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This document provides summaries for several chapters on agricultural and food marketing:
- Chapter 1 introduces the importance of agricultural and food marketing to developing countries and discusses marketing systems, sub-systems, functions, and links between agriculture and the food industry.
- Chapter 3 covers marketing strategy, planning, and control, including the need for marketing planning, contents of marketing plans, and marketing controls.
- Chapter 6 discusses commodity marketing, focusing on grain, livestock, poultry, and milk marketing systems and challenges.
- Chapter 7 is about product management, branding, packaging, and brand loyalty models.
- Chapter 8 examines pricing decisions, pricing objectives, supply and demand, elasticity, pricing strategies,
This document provides summaries for several chapters on agricultural and food marketing:
- Chapter 1 introduces the importance of agricultural and food marketing to developing countries and discusses marketing systems, sub-systems, functions, and links between agriculture and the food industry.
- Chapter 3 covers marketing strategy, planning, and control, including the need for marketing planning, contents of marketing plans, and marketing controls.
- Chapter 6 discusses commodity marketing, focusing on grain, livestock, poultry, and milk marketing systems and challenges.
- Chapter 7 is about product management, branding, packaging, and brand loyalty models.
- Chapter 8 examines pricing decisions, pricing objectives, supply and demand, elasticity, pricing strategies,
This document provides summaries for several chapters on agricultural and food marketing:
- Chapter 1 introduces the importance of agricultural and food marketing to developing countries and discusses marketing systems, sub-systems, functions, and links between agriculture and the food industry.
- Chapter 3 covers marketing strategy, planning, and control, including the need for marketing planning, contents of marketing plans, and marketing controls.
- Chapter 6 discusses commodity marketing, focusing on grain, livestock, poultry, and milk marketing systems and challenges.
- Chapter 7 is about product management, branding, packaging, and brand loyalty models.
- Chapter 8 examines pricing decisions, pricing objectives, supply and demand, elasticity, pricing strategies,