Mapua Institute of Technology

School of Languages, Humanities and Social Sciences

Solar Power Outlet

A Feasibility Study
Presented to the Faculty of the
School of Languages, Humanities and Social Sciences
Mapua Institute of Technology
Intramuros, Manila

by
Ibanez, Macario Y.
Natividad, Juanito K.
Chua, Victoria F.

In partial fulfillment
Of the Requirements for the Course
SS12
GENERAL ECONOMICS WITH TAXATION AND ENTREPRENEURSHIP

June 23, 2013

4th Quarter / 2012-2013

Table of Contents
I. Introduction
II. Product or Service
III. Technology
IV. Market Environment
V. Competition
VI. Industry
VII. Business Model
VIII. Marketing and Business Strategy
IX. Production/Operating Requirements
X. Management and Personnel
XI. Intellectual Property
XII. Regulations/Environmental Issues
XIII. Critical Risk Factors
XIV. Financial Projection
XV. Conclusion and Recommendation
XVI. Definition of Terms
XVII. References

I. Introduction
In our time today we are in danger of what we call global warming. Global
warming is the effect of having too much carbon dioxide in the air or the smokes coming
out on power plants and etc. Our company Helio Tech Inc. Want to make a difference by
using only products that lessen or doesnt cause global warming to worsen. Helio Tech
Incorparated name came from greek mythology which is the personification of the sun,
Helio because the company produce products that use only solar powered devices to
promote green energy or clean energy to help our environment. People are in need today
of an energy source because all people have gadgets today but its limitation is it has
limited batteries that can becharged so the people will need a source of energy but you
cant get an outlet everywhere, so thats where our product comes in because of our
product people will have a source of energy for charging everywhere they go they just
need to power it in sunlight making it more easy to get a source of energy, with our
product having an affordable price people will sure to buy because they need it and they
can afford it.
II. Product or Service
The companys first product the solar power outlet called the Tesla Outlet is an
outlet that you can carry around your bag or in your pocket that gets its power from the
sun. The company called it the Tesla Outlet because Nikola Tesla the genius inventor
wanted for us free electricity, which is the product of the company here that provides you
electricity everywhere you go. The Tesla Outlet is an outlet that will help you charge
your phones or laptops its just needs to be in direct sunlight, meaning you wont need to

charge it like a powerbank. Since today we are in a crisis of global warming the company
decided to produce products using solar panels. Whats unique about this product is that
this product is not only useful but also looks good because you can choose the size, how
many sockets and what color. The size of the outlet is starting to 120cm x 70cm and can
even vary to smaller and bigger sizes depending on how many sockets. It has a 15 W
solar panel and its casing is made of aluminum.In the near future the company is
determined to upgrade the product and sell it more so that more people are going to use
solar power rather than other sources which is a clean source of energy.
III. Technology
The product Tesla Outlet is a portable outlet that will charge or power your
laptops, cellphones, TVs and etc. In a place that has no electricity for example outdoors,
the car or in a mall. It is a small device with a small solar panel in its surface with a
socket on the other side. The solar panel absorbs the sunlight and powers the outlet
making it capable of producing electricity to charge your laptops, phones, camera, etc.
The solar There are more additional research ongoing with this product on how to make it
more efficient and absorbs more power to increase its effect on other products plugged
in to it.

IV. Market Environment

The locale of the business will be stationed n 91 M. Almeda St. Pateros, Metro
Manila. There will be numerous advantages for the business for choosing the said
location of the locale. The highest priority for securing this location is for acquisition of
the most vital target market, the students and people who are drastically in need of a
power source while away from the convenience of power outlets and common power
banks which offer much lesser capacity than our product. Since the company will only
provide the delivery service, the advantage is that the advertisements on the product will
be done online for convenience to both producer and consumer parties.

This survey about the peoples insight on the products substitutes shows how inferior
and less convenient they are compared to the Tesla Outlet. Most answered that their
problems will be solved by patronizing the product in exchange for conventional power
sources. Judging from the surveys result, the product will be a success once it has
reached the market and the peoples attention.
V. Competition
There will be many competitions for the business as there are many direct
competition products in electronic stores that provide the same output, such as the power
banks. The strength of the competing power bank products are their efficiency as their
functionality provides simple and fast enough for small electronics such as smartphones.

