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SICSR

MBA-IT
2010-2012

10030141125

Title Page
This project is about Search Engine
Optimization (SEO) which refers to the
techniques used to improve the page rank of your
website in organic (or natural)search results, thus
making your website more visible to the people
who are looking for your products or services via
search engines.
My role in Everest-Web Solutions was as SEO
Analyst ie planning and executing SEO strategies
in a website to get a higher ranking in search
results which also includes implementing various
tools and procedures to improve visibility of the
websites.
Everest-Web Solutions is an SEO Company that
offers quality Search Engine
optimization/services and internet marketing
solutions. Our dedicated team has of SEO
professionals which guarantees top 10 search
engine ranking on Google , yahoo and MSN .

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Approval Page
To,

Dated: May 7th, 2012

Mr. Prateek Verma


1/10 , B.das Compound ,
Nauranagabad , G.T.road ,
Aligarh (U.P.)-202001

Sub: Experience Certificate

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Prateek Verma was employed with Everest Web Solutions Pvt Ltd as a Trainee
SEO Executive from February 6th , 2012 to May 7th , 2012.

During his training with us we found him to be hardworking, diligent and honest in performing his duties.

The management would like to thank him for his service with the company and we wish him all the best in
his future endeavors.
Yours Sincerely,

SICSR MBA-IT

Prashant Rudra
General Manager

Acknowledgement Page
I would like to express my attitude to all those who
gave me the opportunity to complete this project.
It would not have been possible without the kind
support and help of many individuals and
organization I worked with .I would like to extend
my sincere thanks to all of them.
I am highly indebted to Mr. kamal Keswani(SEO
Manager) & whole team of EVEREST-WEB
SOLUTIONS for their guidance and constant
supervision as well as all important information
regarding project they provided to me and for their
support in completing this project .I would like to
express my gratitude towards Prof. Shirish
Joshi(HOD -IT) and last but not the least ,my
internal project guide Mr. Veeraj Thaploo for their
valuable feedbacks which help in completing this
project .
Finally ,an honorable mention goes to my family
and friends for their understanding and support on
SICSR MBA-IT

me in completing this project .Without helps of the


individuals mentioned above ,I would have face
many difficulties while doing this .

Table of Content

SICSR MBA-IT

Introduction and Scope ..


.. 5
Objective
..
6
What is SEO
........7
WHY SEO
.........
8
ON-Page SEO
.. 9
OFF-Page SEO
.10
Steps in SEO
.11
ON-Page SEO Factors
.12
OFF-Page SEO Factors..
15
Long Tail Keywords
18

SICSR MBA-IT

Benefit & Advantage of SEO


.. 20
SEO Project
Reporting22
Details about Tools Used & Why Google ..
.55

Introduction
SEO stands for Search Engine Optimization .It is
the process of getting traffic from the free or
organic listings of search engines. It basically
comprises of ON Page & OFF Page activities.
ON page & OFF Page activity involves many
processes that helps you to improve your sites
page rank , thus helps you to improve your web
revenue by attracting maximum internet users
towards your website.

SICSR MBA-IT

Scope
The sole purpose of Search engine Optimization
(SEO) is to ensure that your website is listed in top
10 list of search engine result pages (SERP).

Objectives
Analyzing the website and to remove the errors
to make it SEO friendly.
Optimizing each page of website and targeting
right keywords, thereby getting high ROI.
Updation of Meta tags for each page.
Competitor analysis and target customers.
Link building.
Create and optimize content.
Monitor reports.

SICSR MBA-IT

What is SEO
Search engine optimization (SEO) refers to
techniques that help your website rank higher in
organic (or natural) search results, thus making
your website more visible to people who are
looking for your product or service via search
engines.

SICSR MBA-IT

SEO is part of the broader topic of Search Engine


Marketing (SEM), a term used to describe all
marketing strategies for search. SEM entails both
organic and paid search. With paid search, you can
pay to list your website on a search engine so that
your website shows up when someone types in a
specific keyword or phrase. Organic and paid listings
both appear on the search engine, but they are
displayed in different locations on the page.

