A

PROJECT REPORT
ON
A STUDY ON CONSUMER SATISFACTION OF
RELIANCE COMMUNICATION
(R-COM)
SUBMITTED IN PARTIAL FULFILMENT OF THE
REQUIREMENT FOR THE DEGREE OF
BACHELOR OF COMMERCE (H)

SUBMITTED TO:
MRS. REEMA ALAGH
(ASSISTANT PROFESSOR)

SUBMITTED BY:
PRAVEEN KUMAR
01222488813

DECLARATION

I hereby declare that the project report on A STUDY ON CONSUMER SATISFACTION OF

RELIANCE COMMUNICATION (R-COM)
Has been surveyed and compose by me and has not previously formed the basis for award of
any degree of business management.
The work contain in this report is authentic matters drawn from other known sources are
properly mentioned. All kind of resemble of any published or unpublished work to this report are
purely coincidental in nature.

Name : Praveen Kumar

Enrollment No. : 01222488813

SUPERVISOR CERTIFICATE

This is to certify that project titled --- A STUDY ON CONSUMER SATISFACTION OF

RELIANCE COMMUNICATION (R-COM). is an academic work done by Praveen
Kumar submitted in the partial fulfillment of the requirement for the degree of B.Com (H) from
Delhi Institute Of Rural Development (Affiliated to G.G.S.I.P. University), New Delhi under my
guidance and direction to the best of my knowledge and belief the data and information
presented by him in the project has not been submitted earlier.

Name & Signature of Faculty Guide

Mrs. Reema Alagh

ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Delhi Institute of rural development, GGSIP
University, New Delhi for imparting us very valuable professional training in B.COM (H).
I pay my gratitude and sincere regards to Mrs. Reema, my project Guide for giving me the cream
of his knowledge. I am thankful to her as she has been a constant source of advice, motivation
and inspiration. I am also thankful to her for giving his suggestions and encouragement
throughout the project work.
I take the opportunity to express my gratitude and thanks to our library staff for providing me
opportunity to utilize their resources for the completion of the project.
I am also thankful to my family and friends for constantly motivating me to complete the project
and providing me an environment which enhanced my knowledge.

EXECUTIVE SUMMMARY

Reliance Communication is a world-class nationwide chain of retail outlets for products and
services of the Reliance Anil Dhirubhai Ambani Group. It is designed to give the customer a
delightful experience of the digital world of information, communication, entertainment and
utility services.
The study is oriented towards the consumer satisfaction of the existing and new Reliance
subscribers and the study focuses on the services which have been offered by the company.
The study was conducted to gauge into the consumers mind and understand the various
consumption related aspects of individuals. The study of consumer behavior will help to know
the psychological, social and physical behavior of all potential consumers as they become aware
of evaluate, purchase, consume and tell others about products and services. The objectives of the
study is to understand behavioral pattern of potential customer, consumer perception, brand
awareness, buying motives and their expectations and satisfaction level to delight them.
Information

is

collected

from

different

sources.

The

primary

information

is

obtained by interviewing the customers with the help of questionnaire. The secondary data is
collected from company records, through the help of external guide and also through the visit of
website of the company
Sample size is limited to respondents, who are existing and new Vodafone consumers. The
questionnaire is analyzed with the help of tables and charts. Which may helps to know about
consumer perception, awareness and satisfaction level of the consumer etc.
Lastly the findings indicate that most of them are satisfied with the products and services and
suggestion to be implemented regarding, network, providing subsidized rates for calling and
messaging etc .Keeping the above factors and consideration we arrive to suitable conclusion that
trends in mobile segment is and its growth is tremendous. If the demand is rising in the same
pace then the company should be able to provide innovative products and value added services to
the subscribers. Finally an effective sales person has to be employed in order to influence the
buyer decisions, the company should have exciting offers with the service they provide.

TABLE OF CONTENTS

SR. NO.

CONTENT

PAGE NO.

CHAPTER 1

INTRODUCTION

CHAPTER 2

LITERATURE REVIEW

CHAPTER 3

COMPANY PROFILE

12

CHAPTER 4

OBJECTIVE, SCOPE AND LIMITATION OF STUDY 31

CHAPTER 5

RESEARCH METHODOLOGY

33

CHAPTER 6

DATA ANALYSIS AND INTERPRETATION

40

CHAPTER 7

FINDINGS

54

CHAPTER 8

SUGGESTIONS

56

CHAPTER 9

CONCLUSION

58

BIBLIOGRAPHY
ANNEXURE