first Sunday in May. It will be on
May 2 in 2010.
Who can participate?
Youth of all ages, from pre-K through high school, can register for
an official Lemonade Day stand. Adults are needed to participate
as mentors and volunteers. In addition, community support
from schools, churches, businesses, and youth organizations is
essential to the success of Lemonade Day.
How does it work?
Each child that registers for Lemonade Day receives a bright,
yellow backpack with an informational workbook for the child
and another for a responsible adult. The workbooks outline the
steps needed to start a business, from setting a goal, creating
a business plan, forming a budget and finding an investor to
saving money and donating a portion back to their community.
(Materials are available in Spanish.)
Lemonade Day is the perfect opportunity for the entire community
to come together
Future CEO and train the next generation of entrepreneurs.
Stars April 2010
How does a child register?
Beginning in the spring, a child can register by completing a
printed application available through participating partners, such
as schools or youth organizations. Youth can register online at
www.LemonadeDay.org. They can also sign up and receive a
backpack at numerous events in the spring in each city.
What do children learn?
The objective of Lemonade Day is to teach youth how to start
and run their own lemonade business. Children learn the
entrepreneurial skills necessary to be successful in the future and
become contributing members of their communities. The best part
of the program for kids is that after covering their expenses and
paying back their investors, they can keep what they earn. With
this in mind, children are encouraged to open a youth savings
account so their profits can continue to grow as well as give a
portion of their earnings to charity.
Who can get involved and how?
Anyone and everyone can be involved in Lemonade Day.
Young entrepreneurs with lemonade stands need mentors,
investors, employees and customers! Sponsors and volunteers
are also needed to make Lemonade Day a success. All money
raised through local donations and sponsorships is used directly
to support Lemonade Day in your city. To get involved, please visit
your local Lemonade Day website at www.LemonadeDay.org.
How can I bring Lemonade Day to
my community?
To learn how to bring Lemonade Day to
your community, call 713.626.KIDS (5437).
www.LemonadeDay.org
9
CC aroline’s
ollectibless
ollectible
by Caroline Clarke

ello, my name is Caroline Clarke and my business is called “Caroline’s Collectibles.”

H When I first thought of starting a business, I planned to make and sell chocolate
truffles. Since my business was going to be launched at a TREP$ Marketplace, my
dad was concerned. He said that he thought most of the TREPS vendors would be
selling food and if I want to be successful I should consider making a simple craft,
maybe find something on the internet that had instructions.

I realized that he had a point, and started to wonder what craft I could do. Suddenly
it came to me! Home-made dolls! My mom has a collection of different types of
dolls and I always loved them. So my mom and I went to Michael’s, a craft store and
looked around. We wanted to find things that were not that expensive so my costs
wouldn’t be a lot. When my mom saw a package of wooden clothes pins, she told me
that I could make these into little dolls with different looks by painting & gluing on
felt, pipe cleaners & cute little buttons. At first I could not see how but my mom
reassured me. We picked out a bunch of pretty colors of paints, glitter, felt & buttons
for supplies.

The next few days we created five different characters and I gave each one a name. I
knew I had to make a lot of them and asked my mom to help. She said she would
help get me started but I would have to learn to do it myself. I finally finished 25 dolls
altogether.

When I brought them to the marketplace I was not sure if they would sell because I
was charging $3.00 each. But within the first hour, I was almost totally SOLD OUT!
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Future CEO Stars April 2010
10
I knew then I was doing well because I sold 20 dolls and had taken orders for 10 more.
Even my school principal bought one! A lot of ladies liked my dolls a lot. One lady
told me I should put hooks on them and sell them as Christmas tree ornaments.

My mom & dad were very proud of me. We have been talking about continuing
with this business now that the marketplace is over. My parents have been really
great about offering suggestions and help. My dad wanted me to name it “Caroline’s
Clothes pin Kids”. I like my name better, “Caroline’s Collectibles.” That was my
idea- as well as my “Select & Collect” saying, so those are the ones I used… After all-
it is my business.

Future CEO Stars April 2010

11
 Gone Fishin’
Down River Fishing Guide

by Casey Harless

E ver since I was a young child, my father has been taking me fishing all over
Michigan and once a year to Canada. Over the duration of my childhood
and into my teen years, I have acquired a great passion for the sport of fishing.
Having lived in the Lansing area my whole life, I have become very familiar with
all of the best fishing spots around the area. I have always dreamed of going into a
career field that consisted of me fishing every day, because I strongly believe that if
you do something that you are passionate about, you will be much happier in life.
Unfortunately, I did not think that it would ever be possible to do something like
that until earlier this year.

