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PRACTICAL APPROACHES TO INTERACTIVE

DATA DISCOVERY & PREDICTIVE ANALYTICS


WAYNE THOMPSON, CHIEF DATA SCIENTIST
TAPAN PATEL, PRODUCT MARKETING MANAGER
JANUARY 2016

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

APPROACHABLE ANALYTICS

Approachable Analytics
Unlimited Data
Embrace the potential of using all or
relevant data
Speed to Insights
Try things fast, prototype & refine, &
ask different questions
Democratized Analytics
Empower more people (e.g. citizen
data scientist, business analysts)

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

APPROACHABLE Barriers to the adoption of analytics


ANALYTICS

Scarcity of analytical skills


The need to grow analytical talent from within

Tools that arent right for the job


Learning curve to create, share and collaborate

Disjointed, inefficient workflow


How can you fail fast & learn to refine quickly

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

APPROACHABLE BI AND ANALYTICS CONTINUUM


ANALYTICS
Descriptive
What is
happening?
Report/Monitor
Results

Predictive
What will
happen?
Identify
Outcomes

C op yr i g h t 2 0 1 5 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

Diagnostic
Why did it
happen?
Understand the
context

APPROACHABLE INTERACTIVE DATA DISCOVERY AND ANALYTICS


ANALYTICS

Data exploration and discovery


Distribution and summary statistics
Post-model visualization and reporting

Build prediction and classification models


Refine candidate models
Compare models and generate score code

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

APPROACHABLE
IN-MEMORY ANALYTICS
ANALYTICS

ERP

HADOOP or DW

SCM

SAS LASR ANALYTIC


SERVER

SAS IN-MEMORY

APPLICATIONS

Visual Analytics

CRM

SAS IN-MEMORY
Images

SAS IN-MEMORY

Visual Statistics

Audio
and Video

SAS IN-MEMORY
Machine
Logs

SAS IN-MEMORY
Text

f
Web and
Social

C op yr i g h t 2 0 1 5 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

In-memory
Statistics

WEB CLIENTS

SAS VISUAL
STATISTICS

EXPLORE DATA AND MODELING RESULTS

Discover relationships between variables and augment


model building process

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

Derive models directly from correlation matrices, scatter


plots, box plots and heat maps

Understand individual variables level of influence for


all models
Explore results from the modeling process

SAS VISUAL
STATISTICS

MODELING TECHNIQUES

Predictive Techniques

Linear Regression
Logistic Regression
Generalized Linear Model
Classification Trees

Descriptive Techniques

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

Clustering

Group-By Processing

PRODUCT DEMONSTRATION

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

DIRECTPAY

BUSINESS ISSUE

Determine what debt to buy and how to best collect it


Estimates of potential debt portfolios for purchase were
time-consuming
Understand customer behavior to accelerate payments
and increase revenue

SOLUTION

SAS Visual Analytics and SAS Visual Statistics

RESULTS

Complete view of its customers and can make


individualized decisions for the debt-collection process.
Manage risks at debtor and client level in order to be
profitable.
C op yr i g h t 2 0 1 5 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

BANKING

KEY BENEFITS

End-to-end capabilities
Smart data discovery, interactive reporting & analytics

Built-in interactive analytics


Explore data and generate models in a common environment

Scalability & governance


Small to large users, data, workloads, etc.

C op yr i g h t 2 0 1 6 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

SAS VISUAL STATISTICS - TRY IT YOURSELF!

FREE

FREE

Interactive Demo
Trial

14-Day Trial (Your Data)


Coming Soon

www.sas.com/visualstatistics
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SAS DATA LOADER FOR HADOOP DOWNLOAD AND TRY IT YOURSELF!

www.sas.com/dataloader
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THANK YOU
PLEASE TYPE YOUR QUESTION IN THE CHAT WINDOW!

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