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Test 7. Photocopiable
NAME: .......
SCORE:
./120
_____________________________________________________________________________________________________________________
SCHOOL: ........
PART ONE
For questions 120, choose the word or phrase (A, B, C or D) which best completes each sentence.
Circle the correct answer.
1 The newspapers ___________ has been falling for a number of years.
A audience
B readership
C reputation
D status
2 I prefer __________ newspapers to tabloids.
A broadsheet
B widespread
C expansive
D extensive
3 He was one of the BBCs best-known war _________.
A reporters
B journalists
C followers
D correspondents
4 The advertising space that is divided into sections is generally known as the
_________ ads.
A small
B confidential
C classified
D small print
5 The Prime Minister is considering a cabinet __________.
A reorganisation
B rearrangement
C reshuffle
D reconstruction
6 I subscribe to a __________ literary journal.
A three-monthly
B quarterly
C quartered
D seasonal
7 They want to erect a huge satellite _________ right opposite my house
A plate
B record
C platter
D dish
8 I cant give you that information, you will have to speak with the press __________.
A officer
B official
C executive
D administrator
9 Well take a short _________ break and well be right back.
A commercial
B advertising
C promotional
D publicity
10 To find out whats on TV, just look in the TV & radio __________.
A programmes
B schedules
C listings
D records
11 The match will be screened on ITV, with commentary __________ by Andy Gray.
A lively
B live
C alive
D living
12 There will be __________ coverage of the games on most channels.
A complete
B general
C widespread
D extensive
13 His supporters did everything they could to __________ him on in the race.
A push
B spur
C drive
D prod
14 One of the guests stood up to _________ the virtues of the fine food.
A worship
B admire
C appreciate
D extol
15 He didnt mean to be offensive; it was quite an __________ remark.
A innocuous
B inaugural
C integral
D insidious
16 The job creation scheme is still in its __________.
A childhood
B babyhood
C opening
D infancy
17 The Prime Minister gave an _________ response to the question.
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Test 7. Photocopiable
A evading
B invasive
C evasive
D invading
18 She had a(n) __________ interest in holding a separate bank account.
A vested
B invested
C shadowed
D implied
19 I assure you that I __________ no hostile feelings towards you.
A shelter
B harbour
C embrace
D cover
20 I am sick of hearing the same old __________ in meetings.
A plenum
B plentifulness
C placard
D platitudes
PART TWO
For questions 2135, use the word in capitals at the end of the sentence to form one word that fits
in the space. There is an example at the beginning (0).
0.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
PART THREE
For questions 3655, complete the sentences by filling each blank with appropriate particles.
There is an example at the beginning (0)
0.
Test 7. Photocopiable
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
PART FOUR
For questions 5663, read the text below in which there are 8 errors (punctuation, grammar,
unnecessary word, word form). Underline the errors and write the corrections in the spaces
provided. There are four examples (0, 00, 000, 0000) at the beginning.
SOLAR ECLIPSE
Most astronomic events that influence the Earth, which apart from the occasional
asteroid impact, does so in a regular fashion, such as day and night the tides and the
seasons. There is, however, one event that has a tremendous impact on the Earth that of
the total eclipse. For a few minutes, broad daylight changes to complete darkness as the
Moon totally hides out the Sun. This darkness is accompanied by many spectacular effects,
and it also provides a rare opportunity for physicists to make observations that are
impossible at any other time. However, as a total solar eclipse is a sudden interruption of
the day, it can also have the effect on plants and animals that are used to the regular cycle
of day and night. As total eclipses occur on average once every 360 year at any particular
location, there is a little chance of any living thing becoming accustomed to them. In fact,
there are some amazing stories of the unusual behaviour of animals as a total eclipse
approaches. In Australia, for example, one more observer said I found myself having to
calm a distressed parrot, which fell to the ground a moment or so before the total eclipse.
Joanna Kale, another observer, found her head surrounded by a cloud of insect that
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Test 7. Photocopiable
dispersed when the Sun finally emerged from the eclipse. So that, as these examples show,
the Suns presence has an astonishing influence on life on earth.
0. __astronomical___ 00. ____which_____ 000. _____do_____
the___
0000.
__night,
PART FIVE
For questions 6475, read the text below and then decide which word, (A, B, C or D), best fits
each space. Circle the correct answer.
