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www.rosssimmonds.com

Brace yourself
This might come off a
little bit harsh.

YOUR CONTENT
PROBABLY SUCKS!
You see, 58% of content marketers have gone
on record saying they struggle creating
content that engages.

Thats an issue.

YOUR CONTENT
SHOULDNT SUCK.
YOUR CONTENT
SHOULD SELL.

An engaging presentations can

be the difference between:

DO NO
DISTU T
RB

A CLOSED DOOR &

A CLOSED DEAL

three strategies for

DESIGNING, CREATING

AND DELIVERING

PRESENTATIONS
THAT DRIVE SALES

1
BREAK THROUGH
THE DINO BRAIN

OUR BRAINS CONSIST OF THREE PARTS:

3. The Evolved Brain

(Neo-Cortex)

1. The Brain Stem

(Old Brain)

2. The Dino Brain

(Mid-Brain)

The Old Brain (Brain Stem) is the oldest part of the brain
and is responsible for basic attention and wakefulness.

Breaking through the Old Brain is the rst

step for any successful presentation as its

when we decide whether we should

INVESTIGATE
OR

IGNORE

Tackling the Old

Brain is simple

YOU BREAK THROUGH THE

OLD BRAIN BY WRITING A

Captivating Headline
AND DESIGNING A
COMPELLING FIRST SLIDE

Unless you create an engaging

headline or compelling rst slide

Youll never reach the
Dino brain.

The Dino Brain is our emotional brain and does not involve a lot of conscious
thought. Its this part of the brain that will make or break any presentation as its
responsible for controlling all our responses related to sensory information.

Boring!

If youre reading something you dont

enjoy, the Dino Brain tells the rest of the
brain that its time to stop reading and do
something else.

THIS IS THE BRAINS SECOND LAYER OF DEFENSE.

If you cant get through the Dino brain Your message will never
get through to your audience.

HOW CAN YOU GET THROUGH

THE DINO BRAIN?

VALUE
DRIVEN

EXPERT
DRIVEN

INTRIGUE
DRIVEN

Demonstrate the value

the audience will receive
if they pay attention.

Demonstrate your own

expertise or knowledge to give
yourself early credibility.

Instead of boring your

audience in the rst few slides,
hook them with an intriguing
statistic or statement.

BREAK THROUGH THE DINO BRAIN:

VALUE DRIVEN STRATEGY
Give them a preview of the value theyll receive if
they actually pay attention and are engaged.

BREAK THROUGH THE DINO BRAIN:

EXPERT DRIVEN STRATEGY
Show the audience that you actually have some
credibility to be sharing insights or information.

BREAK THROUGH THE DINO BRAIN:

INTRIGUE DRIVEN STRATEGY
Shock the audience then demonstrate why they need
to pay attention for the rest of the presentation

Once youve broken through the Dino Brain, its time to sustain
their interest by connecting with the Evolved Brain.

The Evolved Brain is split between the head (logic) and the heart
(emotion). Its the part of the brain that will allow your audience to
dive deep into your messages and its the part of the brain youre
using right now to read this slide.

2
GO AFTER THE
HEART AND MIND

PRESENTATIONS
ARE LIKE MOVIES
Quite simply, a movie has to grab me
in a place that makes my voice go high
and then Ill really commit to it.
Steven Spielberg

Once someone has been hooked into

your story, its time to ensure that
they stick around for the ride.
This is where you need to craft and deliver a
story that resonates with the Evolved Brain.

Plan & Craft Your

Presentation Like A Film

USE POWERFUL
VISUALS TO
DELIVER YOUR
MESSAGE

UNDERSTAND

the value of

A GREAT DECK
WILL HELP YOU
TELL A GOOD STORY.

A GREAT STORY WILL

SAVE A GOOD DECK.

Understanding the basics is key but what you

include in your presentation can be the difference
between a presentation ...

and...

that generates leads

one that simply drives views.

You have to tell the RIGHT story.

Give your audience what they REALLY want!

WHAT DO PEOPLE REALLY WANT IN

YOUR PRESENTATION?
Beautiful Slides But the story better be good.

WHAT DO PEOPLE REALLY WANT IN

YOUR PRESENTATION?
People have a thirst for new, complex & mind
blowing things.

WHAT DO PEOPLE REALLY WANT IN

YOUR PRESENTATION?
People crave transparency, the raw truth
and vulnerability

WHAT DO PEOPLE REALLY WANT IN

YOUR PRESENTATION?
To feel inspired enough to take on the world
after seeing it.

3
CONCLUDE WITH A
CALL TO ACTION
SIGN UP

What do you want people

to do after falling in love
with your slides?

DO YOU WANT THEM TO...

$
CALL?

SIGN UP?

SHARE?

BUY?

t
a
h
w
m
e
!
h
t
t
n
l
l
a
Te ou w
y

Concluding your deck with a

CALL TO ACTION
is a great way to turn a viewer into a
subscriber, buyer or lead.

And thats how you

create a presentation
that opens doors.

REMEMBER THESE 3 STEPS:

Break through
the dino brain

SIGN UP

Go after the
heart & mind

Conclude with
a call to action

Does your brand or

startup want to unlock
the power of content
marketing?

Get in touch & Ill help create content

worth sharing and a strategy that delivers
meaningful and measurable results.

Sharing...

CONTENT
CREATOR

CONTENT CONTENT CONTENT CONTENT

Want to learn more about

Content Marketing? Start
with this guide:

www.standoutguide.com

Ross
Simmonds

Rather hire a team of experts to

tackle the challenge head on?

GET IN TOUCH TODAY!

www.rosssimmonds.com
@TheCoolestCool