Why SEO
So, why is it important for your business website
to be listed on search engines? On Google alone,
there are over 694,000 searches conducted every
second. Every second that your website is not
SICSR MBA-IT

indexed on Google, you are potentially missing out


on hundreds, if not thousands of opportunities for
someone to visit your website, read your content,
and potentially buy your product or service.
Practicing SEO basics, as well as more advanced
techniques after those, can drastically improve
your websites ability to rank in the search engines
and get found by your potential customers.
Because the sole purpose of a search engine is to
provide you with relevant and useful information, it
is in everyones best interest (for the search
engine, the searcher, and you) to ensure that your
website is listed in the organic search listings. In
fact, it is probably best to stay away from paid
search all together until you feel you have a firm
grasp on SEO and what it takes to rank organically.

ON-Page SEO
On-page SEO is an important part of your
overall search engine optimization strategy. These
SICSR MBA-IT

are the bits you can control and tweak to suit your
end goals, so its important to understand what
factors can help you achieve the results you want.
On-Page optimization is absolutely necessary if you
intend to improve your sites visibility in the search
engine results.
Any work you do to optimize each page of your site
will have a direct impact on what is shown in
search engine results pages. It can also play a
huge part in the level of traffic your site receives
from search engines.
Obviously, a sites content is going to play an
integral role in on-page SEO, so this should be a
primary focus. However, there are multiple other
elements that can be adjusted and tweaked to
increase results as well. Lets look at these in more
detail.

SICSR MBA-IT

OFF Page SEO


Compared to on-page SEO, off-page SEO can
certainly be more difficult to execute. Off-page SEO
entails building relationships with other websites
through the creation of attractive content, or
reaching out to the people who run the websites.
This

process of building relationships is called link


building. Who is linking to you, how they are
SICSR MBA-IT

linking to you, and how your content is shared in


social networks and across the web are all factors
that can have a significant impact on your ability to
rank on the SERP.

Steps in SEO

On-page Optimization it is related to the content


and structure of the website in the following areas:
Keyword, Competitor & Market Analysis
Meta Tag Optimization
Image Alt Tag Optimization
HTML Tag Optimization
Off-page Optimization is essential to have
maximum ef fect to gain top positions for popular
& relevant keywords. It is an ongoing process that
needs to be done continually to stay ahead of
competition.
Search Engine Submissions
Directory Submissions
Social Bookmarking
Article Submissions
Analysis of

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roject On Page Optimization O

ON-Page SEO Factors

Keyword must be in the URL of the webpage


Keyword must be in the 3 meta tags: title tag,
description tag and keywords tag
Title tag length: 60-70 characters (ideally 66
characters), maximum 80 characters
Description tag length: 160-180 characters,
maximum 200 characters
Keywords tag length: 814 characters, should
contain about 10 words or less.

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All the keywords used in 3 meta tags must


appear in the webpage content
Keyword density should be about 3%
Heading tags (h1-h6) should be used properly
depending on the webpage content. At
At least h1 should be used on each webpage.
Some important keywords should be bolded in
the content
Main keywords should be present at the top of
the webpage.
Use keywords in the anchor text of all links.
Optimize images by including keywords in the
image name, alt tag and title tag
Itd better if title tag with keywords is also
provided for the main links on the page
Use hyphens in file names because search
engines consider it as a space. Dont use more
than 3 hyphens in one name. Same for URLs.

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Each and every webpage must be accessible


within 3 clicks from any other webpage.
Number of outgoing links should be ideally
limited to 100.
All outgoing links should be to authority sites
only
Domain name extension is also important in onpage: .gov, .edu, .org, .com are considered best.
If you have a country-specific website, then you
can choose country specific extension
Try to keep the webpage size less than 100kb to
decrease the load-time
Publish new web pages regularly. Search
engines like websites that have regularly
updated content.
Try to keep the URL length less than 100
characters.
Site age: older sites are considered authority
sites provided all other on-page and off page
factors are optimized

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If the website has flash design, an html


alternative should be provided
Robots.txt and sitemap files should be present

OFF-Page SEO Factors

Page rank: depends on number and quality of


back links. Site age also plays a little part in it.
Speed of back link generation: if a site gets
thousands of back links within a month or so, it
is considered artificial. Back links should be
generated in an exponential manner.
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Page rank of referring page


Anchor text of the incoming link
Age of the link
Popularity of the referring page
Number of outgoing links from that referring
page: fewer is better
Position of the link on referring page: earlier in
html is better
Keyword density of the referring page
Title of the referring page
Theme of the referring page
If image/banner link is used, optimize it
properly
Is your site listed in DMOZ directory, in a proper
category?
Is your site listed in Yahoo directory?