Since it first (64)________ the public imagination in the 1950s, television has placed
the dominant segment of our population white heterosexual males at center
(65)________. Ethnic minorities were all (66)________ absent from television until the early
1970s; (67)________ in the last decade have programmes featured women in prominent
roles.
Even when there are scenes where both sexes appear (68)________ camera, men
generally play the brilliant detectives, fearless explorers and skilled surgeons. Women,
by contrast, continue to be (69)________ as the less capable characters.
Change has come most slowly to advertising, which sells products by conforming
(70)________ widely-established cultural norms. Advertising (71)________ frequently
presents the two sexes in stereotypical ways. Historically, commercials have shown
women in the home, happily using cleaning products, and trying out new appliances.
Men, on the other hand, predominate in commercials for cars, banking services and
industrial companies. The authoritative voiceover the faceless voice that promotes
products on television and radio is almost always male.
There are also other, more subtle biases. Men are often photographed to appear taller
than women, implying male superiority. Women are more frequently presented lying, or,
like children, sitting on the floor. The expressions and gestures of men (72)________
competence and authority, where women are more likely to appear (73)________ childlike
poses. While men focus on the product being advertised, women direct their interest to
men, conveying their supportive and submissive role. Advertising (74)________ actively
promotes the myth that by embracing traditional notions of femininity and masculinity,
we (75)________ our prospects for personal and professional success.
64. A took
B captured
C had
D enhanced
65. A stage
B point
C position
D line
66. A except
B apart
C but
D yet
67. A only
B but
C neither
D nor
68. A in
B on
C at
D before
69. A put
B set
C shot
D cast
70. A by
B to
C in
D with
71. A however
B yet
C thus
D besides
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Test 7. Photocopiable
72. A exude
B extrude
C expunge
D exhume
73. A for
B on
C at
D in
74. A so
B however
C nevertheless
D therefore
75. A let
B rise
C lift
D raise
PART SIX
For questions 76-88, read the text below and think of the word which best fits each space. Use only
one word in each space. There is an example at the beginning (0).
ANIMALS OF THE FUTURE
The idea of trying to imagine (0)___what____ sort of animals will be living on our
planet in thousands (76)_____________ not millions of years time seems at (77)____________
sight to be futile. Can we possibly imagine whats in store so (78)____________ in the
future? The team of scientists (79)_____________ work on this question is to be published
soon have, all (80)____________ same, applied a great (81)____________ more than
guesswork (82)____________ the task.
Each of them, specialising in a different discipline, has used understanding of the
past to figure out all the environments that may be available to future life forms. By
studying past ice ages and climates, they have deduced the (83)____________ in which
weather patterns will, in all probability, affect different areas of the globe. From their
study of past evolution, they claim they can predict (84)____________ life will adapt to fit
the new ecological conditions (85)____________ about by these changes. Because there is
a series of rules governing evolution in the past, it requires no great leap of faith to look
in the other direction. The result is a collection of very weird-looking creatures.
(86)____________ the scientists admit they may be wrong, they say it is the
(87)____________ they can come up with, based on what they know, with just a little
imagination thrown in for really (88)____________ measure.
PART SEVEN
For questions 89-95, read the following text and then choose from the list A-J the best phrase
given below to fill each of the spaces. Write one letter (A-J) in the correct space. Each correct
phrase may be used only once. Some of the suggested answers do not fit at all.
THE LOVERS SAINT
He is one of the best known saints in Europe and his Day is widely celebrated, yet few of
the lovers who send greetings to each other on February 14th could tell you who Saint
Valentine was or where he came from. If he had been an American, there would be an
enormous theme park in his honour, decorated with hearts and flowers, (89)____________
and his home town of Terni is quiet and off the beaten track.
Saint Valentine was the bishop in Roman times when there was a large Christian
community there (90)____________. They were persecuted and in the year 273, soldiers
seized Valentine and cut off his head. It is not clear how he became the patron saint of
love (91)____________, believing that love overcame such discrepancies.
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Test 7. Photocopiable
Nowadays, the person who has most to do with the saint in Terni is the parish
priest, whose work involves answering the thousands of letters addressed to him. He
says that many of them are from young people seeking a relationship (92)____________.
They hope the saint will help them to resolve their problems.
Other towns in the area have put forward claims for the saint (93)____________.
