ASHOK KUMAR MURUGESAN

PERMANENT ADDRESS:
NO110,MOOKAMBIKAI ILLAM,
6TH CROSS,RATHNA NAGAR,
PUDUCHERRY- 605009,INDIA
HANDPHONE: +91 94868 74451

Email:amurugesan0@gmail.com
94865 34451
ashok_kumar745@yahoo.com
____________________________________________________________________________________________

Seeking Professional enrichment in Marketing & Sales Management, Business Development,

Client Servicing and Customer Relationship Management with a reputed organization.
Over 15 years of experience in the areas of Marketing & sales, Business Development, Client Servicing,
Customer relationship management and Team Management. Strong in handling overall functioning of
Marketing and brand processes in line with the pre-set guidelines. Demonstrated excellence in achieving
the set targets in the Brand building, business development and Marketing & sales across south India.
Proficient in managing & leading teams for running the BU unit successfully, maintain the process
operations in comfort zone & experience of developing procedures, service standards for business
excellence as per company policies. Possess excellent interpersonal, communication & organizational
skills with proven abilities in team management, customer relationship management & effective crisis
management
___________________________________________________________________________________________________

[Professional Experiences]
Currently working with SYSKA LED Lights Pvt. Ltd as MANAGER-PROJECTS based at
Chennai.
Responsibilities: Responsible for driving the led lighting business from the institutional segments which includes
Manufacturing(Engineering/Automobile),retail,Services(Hotel/Hospitals),Healthcare(Pharmaceuticals),
Education(College/Schools),etc. Responsible for led lighting business in the TN region and based at Chennai
Responsible for product approvals & specifications incorporation in the Tenders & Projects from all the
Specifiers (Architects/Electrical consultants/Design Build Vendors) in the assigned territory/Region.
Responsible for increasing the market share and product reach/better visibility in the market in the assigned
region/territory as per company guidelines of the company and targets set by the company
Products Handled: Led T5 Slim tube lights, Led Down lighters, LED Mirror lights, Led Streetlights, Decorative &
Garden Lights, Led beam lights/Floodlights, LED Track light, Led Panel lights, etc
[Previous work Experiences]
Organization
: Paower-Tech Engineers
Base Location
: Chennai
Designation
: Senior Marketing Manager
Products Handled: Electrical Turnkey contracting Business & Electrical control panels
Period
: Jan2012 May14
Responsibilities: Responsible for driving the business of electrical projects from manufacturing Industries like
Pharmaceuticals, Chemicals, Textiles and also from Power, Hotels and Hospitals industry. In addition to this, I also
handle the OEM DG sets manufacturers for DG Control panel business and also for distribution panel business.
Currently handling the electrical contracting business in the region of Tamil Nadu & in Pondicherry.
Organization
: HPL INDIA LTD
Base Location
: Chennai
Designation
: Manager- Govt. Sales
Products Handled : LV Switchgear, Metering, Protection, lighting and Wires & Cables
Period
: Dec2009-Jan2012
Responsibilities:
1) As a Business Development Manager, TN region who is responsible for driving the business from Govt. Verticals
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for all the products of the company offerings.

2) To strengthen and network the relationship with the Govt. depts. Decision makers and specifiers within their
groups.
3) To execute the marketing strategies related to new products\ markets, pursue new avenues of business for
achieving market share growth.
4) The govt. depts. policies is to give the order for L1 vendor but needs to pass through the technical bid/or product
benchmarking conducted by them depends on their criteria for each product lines. In order to have more chances in
getting the order, we need to work from their project initial stage itself for incorporating our specifications into the
tender.
5)Working with the govt. depts. in initial stage of their projects which helps in incorporating the product specifications
into the tender and this increases the possibility of getting the order and very tough for the competitors to match the
specifications and which results in getting the pricing advantage while getting the order.
6)360 degree approach is used to meet all the end points like Electrical contractors, Govt depts. decision makers and
specifiers who approve the products and tendering team to increase the chances for getting the order.
7) The govt. depts mainly handled are MES (Defense), PWD, CPWD, Air force, Govt. Hospitals, etc. and public
sectors to drive the business for the assigned territory. Develop the strategic plans for business growth to maximize the
performance and increase the profitability.
8) Identify the new market segments within the govt verticals and have focus in bringing the revenues to organization
9)Increase the client base and deliver the growth.
10) Working Closely with other internal functions including product development, design, sales and customer
Services.
11) The primary business targets and the business requirements assigned will be backed up and routed through the
dealer. So the channel management will be main criteria for driving the business in assigned territory and from the
govt. verticals.
Organization
Designation
Division
Base Location
Period

:
:
:
:
:

CROMPTON GREAVES LTD

Business Development Manager [Southern Region]
Lighting Division
Chennai
Nov2007-Nov2009

