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larger community but none which indicates what one feels about
that content. Yes, Comments section has existed since the launch
but we all know that its adoption rate is just a fraction of Likes
phenomenon. Reactions has the potential to make this
phenomenon Infinitely better and provide great insights to
how people engage.
Lets use the Digital Marketing framework of 7Cs (refer to my
earlier post on Digital Marketing - Shift from 4Ps to 5Cs to
evaluate how the new Reactions score from a Marketers
perspective.
7Cs framework (Context -> Content -> Customize ->
Compare -> Connect -> Convenience -> Culture) to
evaluate new Reactions
1. Context:
Notwithstanding the varying adoption rates across countries, in
few years, Facebook will have tons of Rich data available for
Marketers to leverage and micro target specific audiences. Like
button, though still powerful, has lost its relevance courtesy Social
media etiquettes.
Dont be surprised if in few years Marketers start considering only
the new five reactions in their internal metrics for true
engagement rate and this forces other social media platforms to
follow suite with similar launches.
2. Content:
Ask any Digital marketer on his/her biggest pain point and Good
content is bound to be in the top 3 things to solve/ keep doing.
Given the relative poor engagement (compared to Likes) of
Credits:
Launch from Facebook:
http://newsroom.fb.com/news/2016/02/reactions-now-availableglobally/
http://newsroom.fb.com/news/2016/02/news-feed-fyi-what-thereactions-launch-means-for-news-feed/
Science behind Reactions:
http://www.ibtimes.com/science-behind-facebooks-new-reactionswhy-mark-zuckerberg-said-nay-yay-button-2320847
http://www.forbes.com/sites/amitchowdhry/2016/02/29/facebookreactions/#3bb99a087896
How Linguists feel about the new Reactions:
http://www.wired.com/2016/02/linguists-not-exactly-wowfacebooks-new-reactions/
Source for Infographic:
www.wersm.com