I had to write a business plan for my RESA program, Business Management/

Entrepreneurship. I decided it would be a great opportunity to write a business plan
for a fishing guide service, so that is what I did. With lots of thought and help from
my teacher, Mrs. Williams, I came up with the name Down River Fishing Guide.
This business will be solely run and based out of my home in DeWitt, Michigan.
The idea of my business is to take those anglers that are not from around the area
to the best spots in the Lansing area and show them exactly how to catch those
fish in these spots. This is not the largest part of my business, though, because my
Images from Istockphoto.com

main idea is to get youth involved in the sport of fishing. This world is drastically
changing into a much more technologically advanced world; and because of it our
youth are becoming less and less involved in outdoor activities such as the sport of
fishing. My plan is to have fishing clinics, in which I instruct youth how to fish and
then take them out on the water so they can get involved. My philosophy is that if
I get a few youth to enjoy fishing, then they will start to take their friends and teach
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Future CEO Stars April 2010
12
them how to fish and soon enough, it turns into a domino effect. In some respects,
fishing is a dying sport and we need to get our youth involved. I hope that I will be
able to get many kids out of the house and get them down on the water fishing. I
am still in the planning process, but I plan to open my business in the near future.
One of the best ideals that I have learned is that nothing is handed to you in life,
you always have to reach out and grab it.

Future CEO Stars April 2010

13
 By Jay Shechtman

See you next year in Chicago at IIEE’s Young Entrepreneur Conference!!!

Future CEO Stars April 2010
14
Images from Istockphoto.com

Future CEO Stars April 2010

15
 Almost Phaymus !!!
T ired of buying brands that didn’t impress, Allen Robateau, 19, created his own clothing
line - Phaymus Lifestyle. Phaymus Lifestyle can be seen worn on a few celebrities like
NBA players Brandon Jennings, point guard from the Milwaukee Bucks; and Stephan Curry,
point guard from the Golden State Warriors. Another Phaymus Lifestyle celebrity customer
is R&B and Soul artist, Mateo.

With the idea in mind that everybody has the aspiration of making it and becoming famous,
Phaymus Lifestyle was born. “I did not want to just call it Phaymus Clothing,” said pre-
business accounting major Robateau. “I wanted my company’s brand to be a way of living.
The inspiration behind Phaymus Lifestyle is the finer things in life that people aspire for.”

Phaymus Lifestyle is a unisex clothing line targeted to college students between the ages of 18
and 24. Robateau’s clothing line includes shirts, sweaters, sweat suits, tank tops, crew necks,
hats, polos, cardigans and socks. Robateau wants to provide his customers with a celebrity
look without having to sacrifice style to save money. “My ideal customer is someone who
respects well founded designs and is ambitious. I express my emotions through fabrics and
designs. Every piece I create has a message behind it like ambition,” Robateau said.

Phaymus Lifestyle was not lifted off the ground until Robateau was introduced to Stephanie
Reilly, CEO of POParazzi Jewelry, a vintage bottle cap jewelry company. Reilly, 21, said at
first she did not know whether Robateau had what it takes to start a business because he did
not know anything. “I wasn’t sure if Allen was committed,” Reilly said. “However, he proved
himself in one week. He is very hungry and ambitious. I speak with a lot of entrepreneurs
who talk-the-talk but do not put any actions into it.”
Images from Istockphoto.com

Reilly gave Robateau recommendations and connections to help him launch Phaymus
Lifestyle. One connection was Dalitso Ruwe, a senior studying Cultural Anthropology and
Entrepreneurship. Ruwe helped put together a fashion show through USUP (University
Student Union Productions) in the spring of 2009. He featured Robateau as one of the
designers in the fashion show. “Allen is a trend setter, he has a grasp of the lifestyle that college
students would love to have,” Ruwe said. “He’s always coming up with new ideas that have
a positive impact on the environment. It’s humbling to meet somebody who has a focus on
others’ happiness as much as his own.”
(continued on next page)
16 Future CEO Stars April 2010
Robateau is in the Entrepreneur Mentorship Program (EMP) which is offered through the
Lyles Center for Innovation and Entrepreneurship, an entrepreneurial center located in the
Student Recreation Center. The program connects students with local successful professionals.
“You learn personal and business advice from your mentor,” Robateau said. “As well as their
failures, successes and how they came up.”