Responsibilities:
1) The Business Development Manager, Southern region will have responsibility for all aspects of strategic business
Development and will make the business to grow by working with clients, Specifiers in the market.
2) To develop and network the relationship with the Specifiers and clients in the market.
3) To strengthen the relationship with clients and specifiers in the long run to achieve the market share growth.
4) To conduct the pre-sales and business development activities for lighting southern region as per company &
division guidelines to facilitate the sales team to achieve their revenue targets
5) To execute the marketing strategies related to new products\ markets, pursue new avenues of business for achieving
market share growth.
6) Develop the strategic plans for business growth to maximize the performance and increase the profitability.
7) Identify the new market segment and have focus in bringing the revenues to organization.
8) Increase the client base and deliver the growth.
9) Working closely with other internal functions including product development, design, Sales and customer
Services.
10) The channel management will be very important for the above profile to support the clients in terms of immediate
delivery and for sample required for demo on timely requirement basis and moreover always the projects orders will
be backed by and through the dealers to avoid delay in the delivery, support issues and the delay in submission of
sample requirements on timely basis.
APW President Systems Limited
Products
: Server & Networking Enclosures, Avocent Analog & Digital KVM Switches
Designation
: Sr. Key Account Manager-TN
Period
: August 2005 - 25/10/2007
Responsibilities :
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1) Responsible for the Tamil Nadu region like Chennai, upcountry markets of Tamil Nadu, Pondicherry.
2) Brand building, client relationship management, and Key Account Management and People management.
3) Responsible for implementing the customer service strategy in a customer place to have better
relationship with customer in the long run.
4) Planning, motivating, co-ordinating the sub-ordinates, reporting & budgeting are my core
responsibilities.
5) Building the strong relationship with the customer and maintain an existing customer also.
6) Brand Positioning, Brand Building are the core responsibilities
7) Brand management, market segmentation and product management are main responsibilities.
Zenith Computers Limited
Division
Role
Responsibilities
Period

:
:
:
:

Marketing & Sales

Business Manager
Over all responsibilities for Marketing in the region of Tamil Nadu.
July 2002 July2005

Responsibilities:
Overseeing the Sales and Marketing operations, thereby achieving increased sales growth.
Identifying new markets and developing network and positioning the brand in premium position
Managing business development activities and accountable for increased sales growth.
Tracking market/competitor trends to keep abreast the changing clients requirement/expectations.
Conceptualizing and implementing sales promotional activities as a part of brand building & market
development effort
Planning & scheduling individual/team assignments to achieve the preset goals with in time, quality & cost
parameters.
Formulating long term/short term strategic plan to enhance operation.

ACCEL- ICIM SYSTEMS & SERVICES LTD.____________________

Division
Designation
Period

: Desktops, Servers, Notebooks, Networking, Microsoft software

: Senior Executive Marketing
: May 2000 July 2002

Responsibilities:
1. Marketing the IT enabled systems related Products to end users and achieves the sales targets.
2. Responsible for Marketing the IT Products and have better market coverage in the regions like Tamil Nadu,
Chennai, Pondicherry.
3. Brand building, client relationship management are the main responsibilities
4. Building the strong relationship with the customer and maintain an existing customer in the long run.
5. Reporting to Manager-Marketing on daily basis.
6. Manufacturing, Education, services, Govt are different verticals/segments which were handled by me.
7. Possess strong interpersonal relationship, positive Attitude, and Sincerity.
_________________________________________________________________________________________

Strength & weakness:

Positive Attitude ,Self-Confidence, Self-Motivated & Dedication in Work
Smart Worker, Highly Energetic, Team Player and Possess good managerial skills
Highly result oriented, Professional in my career, Possess analytical & Problem solving skills
Active Listener, Possess excellent customer service strategy
Solution Driven & Interested in continuous learning and up-gradation process
Highly disciplined, Sincerity and built in Time Management skills
Relationship Focussed and possess focussed approach.

Skill set:
CCNA certified, Possess excellent knowledge in SAP-SD
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Training Undergone:
Completed course in SAP-SD
Undergone corporate training in managerial effectiveness.

Extra-curricular Activities:
Helping Needy people (Social Service), Blood Donator (Volunteer), Corporate Social Responsibilities
(CSR Activities), etc.

________________________Education & Personal details______________________

Board /
University

Year

Name of Institute

Degree/Std.

1998

2000

Pondicherry
University

Pondicherry
University

MBA

1994

1998

Pondicherry
Engineering
College(PEC)

Pondicherry
University

B.
Tech(EEE)

Percentage

CGPA =8 / 10
[rank holder]

65%
[First Class]

Date of
Birth

09th Dec 1976

Gender/
Status

Male/ Married & 2 Son

Present
Address

1/310,Periyar Theru,
Jalladianpet,
Ganapathipuram,
Chennai-600100

Mobile:

+91 94868 74451

94865 34451

E-mail

ashok_kumar745@yahoo.com

Degree

amurugesan0@gmail.com

B. Tech(EEE),
MBA(Marketing)

AREA OF EXPERTISE
Sales & Marketing

Map & analyze business potential, identity new profitable product lines.

Analyze market trends, sales performance through channels & other critical trends.

Formulating & implementing promotional plans to enhance brand visibility.

Business Development

Devise business development strategies to enhance profitability across verticals.

Identifying key clients and mapping their requirements

Exploring new markets & tapping profitable business opportunities.

Distribution / Channel Management

Develop & sustain the existing network and effectively manage the supply chain.

Expand the dealer infrastructure and appoint new partners in untapped market.

Evaluate performance and monitor distributor sales & market activities.

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Team Management

Monitoring & motivating the sales force across all verticals.

Imparting training to create awareness on products.

Reviewing & monitoring staff productivity to ensure optimum sales growth.

Personal Information
Na me

Ashok Ku mar Murugesan

Father Na me

R Murugesan

Date of Birth

09.12.1976

Marital status

Married & Two Son

Passport No.

K 1052729

Aadhaar No.

4362 3244 8502

Permanent Address

No-110, Mookambikai Illam

6 t h cross Street, Rathna Nagar
Pondicherry- 60500, India.
Phone: 0413 2203883

Email

[DATE OF EXPIRY: 14/02/2023]

a murugesan0@gmail.com/
ashok_kumar745@ yahoo.com

1/310, Periyar Theru,

Jalladianpet, Ganapathipuram,
Chennai-600100
(Near Pallikaranai Oil Mill Stop)
Mobile: +91 94868 74451
Communication Address:

Place: Chennai

Date:

Yours Sincerely,

(M ASHOK KUMAR)

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