Industry in the town is in decline and Valentine is one of its few attractions. The local
council is trying to exploit his name (94)____________. So far, there has not been very
much activity outside the church. The hotel has a fine restaurant (95)____________. Her
own contribution is to draw their attention to a traditional cake, hardly known outside
Terni, that is supposed to excite the passion of young lovers.
A
B
C
D
E
F
G
H
I
J
PART EIGHT
Read the following passage answer questions 96-107.
HOW AN ADVERT IS CREATED
You may love them or loathe them, but a lot of work goes into creating the advertisements
that we see, hear or read. Although they may only be 30 seconds long, or a few lines of
text and a photo, there has probably been weeks if not months of work behind the
production of the advertisement. But what is the process which leads to the production of
an advertisement? There is no one path that all advertising agencies take, but there are
some general ideas which are common to the vast majority of advertising projects.
First steps
The first stage is when the client contacts the advertising company and submits a brief,
which, by definition, is not that long. It could be that a company wants to launch a new
product. Thousands of new products are launched every year, but very few of them
become successful and are still around ten years after their launch. The company may
want to improve its market share. How many different companies are there selling cars,
chocolate bars or computer services? There are only a limited number of customers, so
companies are willing to spend a lot of money on increasing their share of the pie
through advertising. The company may simply want to remain the market leader and
realize that advertising may be the key to their success. The company could be a regular
client who was satisfied with an earlier campaign or it could be a new company who has
been impressed with other campaigns you have handled.
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Test 7. Photocopiable
Research begins
Once the brief is in the hands of the advertising company, the research can begin which will
include an analysis of the clients current products and their position in the market place.
The company itself is likely to be able to provide that data, but the advertising agency may
need to do further research to measure the perception of the product compared to the
clients competitors and also the kind of advertising the competition is using.
Then the company will discuss a wide range of factors about the product itself: what
are the demographics (age, sex, education, income levels, etc.) and location of the people
who are likely to use the product? It is well known that some products sell very well in
some areas but not in others. Mushy peas, for example, are very popular in the north of
England, but are rarely seen on dinner plates in the south. Seasonality is another factor
which can influence an advertising campaign. You dont see many adverts for lawn
mowers in November, or adverts for snow clearers in June for obvious reasons. Such
factors need to be considered before planning begins.
Now to the plan
Once the basic research is over, it is up to the planning team to decide how the target
audience can best be reached in the most cost-effective way. They may decide on the best
pricing structure for the company, perhaps offering the product at a lower price initially so
that people try the products. They need to decide on which media channels will be used. Is
the product something visual, so television is the best medium? Or can the product be
advertised using radio advertising, which is generally much cheaper? Companies will also
look at targeting the advertising: if the product is suitable for travellers, then they may have
advertisements in trains and at airports. If the product is likely to sell well to sportspeople,
then a poster campaign in and around sports centres might be the best way.
Another important role for the planning team is to start creating the content that
will woo the potential customers and help the companys sales skyrocket. The goal of
advertisers is to produce a slogan that people remember and use on a regular basis
promoting brand awareness well outside the original advertisement.
Executing the plan
The creative team will then decide exactly how the message will be presented. Will the
visual material used feature a serious person in a white coat? Will it be a happy,
successful looking couple? Maybe an animated character? They also need to decide
whether the message will tell you how good the product is or how good you will feel
when you use the product. Once the advert has been created on paper, it is usually
farmed out to outside production companies who will do the actual recording or
filming with some people within the agency tracking the whole process so that the
advertisement is produced within a certain timeframe and, very importantly, as financial
penalties could otherwise be involved, within budget.
Following up
Once the advertisements have appeared on TV or in a magazine, the advertising agency
follows up to make sure that the ads were shown when they were supposed to be shown
and also to see how effective the campaign was. Of course, the best measure of success is
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Test 7. Photocopiable
when your clients return again and again, perhaps with happy tales of boosting sales
volumes, as they are clearly satisfied with your work.
So next time you hear, read or listen to an advertisement, spend a moment or two
considering all the work which went into producing it.
Questions 96100
Do the following statements agree with the information given in the passage? Write
TRUE
FALSE
Step 3: planning
Step 4: execution
Step 5: follow-up
PART NINE
For questions 108120, write a new sentence as similar as possible in meaning to the original
sentence, using the word given. You must use between three and eight words, including the
word given. Do not change the word given. There is an example at the beginning (0).
