(Q.

1) List of ALL books written by Seth Godin:

1.
2.
3.
4.
5.
6.
7.
8.
9.

Tribes
Purple Cow: Transform Your Business by Being Remarkable
Linchpin: Are You Indispensable?
The Dip
Permission Marketing
All Marketers Are Liars
Unleashing the Ideavirus
Meatball Sundae
mall Is the New Big: And 183 Other Riffs, Rants, and Remarkable

Business Ideas
10.
We Are All Weird: The Rise of Tribes and the End of Normal
11.
The Icarus Deception: How High Will You Fly?
12.
Survival Is Not Enough
13.
The Big Moo: Stop Trying to Be Perfect and Start Being
Remarkable
14.
The Big Red Fez
15.
The bootstrapper's bible
16.
Whatcha Gonna Do with That Duck?: And Other
Provocations, 2006-2012
17.
V is for Vulnerable: Life Outside the Comfort Zone: An ABC
for Grownups
18.
Free Prize Inside: The Next Big Marketing Idea
19.
If You're Clueless about Starting Your Own Business and
Want to Know More
20.
If You're Clueless about Financial Planning and Want to
Know More
21.
If You're Clueless about Selling and Want to Know More
22.
Wisdom, inc
23.
If You're Clueless about Retirement Planning and Want to
Know More
24.
EVERYONE IS an EXPERT (about Something): The Search
for Meaning Online
25.
This Might Work: Collected Writings

26.

If You're Clueless about Saving Money and Want to Know

More
27.
If You're Clueless about Mutual Funds and Want to Know
More
28.
We are All Weird: The Myth of Mass and the End of
Compliance
29.
The Desk Almanac
30.
Presenting digital cash
31.
Business rules of thumb
32.
The Smiley Dictionary
33.
Sobrevivir no es suficiente
34.
Les Secrets du marketing viral
35.
E mail addresses of the rich & famous
36.
Foolproof Windows
37.
Point & click business builder
38.
Foolproof WordPerfect
39.
Foolproof Lotus 1-2-3
40.
Foolproof DOS
41.
The Internet White Pages
42.
Show-Me Language Books

(Q.2) Top three contributions of Seth Godin to

marketing
(i) During 1990 internet was getting exposure to the people. At
that time Seth
Godin convert this opportunity to advantages
by introducing how to make relationship marketing and direct
marketing through e-mail with the help of developing internet
technology. Mr. Godin mentioned all the detailed strategies and
plans that are required for a direct marketing through internet
which made him the marketing guru in web marketing.
(ii) He introduces the concept of Permission Marketing which
recognises latest power of early customer to ignore marketing.

It helps in behaving customer with respect is the best way to

drag their attention and impression.
(iii) Come up with a great idea of Content Marketing.
According to him the only marketing philosophy left in this
world is content marketing. Content marketing is difficult
because it is very challenging to listen exact requirements of
customers needs and satisfying them with a perfect product.
Content marketing focus on the idea that It worth investing in
a innovative products rather in advertisements.