Académique Documents
Professionnel Documents
Culture Documents
Responses will be held confidentially by a third party and no responses will be directly attributed
to any individual.
Personal Information
* 1. Name
* 6. What percentage of your funnel would you say is On-Net as opposed to requiring a near-net build?
* 7. Are you seeing any new demand trends either in terms of customer types, products, end-points, etc?
* 8. Of the circuits that originate in the market, how do the majority terminate?
5 - Exclusively leaves the market
4
3
2
1 - Exclusively in the market
* 9. What are the top 5 buildings, data centers, or locations Lightower should be inthat we are not?
* 10. How much do you agree with the following statements about Lightower?
Strongly agree
5
Lightower is well known in my
market
Lightower has positive brand
recognition in my market
Lightower has strong
marketing support for my
market (lead gen, branding,
collateral)
Somewhat agree
4
Neutral
3
Somewhat disagree
2
Strongly disagree
1
* 11. Which of the following marketing and expansion efforts would be the most appealing to you? Please select a 1 for the
most appealing, a 2 for the second most appealing, and continue until you have ranked all efforts.
More on-net buildings
Event marketing
Expansion build
Lower pricing
* 12. How much do you agree with the following statements about Lightower?
Strongly agree
5
Somewhat agree
4
Neutral
3
Somewhat disagree
2
Lightower is priced
competitively in the
marketplace
Lightower is sufficiently
aggressive in pursuing new
builds and/or network
expansion
.
* 13. List the top 3 competitors you see the most frequently in order of most aggressive to least aggressive
* 14. List the top 5 competitors you see the most frequently in order of most aggressive to least aggressive.
* 15. List the top 5 competitors you see the most frequently in order of most aggressive to least aggressive.
Strongly disagree
1
* 16. How does Lightower compare to {{ Q13 }} across each of the following attributes?
Lightower is
significantly better
5
Lightower is
on par
3
Lightower is
significantly
worse
1
N/A
Lightower is
significantly
worse
1
N/A
Willingness to build
Aggressiveness on price
Designing complex solutions
Advanced products
Marketing
Network reach / Building lists
* 17. How does Lightower compare to {{ Q14 }} across each of the following attributes?
Lightower is
significantly better
5
Willingness to build
Aggressiveness on price
Designing complex solutions
Advanced products
Marketing
Network reach / Building lists
Lightower is
on par
3
* 18. How does Lightower compare to {{ Q15 }} across each of the following attributes?
Lightower is
significantly better
5
Willingness to build
Aggressiveness on price
Designing complex solutions
Advanced products
Marketing
Network reach / Building lists
Lightower
is on par
3
Lightower is
significantly
worse
1
N/A
4
Very
aggressive
3
Moderately aggressive
* 20. What are the primary reasons that you lose deals to any of the competition?
Price
Build costs
xxx
xxx
Other (please specify)
2
Slightly
aggressive
1
Not at all
aggressive
* 22. Which region or market do your carrier customers currently focus or is it footprint-wide?
* 24. What are the most immediate growth opportunities that Lightower can pursue with these carriers?
* 25. Are there specific routes that these carriers are requesting that Lightower cannot provide?
Yes
No
.
* 27. List the top 3 competitors you see the most frequently in order of most aggressive to least aggressive
* 28. List the top 5 competitors you see the most frequently in order of most aggressive to least aggressive.
* 29. List the top 5 competitors you see the most frequently in order of most aggressive to least aggressive.
* 30. How does Lightower compare to {{ Q27 }} across each of the following attributes?
Lightower is
significantly better
5
Lightower is
on par
3
Lightower is
significantly
worse
1
N/A
Lightower is
significantly
worse
1
N/A
Willingness to build
Aggressiveness on price
Designing complex solutions
Advanced products
Marketing
Network reach / Building lists
* 31. How does Lightower compare to {{ Q28 }} across each of the following attributes?
Lightower is
significantly better
5
Willingness to build
Aggressiveness on price
Designing complex solutions
Advanced products
Marketing
Network reach / Building lists
Lightower is
on par
3
* 32. How does Lightower compare to {{ Q29 }} across each of the following attributes?
Lightower is
significantly better
5
Lightower is
on par
3
Lightower is
significantly
worse
1
N/A
Willingness to build
Aggressiveness on price
Designing complex solutions
Advanced products
Marketing
Network reach / Building lists
* 33. How much do you agree with the following statements about Lightower?
Strongly agree
5
Lightower is priced
competitively in the
marketplace
Lightower is sufficiently
aggressive in pursuing new
builds and/or network
expansion
Somewhat agree
4
Neutral
3
Somewhat disagree
2
Strongly disagree
1
* 34. Are there any large transformative potential builds/deals (e.g. FTTT) on the horizon?
Yes
No
* 38. How important are each of the following reasons in your carrier customers' decisions to buy from Lightower?
5
Extremely
important
4
Somewhat
important
3
Neutral
2
Not very
important
1
Not at all
important
* 39. Are you seeing pressure on pricing (initial and/or renewal) from any particular carrier customer more than another?
Yes
No
VP/RVP only
* 41. Are you concerned about Lightower's fiber density in your market?
Yes
No
* 43. What are the top 5 buildings, data centers, or locations Lightower should be in that we are not?
* 44. What are the products you don't have that are negatively affecting our ability to sell our core fiber?
* 45. If you could instantly deploy fiber to one area on spec, where would you put it?
46. On a scale of 1 to 5 where 3 is just meeting our customers' needs and a 5 is best in market, how quickly are we getting
quotes out on potential opportunities?
5 - Best in market
4
3 - Just meeting our customers' needs
2
1 - Falling below customers' needs
* 50. How much more revenue could you drive with incremental sales reps?
* 51. How many more reps do you think you can support in your market?