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Is your site listed in Look Smart directory?


Is your site listed in About and BOTW
directories?
Referring site should be large-sized site with
quality back links
Referring sites age

Long Tail Keywords

In order to get your websites content to rank on


the search engines , you need to take the path of
least resistance. Although trying to rank for highly
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trafficked keywords and terms may seem like a


logical approach, it will most likely lead to a lot of
frustration and wasted resources. Also, even if you
end up getting traffic from these types of
keywords, chances are the quality of the traffic will
be low due to disinterest in what you specifically
have to offer.
Think of every search query as being like a snow
flake - they are all different. There are billions more
unique search queries than there are generic ones.
In fact, if you were to add up all search engine
traffic that comes from the most popular keywords,
it would not even come close to the amount of
traffic that comes from searches using those more
unique queries. This is called the theory of the
long-tail.

SICSR MBA-IT

A critical component of SEO is choosing the right


keywords for optimization. If you sell shoes, you
may want your website to rank for shoe store, (a
head term), but chances are you are going to
have some trouble there. However, if you optimize
multiple pages on your website for each specific
pair of shoes that you sell, you are going to have
much more success and it will be easier to rank on
the SERP. A keyword like red tennis shoes with
Velcro (a long-tail keyword or term) is a good
example. Sure, the number of people that search
for this keyword will be much lower than the
number that search for shoe store, but you can
almost bet that those searchers are much farther
down the sales funnel and may be ready to buy.
Google says:
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The different combinations of words used are almost


endless, with 20% of keywords used each day being
either unique or not used for six months.

Benefit & Advantage of SEO


Relevant and targeted traffic to your website.
Top RANKING in search engines.
Clients come to you.

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Global reach.
Greater visibility and popularity.
Results-based reporting.
Enhanced online sales.
Maximize your Return of Investment ROI.

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Increase brand visibility.


Enabling your business to compete and stay
ahead in the online market.
Long term positioning.
Low cost advertising and high rate of return.
Boosts business efforts.
Making your website both search engine
friendly and user friendly.

SEO Projects Reporting


There were two projects that I had been doing in
this organization . These reports are consists of all
the on page & off page activities and the analysis
done for clients websites. The main objective was
to make the every bit of the website error free and
to optimize it to the maximum level .It consists of
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ON Page analysis and monthly report using a toll


called Google Analytics.
The duration of each project is 6 months which
comprises of Site Analysis , On page activity , Off
page activity , Submissions ,link building and finally
Monthly Ranking Report using various tools.

On page Optimization
Website Analysis
Sitemape.xml: Sitemap.xml file is available on
your website, below is the screenshot of the xml
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file. To view the xml file please click this link:


(http://www.bellamaifurniture.com/sitemap.xml)

Robots.txt file: Robots.txt file is available on your


website, below is the screenshot & to view the files
existence feel free to click
(http://www.bellamaifurniture.com/robots.txt)

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Page Rank: The Page rank of your website is 1,


below is the screenshot.

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Performance Testing: This Screen shot has being


taken from the testing point off-view. The website
is really good it grade B and C, if possible
development team can really try to make it to
grade A. Below is the screenshot.

W3c Validation Error: W3c is the tool through


which we can really identify how many errors are
available on the website. This need to be focused
to make the website error free, below is the screen
shot.

This W3c errors need to be taken care by the


development and design team. To view where
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exactly the errors are feel free to check the errors


on this URL (http://validator.w3.org/)

Alexa Rank: Alexa is the common tool to check


the rank and its popularity on search engine. Alexa
is a free tool that gives you the ranking status, this
tool is commonly used by 1/3 of the US economy to
check the performance of there website. Below is
the screen shot that will show you the current
ranking of your website.