Through the EMP, Robateau was partnered with John Stewart, president and CEO of Pearson
Realty. “Allen has a passion for his clothing business and is willing to learn all he can to be a
success,” Stewart said. “Doing something you enjoy can overcome many hurdles.”

This year Robateau entered Phaymus Lifestyle into the Dream It! Win It! student business
plan competition, which is also offered through the Lyles Center. Winners will be announced
in May and will receive cash prizes and office space in the Lyles Center Hatchery.

Robateau is currently working on the second season of his clothing line titled Finally
Phaymus. “My first season, ‘Broke to Become Phaymus,’ is just me paying my dues. And
‘Finally Phaymus’ is my designs finally getting out there,” he said. “I am letting people know
what Phaymus Lifestyle is about.”

In five years, Robateau’s goal is to make Phaymus Lifestyle mainstream in boutique and retail
stores nation-wide. He wants to collaborate with celebrities on pieces, and add shoes, denim,
eyewear, luggage and school supplies to Phaymus Lifestyle. If there is one quote Robateau
lives by it is, “Quitting requires no talent. Anything can get you down, but it is about how you
get back up that determines your character.” He says, “It is easy to give up on my business or
give up on school to go to work, but I’m not going to do that. I know only time will tell how
things turn out. It’s about persistence.”

Future CEO Stars April 2010

17
 T h i n k i n g
Outside of the
Bubble
S ealed Air Corporation (NYSE : SEE), the creator of Bubble Wrap® brand
cushioning asked students in grades 5 through 8 to “think outside the bubble”
for a chance to win a $10,000 US savings bond in the Fourth Annual Bubble
Wrap® competition. Here are some of the finalists and their ideas.....

Bio-Bubble Covers (BBC) – Megan Pato, Oakley, CA

The Bio-Bubble Covers (BBC) are made for military, hospitals, and any
emergency rescue crews to use on stretchers and gurneys. This invention is
made so stretchers and gurneys may remain sanitary, comfortable, and easy
to use. For example, if a soldier has been wounded and is bleeding, the Bio-
Bubble Covers make it possible for the stretchers to stay clean, and the soldier
can be cushioned by the Bubble Wrap™.

Bubble Debruiser – Eric Baker, Longwood, FL

The Bubble Debruiser catches oranges that plunge down from the tree and
prevents them from getting injured or damaged. When an orange falls from
the tree, it lands harmlessly upon the layered Bubble Wrap® surface and rolls
down that sloped surface where it can be collected. This results in a considerable
increase in usable oranges because they survive the harvesting process.

The Fridge Guard – Jared Mann, Christiansburg, VA

The Fridge Guard uses Bubble Wrap® in two different ways to help any ordinary
refrigerator become more energy-efficient. This invention reduces the energy
usage of a refrigerator by 950 KWH a year. First it provides a guard so when the
fridge is opened; the food stays nice and cool without wasting energy. Secondly
the rolls take up space that would have been empty otherwise when the fridge
is closed so you don’t waste energy cooling empty space.
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Future CEO Stars April 2010
18
 Bubble Beat – Aidan Brady, Atlanta, GA
The Bubble Beat is made of Bubble Wrap®, cardboard, and a set of speakers,
which are a safe and fun way to take your music with you! Bubble Beat
consists of two speakers and a case. The speakers can be connected to an iPod,
MP3, radio, or other device through a coupler cable coming from a hole in the
front of the Bubble Beat case. Along with the speakers, Bubble Beat has a nifty
protective case to turn both the speakers into one! This case is high quality and
light, and it even comes with a convenient handle!

Popping Pillow – Sahil Abbi, Albertson, NY

The Popping Pillow is a combination of comfort and support when you are
sleeping in a car, or for younger children, simply while sitting in a car. Its
comfortable cushion puts a pad between a young child’s tender face and the
seatbelt chafing against it. The benefit of the Popping Pillow is for those who
have fallen asleep in an uncomfortable position without the Popping Pillow.

Smart Toilet – MaryAnn Bulawa, Ava, NY

This is a toilet in which the amount of water can be easily adjusted to allow
for an easy or powerful flush depending on the need. The Smart Toilet uses
a Bubble Wrap® spool secured to a piece of one quarter inch PVC piping.
This pipe comes through a new toilet cover that has a 3/8 inch hole in it. The
Bubble Wrap® spool is held down into the water to displace water and allow for
a less powerful flush that uses significantly less water.