However their weakness is of that their capacity is dependent on their size and price and
they are very reliant on power outlets that they need to charge on beforehand. The
innovation of our product fixes this by implementing the same functionality as a normal
power bank would in case of no available source of sunlight whilst also cultivating the
sunny weather of the Philippines into a power source. Indirect competitions will be small
electronics stores that provide wide array of products substitute for a portable power
source such as CD-R King and mobile centers that sell spare batteries.
VI. Industry
The business will enter the consumer electronics industry competing for
dominance in the market. It will implement innovations after innovations on electronics
that are deemed productive on daily lives. Consumer electronics is products intended for
everyday use, most often in entertainment, communications and office productivity. Later
products of the company includes innovations or complementary gadgets on personal
computers, telephones, MP3 players, audio equipment, televisions, calculators, GPS
automotive electronics, digital cameras and players and recorders or camcorders.
Increasingly these products have become based on digital technologies, and have largely
merged with the computer industry. The large force that drives the consumer electronics
market is innovation since technology is an ever expanding field in the industry. This is
why the company aims for the convenience of innovation.

VII. Business Model

The enterprise
will generate
revenue by
undergoing a
direct selling
model since it will
procure more
products with ever
increasing
innovations.

Consumers will
buy the product
due to its
functionality and
advertisements.

The order is
shipped to the
customers
address.

The enterprise will generate revenue by undergoing a direct selling model since it
will procure more products with ever increasing innovations. While direct selling was
initially the primary route to market, production efficiencies coupled with
improvements in transportation meant producers could reach a much bigger market.
However the emergence of the Internet as a distribution channel meant that producers
could outwit costly resellers and sell direct to customers themselves, in effect going the
full circle. Such as they are, the business will also use the internet as an advantage to sell
more to the target market by making use of e-commerce websites.

VIII. Marketing and Business Strategy

Our advertisements will cover all of the features of the product in the minimum
amount of duration. It will show the innovative product in the most possible alluring way.
The advertisement will also inform the viewers how it will most certainly be useful in

their lives. The medium of advertisement that shall be used will be the most effective and
efficient for electronics which is through visuals. We will avoid the placement of ads on
television as it will cost the business dearly while gaining the target market poorly. As
such the medium for advertisement for our product shall be through websites, social
networks, and other means that will grab the attention of electronic users and not casual
masses watching television.
IX. Production/Operating Requirements
The production/manufacturing of the product will be done at a separate building
next to the main office. The raw materials thats needed for the product will outsourced
from nearby countries or as much as possible, within the country only to lessen the
production cost. Since this is only product of the company, the space that the production
will took place will be small but adequate enough to fit in the machines and people that
will manufacture the product. The production department will only have one shift per day
since we will limit the production of the product up to one hundred pieces/unit per day.
The main office will require the usual office things like tables/desks, chairs, bond papers,
printers, computer, receipts and vouchers, pens, clips, staplers, water dispenser, a rest
room and a pantry as well. While the manufacturing facility will have all the
machines/equipment necessary to make the product which includes the basic set of tools,
and a cleaning area/locker room for the employees of the production department.

X. Management and Personnel

This company will have its General Manager that will be responsible for the
whole organization and business operation. He/She must see to it in carrying out or
handling day-to-day operations of the business. He/She must plan out various
developments for maximum profitability of the business, and he/she must render wise
decisions for the changes and improvements of the business operation. Under the General
Manager will be his/her Assistant Manager that will be responsible for monitoring the
whole operation of the business, will attend training for the business development,
particularly when the General Manager is not present. He/She must see to it that each
section in the business is doing well. Under the managers will be the, Production
Supervisor that will be responsible for supervising the production workers in the whole
process of production and maintenance of the working place. He/she will approve or edits
the original design from the business or personalized design from the customers. Next to

the Production Supervisor will be the Sales Representative that will be responsible for
finding potential customers and for constant dealings with them. Next is the Accountant/s
that will be responsible for all financial aspects of the business. Under the Production
Supervisor will be the Production Workers that responsible for making and packaging the
product. And of course, the Maintenance that will be responsible for maintaining the
cleanliness of the work place. The whole place must be clean every day after work.
XI. Intellectual Property

The company logo is a lightbulb with a sun on its side. The company came up
with that logo because the sun represents the solar powered products that the company
will be using and the lightbulb is a symbol of the companys ideas and other upcoming
ideas that the company will produce. The lightbulb is in the lightbulb because of the ideas

that the company will develop and produce is under the solar powered products. To
register the product for copyright, the company filled up the registration form and deposit
form from the IPO office, then the company filed an affidavit or sworn statement of
copyright ownership. Next the company representative produced documents with a recent
photograph and his/her signature evidencing his/her identity and then pay the filing fee.
The next step was to produce the technical description of the product and file the
documents with an IPSO(Intellectual Property Office Staff Office) and pay another filing
fee after that the company got the Acknowledgement Receipt after the process the
company got the Official Receipt and then waited for the release of Certification of
Registration for five working days.
XII. Regulations/Environmental Issues
This company should comply with the Sanitation Code of the Philippines which
includes the proper water supply for both drinking and sanitary purposes, proper
industrial hygiene for all the employees, proper sewage collection and disposal of toxic
materials from the manufacturing of the product. Aside from complying the basic law of
Philippines regarding business sanitation, this company would also follow the Code of
Business Conduct and Ethics which covers honesty of employers and employees, proper
conduct and behavior, work responsibilities, attendance and punctuality, office attire and
identification card, health benefits and safety and security. This company will always
prioritize the customers satisfaction and employees interest because these people are the
most vital part of this business.