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Meta Tags: Meta tags are really very important


this gives the complete information to search
engine about the website and its services. The
points that need to be taken care are as below:
Title: Modern Furniture | Contemporary Furniture |
Modern sectional Sofa Sets | Dining Table |
Bedroom
The length of the title is 95 characters. But from
SEO point off-view it should be at least 60 to 66
characters.
Meta Description: Bellamai Furniture is a leading
online retail store, offering high quality modern
contemporary furniture, contemporary living room
furniture, modern sectional sofas, dining tables and
bedroom furniture in affordable prices. Store wide
sale and free shipping.
The length of the description is 258 characters.
This need to be between 150 to 180 characters
and max 200
Meta Keywords: modernfurniture,
contemporaryfurniture, modernlivingroomfurniture,
modernsectionalsofas,
contemporarylivingroomfurniture,

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moderndiningroomfurniture,
contemporarybedroomfurniture,
contemporarydiningtables, modernbeds.
This is really fine it characters length is 215

Google Analytic: The Google Analytic is available


on the website. The Tracker Code is
("UA-11246519-2")
Load Time: 0.33 seconds (110.38 kb/s)
Favicon: The availability of favicon is there, the
screenshot
Related Website: The related websites are as
below,
Sr. No

Website URL

http://themagazine.info/

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http://www.contemporaryfurniturecenter.com/

http://www.modern1furniture.com/

http://www.viesso.com/

OFF-Page Activity that need to be focused

increase the traffic following activity need


to be taken care. Here we will target only High PR
sites. High PR sites will be starting from 3PR to
9PR. The Approve links will take some time but
result would be for sure.
Note: To

We follow complete white hat techniques and do ethical SEO


practice.

Activity
Search Engine Submission

Numbers Of Submissions
250 Submissions

DMOZ Submission

1 Once

Blog Submission

First Need to Create. 100


Submissions
250 Submissions
150 Submissions
150 Submissions

Social Bookmarking
Directory Submission
Regional Directory
Submission
Theme Base Directory
Submission
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100 Submissions

Status

Deep Link Directory


Submission
Article Submission

150 Submissions

Press-Release
Link Wheel
Image Submission
Hub-Pages Submission
Squidoo Lens Submission
Monthly Report

20 Submissions
Collections of best PR sites.
150 Submissions
3 Unique submissions Per month
5 Unique submissions Per month
Will Be provided. From Our
end.

150 Submissions

OFF Page activities in detail


Search Engine Submission - Search engine
submission is how a webmaster submits a web site
directly to a search engine.

DMOZ Submission Many search engines such as


Google , Yahoo and AOL Search Engines use
website index data from DMOZ, also called the
Open Directory project , to assist with indexing
websites . It is essential for website administrator
or even a websites fans to submit their website to
be indexed into DMOZ so that search engines can
find additional information about the website.

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Blog Submission Blog submission and Blog Posting


is one of the most popular and efficient method of
viral marketing across the internet .A good blog
post will help boost your search engine ranking and
create back links to optimize your website on the
top search engines of the world.

Social Bookmarking The purpose of social


bookmaking is not only to keep track on your
favorite pages or sites and to send them easily to
your friends , with this , you can also see what
other people have seen interesting enough to tag .

Directory Submission - It is the process of


submitting your website's link to web directories or
internet directories. This process involves
submitting a short description along with a suitable
title. Both title and keywords should be keyword
rich. The main aim of this strategy is to get High
Quality Back Links for websites.

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Press-Release - Press Release Distribution is key to


getting your website before the right audience.
Today, submitting press releases over the internet
is the most innovative way in which to increase
your search engine ranking, gain increased online
visibility for your website, and unique visitors that
will add up to more sales.

Link Wheel- Link wheel is the technique for building


links by connecting the site with different other
good ranked sites.

Squidoo Lens Submission - It is a known fact that


links from authority sites are more valuable than
links from non-authority sites. Squidoo is one such
authority site, and helps you achieve a higher
ranking. Authority sites are simply credible online
resources on a given topic, which have other
websites linking to them on the strength of that
credibility. When Search Engines notice links from
an authority site like Squidoo, the credibility of your
own site increases. This is what makes a Squidoo
lens so valuable for creating quality links.
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Article Submission - Submitting websites to Article


Sites is very popular amongst SEO experts, as
article submission not only gives you High Quality
Back Links from relevant sites also increases online
visibility.