“Look, Say, Pop!” – Seeley Fancher, Rowayton, CT

The “Look, Say, Pop!” is a game for kids who are just learning how to talk. The
purpose of the game is to teach little toddlers how to speak. The little kids will
learn how to say simple, everyday words and have fun at the same time. Little
kids often like to break things; they also like to pop Bubble Wrap®. This game
allows the kids to pop the Bubble Wrap®, and to learn language.

“Bubble Bumpers” – Meredith Loy, Portland, OR

Bubble Bumpers Safety Strip is a tactile, padded, adhesive warning tape which
has widespread applicability for limited vision individuals, the elderly and
children. It is a brightly colored, cushioned tape that is intended for interior
use and can be placed as a guide along floors, in front of doorways, near ledges,
along banisters and on stair steps. Its bright, fluorescent color will help those
with limited sight detect a potentially hazardous situation.
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Future CEO Stars April 2010
19
 Bubble Wrap® Pain Indicator Doll – Julia Coletti, Setauket, NY
The Bubble Wrap® Pain Indicator Doll was developed to help children who
are undergoing medical treatments or visiting the hospital express how much
pain they are in. The invention is a doll form with a removable Bubble Wrap®
cover. On the Bubble Wrap® cover, there is a picture that resembles a colored
thermometer and faces to help kids understand what the color means. They
pop all of the bubbles upward until they get to the amount of pain that they
feel.
Physical Therapy, Step, Push and Pop-Knighten Cooper, Springfield,
MO
This invention is made from large-sized Bubble Wrap® strips which are stretched
between parallel bars for use in physical therapy. The Bubble Wrap® will
encourage the patient, who is relearning to walk, to put pressure on their legs,
even though it may hurt, in order to pop the bubbles. The popping noise is
feedback to the patient to self-monitor how much pressure they applied.
The Buzzster – Ryan Cosco, Middleton, MA
The Buzzster is an alarm system that is an easy, cheap way to keep intruders
away from your belongings without any annoyances to you. Once the Buzzster
is plugged in, it can set off many things, such as lights, an alarm, or even send
a signal to the police. When an intruder steps on the fake tile, the Bubble
Wrap® pops and the circuit will be completed, making your alarm, lights, or an
automatic police caller go off.

Petri Bubbles – Matthew Huber, St. Peter, MN

Over 15 million people die every year from infectious diseases and contaminated
water. A portion of these deaths could be prevented with the help of medical
tests requiring sterile Petri dishes or test tubes. One of the reasons so many
people die is due to a lack of sterile Petri dishes for tests. This invention,
Petri Bubbles, would increase availability and decrease the cost of testing for
diseases.

The Buble – Clare Livingston, Rowayton, CT

The Buble is a new-age instrument. It is made of a flexible piece of Bubble
Wrap ® which is used to create music. This invention could create two new
types of music called “ Bubble Rap” and “Pop”. The Buble is used to create
the instrumental musical background for a song.

Future CEO Stars April 2010

20
 Apply for a
2010 NFIB Young
Entrepreneur Award

W h a t ’s
in your
briefcase?

Are you a budding entrep

reneur?
Do you know a young entre
preneur? Do you have dreams
business? If you answered ye of owning your own
s to any of these questions
beginning October 31, 2009 , visit www.NFIB.com/YEA
, to apply for the 2010 NFIB
Young Entrepreneur Award.
 Images from Istockphoto.com
What is Your Idea?
by Christopher Wise Spirit

M inot, North Dakota: who would have thought so many kids would be excited
about entrepreneurship? Well, on Tuesday, April 13, 2010, those in attendance
got a chance to see the excitement. With so many activities going on throughout the
day, I don’t know how someone could pick which one to attend first. This is probably
why Marketplace for Kids is an all day event.