XIII. Critical Risk Factors

STRENGTHS

WEAKNESS

Few competitors

Many substitute

Environmentally Friendly

Might be too expensive for others

OPPORTUNITIES

THREATS

Partnership and sponsorship that will

Other companies might imitate
have an interest in our product

In our critical risk factor we put on strengths are few competitors because there are not
many companies selling a Solar Power Outlet companies are selling powerbanks and only
solar panels not outlets so one of our strengths is us having few competitors, another
strength is that our product is environmentally friendly being a solar power outlet it only
needs its source of energy from sunlight. In our Weaknesses we put there that there will
be many substitutes to our product like the powerbank and those charging stations in
convenience stores and we said that it will be too expensive for an outlet because of the
solar panel in it. In our opportunities we put there the possibility of sponsorship because
like we put in our strengths there are few competitors and only few companies selling
these kinds of product so there is a big possibility of our company getting a sponsorship
and company. In our threats we put there that other companies might imitate it it is a
threat because since we have few competitors other big companies imitating our product

might get bigger sales than us and more consumers will buy from them because of their
name alone.
XIV. Financial Projection
The table below shows the monthly financial projection of the business which covers the
labor cost, material cost, overhead cost and the product cost.

COST

INCOME

PROFIT

Laborers P8000/month x 20

Bank Loan

Final Product Cost

Office/Production Staff

P600,000.00

Material Cost + Labor Cost

Labor Cost P226,000.00

P12000/month x 3

P308.40 + P1750.00 = P2058.40

Managers P15000/month x 2
Material Cost (for 600 units)
P202,176.29

Product Price

Polycrystalline Solar Panel

Total Product Sales

P142,110.00

P1,500,000.00

Product Cost x Retail Markup

P2058.40 x 21.5% = P2500.00

Aluminum Casing
P13,530.00
Wires (1000 ft.)
P4,207.00

Total Sales
P2500.00 x 600 units =
P1,500,000.00

Tools (6 Sets)
P35,129.29
Packaging
P7,200.00
Overhead Cost - P120,000.00

Profit

Electric Bill, Water Bill, Phone

Bill, Internet Cost, Office

Total Sales Total Cost

P1,500,000.00 - P548,176.29 =

Supplies, Web Maintenance,

P951,823.71

Building Rent
Total = P548,176.29

Total Profit = P951,823.71

XV. Conclusion and Recommendation

Our proposed business of making solar-powered outlet is a viable business
concept because, based the survey weve conducted, the respondents say that they would
buy the product for portable and conventional power sources. The product is very simple
and has a lot of potential to be in demand by the consumers, and most importantly, this
business is profitable.
Though we might need a huge capital to start the business, it would be fine
because if we can reach the target sales every month, the company will have enough
money to pay the bank loan, the business cost and still, will have a very decent amount of
profit. This could be very successful once the product had reached the market and
grabbed peoples attention.
XVI. Definition of Terms
Solar - of or relating to the sun; Produced by or using the suns light or heat.
Solar Power - is the conversion of sunlight intoelectricity, either directly using
photovoltaics (PV), or indirectly using concentrated solar power (CSP).

Socket - a device into which an electric cord can be plugged; an opening on a piece of
electrical equipment into which a plug, lightbulb, etc.
Powerbank - a device used to put energy into a secondary cell or rechargeable battery by
forcing an electric current through it.
Global warming is used to describe a gradual increase in the average temperature of
the Earth's atmosphere and its oceans, a change that is believed to be permanently
changing the Earth's climate.
Personification - the attribution of a personal nature or human characteristics to
something nonhuman, or the representation of an abstract quality in human form.
Electronics - deals with electrical circuits that involve active electrical components such
as vacuum tubes, transistors, diodes and integrated circuits, and associated passive
electrical components and interconnection technologies.
Social networks - a dedicated website or other application that enables users to
communicate with each other by posting information, comments, messages, images, etc.
XVII. References
Leah Gonzales (2013, May 1). Ordinary Windows Transform Into Solar-Powered
Sockets. Retrieved from http://www.psfk.com/2013/05/window-solar-power-socket.html
Roland Seps (2015). Solar Power Outlet. Retrieved from
http://www.instructables.com/id/Solar-Power-Outlet/
Karina Claravall (2012 November 2). Management and Personnel Feasibility. Retrieved

from https://prezi.com/ap-jz_9qwhzj/management-and-personnel-feasibility/