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Test 7. Photocopiable
0.
There is a strong possibility that this species of rhino will become extinct.
This species of rhino is in danger of becoming extinct.
danger
108. Above all, you must remember to hand over the keys to Maria before you leave.
no
Under ... first giving the keys to
Maria.
109. We thought that painting the house would be an easy job.
deceptively
It looked . the house.
110. One injury after another ended her tennis career.
succession
She could not .. injuries.
111. He wanted to challenge the world champion.
intent
He the world champion.
112. The final was to take place last Saturday, but was cancelled because of heavy rain.
held
The final was off because of heavy rain.
113. When his doctor advised him to give up football, he started playing golf.
took
He . his doctors advice to give up football.
114. She was 14 when she started playing football.
involved
She .. when she was 14.
115. There is a rumour that hes going to play for Manchester United.
say
Manchester United .. hes going to play for.
116. I really feel sad when I see you so upset.
what
Seeing .. sad.
117. No matter what you do, I intend to marry Tia.
whatever
I have . you do.
118. Apart from weight-lifting, he likes every form of exercise.
exception
He likes . weight-lifting.
119. Tanya promised me she would pay the money back the following day.
word
Tanya that she would pay the money
back the following day.
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Test 7. Photocopiable
120. Ive been thinking about it all week bull still havent made a decision.
mind
Its ... all week but I still havent made a
decision.
THE END
5
C
6
B
7
D
Part two
21
unsettling
22
illegibly
23 unappreciative
24
ailments
25
tenderness
26
27
28
29
30
Undergo
Solidifies
correlated
Truancy
repellent
Part three
36
Down
37
Up
38
With
39
to
40
out
4
C
41
42
43
44
45
On
For
Of
Out
Up of
8
A
9
A
46
47
48
49
50
10 11 12 13 14 15 16 17 18 19 20
C B D B C A D C A B D
31
32
33
34
35
detention
tarannical
Erroneous
formative
uninitiated
Up
into
with
In
Down on
51
52
53
54
55
up
on
Out on
off
on
Part four
SOLAR ECLIPSE
Most astronomic events that influence the Earth, which apart from the occasional
asteroid impact, does so in a regular fashion, such as day and night the tides and the
seasons. There is, however, one event that has a tremendous impact on the Earth that of
the total eclipse. For a few minutes, broad daylight changes to complete darkness as the
Moon totally hides out the Sun. This darkness is accompanied by many spectacular effects,
and it also provides a rare opportunity for physicists to make observations that are
impossible at any other time. However, as a total solar eclipse is a sudden interruption of
the day, it can also have the effect on plants and animals that are used to the regular cycle
- 10 -
Test 7. Photocopiable
of day and night. As total eclipses occur on average once every 360 year at any particular
location, there is a little chance of any living thing becoming accustomed to them. In fact,
there are some amazing stories of the unusual behaviour of animals as a total eclipse
approaches. In Australia, for example, one more observer said I found myself having to
calm a distressed parrot, which fell to the ground a moment or so before the total eclipse.
Joanna Kale, another observer, found her head surrounded by a cloud of insect that
dispersed when the Sun finally emerged from the eclipse. So that, as these examples show,
the Suns presence has an astonishing influence on life on earth.
0. __astronomical___ 00. ____which_____ 000. _____do_____
the___
0000.
59. ____years____
60. ___little/
Part five
64 B
67
65 A
68
66 C
69
slim___
A
B
D
Part six
76
if
77
first
78
far
70 B
71 C
72 A
79
80
81
__night,
73 D
74 D
75 D
whose
the
deal
82
83
84
to
Way(s)
how
85
86
87
88
brought
although
best
good
Part seven
89 D
93 I
Part eight
96
T
97
NG
98
T
90
94
A
F
99
NG
100
F
101 Brief
91
95
C
H
92
102 An analysis
103 range of factors
104
Cost-effective
105
106
107
Part nine
108 Under no circumstances should you
109 Deceptively easy to paint
110 Continue playing tennis because of a succession of
111 was intent on challenging
112 to be held last Sat but was called
113 Took up golf after
114 Got involved in playing football
115 is the team people say
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brand awareness
Within budget
measure of success
Test 7. Photocopiable
116
117
118
119
120
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