Hjort&lantz(2013) et all The e-commerce business collects a vast quantity of

data, but these data are seldom used for the development of service
differentiation. This study analysed behaviour patterns and determined that the
segmentation of customers on the basis of both sales and return patterns can
facilitate a differentiated service delivery approach. The purpose of this paper is
twofold: first, to empirically test whether a one size fits all strategy fits the
fashion e-commerce business and second, to evaluate whether consumer returns
are a central aspect of the creation of profitability and, if so, to discuss the role of
returns management (RM) in the supply chain strategy.
International Journal of Physical Distribution & Logistics Management Volume
43, Issue 10 Customer segmentation based on buying and returning behaviour

Klas Hjort

Bjrn Lantz
Dag Ericsson
John Gattorna

Alexander&oliver (2015) et allThe survey study on Customer buying behavior

towards branded Casual Shoes has been conducted to observe the
preferences of customers. This system of education is highly appreciated as it
provides with the opportunity to acquaint with the outside world. The
practical work helps to view the real business world closely, which in turn
widely influence the conception and perception of knowing their perception
regarding branded casual shoes. This project takes a look in various kinds of
merchandising activities, market share of different shoes and various sales
promotion schemes, which are followed in the shoe industry. The three major
players (i.e.). Reebok, Nike and Adidas dominate the sports and casual shoe
in India.
International Journal of Business Economics & Management Research
Volume : 5, Issue : 6 (2015) first page( 48) Last page : ( 54) Customer buying
behaviour towards branded casual shoes

Alexander R,
Khonglah Oliver,
Subramani A.K.,

Bhatt&pandya(2015)suggested by Impulse buying is defined as unplanned

purchase. Sometimes, impulse buying is situational, conditional. Marketers
are always interested in gaining information what makes impulse buying
possible. The present study focuses on finding the product, which are most
oftenly purchased impulsively and factors responsible for impulsive buying.
For the present study, 400 mall shoppers were selected from malls of
Anand city and questionnaire is administered. The study find out 8 factors
responsible for impulse buying. The study also find out that majority of the
customers buy FMCG items impulsively followed by Clothing.
Impulse Buying Behaviour, Shopping Malls, Big Bazar, D-Mart etc. Volume 4,
Number 3, July September( 2015 ) STUDY ON IMPULSE BUYING BEHAVIOUR OF
CUSTOMER OF ANAND IN SHOPPING MALLS WITH REFERENCE TO BIG BAZAR
AND D-MART

Snehal J. Bhatt
Dr. Kerav Pandya

Kaliyaperumal&Krishna(2015) suggested byTelevision (TV) advertisement

is considered one of the most effective medium to influencethe purchase
decision of consumers. The aim of the study is to evaluate the impactof
television advertisement on buying behaviour regarding
customersatisfaction and commitment in Nagapattinam District. From
this study foundthat the Advertisements have great influence in
purchasing decision of customersfor particular brands EveryBrand in
thismarket use Advertisement as a major weapon to overcome the fierce
Competiton There are numerous Advertisement so different brands
exposedinTelevision.But,the main this,themarketer want to identify
that,doall these advertisement s positively influencing
themersbrandpreference.

International Journal of Advanced Scientific Research & Development

Volume 02, Issue
02(AprJun2015), PP 8693 Television
Advertisement on Buying Behaviour Regarding Customer Satisfaction .
N. Kaliyaperumal
Dr. V.S. Rajakrishnan

Bava & sinha(2015) et all The present study investigated the design of an
environment via visual communications, lighting, colours, music and scent
to stimulate customers perceptual and emotional response and ultimately

affect their purchase behaviour. For the present research work purposive
sampling, Interview schedule and convenient sampling methods were
used to carry out the research work. The sample size consisted of 140
research scholars from faculty of arts and Sciences of Punjab University,
Chandigarh. The major findings showed that store atmospherics bring a
psychological feeling in the mind of customers who enters the store. The
sight, sound, smell, displays, colour, mannequins in a retail store all
contribute to customer perceptions. Almost all the customers get
motivated by elegant store fronts, fantasy windows, mannequins, posters
which influence their buying behaviour. It was further found out that store
atmospherics emphasize on combining visual and other sensory elements
that capture customer attention who enter the retail stores, awaken their
senses through music, scent, and provides the customer a wonderful
buying experience. Different types of displays attract, compel and
persuade customers senses, striking the right chord in him and arising in
them an emotion to possess the product in display, thus persuade them to
make an impulse purchase.
Research journal Vol 10, No 2 (2015) Effect of store atmospherics on
customer buying behaviour

RAMANDEEP BAWA,
K. SINHA,
RITA KANT