There were a total of sixteen classes for students to choose from. Classes students attended
ranged from learning about wind energy to 119 Fun and Exciting Business Ideas. Not
only were students excited to attend Marketplace for Kids, even adults were smiling all
day. Wendy Altendorf, a member of the Region 2 Minot Marketplace for Kids Advisory
Leadership Team, works with student innovation, and says she is excited to be part of such
a great concept. “These kids have a chance to show their creativity and that is empowering
to students.”
Marketplace for Kids was honored to have a special guest in attendance. Dr. William B.
Isaacson, President of Isaacson & Associates, Inc; was the special guest speaker. Dr. Isaacson
is a native of Minot, ND, graduating from Minot High School in 1956. Dr. Isaacson
went on to be a career employee at the 3M Company in St. Paul, Minnesota working
in research development and management. He was one of three people in the company’s
history appointed to the position of Venture Director, a recognized intrapreneurial career
path where he started several new businesses. He also holds several patents.
Dr. Isaacson also took part in the ribbon cutting ceremony officially opening the Marketplace
for Kids project floor. Dr. Isaacson said he loved the idea of Marketplace for Kids, and
would love to come back, as he has never seen so many great inventions and innovations.
His advice to the younger generation of entrepreneurs would be “Don’t give up on your
idea; follow through with what you want.”
One of the ideas displayed on the project floor at Marketplace for Kids was The Hockey Tree
made by Lindsey L., a 5th grader from Minot, ND. Lindsey said this is the first time she
made a project and was glad she did. She came up with her idea because her dad was tired
of her hockey equipment smelling so bad. So Lindsey decided to build a rack to hang up her
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Future CEO Stars April 2010
22
hockey gloves, jersey, and skates allowing them to dry out instead of laying on the floor to
build up a smell. Lindsey would like to see it in stores someday but she wants to work on
it some more and add upgrades. You can plan on seeing The Hockey Tree at the Marketplace
for Kids Bright Ideas Showcase and Contest which will be held in Minot at the North
Dakota State Fair on Wednesday, July 28, 2010.
The Guardian was created by Trinity C., Emily H., and Brynn H., all three 5th graders from
the Minot AFB. It was invented to help parents and young babies. They said they were
watching the news and heard of too many babies dying because they were left in the car. The
Guardian is a pad that is placed in the car seat and monitors the heart beat and temperature
of the baby. If the baby gets too hot or their heartbeat slows down, the alarm will sound and
warn the parents. These three entered the Toshiba NSTA ExploraVision contest and won
an Honorable Mention Award. The trio also plans to attend the Bright Ideas Showcase and
Contest.
Students like these and many more from around North Dakota may one day follow in the
footsteps of Dr. Isaacson; inventing products, starting businesses, and most importantly,
mentoring other young entrepreneurs and inventors. When you have free time to think, ask
yourself, “What is my idea?”

The Hockey Tree The Guardian

Future CEO Stars April 2010

23
Ha n g i n g o u t w i t h
*KIERSTEN & EBONY

* Out of the box Seniors in the Academy of Finance and

Business at Howard High School of Technology and
Interns at the Delaware Financial Literacy Institute.

PROM-PORTUNITIES
Looking for summer cash? Saving for college?
Here’s your opportunity to CA$H in…
Create a venture for prom-goers or for people who don’t get invited
or don’ t want to go to the prom.
Will your venture be a product or a service?

Here’s my idea:
Attention all prom-goers:Having trouble finding a date?
If so, I would be the person to see for assistance. The venture I
came up with is an arranging date service.
Feel free to copy my idea shy people need us!

What about ...

A RT I E S: B e f o r e P r o m , A f t e r P r o m , I n s t e a d o f P r o m ...

E N TA LS: Cl o t h i n g, T r a n s p o r t a t i o n ...

U T O F T H E O R D I N A RY: S t y l e s...

OME N TO S: P i c t u r e s, F l o w e r s , S o u v e n i r s ...
 =
Our Future Is
x $ %
+ Adding Up!
T he Illinois Institute of Entrepreneurship Education has put on some great
conferences..... here is one group of participants’ story...

We are a group of accounting students at Richards Career Academy. This is our first
time attending the IIEE Young Entrepreneurs conference and we are very excited
for this opportunity. We entered the business plan competition with our 2 group
businesses; Children’s Kingdom and The Make-Up Remover. We chose to open up
a day care because we see the difficulties people in our community have. For example,
single mothers or single teenage mothers that want to go back to school and move
their life along, but can’t find a day care that is close to their home and affordable.
The Children’s Kingdom will help a lot of busy parents because our business would
be open for 24 hours a day.

We are also involved in BPA which we were also excited to be members of. This year was
our first year we competed and our school placed second place in Payroll and we were
placed first in the Merit contest. Next year we hope to place better and score higher.
In May we are going to Anaheim, California to attend the Business Professionals of
America Leadership Conference. We will represent the City of Chicago Accounting
program by attending the leadership academy. We will take the skills that we obtain
and bring them back and share them with our fellow accounting students.

In accounting we have done a lot of fun work. It has been an exciting year from
educational field trips to Business Accounting Universities to in school programs and
visits. We have learned how to do general journals, general ledgers, balance sheets,
sales journals and cash receipts; all of which will help us with entrepreneurial and
small business financing. Our business experience in accounting class has been great.
We have been doing a lot of projects that we have enjoyed doing. One of them was
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Future CEO Stars April 2010
26
 when we did our own business plan. We also completed a second business plan on
makeup removal.

