Académique Documents
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Culture Documents
12. Promotion Pantaloons is the first company to promote their products through
movies like 3 Idiots , Kya kool hai hum , Na tum jaano na hum , jail. Sponsor events which
are watched by the youth like the Pantaloons Femina Miss India which they relate to or is liked
by the youth. Talk 24 seam card
18. Store interiors Managing space Value of space Allocating space Back
room Office and other functional space The aisles Service areas Non selling areas of
the sales floor Wall space and the floor space
25. Assortment and Variety High variety Low Assortment High Assortment Low variety
26. Supply chain Factory Mother Distribution Center Regional Distribution Center
Warehouse 1 Store 1 Store 2 Warehouse 2 Store 3 Store 4 Warehouse 3 Store 5 Store 6
Pantaloons use ARS ( automatic replenishment system). They keep stock for 3 months.
27. SWOT Strength: Pioneer in the industry, largest market share and capitalization.
Strong supply chain mechanism. Higher bargaining power due to maximum number of
stores, higher customer footfalls and covering most types of formats. Human Capital
attracting the most talented pool from best business schools across India. Understanding of
Fashion Unique Discounting/ Markdown Private label brands
28. Weakness: Low employee retention levels at shop floor level due to
better pay package by competitors. Since Pantaloons Retail India Ltd sell products across many
sectors, it may not have the flexibility of some of its more focused competitors. Pantaloons does
not function internationally, which has an effect on success, as they do not reach consumers in
overseas markets. Its focused only in the middle and upper middle class.
30. Threats Competitive rivalry in the industry Pantaloon is facing competition from
Westside (Trent), Shoppers Stop, Reliance Trends, Lifestyle, Globus etc. Foreign players like
Carrefour, Tesco, and WalMart lined for their Indian operations. Increasing cost of raw
material, power and transportation. Delay in store delivery