Survey Responses

Question 1
Out of 10 how did would you rate the documentary? (1 being
very poor- 10 being excellent)
Rating

Quantity

1
2
3
4
5
6
7
8
9
10

0
0
0
0
0
0
0
4
12
1

Question 2
Do you like the combination of the on-screen/off-screen
presenter? If not why?
Answer
Yes
No

Quantity
17
0
Additional Comment
It worked really well

Question 3
What was you opinion of the audio levels and or sounds
used?
Comment
Really good- bit at the end where you couldnt hear what was
being said
Good, apart from when Coke machine was on
Mostly good, just a few voxpops too quite
Most sound levels good, some at the end couldnt hear properly
Some parts where difficult to hear, overall quite good
At times couldnt hear the voice over quickly
Most sound levels where equal

They were good- any obvious changes I presume the PC speakers

are to blame
Towards the end was a bit too loud in places + Voxpops were a tad
unclear
Overall the level was constant, some areas near the end there was
a slight obstruction
They were almost perfect until the end there were two very
harsh /random sounds that overpowered the voiceover
Very good apart from the end where background footage was too
loud
Good but a couple clips where the sound wasnt muted on the
background footage
Good and very clear
On some Vox-pops
Very good- sometimes background took focus from narration
Very clear + level. Background noise didnt effect the VO

Question 4
After viewing Branded, What do you think would be
appropriate demographic for this documentary?
Age
10-15
16-21
22-27
28-32
33-40
40+

Quantity

Gender
Male
Female
Both

Quantity
4
2
11

Occupation
Student
Part time employee
Full time employee
Unemployed
All

Quantity
14
5
3

11
5
1

Question 5
Did you feel the documentary appealed to the target
audience?
Answer
Yes
No

Quantity
16
1

Question 6
How do you feel the Branded could better appeal to the
target audience?
Comment
Language used by presenters
Subject itself is mature for teens
No Comment
Talk more about clothes- Things that appeal to a younger
audience
It was mainly males, couldve involved more women
Include more information about clothes
More graphics
Include more about fashion/clothes
Maybe some more girls in it
More lively music
More memorable fonts/graphics
More women presented, there were lots of quite teenage boys for
Vox-pops
No Comment
Mention student spending
No Comment
No Comment
Clothing brands explored
No Comment
Question 7
Could you easily keep up with the documentary?, if not was
it too fast or slow?

Comment
Yes
Too Fast
Too Slow

Quantity?
14
3

Additional Comments
Pace was good
It was fine
Well Paced
Sometimes felt as if the presenters were a bit too fast
I could keep pace
It was a good speed
Slightly faster than I wouldve liked
I was suitable pace
Presenters (especially Dan) spoke fast at times
Question 8
On a scale of 1-10. How effective was the documentary at
presenting the issue of brand overpowering?
Rating

Quantity

1
2
3
4
5
6
7
8
9
10

0
0
0
0
1
2
2
6
4
2

Question 9
Where there any parts of the documentary audio which were unclear
or inaudible?
Answer
Yes
No

Quantity
14
3
Additional Comments
The last few seconds
The last bit

Hissing during the Vox-Pops

Near the end the voice over was hard to hear but overall
constant
The bit with bottles and Selfridges
At the end
On some Voxpops
Coca cola advert covered Voice over
When in the Coke factory (near the end)
Some Vox-pops
At the end when saying after the break couldnt hear much
When showing the Coca Cola factory
Hissing reduction needed on Vox-pops
Cut out audio on Holister footage
Question 10
Did you feel the background music added to the
documentary?
Answer
Yes
No

Quantity
16
1

Additional Comments
It was energetic
Suitable music
Good music choice
Fit the topic well
It was very relevant
It was upbeat
Hardly noticed the music honestly
It was okay
Question 11
To what extent do you feel the documentarys music was
suitable to the Branded target audience?
Rating

Quantity

1
2
3
4
5
6
7

0
0
0
0
0
1
3

8
9
10

8
3
2

Question 12
Do you feel Branded as a documentary carried a good
brand identity?
Answer
Yes
No

Quantity
17
0

Question 13
On a scale of 1-10, how informative did you feel the first 5
minutes of the documentary were? (1= not informative at
all. 10= completely informative)
Rating

Quantity

1
2
3
4
5
6
7
8
9
10

0
0
0
0
0
0
1
8
5
3

Question 14
If you this was to be created into a full documentary, would
you watch it?
Answer
Yes
No

Quantity
16
1

If no, Why?
Business, marketing stuff isnt my thing
Probably