Monthly Report
ON-Page Activity: An on-page activity is the process of providing correctness
service from coding part with justifying proper Title and Meta Tags. This is
specially done to make the website Error free.
Following are the Activities that we have targeted to make the website search
engine friendly.

Activity
Checked sitmap.xml

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Status
Approved

Remarks
Done

Checked robot.txt

Approved

Done

Upload Meta-tags -Products


Pages
Upload Meta-tags -main Page

Approved

Done

Approved

Pending

Redirect issue checked

Approved

Done

404 Page not found

Approved

Done

OFF-Page Activities: The Off-page activity is the process of doing submission


where we make sure that your services spread worldwide, and people should
utilize products available on your website. Through these activities we will reach
every corner of the World, Country, State, City and Area.
Below are the activities that we have started for the month of March 2012.

Activity
Search Engine Submission
Article Submission
Social Bookmarking
Submission
Directory Submission

Theme Base Directory


Submission
Deep link Directory
Submission
Regional Directory
Submission
Video Submission
RSS Submission
Total Number Of
Submission

Number of
Submissions

Remarks

629
181

Done
Done

240
256

Done
Done

79

Done

158

Done

76
27
63

Done
Done
Done

1709

Done

Keyword Ranking Report


Note: Product page keywords are as follow, the keyword ranking is taken as
per IST (Indian Standard Time), and they may very due to different in time and
server, dated-

Keywords

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Google Yahoo.

Bing.

AOL.

.com
Vitamins for Heart Health
Heart Rescue
Heart Rescue Supplements
Immune Strong Cold and Flu
Protection
how to boost your immune system
Real African Mango Weight Loss
African Mango Supplement
Joint Pain Formula
Joint Pain Supplements
Healthy Colon Formula
Healthy Colon
Sleep Sure Plus
natural sleep supplement
vitamins for vision
Clinical Ageless Serum
Anti aging skin care product
Clinical Ageless Complex
ageless products
Glucose Control Formula
body glucose control
Cholesterol Freedom
How to Lower Cholesterol Level
Liver Rescue Formula
Natural Liver Supplements
Liver Treatment Natural
The Smart Pill
Natural Memory Pills
How to enhance your memory
The Red Wine Pill
Red Wine Antioxidants Pill
Red Wine Supplement
CoQ10 Premium Plus Formula
Cardiovascular Health
Supplements
Daily ORAC Power
oxygen radical absorbance
capacity
Supplements
Extra Strength Omega-3 Miracle
Omega 3 Fish Oil Supplement
Healthy Prostate Formula
Prostate Health Supplements
Joint Health Complete
Joint Pain Eraser

SICSR MBA-IT

com

com

com

2 Pg
2 Pg
1 Pg

13 Pg
N/A
1 Pg

4 Pg
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1 Pg

2 Pg
2 Pg
1 Pg

1 Pg
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11 Pg
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2 Pg
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1 Pg
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5 Pg
1 Pg
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1 Pg
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1 Pg
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12 Pg
16 Pg
1 Pg
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1 Pg
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1 Pg
2 Pg
1 Pg

1 Pg
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11 Pg
11 Pg
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1 Pg
1 Pg
1 Pg

1 Pg
6 Pg
10 Pg
2 Pg
1 Pg
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1 Pg
1 Pg
3 Pg

1 Pg
5 Pg
10 Pg
11 Pg
1 Pg
5 Pg
1 Pg
1 Pg
2 Pg

1 Pg
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1 Pg
1 Pg
3 Pg

1 Pg

1 Pg

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1 Pg

19 Pg
2 Pg

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1 Pg

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19 Pg
1 Pg

1 Pg

2 Pg

3 Pg

1 Pg

2 Pg
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16 Pg
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1 Pg