This business is unique and we enjoyed finding ingredients that would be safe on
the skin. We won’t use bad chemicals and our product will help your skin become
nice and smooth. We really put effort on this business project. Everyone in the group
played a part on it. We really like doing business accounting projects; it helps us to see
how business really works. Accounting is a good career because it’s an important job
and you gain lots of experience in business. We may be able to be hired and trained
by successful companies because everyone will eventually need an account, or we can
open up our own accounting firm.

Our group is composed of Maria Murillo, Mark Arteaga, Marcus

Kelly, Maricela Lagunas, and Jorge Trinidad, Santiago Hernandez,
Ricardo Samano, Marlen Gomez, Ulises Rayas, and Daniel Mena.
Images from Istockphoto.com

Future CEO Stars April 2010

27
 ROLL with the
Changes!

A ll entrepreneurs know that taking risks is part of the game. In fact, many are
drawn to entrepreneurship for that very reason. It’s challenging even in the best
of times. Unfortunately, the best of times don’t happen to be right now. The US is
in a major economic recession, unemployment is around 10%, people are unsure
about the future and they aren’t spending like they used to. So does that mean don’t
take the risk? No, not at all, but it does mean that it is best to take how these facts
affect your business into consideration. The socio-political environment can have a
major effect on a successful outcome and it’s best to work within it instead of acting
like it isn’t there. Steps can be taken to minimize your risk.

Be Informed – You can’t stay ahead of changing trends if you don’t know what
they are. Take an active part in educating yourself on what’s going on in the world
around you. It’s best to use multiple sources to do this. You may have noticed that
varying media outlets can tell the same story and sound like they are talking about
two completely different subjects. Unfortunately many news sources currently try
to shape the news instead of just reporting it. This can make it tough to get the real
facts. Using multiple sources can help you verify fact from opinion.

Think Like a Customer – With money being tight, and getting tighter, people are
being very selective about the choices they make. They are cutting back on luxuries
and becoming very price conscious. It’s best to target your product or service to

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Future CEO Stars April 2010
28
accommodate this behavior instead of resisting it. In other words, it’s easier to
change your own behavior than someone else’s mind. If it appears you are trying
to help your customers during their economic challenges they will recognize it,
appreciate it, and reward it by patronizing you.

Stay Ahead of Changing Trends – For an example of how trends can affect your
business let’s look at Global Warming. A few years ago going into a “Green” type
business was very popular. Concern about Global Warming was having a major
affect on consumer choices. Now, with new and conflicting information being
released every day, customers’ opinions about this theory are changing rapidly.
Targeting your business around this trend may be an unnecessary risk.

Stay Focused – Your primary purpose is to satisfy your customer’s needs. Don’t
let your own beliefs with regard to other issues get in the way of that. Sometimes
people can get very passionate about their beliefs and express them without even
thinking about their audience. Don’t assume others agree with you and avoid
getting sidetracked into topics that could cost you a customer.

Be Flexible - We live in rapidly changing times. One of the biggest advantages of

being a small business is the ability to adapt to them quickly. This can be a double
edged sword, though. The small business that misses a big change can soon find
itself out of business. Again, it is easier to change your own behavior than someone
else’s so be willing to do just that!

You may be asking yourself “What does all this have to do with me opening a
lemonade stand?” The answer is “Not Much,” but do you plan to run that lemonade
stand forever? It’s best to start good habits early. Then you may find yourself ahead
of the game instead of wondering what happened!

KEEP ON ROLLIN’!!!

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 Friends of
FUTURE CEO STARS
This Publication is made possible through the Generous
Contributions and efforts of these GREAT Organizations

The COLEMAN FOUNDATION www.colemanfoundation.org

Advanz and PA Leadership Team www.advanz.biz
Buchholz Academy of Entrepreneurship www.spiritspotbhs.com
Delaware Financial Literacy Institute www.DFLI.org
IL Institute for Entrepreneurship Education www.IIEE.org
Marketplace for Kids www.marketplaceforkids.org
NFIB Young Entrepreneur Foundation www.NFIByef.org
The National Museum of Education www.NMOE.org
Network for Teaching Entrepreneurship www.NFTE.org
USA TODAY www.USATODAY.com
CWD www.CWD.ME
Ignite - MI State University www.primacivitas.org
Georgia REAL Enterprises www.gareal.org
TREPS www.TREPSED.com
Empower Youth Entrepreneurs Inc.
Quebec RCJEQ