DR.

REPAIR
We care for your car

B SCHOOL

Acknowledgement

It gives us immense pleasure in acknowledging the valuable and

co-operative assistance extended to us by the various individuals who
have helped us successfully in completing this plan.

First of all, we would like to show our gratitude to Prof. Rajarshi

Chakraborthy, Asst Professor, and IFIM for his assistance,
encouragement and support on the Business plan "Mr.Mechanic ".

We would like to thank our parents, friends and colleagues who have
supported us during the making of this Business plan report. The
information provided by them has helped us gain practical
understanding of the subject.

It is the encouragement of all these people that has helped us proceed

towards achieving our goals.

Our Vision
Intensity to Win
Maintain Integrity
Act with responsibility

Our Mission

To create value and make a difference by providing high quality

and convenient auto repairs

Executive Summary
Mr. Mechanic is a start-up organization that offers a complete domestic
and foreign care repair service as well as a full-featured retail parts store. Mr.
Mechanic will serve the urban, OR market with three convenient locations. Mr.
Mechanic will grow into a business with outstanding sales by year three.

Concept
The auto repair market has a lot of competition; however, almost all only
offer service. Mr. Mechanic will differentiate themselves by not only offering a
hassle-free repair service, but a fully stocked parts store. Not only will this serve
a wide range of customers for both service and parts, but the parts department
will support the service department by allowing the service department to
turnaround jobs far faster than the competition with generally all of the needed
parts in stock and on location.
Mr. Mechanic also differentiates themselves by having 10 bays at every
location. This offers incredible value to customers who need their cars fixed
right away. Waits for service and parts are ideas not entertained by Mr.
Mechanic. Lastly Mr. Mechanic offers unlimited shuttle service for repair
customers making the entire service experience as painless and convenient as
possible.
We are also planning for emergency on spot repairs with 24/7 support and
also by introducing mobile app to book our services.
We will also provide pick up and drop service inside Bangalore.
Mr. Mechanic will attract and maintain a loyal customer base through
their customer-oriented focus on business. All employees are trained and held
responsible for providing superior service, developing a long lasting trust bond
with customers. This is very important, especially in the auto repair industry
where trust and honesty are not the image of repair facilities.
Mr. Mechanic is an exciting business opportunity that addresses the
unmet need of having a full service auto repair facility that also has a complete
retail parts centre. These distinct but complimentary services will have
benchmarked customer service, something that the industry is not known for

having. Mr. Mechanic will be led by a seasoned management team of four, all of
whom have extensive industry experience.

The Management Team

The team consists of ten young and energetic co-founders who have done
their post-graduation in business administration from IFIM B-School one of the
Indias top B-school located in the heart of start-up capital of India.
The team consists of the right mix of knowledge in various aspects such
as administration, operations, finance and marketing.
The team is technically sound in the automobile sector with majority as
graduated engineers in mechanical and automobile streams.

Start-up Summary
START-UP REQUIREMENTS
Legal

1,80,000

Other

1,20,000

TOTAL START-UP EXPENSES

3,00,000

Each of the 10 co-founders will invest an equal amount. The

remainder of the required financing will come from a ten year Small
Business Administration (SBA) under the Start-up India initiative
loan and a short-term loan. The following chart and tables show
projected initial start-up costs for Mr. Mechanic.

START-UP FUNDING
Start-up Expenses to Fund

3,00,000

Start-up Assets to Fund

3,30,00,000

TOTAL FUNDING REQUIRED

3,33,00,000

Products and Services

Mr. Mechanic has the core competencies amongst its large crew
to work on all makes and models of domestic and foreign vehicles.
With ten service bays at each location, and all employees focused on
superior customer service, quick turnaround is always the standard at
Mr. Mechanic. Mr. Mechanic strives to be accurate and honest with
customers in terms of quoting cost estimates and repair completion
time estimates. Mr. Mechanic employees focus on delivering what
they promise. This focus on building strong customer relationships
based on trust and integrity will be the catalyst in establishing a strong
regular customer base.
Mr. Mechanic utilizes the highest degree of technology in
managing a full range of auto parts inventory. The goal is to never be
out of a specific part, while maximizing inventory turnover. Strong
vendor relationships have been established with the most reputable
vendors in terms of shipping time of major parts.
Market Analysis Summary
Mr. Mechanic has a focus on meeting the demand of a regular
local resident customer base, as well as towed vehicle drop-ins from
local and freeway traffic traveling on nearby freeways. Mr. Mechanic
has established relationships with a few major local tow truck
companies for referral business of stalled vehicles requiring a tow to
an auto repair facility.
Mr. Mechanic provides pick up and drop facilities which is
planned in an organized manner.
The company estimates that about 80% of revenues will come
from the established local clientele and 20% from the local and
freeway traffic tow-ins. The table below further estimates the total
market potential of type of services rendered by Mr. Mechanic in
the Portland metropolitan area.
Market Segmentation

Mr. Mechanic focuses on the middle and upper income markets.

This market looks for high quality, rapid service with as much
convenience as possible. Most individuals in this market segment are
willing to pay an extra premium within the pricing of auto repair
services to avoid the common inconveniences of having a vehicle tied
up in a repair shop.
Local residents regular customer base
Mr. Mechanic wants to establish a significantly large regular
customer base. This will establish a healthy, consistent revenue base
to ensure stability of the business.
Emergency towing local and freeway traffic
Emergency towing of local and freeway traffic comprises
approximately 20% of revenues. Convenience, regular referrals from
tow truck companies, and high quality, rapid service are critical to
capture this segment of the market and also emergency on spot
services with two dedicated vans with well advanced instruments
equipped in it.
Strategy and Implementation Summary
Mr. Mechanic will succeed by offering its customers highquality, rapid, and convenient auto repair service. Additionally, Mr.
Mechanic will succeed by ensuring a full range of auto parts
inventory and rapid shipping capability of major auto parts.
Competitive Edge
Mr. Mechanic's competitive edge is the heavy focus on customer
convenience by offering unlimited shuttle service, rapid turnaround
on auto repair jobs, and a referral network of a few local major tow
truck companies.
Location

Initial location we confidently foresee a potential would be

Electronic city the IT hub and fondly called the heart of silicon city.
Where a lot of busy techies and mangers, who seldom have time for
maintaining their vehicles, are our target.
As Electronic City is connected by NH-7 to Chennai, NICE
express way to Mysore and Elevated Toll way into the Bangalore city
is certainly the place where we want to start off with.
Conclusion
Thus the project will be kicked off at the electronic city initially
and we expect the ROI in two years. If the project moves as expected
the project will be expanded to various cities across India.