10 Interesting Ecommerce Trends for 2016

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Catalin ZorziniDecember 7, 2015 2 Comments

Ah yes, the end of 2015 is approaching and so is the speculation about what the ecommerce world ha

As with just about every industry, trends change (see our 2015 trends roundup!), making it necessary

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As the 2016 year comes barreling towards us, its essential to look back at what youe done with your

Yes, the new year is a time for reevaluation, and the ecommerce world is no stranger to that. Therefor

1. Multi-Channel Shopping May Make or Break Your Bus

As a consumer, almost every time you find a cool product online, chances are you can also go to Ama

The reason so many consumer go to these multi-vendor websites is because they can find a wide sele

2. Connecting with Customers Through Social Media is N

In the past, social media was primarily to connect with customers and get them to like or comment on

Now the social ecommerce landscape is changing, considering so many of the social networks have op

3. An Integration of Online and Offline with Beacon Tech

Offline and online technologiesare coming together more than ever, and with the advent of somethin

4. The Popup Makes an Effective Comeback

Remember when the internet popup was in full force? Consumers hated the popup.

Well, its making a huge comeback, and if youve been on the internet at all in the past six to twelve m

However, there are quite a few differences from the pesky popup ads we used to see. First of all, the n

These popups work wonders for email marketing and they dont have the stinkthat the old, deceptive

5. Huge Images and Videos Deliver Stunning Homepage

As 2015 progressed, many ecommerce designersstarted putting a focus on large images and videos,

These designs have delivered beautiful introductions for companies, since ecommerce businesses can

Huge media modules also help out the consumer, since most of the clutter is pushed to secondary pa

6. Virtual Sales Forces Become Highly Implemented

In the past, online support teams mainly sat around to wait for a customer to send in a question. This

A huge shift is coming in the ecommerce industry, since many companies are beginning to treat onlin

7. Mobile is Not Recommended, ButRequired for Surviv

The mobile buying numbers are gradually moving up every quarter. If you havent modified your ecom

8. Online Loyalty Programs Continue to Grow

The online loyalty program hasnt seen as much growth as other marketing techniques, but as the tec

9. Niche Flash Sales See an Explosion

Groupon is still hanging around, but the most success with flash sales has come from ecommerce site

10. Real Time Analytics Become the Norm

Analytics use to come in play towards the end of the month, where higher ups in the company would

As 2016 comes closer, were starting to see more advanced real time analytics, so you can see how cu

ds for 2016 and Beyond

the ecommerce world has in-store for us in the future.

p!), making it necessary to catch up and follow along in order to keep your business relevant. Heck, ten years a

hat youe done with your business in order to establish a plan for the unexpected ahead. Even evaluating your e

tranger to that. Therefore, keep reading to learn about the ten most interesting ecommerce trends for 2016 and

reak Your Business

you can also go to Amazon and find it on there. This is what many consider multi-channel selling, since it stray

they can find a wide selection of unique items from varying sellers. The cool part is that they only need to make

cial Media is Not Enough

em to like or comment on your content. This stirred up buzz whenever you launched a new product, and it would

e social networks have opened up their systems for selling. For example, both Pinterest and Twitter have announ

h Beacon Technology

h the advent of something called beacon technology, companies are beginning to offer mobile deals and greetin

n the past six to twelve months, youve noticed.

d to see. First of all, the new popups are generally only to give away something for free in exchange for email ad

kthat the old, deceptive popup ads use to have.

ng Homepages

arge images and videos, many of which would take up the entire screen.

ommerce businesses can quickly explain the purpose of the site in a few minute video, or a stunning image.

pushed to secondary pages, resulting in one or two paths for the customers to go. Its all much simpler.

lemented

send in a question. This often resulted after the buy, or to inquire about some specs before buying.

beginning to treat online employees like they would brick and mortar sales people. Instead of waiting for custo

red for Survival

vent modified your ecommerce site to make it mobile friendly, youre running out of time to remain competitive

echniques, but as the technology improves, and credit card companies begin to get involved (you may have not

me from ecommerce sites that dont generally have these sales. The point is to run flash sales for your regular c

s in the company would sit down and try to figure out what aspects of the site were hurting business.

cs, so you can see how customers react while on the site, improving how you make decisions on the spot

levant. Heck, ten years ago social selling and digital receipt upsells were far less common if not impossible.

d. Even evaluating your entire ecommerce system is a wise choice, considering companies change, prices go up

merce trends for 2016 and beyond.

nel selling, since it strays from the regular sales website and offers products through a multi-merchant system.

t they only need to make a single payment at the end. Many ecommerce sellers know the benefits of selling thr

ew product, and it would even send people to your product or blog pages when linked.

and Twitter have announced buttons that companies can use to post and sell their items directly through the so

mobile deals and greetings when someone walks into the store. The technology works when your phone or table

in exchange for email addresses. The new popups generally never come back, or come back rarely, when the c

or a stunning image.

all much simpler.

fore buying.

tead of waiting for customers to buy, ecommerce sites are using popups, chat modules and other tools for sales

me to remain competitive.

olved (you may have noticed the Amazon Rewards credit card,) the online loyalty program is sure to improve.

h sales for your regular customers. If, say, 1,000 people are browsing on your site, you have a large chance of s

ting business.

sions on the spot

on if not impossible.

ies change, prices go up and offerings are not always what they once were.

multi-merchant system.

he benefits of selling through multiple channels, but the need is ever growing. Companies are starting to experi

ms directly through the social networks. The same goes for Facebook. In fact, some platforms like Shopify andBi

when your phone or tablet keeps searching for a beacon. Physical stores can implement physical beacons in the

e back rarely, when the customer has signed up for the email list.

s and other tools for sales people to convince customers to buy before they make a decision.

am is sure to improve.

have a large chance of selling out of a product if you offer them a flash sale popup. The urgency is often too mu

ies are starting to experience problems if they dont list products on places like Amazon, Etsy or ThemeForest.

forms like Shopify andBigcommerce have Facebook selling built-in.

t physical beacons in the shops, so once someone walks in, their phone accepts the signal and provides someth

e urgency is often too much to pass up.

n, Etsy or ThemeForest.

nal and provides something like a promotion.