1 Pg
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1 Pg
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1 Pg

1 Pg
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1 Pg
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1 Pg

Omega 3 miracle health formula


Extreme Heart Health
Heart Health Products
Supplement for Heart
Resveratrol and Antioxidant Boost
Complex
Daily ORAC Power with Red Wine
Pill
Optimal Liver and Cholesterol
Solution
Liver rescue and Cholesterol
Freedom
Brain and Eye Health Package
Supplements for the Brain
20/20 Vision supplement
Blood Sugar and Eye Health
Solution
Get offers on Blood Sugar and eye
health
The Ultimate Body Cleanse
Body Cleanse products
Limited offers on Body Cleanse
Pain Eraser
Relief of Joint Pain
Special Offers on Pain Eraser

1 Pg
N/A
11 Pg
N/A

1 Pg
1 Pg
N/A
N/A

3 Pg
N/A
2 Pg
N/A

1 Pg
1 Pg
N/A
N/A

1 Pg

1 Pg

N/A

1 Pg

1 Pg

1 Pg

1 Pg

1 Pg

1 Pg

1 Pg

1 Pg

1 Pg

1 Pg
1 Pg
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2 Pg

1 Pg
1 Pg
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1 Pg

1 Pg
1 Pg
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1 Pg

1 Pg
1 Pg
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1 Pg

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1 Pg

1 Pg

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3 Pg
1 Pg
14 Pg
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1 Pg

1 Pg
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1 Pg
1 Pg
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1 Pg

1 Pg
1 Pg
5 Pg
1 Pg
1 Pg
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1 Pg

N/A
1 Pg
3 Pg
1 Pg
1 Pg
N/A
1 Pg

Monthly Ranking report

Keywords
Vitamins for Heart Health
Heart Rescue
Heart Rescue Supplements
Immune Strong Cold and Flu
Protection
how to boost your immune system
Real African Mango Weight Loss
African Mango Supplement

SICSR MBA-IT

31st March
2 Pg
2 Pg
1 Pg
1 Pg
N/A
N/A
11 Pg

April

May

June

Joint Pain Formula


Joint Pain Supplements
Healthy Colon Formula
Healthy Colon
Sleep Sure Plus
natural sleep supplement
vitamins for vision
Clinical Ageless Serum
Anti aging skin care product
Clinical Ageless Complex
ageless products
Glucose Control Formula
body glucose control
Cholesterol Freedom
How to Lower Cholesterol Level
Liver Rescue Formula
Natural Liver Supplements
Liver Treatment Natural
The Smart Pill
Natural Memory Pills
How to enhance your memory
The Red Wine Pill
Red Wine Antioxidants Pill
Red Wine Supplement
CoQ10 Premium Plus Formula
Cardiovascular Health
Supplements
Daily ORAC Power
oxygen radical absorbance
capacity supplements
Extra Strength Omega-3 Miracle
Omega 3 Fish Oil Supplement
Healthy Prostate Formula
Prostate Health Supplements
Joint Health Complete
Joint Pain Eraser
Omega 3 miracle health formula
Extreme Heart Health
Heart Health Products
Supplement for Heart
Resveratrol and Antioxidant Boost
Complex
Daily ORAC Power with Red Wine
Pill
Optimal Liver and Cholesterol
Solution
Liver rescue and Cholesterol
Freedom
Brain and Eye Health Package
SICSR MBA-IT

N/A
3 Pg
2 Pg
N/A
2 Pg
4 Pg
2 Pg
2 Pg
N/A
1 Pg
N/A
2 Pg
1 Pg
2 Pg
N/A
2 Pg
2 Pg
2 Pg
N/A
N/A
N/A
N/A
1 Pg
2 Pg
1 Pg
19 Pg
2 Pg
1 Pg
2 Pg
N/A
2 Pg
16 Pg
N/A
1 Pg
1 Pg
N/A
11 Pg
N/A
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg

Supplements for the Brain


20/20 Vision supplement
Blood Sugar and Eye Health
Solution
Get offers on Blood Sugar and eye
health
The Ultimate Body Cleanse
Body Cleanse products
Limited offers on Body Cleanse
Pain Eraser
Relief of Joint Pain

N/A
2 Pg
N/A
N/A
N/A
3 Pg
1 Pg
14 Pg
N/A

Alexa Ranking
Alexa Ranking for the Month of Feb-2012 and Month March-2012 are as follow,
Current Month: March, 2012

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Last Month: February, 2012

Above is the improvement that we have compared for the month of Feb and
March.

