Académique Documents
Professionnel Documents
Culture Documents
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Questions
What features of contemporary e-commerce does Groupon Now!
utilize?
What value does this service provide subscribing merchants? What
value does it provide customers?
What kinds of businesses are most likely to benefit from using
Groupon?
Are there any disadvantages to both customers and merchants in
using Groupon Now?
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B2C
business
models
Before we move on
There will be overlaps between business models
Similar business models appear in more than one sector
Some companies use multiple business models/hybrid model
(e.g., e-bay)
But one model is often dominant
Business models change over time
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Virtual merchant
Online version of retail store, where customers can shop at any hour
of the day or night without leaving their home or office
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Bricks-and-clicks
Online distribution channel for a company that also has physical
stores
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Catalog merchant
Online version of direct mail catalog
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Manufacturer-Direct
Manufacturer uses online channel to sell direct to customer
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Revenue models
Typically hybrid, combining advertising, subscriptions, sales,
transaction fees, and so on
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Revenue models
Subscription, pay per download, advertising, affiliate referral
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Horizontal/general
Offers an integrated package of content, content-search, and social
network services
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Vertical/Specialized (Vortal)
Offers services and products to specialized marketplace
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Search
Focuses primarily on offering search services
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Revenue model
Transaction fees
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Revenue model
Transaction fees
Fees to merchants for access
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Revenue models
Sales of services, subscription fees, advertising, sales of marketing
data
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B2B
business
models
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Questions
Who do you think would pay the cost for suppliers to put their parts
catalogs onto these marketplaces like AutoXchange? Who should
have paid costs?
What were the benefits of these systems and who would reap them?
What role do you think the technology played in the demise of these
systems?
Why would more closed private market places be attractive to both
the industry giants who buy the parts, and the suppliers?
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Readings
Chapter 2 (Laudon)
Rappa, M. (2010). Business models on the Web, Accessed from
http://digitalenterprise.org/models/models.html
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