PRESS RELEASE

FOR IMMEDIATE RELEASE

ahm Health Insurance Launches Campaign Targeting Boring Bodies via DDB
Melbourne
March 1, 2016 | Melbourne

Not everyone needs full healthcare coverage. In fact, some peoples bodies are so
boring they barely need any at all.
That was the insight behind DDB Melbournes latest work for ahm Health Insurance.
Launching this week, the Boring Bodies campaign stars Greg, a man with a
ridiculously boring body. When Gregs girlfriend dumps him for someone more injury
prone, she offers up ahms low-priced healthcare coverage as the silver lining.
https://vimeo.com/156915100
Besides the TVC, the campaign includes online display, direct mail and digital outdoor
executions, each explaining the characteristics of a boring body.
Chris Carroll, General Manager of ahm, said: Our new hospital coverage products are
specifically made for those who just want simple and affordable coverage. Hopefully
Greg and his massively boring body is the perfect way to pitch it.
DDB Melbourne ECD Simon Bagnasco commented, I used to look in the mirror and
hate the boring body staring back at me. Now, thanks to ahms cost effective
healthcare coverage, Ive learned that this dull vessel is nothing to be ashamed of.
This latest work follows the success of DDB Melbournes Couch and Matrix spots,
which have helped ahm become the fastest growing healthcare insurer in Australia.
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About DDB Australia
DDB Australia is part of DDB Worldwide, an Omnicom company. DDB has been voted Australias most creative agency
twice and has won more AFA Effectiveness Awards, for more clients, than any other agency. DDB Australia has offices
in Sydney and Melbourne.
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3

Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Press Contact:
Rachel Molloy
Email: rachel.molloy@ddb.mel.com
Phone: 03 9254 3593