Status

Current Month

Last Month

Difference

Bel Marra Health

129204

149414

20210

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Note: The below report is for the month of March, Dated 1st March, 2012 to
1st April, 2012 - comparing with the Month of Feb Dated 1st Feb, 2012 to 1st
Mar, 2012
Over View for March- 2012

Over view for the month of MARCH 2012Over View for March- 2012

For the month of FEBURUARY 2012

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Visitors for the month MARCH 2012

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Visitors for the month of FEBURUARY 2012

Note:
Visitors Overview: How many new and returning visitors came to your
site and how extensively did they interact with your content? This traffic
overview allows you to drill down into aspects of visit quality (i.e. average
pageviews, time on site, bounce rate) and visit characteristics (i.e. first
time visitors, returning visits).

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Map Overview for the month of MARCH 2012

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Map Overview for the month of FEBURUARY 2012

Note:
Map Overlay: Use this map to visualize volume (visits, pageviews) and
quality (pageviews per visit, conversion rates, per visit value, etc.)
metrics by geographic region. Click on any region to zoom into the city
level.
New v/s Returning from MARCH 2012

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New v/s Returning for the month of FEBURUARY 2012

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Note:
New vs. Returning: A high number of new visitors suggests that you are successful at
driving traffic to your site while a high number of return visitors suggests that the site
content is engaging enough to keep visitors coming back. You can see how frequently
visitors return and how many times they return in Recency report and the Loyalty
report, both under New vs. Returning in the Visitors section.

Direct Traffic for the month of MARCH 2012

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Direct Traffic for the month of FEBURUARY 2012

Search Engine Traffic from the month of MARCH 2012

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Search Engine Traffic for the month of FEBURUARY 2012

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Referring Sites for the month MARCH 2012

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Referring Sites for the month FEBURUARY 2012

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Total Visits for the month of MARCH 2012

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Total visits for the month of FEBURUARY 2012

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Loyalty for the month of MARCH 2012

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Note :
Loyalty (Visitor Behavior): Loyal visitors are frequently highly engaged with your
brand and a high number of multiple visits indicates good customer/visitor
retention. A high number of new visitors (i.e. those on the left of the histogram)
indicates strong visitor recruitment. On this histogram, your most loyal visitors are
shown on the right and your new and least loyal visitors are shown on the left.

Browsers and Operating systems used to visit website for the month of
MARCH 2012

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Note :
Browsers and OS (Browser Capabilities): Which
browsers/operating system combinations do your visitors use?
Optimizing your site for the appropriate technical capabilities helps
make your site more engaging and usable and can result in higher
conversion rates and more sales.

Details of Tools used


Google Analytics - Google Analytics shows you how
people found your site, how they explored it, and
how you can enhance their visitor experience. With
this information, you can improve your website
return on investment, increase conversions, and
make more money on the web.

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This guide can help you familiarize yourself with


the main features of Google Analytics. To start
using Analytics, sign in with your Google Account.
Google Keyword Tool - What is the Google Keyword
Tool? The free Google Keyword Tool, tool published
by Google, enables Keyphrase Research arguably
the most crucial factor of any search engine
optimization (SEO) campaign. With the Google
keyword, find different key-phrases based on a
seed keyword, or keyword phrases, but also, learn
about competition based on keywords. Theres no
need to have a Google account to use this tool.
Just go to the Google website and search for
External Google Keyword Tool to use it
immediately.
Two main factors to should think about when
picking keywords and key phrases, which the
Google Keyword Tool can help with
are:
a)Traffic
b) Keyword competition

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Snap shot of Google keyword tool used showing local as well


global monthly searches and also long tail keywords .

W3c Validation Error - W3c is the tool through which


we can really identify how many errors are
available on the website. This need to be focused
to make the website error free .
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Alexa Rank - Alexa is the common tool to check the


rank and its popularity on search engine. Alexa is a
free tool that gives you the ranking status, this tool
is commonly used by 1/3 of the US economy to
check the performance of there website.

[ Performance Testing: This is done from


testing point off-view. The website is really good it
grade B and C, if possible development team
can really try to make it to grade A.]

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